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Maxi – the leader in the Republic of Srpska - Delta Holding

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News<br />

AN AGREEMENT BETWEEN DELTA HOLDING AND THE BEST TENNIS PLAYER OF SERBIA<br />

Novak Đoković to promote Aqua Gala<br />

The promoter <strong>of</strong> <strong>the</strong> water soon<br />

to appear on <strong>the</strong> market under<br />

<strong>the</strong> name <strong>of</strong> Aqua Gala will be<br />

<strong>the</strong> best tennis player <strong>of</strong> Serbia,<br />

Novak Đoković. Accord<strong>in</strong>g to<br />

<strong>the</strong> agreement signed between<br />

<strong>the</strong> young tennis player and <strong>Delta</strong><br />

Hold<strong>in</strong>g at <strong>the</strong> end <strong>of</strong> May, Novak<br />

will, <strong>in</strong> <strong>the</strong> com<strong>in</strong>g two and<br />

a half years, be <strong>the</strong> promoter <strong>of</strong><br />

<strong>the</strong> new water.<br />

Milka Forcan, <strong>the</strong> vice-president,<br />

expla<strong>in</strong>s <strong>the</strong> reasons that had decided<br />

<strong>Delta</strong> for Novak Đoković:<br />

“Novak is an example <strong>of</strong> a pr<strong>of</strong>essional<br />

and ethical behavior and<br />

an excellent role model for <strong>the</strong><br />

young people <strong>in</strong> our country. With his decisions he has proved himself<br />

a great patriot and this is why we have decided to establish cooperation<br />

with <strong>the</strong> future No. 1 tennis player <strong>in</strong> <strong>the</strong> world.“<br />

LECTURES IN THE REPUBLIC OF SRPSKA AND IN NOVI SAD<br />

The vice-president <strong>of</strong> <strong>Delta</strong> Hold<strong>in</strong>g, Milka<br />

Forcan, delivered a lecture about “Social responsibility<br />

<strong>of</strong> large companies” at <strong>the</strong> PROAC-<br />

TIVE 2007 conference held <strong>in</strong> <strong>the</strong> <strong>Republic</strong> <strong>of</strong><br />

<strong>Srpska</strong>, on Kozara.<br />

Rem<strong>in</strong>d<strong>in</strong>g those present that <strong>Delta</strong> Hold<strong>in</strong>g<br />

was one <strong>of</strong> <strong>the</strong> first <strong>in</strong> our country that had recognized<br />

<strong>the</strong> Corporate Social Responsibility<br />

(CSR) as a new bus<strong>in</strong>ess practice, Milka Forcan<br />

emphasized <strong>the</strong> importance attributed to<br />

this type <strong>of</strong> bus<strong>in</strong>ess philosophy. It was agreed<br />

that CSR today was receiv<strong>in</strong>g ever larger importance<br />

as a measure <strong>of</strong> differentiation and<br />

responsibility <strong>in</strong>side a social community.<br />

“I am greatly honored and pleased because <strong>of</strong> my future cooperation<br />

with <strong>the</strong> largest Serbian company. I will do my best to promote Aqua<br />

Gala” said Novak Đoković.<br />

The production and bottl<strong>in</strong>g <strong>of</strong> <strong>the</strong> Aqua Gala Mioni water will be<br />

opened toward <strong>the</strong> end <strong>of</strong> August. It will cover an area <strong>of</strong> 7,000<br />

square meters and will be equipped with <strong>the</strong> most up-to-date German<br />

bottl<strong>in</strong>g equipment. The production l<strong>in</strong>es <strong>of</strong> <strong>the</strong> water factory<br />

have a capacity <strong>of</strong> 12,000 b/h <strong>in</strong> <strong>the</strong> PET conta<strong>in</strong>ers and 6,000 b/h <strong>in</strong><br />

non-returnable glass conta<strong>in</strong>ers. Investment <strong>in</strong> <strong>the</strong> bottl<strong>in</strong>g factory<br />

amounts to 17 million euros, and <strong>the</strong> objective is <strong>the</strong> w<strong>in</strong>n<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />

lead<strong>in</strong>g position on <strong>the</strong> home market <strong>in</strong> <strong>the</strong> area <strong>of</strong> water bottl<strong>in</strong>g and<br />

distribution.<br />

Water will be bottled <strong>in</strong> <strong>the</strong> follow<strong>in</strong>g types <strong>of</strong> conta<strong>in</strong>ers: 0.25 and<br />

0.75 liters <strong>in</strong> glass bottles and 0.5 and 1.5 liters <strong>of</strong> PET bottles. Special<br />

PET conta<strong>in</strong>ers with a sport<strong>in</strong>g cap and <strong>the</strong> suitable volume <strong>of</strong> 0.75<br />

liters is <strong>in</strong>tended for active persons and sportsmen.<br />

Toward <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong> <strong>the</strong> next year, <strong>the</strong> Mioni water factory will<br />

beg<strong>in</strong> <strong>the</strong> production <strong>of</strong> carbonated and non-carbonated fruit juices.<br />

Social responsibility <strong>of</strong> large companies<br />

THE GUESTS OF TEMPO CENTER<br />

A visit by <strong>the</strong> Austrian delegation<br />

In May, <strong>in</strong> Belgrade, <strong>the</strong> trade department <strong>of</strong> <strong>the</strong> Austrian embassy organized an exhibition <strong>of</strong> Austrian<br />

food <strong>in</strong>dustry. On <strong>the</strong> occasion, a delegation <strong>of</strong> Austrian bus<strong>in</strong>essmen, headed by <strong>the</strong> M<strong>in</strong>ister <strong>of</strong> Agriculture<br />

<strong>of</strong> <strong>the</strong> Government <strong>of</strong> Austria, Joseph Proll, visited, on May 24, <strong>the</strong> Tempo center <strong>in</strong> New Belgrade.<br />

The members <strong>of</strong> <strong>the</strong> delegation arrived with <strong>the</strong> goal <strong>of</strong> becom<strong>in</strong>g familiar with <strong>the</strong> market <strong>of</strong> Serbia and<br />

<strong>the</strong>y departed full <strong>of</strong> experience. They were pleasantly surprised with <strong>the</strong> high quality <strong>of</strong> <strong>the</strong> goods and<br />

<strong>the</strong> modern organization <strong>of</strong> <strong>the</strong> Tempo center.<br />

At <strong>the</strong> public ga<strong>the</strong>r<strong>in</strong>g entitled “Be our<br />

guests” held at <strong>the</strong> Novi Sad SPENS, Milka<br />

Forcan delivered a lecture entitled “Socially<br />

responsible bus<strong>in</strong>ess activities <strong>–</strong> new bus<strong>in</strong>ess<br />

pr<strong>in</strong>ciple”.<br />

To <strong>the</strong> numerous visitors <strong>in</strong> <strong>the</strong> Novi Sad<br />

SPENS amphi<strong>the</strong>ater, Milka Forcan presented,<br />

among o<strong>the</strong>r th<strong>in</strong>gs, <strong>the</strong> latest experiences<br />

<strong>of</strong> <strong>the</strong> world’s companies <strong>in</strong> whose<br />

bus<strong>in</strong>ess activities CSR had received an ever<br />

more important place and an ever more significant<br />

measure <strong>of</strong> <strong>the</strong>ir success.<br />

13

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