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saxelmZRvanelo “qali da biznesi”

saxelmZRvanelo “qali da biznesi”

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ar gaukeToT ignorireba<br />

momxmarebels<br />

yovelTvis gaiTvaliswineT<br />

konkurentebi<br />

mzad iyavT riskis gasawevad<br />

moismine gare piris<br />

azri<br />

es SesaZloa, Zalian martivad JRers, Tumca Zalian bevri mewarme Tvlis,<br />

rom maT zustad ician ra saWiroebebi aqvs momxmarebels <strong>da</strong> saerTod<br />

araa saWiro amis gamokvleva. aucileblad <strong>da</strong>uTmeT dro momxmareblebis<br />

Seswavlas <strong>da</strong> biznesgegma swored maTi saWiroebebisa <strong>da</strong> survilis gaTvaliswnebiT<br />

aageT.<br />

Tu Tqven ifiqrebT, rom xarT bazarze erTaderTi moTamaSe an araseriozulad<br />

aRiqvamT arsebul konkurentebs, namdvilad waawydebiT problemebs.<br />

Tan ar <strong>da</strong>gaviwydeT, rom Tqveni konkurentebi Zalian kargi informaciis<br />

wyaro SeiZleba gaxdes imis Sesaxeb, Tu ra muSaobs <strong>da</strong> ra ara.<br />

ubralod, iswavleT sxvis Secdomebze.<br />

biznesgegmis Sedgena ar niSnavs riskebis Tavi<strong>da</strong>n acilebas. biznesgegmis<br />

saSualebiT Tqven SeZlebT sworad aRiqvaT <strong>da</strong> marToT riskebi. swored<br />

amitom, karg biznesgegmaSi gaTvaliswinebulia SesaZlo gamowvevebi <strong>da</strong> Seicavs<br />

ramodenime scenars aRniSnuli gamowvevebis ga<strong>da</strong>laxvisaTvis.<br />

yvelaze gamocdil biznesmensac ki SeuZlia sasargeblo rCevebi miiRos<br />

gansxvavebuli azris mosmeniTa <strong>da</strong> gaziarebiT. im SemTxvevaSic ki, Tu Tqven<br />

xarT individualuri mewarme, mimarTeT sxva kompetentur pirs, raTa ga<strong>da</strong>xedos<br />

Tqven mier SemuSavebul biznesgegmas <strong>da</strong> mogceT rekomen<strong>da</strong>cia misi<br />

gaumjobesebisaTvis.<br />

moulod-<br />

elodeT<br />

nels<br />

yvela biznesgegmaSi un<strong>da</strong> iyos gaTvaliswinebuli moulodneli SemTxvevebi.<br />

marketinguli <strong>da</strong> finansuri nawilebi aucileblad moqnili un<strong>da</strong> iyos<br />

ise rom, advilad iyos SesaZlebeli cvilebebis Setana. Tumca, yvelaze<br />

mniSvnelovani isaaa, rom biznesis menejmenti mzad iyos cvlilebebisaTvis.<br />

cvlilebisa <strong>da</strong> siaxleebis a<strong>da</strong>ptirebisaTvis pirveli nabiji a<strong>da</strong>mianebis<br />

fsiqologiuri mzadyofnaa.<br />

gaxsovdeT ra gxdiT<br />

unikalurs<br />

<strong>da</strong>saxeT droSi gawerili<br />

<strong>da</strong> gazomvadi<br />

miznebi<br />

Tqven gWirdebaT<br />

naTlad gawerili<br />

biznesgegma biznesis<br />

operirebis pirveli<br />

dRi<strong>da</strong>n!<br />

kargad momzadebuli biznesgegma <strong>da</strong>gexmarebaT saqmianobis <strong>da</strong>wyebaSi an<strong>da</strong><br />

gagrZelebaSi, magram es mxolod werilobiTi dokumentia <strong>da</strong> warmatebas<br />

TavisTavad ver uzrunvelyofs. zoga<strong>da</strong>d, biznesSi yofna konkurentebze<br />

gamarjvebis pir<strong>da</strong>pirproporciulia. amitom, zustad un<strong>da</strong> icodeT ra aris<br />

konkurentebis Zlieri mxare <strong>da</strong> ras sTavazobT momxmrebels iseT unikalurs<br />

<strong>da</strong> gansxvavebuls, rom biznesis am maraTonSi <strong>da</strong>rCeT gamarjvebuli<br />

biznesis realuri awyoba niSnavs brZolasa <strong>da</strong> Zalian bevr Sromas. magram,<br />

amavdroulad, un<strong>da</strong> arsebobdes naTeli molodini rogorc TqvenTvis,<br />

aseve Tqveni TanamSromlebisaTvis. rodesac biznesgegmaSi aRwerT miznebs,<br />

aseve miuTiTeT konkretuli <strong>da</strong> gazomvadi Sedegebi, romelTa miRwevis<br />

Semdeg Tqven <strong>da</strong> Tvens personals gagezrdebaT motivacia, <strong>da</strong>inaxavT ra<br />

gaweuli Zalisxmevis efeqtianobas.<br />

xSirad mewarmeebi miiCneven, rom biznesgegmas mxolod maSin moamzadeben,<br />

rodesac biznesi win waiwevs, an/<strong>da</strong> bankis kreditis aReba iqneba saWiro. ra<br />

Tqma un<strong>da</strong>, <strong>da</strong>gegmva rTuli procesia <strong>da</strong> Zalian did ZalisxmevasTanaa<br />

<strong>da</strong>kavSirebuli. imavdroulad, kargi gegma ar niSnavs biznesis warmatebas.<br />

Tumca, ar <strong>da</strong>iviwyoT, rom kargi biznesgegma aris saukeTeso saSualeba,<br />

Tqveni xedva ga<strong>da</strong>aqcioT realistur <strong>da</strong> mdgrad biznesad.<br />

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