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The Effects of Commercial Electronic Variable Message Signs ...

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<strong>The</strong> on-road instrumented vehicle method has a strong advantage in productivity and efficiency.<br />

<strong>The</strong> major advantage <strong>of</strong> the other two methods is the natural and unobtrusive nature <strong>of</strong> the study<br />

procedure from the perspective <strong>of</strong> the research participants. However, some degree <strong>of</strong> artificiality<br />

may be a small price to pay to gain the cost effectiveness <strong>of</strong> the on-road instrumented vehicle<br />

method. In the final analysis, the present report recommends the on-road instrumented vehicle<br />

method as the best choice for the first stage study. This recommendation is made on the basis <strong>of</strong><br />

scientific merit, timeliness <strong>of</strong> producing a meaningful result, and cost.<br />

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