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The Effects of Commercial Electronic Variable Message Signs ...

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<strong>Variable</strong> Ref. # Advantages Disadvantages<br />

2.3.1 Average daily traffic;<br />

peak traffic; level <strong>of</strong><br />

service<br />

2.3.2 Traffic mix: cars,<br />

trucks, buses, motorcycles<br />

118 Likely to increase driver<br />

workload.<br />

44<br />

Less important.<br />

2.3.3 Pedestrians Mainly only in urban<br />

settings.<br />

3.0 Vehicle 59<br />

3.1 Type: automobile;<br />

SUV; truck; motorcycle<br />

3.2 Condition: response;<br />

vehicle dynamics<br />

3.3 Windshield: size;<br />

tinting; field <strong>of</strong> view<br />

4.0 Driver 10<br />

4.1 Characteristics: age;<br />

gender; demographics<br />

4.2 Experience: years<br />

driving; route familiarity<br />

4.3 State: alert; fatigue;<br />

alcohol; drugs<br />

4.4 Distractions:<br />

conversation; eating; cell<br />

phone<br />

5.0 Environment<br />

53, 23,<br />

12, 54<br />

Motorcycle has least<br />

obstructed view.<br />

Defines some stimulus<br />

exposure characteristics.<br />

15, 100 Route familiarity extremely<br />

important.<br />

24, 90,<br />

25<br />

5.1 Visual—general 113<br />

5.1.1 Visual clutter; nearby<br />

billboards; ambient lighting<br />

160,<br />

15, 32,<br />

44<br />

Complexity <strong>of</strong> visual<br />

environment extremely<br />

important.<br />

Hard to determine in field.<br />

Less important.<br />

Difficult to measure.<br />

Difficult to specify.

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