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SWOT Analysis - Central Europe

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past’s traditions and possibilities offered by the present - the culture should be<br />

the driving force of the service sector.<br />

According to the opinion of our interviewee who is employed in the public<br />

media we don’t have the possibility to be more innovative as our whole<br />

structure very centralized every decisions are made in Budapest, and they<br />

deprived of even the slightest independence from us. They won’t provide any<br />

resource for marketing activity. The support of the culture is still very Budapest<br />

oriented, which makes for the provincial institutions even the daily operation<br />

at higher quality impossible or extremely hard.

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