Alaska Seafood Marketing Institute (ASMI)

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About The Alaska Seafood
Marketing Institute
The Alaska Seafood Marketing Institute (ASMI) was created in 1981 by the State
of Alaska legislature. It is a public agency funded by the Alaska seafood industry,
the State of Alaska and the federal government. ASMI promotes Alaska seafood
throughout the U.S. and in 20 countries across the globe. ASMI also provides
promotional materials to the trade, as well as education and training to the seafood
industry in food safety and quality assurance practices.
MISSION
The Alaska Seafood Marketing Institute is a marketing organization
with the mission of increasing the economic value of the Alaska
seafood resource through:
• Increasing positive awareness of the Alaska Seafood brand
• Collaborative marketing programs that align ASMI and industry
marketing efforts for maximum impact within the food industry
• Long-term proactive marketing planning
• Quality assurance, technical industry analysis, education, advocacy
and research
• Prudent, efficient fiscal management
Joe Bundrant, Chair
Trident Seafoods Corp.
Kevin Adams, Vice-Chair
Harvester
Bruce Wallace
Harvester
Barry Collier
Peter Pan Seafoods, Inc.
Dennis Guhlke
Icicle Seafoods, Inc.
Mark R. Palmer
Ocean Beauty Seafoods, Inc.
Jack Schultheis
Kwik'pak Fisheries
BOARD OF DIRECTORS
ALASKA SEAFOOD MARKETING DIRECTORY 2011
EX OFFICIO members
Cora Campbell, Fisheries Policy Advisor
Office of the Governor
Curtis Thayer, Deputy Commissioner
Dept. of Commerce, Community
& Economic Development
Gary Stevens, Senator
Alaska State Legislature
Bill Stoltze, Representative
Alaska State Legislature