Macc - ESC Toulouse

More documents

Recommendations

Info

Legrand SNC (United Arab Emirates): study of technical training competitors and proposal of organisation. Kiabi (France): organisation of international sourcing Faculty in charge of the Option : Martine BOUTARY –Bureau 305 (Bâtiment Lascrosses) � : 05.61.29.49.84 - m.boutary@esctoulouse.fr OP Assistant Sandhra MOURRAUT � +33 (0)5.61.29.49.59 e-mail : s.mourraut@esc-toulouse.fr - Bureau 113, bâtiment Lascrosses Options Professionnelles - 34 - 2011-2012
INTERNATIONAL MARKETING MANAGEMENT Premium, from Luxury to Aviation GENERAL OBJECTIVES The increasing complexity of the financial and business environment supports the demand for well-qualified personnel in the area of Marketing, Communication and Sales. The main objective of the INTERNATIONAL MARKETING MANAGEMENT Professional Management Option is to prepare and train participants TO JOIN TOP RANGE COMPANIES MORE EASILY. Participants will be able to start their career in one of these firms, taking one of the numerous potential positions available in Marketing & Sales after an effective internship! Product Managers, Brand Managers, but also Key-Account Managers, Market Managers, Business Engineers are some of the typical main profiles you will be able to assist during your internship, to later take their position. In this perspective, participants will be trained IN TEAMS to solve different types of management issues: - Marketing Surveys: to be able to correctly analyse the Customer needs ( BtoC and BtoB) owing to the obtained Customer Intimacy, qualitative and quantitative Surveys, - Strategic Marketing: to be able to propose relevant recommendations, owing to the right decision-making process, - Operational Marketing: to be able to implement the chosen decisions, in terms of Communication Plan and Sales Campaign. The option has two other main objectives: in addition to learning the relevant management and business skills, students will be pushed to adopt a positive and creative approach to the challenges and opportunities of business in the different sectors. Participants must be able to follow lectures, participate in discussions and submit assignments in English. The oral presentations will also be conducted in English. ORGANISATION OF THE OPTION GENERAL STRUCTURE � The International Marketing Management program is intensive (more than 150 H in ten weeks of classes, conferences and professional workshops), and taught in English. Most of the lectures (at least 2/3 of the program) are given by highly skilled professionals. The lectures will be pertinent to help you prepare your different team-work (see assignments) � A six month internship in a French, European or global company. Students are required to complete and submit an approved project, completed during their internship. Options Professionnelles - 35 - 2011-2012
Page 1 and 2: OPTIONS PROFESSIONNELLES Syllabus f
Page 3 and 4: CHOIX DES OPTIONS PROFESSIONNELLES
Page 5 and 6: GENERAL OBJECTIVES AEROSPACE MANAGE
Page 7 and 8: THE INTERNSHIP (6 months, January -
Page 9 and 10: The OP program assumes that enterin
Page 11 and 12: The following list includes journal
Page 13 and 14: G- OVERVIEW OF THE OP OBJECTIVES BA
Page 15 and 16: The OP will cover among others the
Page 17 and 18: o Subject Validation by OP Managers
Page 19 and 20: BUSINESS IMMOBILIER DEVELOPPEMENT U
Page 21 and 22: LE STAGE 1. Objectifs Mettre en pra
Page 23 and 24: 3. Le terrain - Pour ceux qui le so
Page 25 and 26: A - OBJECTIFS GENERAUX CONTROLE DE
Page 27 and 28: - SAGE Australie : mise en place de
Page 29 and 30: Les cours étudiants Un futur dirig
Page 31 and 32: INTERNATIONAL BUSINESS: going to AS
Page 33: Professionnal presentation and case
Page 37 and 38: � the standard of their written a
Page 39 and 40: MANAGEMENT DES ACTIVITES CULTURELLE
Page 41 and 42: � Droit de l'audiovisuel Module 3
Page 43 and 44: STAGE (voir documents tirés à par
Page 45 and 46: � France Télévision : assistant
Page 47 and 48: - apprendre à bâtir un plan de fo
Page 49 and 50: MANAGEMENT ET COMMUNICATION DES ENT
Page 51 and 52: � Disneyland Paris � Easy Jet
Page 53 and 54: MANAGEMENT EN ENVIRONNEMENT HIGH TE
Page 55 and 56: MODALITES D’EVALUATION Seront pri
Page 57 and 58: MANAGEMENT EN LIGNE eCommerce, eMar
Page 59 and 60: MANAGEMENT STRATEGIQUE DES GRANDS G
Page 61 and 62: - Les stratégies d’international
Page 63 and 64: fonctionnelle. Les cabinets de cons
Page 65 and 66: DEROULEMENT DE L’OPTION 1. Selon
Page 67 and 68: � un cabinet de conseil en matiè
Page 69 and 70: D- COURSE COVERAGE The main aim of
Page 71 and 72: TEaM n’est pas une OP, mais un ty
Page 73: Options Professionnelles - 73 - 201

Macc - ESC Toulouse

Create successful ePaper yourself

Delete template?

Save as template?