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The Effects of Commercial Electronic Variable Message Signs ...

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Method Ref. # Advantages Disadvantages<br />

2.1.4 Responses: programmed<br />

crashes; antecedent participant<br />

and vehicle behaviors; can be<br />

more frequent crashes<br />

2.1.5 Scenario: contrived route,<br />

artificial; unnatural vehicle and<br />

environment; safe from harm<br />

2.2 Non-simulator laboratory 87<br />

2.2.1 Crash scenarios: movies,<br />

pictures, acting out<br />

2.2.2 Crash reconstructions:<br />

questionnaires, focus groups<br />

3.0 Safety Surrogate: Field 34, 85<br />

3.1 Unobtrusive observation<br />

3.1.1 Participant: random,<br />

uncontrolled; usually unknown<br />

3.1.2 Experimenter: usually<br />

absent; remote observation;<br />

unknown to participant<br />

3.1.3 Stimuli: natural, ordinary,<br />

in context; variable,<br />

uncontrolled<br />

3.1.4 Responses: crash<br />

precursors; antecedent vehicle<br />

behaviors; more frequent; few<br />

participant variables<br />

3.1.5 Scenario: natural route<br />

and trip purpose; uses own<br />

vehicle<br />

3.2 Naturalistic driving<br />

70 Some control over crashes;<br />

can program more frequent<br />

crash opportunities.<br />

70 Control over driving<br />

scenario; participant safe<br />

from harm.<br />

Relatively easy; less<br />

resources.<br />

Relatively easy; focus groups<br />

more expensive.<br />

55<br />

Lack <strong>of</strong> negative consequences<br />

can unnaturally alter frequency<br />

<strong>of</strong> crashes.<br />

Unnatural vehicle and<br />

environment; artificial scenario;<br />

simulator sickness.<br />

Artificial, out-<strong>of</strong>-context testing<br />

environment.<br />

Artificial, out-<strong>of</strong>-context testing<br />

environment; focus group social<br />

biases.<br />

15 No sampling bias. Do not know participant sample.<br />

15 No artificial participant<br />

behaviors due to<br />

experimenter.<br />

15 Natural stimuli. Stimuli not uniform; e.g.,<br />

weather effects.<br />

15 More frequent events than<br />

crashes; can collect more<br />

data with less risk.<br />

15 Completely natural<br />

experimental context; uses<br />

own vehicle.<br />

Crash precursors only indirect<br />

indicators; insensitive to<br />

participant variables.

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