Alaska Seafood Marketing Institute (ASMI)

10
Frozen Alaska Seafood
Why businesses work with frozen seafood...
When people ask “Is the seafood fresh?” what they really mean is “Is it good
quality?” It may come as a surprise, but some of the best and highest quality
seafood is often frozen.
Boasting over one million square miles of rich fishing waters, the majority of the
Alaska harvest—nearly six billion pounds of seafood a year—is frozen within hours
of harvest, often at sea. Seafood quality cannot be improved once a fish leaves the
water; it can only be maintained. The Alaska seafood industry has found high-
technology freezing to be a superior method to preserving seafood quality.
ADVANTAGES Frozen seafood provides many advantages to seafood handlers.
Innovations in high-tech freezing techniques pioneered in the seafood indus-
try have produced results exceeding all expectations. Alaska’s methods have
eliminated concerns about taste, color and texture along with adverse quality
changes typically associated with frozen products
BENEFITS Your business can realize these benefits by using frozen Alaska sea-
food: Consistent availability throughout the year, “Added value” with improved
shelf life, Ease of handling, Convenient packaging for consumer use.
COOK IT FROZEN! ® Techniques Educate your customers about how to prepare
frozen seafood using COOK IT FROZEN! ® techniques. ASMI offers tools to promote
frozen Alaska seafood products. To learn more, please contact us at 206-352-8920
or 800-806-2497 or visit us online at www.alaskaseafood.org.
COOK IT FROZEN! ® iPhone App is also available to support demand for frozen
seafood and the increased use of smart phones by consumers at retail. Using the
COOK IT FROZEN! ® App, consumers can:
• Search dozens of recipes by species or by cooking technique.
• “Share” recipes with an email-to-a-friend function.
• Utilize the unique “Grocery List” to identify the ingredients needed.
• Watch “How-To” videos to master cooking frozen seafood by technique: grilling,
broiling, roasting, steaming, poaching, sautéing or pan-searing.
• Learn “About Alaska,” including Alaska’s sustainable fisheries management.
• Check Alaska seafood’s nutritional benefits on the “Info” tab.
Download the COOK IT FROZEN! ® iPhone App today!
www.CookItFrozen.com
ALASKA SEAFOOD MARKETING DIRECTORY 2011