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W<br />

e are nearing the end of 2021, a<br />

year complicated by steel prices,<br />

the pandemic, the economic reactivation<br />

among other circumstances,<br />

but also a year full of challenges and<br />

opportunities in which the resilience that we have<br />

shown as a group has demonstrated the capacity<br />

that we have to adapt to adverse situations<br />

and obtain positive results. Although the volume<br />

of sales has not been as desired by the commercial<br />

market, which has remained cautious, in the<br />

industrial and automotive markets we have managed<br />

to grow with very good results with the<br />

complexity that this type of market demands,<br />

which, in short, requires a product made to measure.<br />

Among the actions that we have carried out<br />

in line with this strategy, is the investment in new<br />

machinery that will allow us to continue growing<br />

in capacity to attract new business. Another important<br />

point that we must continue to focus on<br />

is taking care of our costs and resources, even<br />

more so in this type of scenario, for which all of<br />

us from our responsibility must apply ourselves<br />

to it and do our bit.<br />

In 20<strong>22</strong>, very important challenges are coming<br />

for the entire industry, so it is important to<br />

continue directing our efforts, always acting according<br />

to our culture and values, to continue being<br />

the best option for our clients. Opportunities<br />

will present themselves and I am sure that with<br />

the great human team that we have, we will take<br />

advantage of them to continue consolidating this<br />

great organization.<br />

I take this opportunity to wish you happy<br />

holidays and an extraordinary 20<strong>22</strong> to the entire<br />

PROLAMSA Group family, may all your goals be<br />

fulfilled and may you enjoy it along the way. God<br />

bless you!<br />

UNA REVISTA DE LA FAMILIA GRUPO<br />

DIRECTORIO<br />

Directory<br />

DIRECCIÓN DESARROLLO HUMANO<br />

HUMAN RESOURCES DIRECTOR GRUPO PROLAMSA<br />

Gerardo Meza<br />

COORDINACIÓN EDITORIAL<br />

EDITOR<br />

Jhocelyn Alexiss Pérez de la Cruz<br />

DIRECCIÓN DE ARTE<br />

ART DIRECTOR<br />

DRR IMAGEN<br />

www.drr.mx<br />

AGRADECIMIENTOS<br />

THANKS TO...<br />

Andrea Calvillo • Angélica Padilla<br />

Jonathan Treviño • Luis Villalobos<br />

Leopoldo Guerra • Thannya Castro • Maribel Aguilar<br />

Victoria Ramos • Stephanie Buenrostro<br />

5

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