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Towards a green economy
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telemetry stations that could support national and
regional weather forecasting capabilities that would
help farmers determine best times for planting,
fertilizer applications, harvesting and other critical
weather-sensitive activities. Such networks could
help support the introduction of innovative financial
services such as weather-indexed crop insurance that
would help reduce risks associated with adopting
new technologies and shifting to green practices and
marketing methods.
Better food choices
In an era where global human health is undermined by
malnourishment and obesity, there is an opportunity to
guide and influence people’s food consumption into a
greater balance with sustainably produced and more
nutritious foods. Raising awareness about “better food”
can reduce and reshape food demand trends. In this
regard there is a need to invest in public education and
marketing that would encourage consumers to adopt
more sustainable dietary habits (OECD 2008).