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Only waste? - Model Holding AG

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ARTISTGUIDE<br />

Hengstenberg Bio Display<br />

The Hengstenberg range of organic products<br />

was launched last year. Whether in bags, jars<br />

or displays, the items have a unifying, instantly<br />

recognizable label. This display presents the<br />

entire 12-product Biolinie range in a clear, wellstructured<br />

arrangement in supermarkets and<br />

department stores.<br />

Frucht-Tiger<br />

This Frucht-Tiger (fruit tiger) offers children a<br />

way to quench their thirst. The tiger surrounded<br />

by fruit is an important element of this<br />

packaging. The tiger is flexo printed on the exterior<br />

of the packaging.<br />

The thirst quencher comes in three different<br />

flavors. After opening the package, the consumer<br />

has no problem selecting his choice of<br />

flavor. This solution also has distinct advantages<br />

for dealers. It can, for instance, be transported<br />

without difficulty. At the same time, it<br />

functions as a counter display.<br />

8<br />

Products<br />

Modifast<br />

Slim is the message of<br />

this flexible solution for<br />

Modifast bottles. The<br />

laminated offset<br />

printed display has a<br />

modular construction consisting<br />

of individual trays, a base and a<br />

crowner.<br />

The individual trays are placed directly on the<br />

counter in pharmacies and drugstores. Or the<br />

base can be placed on the floor and the trays<br />

mounted on top to create an attractive, freestanding<br />

display.<br />

Wine boxes for Martel<br />

Martel, a client, required an exclusive-looking,<br />

yet robust wine packaging. A uniform design<br />

has been created for the colorful boxes with inserts<br />

for 6, 3, 2 or 1 bottle. The exterior surface<br />

is printed in two-colored offset design and subsequently<br />

laminated. The interior has a flexoprinted<br />

surface. Delivered as flat packs, the<br />

packaging is quickly converted into practical<br />

boxes that are simple to open and shut.<br />

Marlboro Travelbox<br />

Working in close cooperation with <strong>Model</strong>,<br />

Philip Morris created this distinguished packaging<br />

for «Marlboro», the most popular cigarette<br />

brand in the world. Each Travelbox is printed in<br />

red, green and gold and holds ten packets of<br />

cigarettes. Travelboxes are produced exclusively<br />

for sale in duty-free shops.<br />

The outer box is specially glued. On opening<br />

this covered packaging you discover an ingenious<br />

insert and a partition strip that ensure optimal<br />

presentation of the product. Embossing<br />

and UV gloss elegantly highlights the Marlboro<br />

logo. Hot-foil printing is used to tastefully<br />

heighten the contrast with the UV matt finish<br />

of the printed outer box.<br />

Put an end to insects<br />

In many places insects are a<br />

real pest. This counter-top display<br />

has been specially developed<br />

for the German market.<br />

Thanks to the dispenser base,<br />

the display is easy to set up. A<br />

cover placed over the display<br />

protects the «Clean Kill» set<br />

so that it can be easily transported.<br />

An eye-grabbing<br />

crowner catches shoppers’<br />

attention at the point of sale.<br />

Spritzer<br />

Still looking for a light, superior quality,<br />

palatable, low-alcohol drink for that special<br />

occasion? Each of these<br />

small bottles is filled with<br />

27.5 cl of Rimuss to satisfy<br />

the taste of the discriminating<br />

individual.<br />

The distinctive gold-andsilver<br />

design of the fivecolor<br />

flexoprinted pack<br />

containing 12 bottles<br />

has an eye-catching appeal.<br />

The printing is fully lacquered for protection.<br />

In addition to the bottles, Rimuss has introduced<br />

drinks in cans. To attract the attention of<br />

the beverage trade to this new product, the<br />

manufacturer has distributed an amusing<br />

gift pack that contains not only a can of<br />

beverage, but also a glass and a straw.<br />

Thanks to its form, content and offset<br />

laminated printing, this very elegant<br />

packaging has triggered a positive market<br />

reaction.

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