Water, Land and People - Goulburn Broken Catchment ...

Water trading behaviour between 1996-1997 and 2003-2004, across the North Central and
Goulburn Broken Catchment Management Authority regions
Segment Description
Segment One –
Temporary Sellers
Segment Two –
Temporary Buyers
(Small)
Segment Three –
Not Trading
(Nothing)
Segment Four –
Temporary Buyers
(Large)
Segment Five –
Permanent Buyers
Segment Six -
Permanent Sellers
� 17% service holders.
� Have on average sold a significantly larger proportion of temporary water
relative to their original entitlement.
� Decreased perennial pasture.
� 20% service holders.
� Have on average bought a significant proportion of temporary water
relative to their original entitlement.
� Did little permanent buying or selling.
� 53% service holders.
� Have done relatively little water trading compared to other segments.
� Fine tuning.
� 5% service holders.
� Have bought a significantly larger proportion of temporary water relative to
their original entitlement, a lot more than Segment Two.
� Decreased perennial pasture.
� More active than Segment Two in water market.
� 1% service holders.
� Have brought a significantly larger proportion of permanent water relative
to their original entitlement, compared to other segments.
� Increased perennial pasture.
� 4% service holders.
� Have sold a significantly larger proportion of permanent water relative to
their original entitlement, compared to other segments.
� Large decrease in perennial pasture.
Project Impact and Key Directions
Subsequent work in this area will further refine the Dairy Industry segmentation using
The
interview
combination
and
of
survey
spatial
methodologies
analysis techniques
that
with
support
Project
the application
Impact and Key
of the
Directions
spatial data. The
practice
method
change
will allow
research
the
techniques
GB CMA
has
to
resulted
visually
in
compare
Subsequent
the effectiveness
work in this
of
area
policy
will further
interventions
refine the
the within development a catchment, of an overview thereby of providing land and a water means of Dairy demonstrating Industry segmentation their impact using in a interview transparent and
movement and accountable for the previous way. 10 years at a property survey methodologies that support the application
level. Practice change analysis was undertaken to of the spatial data. The method will allow the
define This market project segments draws within on our the expertise Dairy Industry in farming GB CMA systems, to visually marketing compare theory the effectiveness and spatial of
for sciences landholder to behaviour develop in a the method water that market. can Data be used policy by CMAs interventions to allow within the a spatial catchment, targeting thereby of
for DPI, both DSE the Shepparton and CMA and investment. the North Central The method will providing allow a CMAs means to of demonstrating visually demonstrate their impact the in a
Irrigation impact Regions of policy has interventions been analysed within and six a catchment. market transparent and accountable way.
segments have been identified based on water
trading behaviour.
This project draws on our expertise in farming
systems, marketing theory and spatial sciences to
Irrigation Futures of the Goulburn Broken Catchment
The Project Leader QJ Wang and Research Staff Leon Soste (Operational Manager), David
Robertson, Robert Chaffe, and Technical Staff Sherridan Watt worked with the DSE
PROGRAM REPORTS
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