saxelmZRvanelo “qali da biznesiâ€Â
saxelmZRvanelo “qali da biznesiâ€Â
saxelmZRvanelo “qali da biznesiâ€Â
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SeafaseT Tqveni<br />
Zlieri <strong>da</strong> susti mxareebi<br />
marketinguli gegma SesaZloa, sxva<strong>da</strong>sxva struqturiT iyos gadmocemuli<br />
biznesgegmaSi, Tumca rekomendirebulia, rom igi aRwerdes qvemoT CamoTvlil<br />
informacias:<br />
• bazari, misi moculoba <strong>da</strong> Tqveni kompaniis wili;<br />
• Tqveni produqti <strong>da</strong> misi ganviTarebis gegmebi;<br />
• momxmareblebi (segmeneti, msyidvelobiTi Cvevebi);<br />
• konkurentebi;<br />
• komunikaciis strategia (rogor sareklamo kampanias gegmavT <strong>da</strong><br />
ratom);<br />
• faswarmoqna (rogor awesebT fasebs fas<strong>da</strong>klebis periodebi);<br />
• distribuciis arxebi (rogor yidiT Tqvens produqts an serviss –<br />
sacalo Tu sabiTumo gayidvebi);<br />
• gayidvebis prognozireba (realisturad <strong>da</strong> argumentirebulad degegmeT<br />
gayidvebi).<br />
imisaTvis, rom naTlad <strong>da</strong>inaxoT Tqveni kompaniis Zlieri <strong>da</strong> susti mxareebi,<br />
gansazRvroT momavali SesaZleblobebi <strong>da</strong> Tavi<strong>da</strong>n airidoT savaraudo<br />
safrTxeebi, gaakeTeT SWOT analizi.<br />
SWOT analizis Semadgeneli nawilebia: Strengths - Zlieri mxareebi; Weaknesses<br />
- susti mxareebi; Opportunities - SesaZleblobebi; Threats - saSiSroebebi<br />
Zlieri mxareebis gamosavlenad Tqven pasuxi un<strong>da</strong> gasceT Semdeg kiTxvebs<br />
1. ra gamorCeul sargebels sTavazobs momxmarebels Tqveni kompania<br />
2. ra ganapirobebs imas, rom momxmarebeli amjobinebs Tqveni produqciis<br />
SeZenas<br />
3. sTavazobT Tu ara amJamad momxmarebels raime iseTs, ris SeTavazebasac<br />
ver SeZlebs konkurenti kompania<br />
kompaniis Zlieri mxareebi SeiZleba iyos:<br />
• gamorCeuli kompetencia;<br />
• saTanado finansuri resursebis qona;<br />
• konkurentebTan gamklavebis unar-Cvevebi;<br />
• kargi imiji momxmareblis TvalSi;<br />
• bazarze lideroba;<br />
• warmoebis didi moculobiT gamowveuli efeqtianoba;<br />
• sakuTari teqnologiebis qona;<br />
• <strong>da</strong>bali <strong>da</strong>naxarjebi;<br />
• kargi sareklamo kampania;<br />
• aRiarebuli menejerebi;<br />
• didi gamocdileba;<br />
• ukeTesi sawarmoo saSualebebi;<br />
• ukeTesi teqnologiuri potenciali.<br />
susti mxareebis gamosavlenad Tqven pasuxi un<strong>da</strong> gasceT Semdeg kiTxvebs:<br />
1. ra aris iseTi, risi gamosworebac SesaZlebelia<br />
2. ris gakeTebas ver axerxebs Tqveni kompania<br />
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