saxelmZRvanelo “qali da biznesiâ€Â
saxelmZRvanelo “qali da biznesiâ€Â
saxelmZRvanelo “qali da biznesiâ€Â
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produqtze fasis<br />
<strong>da</strong>wesebis Semdeg<br />
aranakleb mniSvnelovania<br />
misi gasaRebis<br />
gzebis gansazRvra _<br />
distribucia.<br />
pir<strong>da</strong>piri distribucias ara aqvs Sualeduri rgoli: mwarmoebeli yidis produqcias<br />
uSualod myidvelze, rodesac mwarmoebeli iRebs Tavis Tavze saqonlis<br />
momxmareblamde miwodebas <strong>da</strong> ar gamoiyenebs Suamavlebs, rac mas <strong>da</strong>uzogavs zedmet<br />
<strong>da</strong>naxarjebs <strong>da</strong> Sesabamisad produqtis fasic ar gaizrdeba.<br />
arsebobs aseve 1 doniani, 2 doniani, 3 doniani gasaRebis arxebi. im SemTxveva-<br />
Si, Tu warmoeba didia <strong>da</strong> Sesabamisad, misi gasaReba-gayidvac mwarmoeblisTvis<br />
warmoadgens problemas, SeiZleba mimarTon Suamavlebs _ sadistrubucio kompanias,<br />
romelic garkveuli Tanxis sanacvlod uzrunvelyofs produqtis momxmareblamde<br />
miwodebas. mas Tavis mxriv SeiZleba kidev yavdes Suamavlebi <strong>da</strong><br />
a.S.nebismier SemTxvevaSi, rac ufro <strong>da</strong>Sorebulia momxmarebeli mwarmoebels,<br />
miT ufro Zviri ujdeba mas am produqciis yidva.<br />
samomxmareblo bazrebi _ aris iseTi bazrebi, rodesac myidvelebi yiduloben an<br />
iZenen saqonelsa <strong>da</strong> momsaxurebas piradi moxmarebisTvis. samewarmeo bazrebi _<br />
bazari, romelzec sxva kompaniebi yiduloben saqonels an momsaxurebas.<br />
marketingis mniSvnelovan amocanas warmoadgens saqonlis bazarze pozicionireba<br />
_ momxmareblis cnobierebaSi mis gansakuTrebul, sxvebisgan gansxvavebuli<br />
poziciis uzrunvelyofas. momxmareblis cnobierebaSi SesaRwevad saWiroa:<br />
• iyo pirveli, Seni <strong>da</strong>maxsovreba gacilebiT ioli iqneba!<br />
• Tuki pirveli ar xar, devizad gamoiyene is informacia, rac Sens konkurents<br />
gamorCa!<br />
• aRiare Seni me-2 adgili bazarze, magram iyavi amayi imiT, rom pirvelze ufro<br />
metis keTeba giwevs!<br />
• gamijne Seni Tavi konkurentebisgan.<br />
• ipove <strong>da</strong> <strong>da</strong>ikave momxmareblis cnobierebaSi Tavisuflad <strong>da</strong>rCenili adgili.<br />
am sityvebis Camoyalibebis Semdeg mwarmoebeli mis miwodebas momxmareblamde<br />
axdens sxva<strong>da</strong>sxva gzebiT:<br />
• reklama _ produqtsa Tu momsaxurebaze nebismieri saSualebiTa <strong>da</strong> formiT<br />
gavrcelebuli informacia<br />
• personaluri gayidvebi _ sityvieri prezentacia, saubari potenciur myidvelTan<br />
produqtis gayidvebis uzrunvelyofis mizniT.<br />
• gasaRebis stimulireba _ gulisxmobs zegavlenis mravalsaxiani saSualebebis<br />
gamoyenebas, romelic mowodebuli iqneba <strong>da</strong>aCqaros an/<strong>da</strong> gazardos gayidvebi.<br />
(mag.: ufaso produqcia, premiebi, konkursebi, miRebebi <strong>da</strong> a.S.<br />
• PR – sazogadoebasTan urTierToba _ keTilganwyobili <strong>da</strong>mokidebulebis ageba<br />
sxva<strong>da</strong>sxva miznobriv auditoriasTan, cudi imijis gamosworeba.<br />
• propagan<strong>da</strong> gulisxmobs informaciis gavrcelebas nebismieri arafasiani saSualebiT,<br />
romelic SeiZleba waikiTxos, naxos, moisminos potenciurma an arsebulma<br />
momxmarebelma.<br />
nu <strong>da</strong>uSvebT Semdeg Secdomebs:<br />
1. gautestavi produqtis gatana bazarze: momxmareblebis azris gauTvliswinebloba<br />
pirveli didi nabijia warumateblobisken.<br />
2. Tavis arideba imis axsnisgan, Tu ratom aris Tqveni fasebi <strong>da</strong>bali: Tu biznesma<br />
ver SeZlo am kiTxvaze <strong>da</strong>majerebeli pasuxis gacema, momxmarebels maSinve gauCndeba<br />
eWvi produqtis xarisxis Sesaxeb.<br />
3. <strong>da</strong>gaviwy<strong>da</strong>T, rom momxmareblisTvis gageadvilebinaT TqvenTan urTierToba:<br />
ar gaflangoT Tqveni momxmareblis dro. Tu gin<strong>da</strong>T, rom <strong>da</strong>kargoT is, maSin<br />
aiZuleT Cadges rigSi, alodineT <strong>da</strong> a.S.<br />
4. ar awarmoebT imas, rac yvelaze kargad SegiZliaT: iyaviT yvelasagan gamor-<br />
Ceuli <strong>da</strong> moZebneT Tqveni niSa.<br />
5. ar fiqrobT axal produqtebze mas Semdeg, rac biznesebi gamouSveben produqts,<br />
romelic warmatebiT gaiyideba, isini wyveten fiqrs axal produqtze, rac <strong>da</strong>uSvebelia.<br />
6. yvelaferi yvelasTvis! jobia iyoT Zlieri mxolod erTi mimarTulebiT,<br />
vidre iyoT susti yvelgan.<br />
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