interview - Italy-America Chamber of Commerce, Southeast

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Italy Shines for Packaged Travel in 2009
According to USTOA chairman John Stachnik, Italy’s popularity catapulted Europe into first
place. Stachnik also noted a consumer survey conducted early in 2009 which indicated
that three out of four Americans planned to travel that year, with 20% planning to go
abroad. “Travel overseas in 2009 was generally weaker than in previous years,” said
Stachnik, “but it’s important to keep in mind that people still traveled in 2009, and that
Europe continues to be a big draw for international travel.”
Based on figures from the National Bank of Italy from 2007, a total of around 2.4 million
Americans visited Italy in 2007 which presents a decrease from the 2.5 million that were
recorded in 2006. In September 2008, the number dropped to 1.75 million and continued
to decrease throughout the rest of the year.
diminuzione rispetto all’anno precedente in cui si
erano registrati 2,5 milioni di visitatori americani. Nel
settembre 2008 il numero é caduto a 1,75 milioni
ed ha continuato a diminuire durante tutto il resto
dell’anno.
However, there was a 319 million net income from tourism during the month of February
2010 and when compared to 109 million for the same month in 2009, it is evident that
Italy’s tourism is picking up again worldwide. Fortunately, 2010 is shaping up to be a better
travel year than the previous year, and all indications point to another successful year for
tourism to Italy.
Nel mese di febbraio 2010 si é registrato un ricavo
netto pari a 319 milioni che paragonato con il dato
registrato nello stesso mese ma dell’anno precedente,
pari a 109 milioni, e questo dato rende evidente che
il turismo italiano sta ritornando alle prime posizioni
mondiali. Fortunatamente il 2010 sembra essere un
anno migliore per il turismo rispetto al precedente e
tutti i parametri indicano un altro anno di successo per
il turismo in Italia.