sxdomis marTvis, mxareTa morigebis komunikaciuri da ...
sxdomis marTvis, mxareTa morigebis komunikaciuri da ...
sxdomis marTvis, mxareTa morigebis komunikaciuri da ...
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`rogorc vxe<strong>da</strong>v gazeTebSi ganacxadeT, rom Tqveni mizania 200 000<br />
dolaris miReba. vfiqrob orives Cven-Cveni miznebi gvaqvs. gin<strong>da</strong>T Cemi<br />
gagandoT?~ Tqven SegiZliaT gamoiyenoT xumrobebi <strong>da</strong> ar miiRoT<br />
Caketili taqtika seriozulad.<br />
aseve SegiZliaT SeewinaaRmdegoT aRniSnul taqtikas principiT: `mesmis,<br />
rom Tqven ganacxadeT Tqveni wina<strong>da</strong>deba sajarod, magram me arasodes<br />
vemorCilebi zewolas. umjobesia, visaubroT problemasTan <strong>da</strong>kavSirebul<br />
Rirebulebebze~. un<strong>da</strong> SeecadoT, rom valdebuleba ar gaxdes centraluri<br />
sakiTxi <strong>da</strong> mieciT mowinaaRmdeges ukan <strong>da</strong>xevis saSualeba.<br />
mkacri partniori. SesaZlebelia mxare ver <strong>da</strong>iTanxmoT molaparakebaze<br />
ara imitom, rom mas es ar surs, aramed imitom, rom misi mkacri<br />
partniori amas ar moiwonebs. `me geTanxmebiT, magram Cemi meuRle<br />
winaaRmdegi iqneba~.<br />
amoicaniT taqtika <strong>da</strong> ifiqreT `mkacr partniorTan~ molaparakebaze.<br />
gamoTvlili Seyovneba. xSirad erTi mxare ayovnebs ga<strong>da</strong>wyvetilebis<br />
miRebas, maTi azriT, ufro xelsayrel momentamde. SromiTi urTierTobebis<br />
dros mxare <strong>da</strong>ayovnebs ga<strong>da</strong>wyvetilebis miRebas gaficvis ukanasknel<br />
va<strong>da</strong>mde, raTa ufro gazardos fsiqikuri zewola <strong>da</strong> mmarTveloba<br />
<strong>da</strong>myoli gaxados. samwuxarod, xSiria Secdomebi drois gamoTvlasTan<br />
<strong>da</strong>kavSirebiT. Tu gaficva ukve <strong>da</strong>iwyo, maSin ukve mmarTveloba ecdeba<br />
xelsayreli drois moZiebas, rogoricaa gaficulTa fondis amowurva.<br />
xelsayreli droisaTvis lodini sakmaod ZviradRirebuli TamaSia.<br />
Seyovnebis taqtikis SemuSaveba <strong>da</strong> gamoyeneba aseve gulisxmobs meore<br />
mxaris SesaZleblobebis nal-nela amowurvas. Tu Tqven warmoadgenT<br />
kompanias, romelsac surs Serwyma sxva kompaniasTan, iwyebT molaparakebas<br />
mesamesTan, raTa gaarkvioT masTan Serwymis SesaZlebloba. moiZieT<br />
obieqturi pirobebi, romelic <strong>da</strong>gexmarebaT saboloo vadebis gansazRvraSi,<br />
rogoricaa ga<strong>da</strong>saxadis ga<strong>da</strong>xdis va<strong>da</strong>, xelSekrulebis <strong>da</strong>mTavreba,<br />
sakanonmdeblo sesia <strong>da</strong> a.S.<br />
`rogorc geneboT~. araferia cudi mowinaaRmdegis mkacri arCevanis<br />
winaSe <strong>da</strong>yenebaSi. faqtobrivad saqmeTa umravlesoba ase imarTeba. Tu<br />
supermarketSi xe<strong>da</strong>vT, rom puri gaZvir<strong>da</strong>, Tqven ar cdilobT<br />
molaparakebebi gamarToT gamyidvelTan. es aris saqmis warmoebis<br />
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