saxelmZRvanelo “qali da biznesiâ€Â
saxelmZRvanelo “qali da biznesiâ€Â
saxelmZRvanelo “qali da biznesiâ€Â
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misiis debuleba<br />
biznesis profili,<br />
saqmianobis saxeoba<br />
miznobrivi bazari<br />
sakuTrebis forma<br />
kompaniis istoria<br />
faqtorebi <strong>da</strong> Sesa-<br />
Zleblobebi<br />
grZelvadiani mizani<br />
bevr kompanias aqvs misiis mokle gancxadeba, Cveulebriv 30 sityva an ufro<br />
cota, rac xsnis maTi arsebobis mizezs <strong>da</strong> wamyvan principebs.<br />
kompaniis saqmianoba mniSvnelovna<strong>da</strong>a <strong>da</strong>mokidebuli imaze, Tu ra <strong>da</strong>rgSi<br />
saqmianobs igi <strong>da</strong> konkretulad ra mimarTulebiT. erTi an ori abzaciT<br />
aRwereT, ras akeTebs Tveni organizacia.<br />
aq mokled aRwereT, vin aris Tqveni ZiriTadi momxmarebeli <strong>da</strong> ratom.<br />
Tqven ufro mets axsniT <strong>da</strong> detalurad gaaanalizebT bazars marketingis<br />
gegmis seqciaSi.<br />
individualuri sawarmo, partnioroba, korporacia, SezRuduli pasuxismgeblobis<br />
sazogadeoba.<br />
wlebi biznesSi, wina mflobelebi (aseTis arsebobis SemTxvevaSi), warmatebebi,<br />
problemebi, arsebuli reputacia, gayidvebisa <strong>da</strong> mogebis istoria<br />
- ganixileT warsulSi arsebuli mniSvnelovani problemebi <strong>da</strong> rogor<br />
SeZeliT maTi amoxsna <strong>da</strong> ga<strong>da</strong>laxva.<br />
ra faqtorebi Seuwyobs xels kompaniis warmatebas ra aris Tqveni mTavari<br />
konkurentuli upiratesobebi ra RonisZiebebs gaatarebT Tqveni biznesisaTvis<br />
grZelvadiani mizani: ra aris Tqveni biznesis samomavlo gegmebi - gazr<strong>da</strong><br />
- Tu asea, maSin ra tempiT <strong>da</strong> rogor miaRwevT amas<br />
produqtebi <strong>da</strong> servisebi<br />
marketingis gegma<br />
detalurad aRwereT Tqveni produqtebi <strong>da</strong> momsaxureba. (teqnikuri maxasiaTeblebi,<br />
naxazebi, suraTebi, broSurebi <strong>da</strong> msgavsi masalebi ga<strong>da</strong>itaneT<br />
<strong>da</strong>narTebSi).<br />
gaaanalizeT faqtorebi, romlebic uzunvelyofen konkurentul upiratesobebsa<br />
<strong>da</strong> aseve naklovanebebs. magaliTad, es SeiZleba iyos xarisxis,<br />
an<strong>da</strong> produqtis raime unikaluri Tviseba.<br />
rogoria Tqveni produqtis fasi, faswarmoqmnis sistema<br />
marketingis gegma samomavlod<br />
iqneba yvelaze<br />
mniSvnelovani gayidvebis<br />
marTvaSi<br />
Tqvens marketingul gegmaSi iyaviT rac SeiZleba konkretuli, gamoiyeneT<br />
statistika, ricxvebi <strong>da</strong> resursebi.<br />
miuxe<strong>da</strong>vad imisa, Tqveni produqti warmatebiT iyideba Tu ara, kompania<br />
aucileblad un<strong>da</strong> flobdes informacias momxmareblisa <strong>da</strong> konkurentebis<br />
Sesaxeb. momxmarebelTa gemovneba <strong>da</strong> myidvelobiTi qceva icvleba.<br />
aseve, Tveni konkurentebic icvlebian <strong>da</strong> bazarze axali midgomebiTa <strong>da</strong> me-<br />
TodebiT gamodian. amdenad, biznesgegmis momzadebisas mcire zomis kvlevebi<br />
mainc un<strong>da</strong> CaataroT. SesaZloa, Tqvenive momxmareblebi gamokiTxoT<br />
<strong>da</strong> <strong>da</strong>adginoT, ra ar moswonT Tqvens produqtSi <strong>da</strong> ratom yiduloben<br />
TqvenTan. amdenad, marketinguli gegmis SemuSavebis pirveli etapia informaciis<br />
mopoveba konkurentebisa <strong>da</strong> momxmareblebis Sesaxeb.<br />
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