VGU Urban Development Planning Overview over Modules and ...

More documents

Recommendations

Info

consumption led-strategies of city promotion and marketing 're-invented cities'. The concept of city/urban marketing is a concept borrowed from private sector theory and practice and was born in the United States in the 1970s. It then spread to the UK and other parts of the world. City marketing “entails the various ways in which public and private agencies - local authorities and local entrepreneurs, often working collaboratively - strive to ‘sell’ the image of a particular geographically-defined place, usually a town or city, so as to make it attractive to economic enterprises, to tourists and even to inhabitants of that place” (Kearns and Philo, 1993). The practices of urban marketing has been characterised by the emergence of a “specifically promotional policy repertoire” for cities (Ward, 1998: 1), made of logos, slogans, advertising, public relations exercises, subsidies, tax breaks, flagships development projects, trade fairs, large-scale cultural and sporting events, re-packaging of heritage building and display of public art… This course will investigate these practices. The course will consider: the historical development and theory of urban marketing, tourism and cultural planning; the practical implementation of strategies and instruments of urban marketing; economic, social, cultural impacts of mega-projects/events; and the role of ‚culture’ in urban development/regeneration strategies. A number of casestudies will be used to illustrate key developments in urban marketing, cultural planning and mega-event planning. Particular focus will be put on the role of planners in those strategies and processes: although decision-making on the investments is usually reserved at high political levels, the planning profession will eventually be responsible for redesigning and planning urban areas in the interest of the investment / event and can influence some of the spatial, social and environmental consequences. 6 Learning outcomes Through this course, students will • Understand the function of tourism, theme sites and attractions, mega events in the contest of global economy; • Demonstrate a knowledge of the individual elements which, when combined, attract investments in cities; • Reflect about the role of ‘culture’ in urban development and regeneration (and the definitions of ‘culture’); • Gain a sound understanding of the different evaluation perspectives on the impacts of mega-events, flagship projects and related investments on cities and regions; • Distinguish between the positive and negative economic, environmental and socio-economic impacts of tourism activity on a tourist destination; • Explain the role of governments and other (non-state) actors in determining tourism, urban marketing and event policy and development; 2.3.5 Page 2
• Recognise the importance of integrated urban planning and development and justify the role of the community in this process. 7 Instructional methods Lectures, seminar discussions and Studio work 8 Course Form Exercise 9 Mandatory / elective Elective 10 Language English 11 Key words City marketing, mega events, flagship projects, Olympic Games, heritage, arts, urban tourism, cultural tourism, ecotourism, local and regional economies, urban regeneration, globalization, local identity. 12 Duration 1 week 13 Credits 2 ECTS 14 Exam Written test 15 Comments 16 Recommended reading Ashworth, G. J. and Voogd, H.1990 Selling the City, London; New York: Belhaven Press. Ashworth, G. J. and Goodall, B. (eds) 1990 Marketing tourism places, London: Routledge. Ashworth, G. J., Voogd, H. and Pelternberg, P. 2004 Place Marketing: Marketing in the Planning and Management of Places, London: Routledge. Ave, G. and Corsico (eds) 1994 Urban marketing in Europe, Turin: Edizioni torino Incontra. Brotchie, J. and al., e. 1995 Cities in Competition, Melbourne: Longman Australia. Gold, J. R. and Ward, S. V. (eds) 1994 Place promotion, the use of publicity and marketing to sell towns and regions, Chichester: Wiley. Hall, T. and Hubbard, P. (eds) 1998 The Entrepreneurial City, Chichester: John Wiley. Harvey, D. 1989 'From managerialism to entrepreneurialism: the transformation in urban governance in late capitalism', Geografiska Annaler 71B. Häussermann, H. and Colomb, C. 2003, 'The New Berlin: marketing the city of dreams', in Hoffman, Lily M., Fainstein, Susan S. and Judd, Denis, R. (eds.), Cities and Visitors: Regulating people, markets and city space, Malden, MA; Oxford: Blackwell Publishing. Judd, D. R. and Fainstein, S. 1999 The tourist city, New Haven: Yale University Press. Kearns, G. and Philo, C. (eds) 1993 Selling Places: The City as Cultural Capital: Past and Future, Oxford: Pergamon Press. Kotler, P., Asplund, C., Rein, I. and Halder, D. 1999 Marketing Places Europe: how to attract investments, industries, residents and visitors to cities, communities, regions and nations in Europe, Harlow: Financial Times, Prentice Hall. Krantz, M. and Schaetzl, L. 1997 'Marketing the city', in C. Jensen-Butler and e. al. (eds) European Cities in competition, Aldershot: Avebury. Paddison, R. 1993 'City Marketing, Image-Reconstruction and Urban Regeneration', Urban Studies 30(2): 339-350. Roche, M. 2000 Mega-events, modernity, Olympics and expos in the growth of global culture, London: Routledge. Selby, M. 2004 Understanding urban tourism. Image, culture and 2.3.5 Page 3
Page 1 and 2: VGU Urban Development Planning Over
Page 3 and 4: Technical University Darmstadt www.
Page 5 and 6: Japantown and Manilatown in America
Page 9 and 10: Kohalhammer Verlag UN-HABITAT, Prom
Page 11 and 12: 9 Mandatory / elective Mandatory 10
Page 13: Technical University Darmstadt www.
Page 19 and 20: Cathy Cramer, Stefan Schmitz, 2004.
Page 23 and 24: Speculation in Phnom Penh, Cambodia
Page 25 and 26: stakeholders involved. Architects a
Page 27 and 28: American Institute of Planners 33:3
Page 29 and 30: 14 Examen Written 15 Comments 16 Re
Page 31 and 32: including problem identification an
Page 33 and 34: 9 Mandatory / elective Mandatory 10
Page 37 and 38: Observations and Assessments from t
Page 41 and 42: Durand-Lasserve, Alain. May 2002. S
Page 45 and 46: Furedy, Christine, 1990: Social Asp
Page 49 and 50: Boyer, Kenneth D.. Principles of Tr
Page 51 and 52: Univesity of Technology Darmstadt I
Page 53 and 54: http://www.sustenergy.org/tpl/page.
Page 55 and 56: • Response procedures in routine
Page 59 and 60: 14 Examen Written exercise 15 Comme
Page 65 and 66:
180-231. Gehl, Jan; Life between bu
Page 67 and 68:
explore the issues in relation to a
Page 69 and 70:
Technical University Darmstadt www.
Page 71 and 72:
ZOPP - OBJECTIVE ORIENTED PROJECT P
Page 73 and 74:
proposal, project idea 12 Duration
Page 75 and 76:
7 Instructional methods Lecture, se
Page 77 and 78:
data using computer-based skills.
Page 79 and 80:
Technical University Darmstadt www.
show all

VGU Urban Development Planning Overview over Modules and ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?