12 Press clipp<strong>in</strong>g
News AN AGREEMENT BETWEEN DELTA HOLDING AND THE BEST TENNIS PLAYER OF SERBIA Novak Đoković to promote Aqua Gala The promoter <strong>of</strong> <strong>the</strong> water soon to appear on <strong>the</strong> market under <strong>the</strong> name <strong>of</strong> Aqua Gala will be <strong>the</strong> best tennis player <strong>of</strong> Serbia, Novak Đoković. Accord<strong>in</strong>g to <strong>the</strong> agreement signed between <strong>the</strong> young tennis player and <strong>Delta</strong> Hold<strong>in</strong>g at <strong>the</strong> end <strong>of</strong> May, Novak will, <strong>in</strong> <strong>the</strong> com<strong>in</strong>g two and a half years, be <strong>the</strong> promoter <strong>of</strong> <strong>the</strong> new water. Milka Forcan, <strong>the</strong> vice-president, expla<strong>in</strong>s <strong>the</strong> reasons that had decided <strong>Delta</strong> for Novak Đoković: “Novak is an example <strong>of</strong> a pr<strong>of</strong>essional and ethical behavior and an excellent role model for <strong>the</strong> young people <strong>in</strong> our country. With his decisions he has proved himself a great patriot and this is why we have decided to establish cooperation with <strong>the</strong> future No. 1 tennis player <strong>in</strong> <strong>the</strong> world.“ LECTURES IN THE REPUBLIC OF SRPSKA AND IN NOVI SAD The vice-president <strong>of</strong> <strong>Delta</strong> Hold<strong>in</strong>g, Milka Forcan, delivered a lecture about “Social responsibility <strong>of</strong> large companies” at <strong>the</strong> PROAC- TIVE 2007 conference held <strong>in</strong> <strong>the</strong> <strong>Republic</strong> <strong>of</strong> <strong>Srpska</strong>, on Kozara. Rem<strong>in</strong>d<strong>in</strong>g those present that <strong>Delta</strong> Hold<strong>in</strong>g was one <strong>of</strong> <strong>the</strong> first <strong>in</strong> our country that had recognized <strong>the</strong> Corporate Social Responsibility (CSR) as a new bus<strong>in</strong>ess practice, Milka Forcan emphasized <strong>the</strong> importance attributed to this type <strong>of</strong> bus<strong>in</strong>ess philosophy. It was agreed that CSR today was receiv<strong>in</strong>g ever larger importance as a measure <strong>of</strong> differentiation and responsibility <strong>in</strong>side a social community. “I am greatly honored and pleased because <strong>of</strong> my future cooperation with <strong>the</strong> largest Serbian company. I will do my best to promote Aqua Gala” said Novak Đoković. The production and bottl<strong>in</strong>g <strong>of</strong> <strong>the</strong> Aqua Gala Mioni water will be opened toward <strong>the</strong> end <strong>of</strong> August. It will cover an area <strong>of</strong> 7,000 square meters and will be equipped with <strong>the</strong> most up-to-date German bottl<strong>in</strong>g equipment. The production l<strong>in</strong>es <strong>of</strong> <strong>the</strong> water factory have a capacity <strong>of</strong> 12,000 b/h <strong>in</strong> <strong>the</strong> PET conta<strong>in</strong>ers and 6,000 b/h <strong>in</strong> non-returnable glass conta<strong>in</strong>ers. Investment <strong>in</strong> <strong>the</strong> bottl<strong>in</strong>g factory amounts to 17 million euros, and <strong>the</strong> objective is <strong>the</strong> w<strong>in</strong>n<strong>in</strong>g <strong>of</strong> <strong>the</strong> lead<strong>in</strong>g position on <strong>the</strong> home market <strong>in</strong> <strong>the</strong> area <strong>of</strong> water bottl<strong>in</strong>g and distribution. Water will be bottled <strong>in</strong> <strong>the</strong> follow<strong>in</strong>g types <strong>of</strong> conta<strong>in</strong>ers: 0.25 and 0.75 liters <strong>in</strong> glass bottles and 0.5 and 1.5 liters <strong>of</strong> PET bottles. Special PET conta<strong>in</strong>ers with a sport<strong>in</strong>g cap and <strong>the</strong> suitable volume <strong>of</strong> 0.75 liters is <strong>in</strong>tended for active persons and sportsmen. Toward <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong> <strong>the</strong> next year, <strong>the</strong> Mioni water factory will beg<strong>in</strong> <strong>the</strong> production <strong>of</strong> carbonated and non-carbonated fruit juices. Social responsibility <strong>of</strong> large companies THE GUESTS OF TEMPO CENTER A visit by <strong>the</strong> Austrian delegation In May, <strong>in</strong> Belgrade, <strong>the</strong> trade department <strong>of</strong> <strong>the</strong> Austrian embassy organized an exhibition <strong>of</strong> Austrian food <strong>in</strong>dustry. On <strong>the</strong> occasion, a delegation <strong>of</strong> Austrian bus<strong>in</strong>essmen, headed by <strong>the</strong> M<strong>in</strong>ister <strong>of</strong> Agriculture <strong>of</strong> <strong>the</strong> Government <strong>of</strong> Austria, Joseph Proll, visited, on May 24, <strong>the</strong> Tempo center <strong>in</strong> New Belgrade. The members <strong>of</strong> <strong>the</strong> delegation arrived with <strong>the</strong> goal <strong>of</strong> becom<strong>in</strong>g familiar with <strong>the</strong> market <strong>of</strong> Serbia and <strong>the</strong>y departed full <strong>of</strong> experience. They were pleasantly surprised with <strong>the</strong> high quality <strong>of</strong> <strong>the</strong> goods and <strong>the</strong> modern organization <strong>of</strong> <strong>the</strong> Tempo center. At <strong>the</strong> public ga<strong>the</strong>r<strong>in</strong>g entitled “Be our guests” held at <strong>the</strong> Novi Sad SPENS, Milka Forcan delivered a lecture entitled “Socially responsible bus<strong>in</strong>ess activities <strong>–</strong> new bus<strong>in</strong>ess pr<strong>in</strong>ciple”. To <strong>the</strong> numerous visitors <strong>in</strong> <strong>the</strong> Novi Sad SPENS amphi<strong>the</strong>ater, Milka Forcan presented, among o<strong>the</strong>r th<strong>in</strong>gs, <strong>the</strong> latest experiences <strong>of</strong> <strong>the</strong> world’s companies <strong>in</strong> whose bus<strong>in</strong>ess activities CSR had received an ever more important place and an ever more significant measure <strong>of</strong> <strong>the</strong>ir success. 13