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orlando interview itculture business is business: or is it?

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INTERVIEWInterview w<strong>it</strong>h Massimo CellinoBY SILVIA CADAMUROMassimo Cellino was b<strong>or</strong>n in 1956 in Cagliari, Sardinia, where he graduated w<strong>it</strong>h adegree in accounting and later attended the Department of Economics and Business.He <strong>is</strong> an industrial<strong>is</strong>t, husband of Francesca Boero, and proud father of three:Ercole, Edoardo, and Eleon<strong>or</strong>a. He interrupted h<strong>is</strong> studies in the 1970s and begancollab<strong>or</strong>ating w<strong>it</strong>h h<strong>is</strong> father, Ercole, in the management of the family <strong>business</strong>es.From 1978 to 1983 he lived in Australia.Although the Group has diversified <strong>it</strong>s commercial and entrepreneurial interestsover the years, <strong>it</strong>s principal activ<strong>it</strong>ies remain the commercialization and processingof grains and cereals. To th<strong>is</strong> day, the Cellino Group <strong>is</strong> considered one of Europe’sprincipal milling companies.In the 1990s, the Group’s members processed over three million quintals of grain(70% of Sardinia’s entire grain production), making the Cellino Group the 7th largestimp<strong>or</strong>ter of grain in the w<strong>or</strong>ld. At that time the Group averaged annual revenues ofaround 400 billion lire (w<strong>it</strong>h some 450 employees and roughly 1,200 contract<strong>or</strong>s) andconst<strong>it</strong>uted a fundamental source of income f<strong>or</strong> a considerable number of Sardinianfamilies. Thanks to Massimo Cellino’s eff<strong>or</strong>ts, the Cellino Group jumped from some30 billion lire in annual revenue in 1982 to m<strong>or</strong>e than 1000 billion lire in 1992.F<strong>or</strong> h<strong>is</strong> succes s in the entrepreneurial and <strong>business</strong> realm, in 1994 Massimo Cellinowas conferred an hon<strong>or</strong>ary degree in Economics by Columbia Univers<strong>it</strong>y of NewY<strong>or</strong>k, an achievement he <strong>is</strong> extremely proud of. Subsequently, in 1992, he becamePresident of the Cagliari Soccer Team, a maj<strong>or</strong> league Italian soccer club, bringingall h<strong>is</strong> entrepreneurial experience w<strong>it</strong>h him. In 1999, he decided to dedicate himselfentirely to soccer, leaving h<strong>is</strong> previous duties in the family <strong>business</strong>es. H<strong>is</strong> interestsalso encompass the international real estate sect<strong>or</strong>.In sp<strong>it</strong>e of the well-known “soccer cr<strong>is</strong><strong>is</strong>,” Massimo Cellino, successful entrepreneurand President of an Italian soccer team, boasts an enviable balance. Why did youdecide to move to Miami?Living in Cagliari had become too difficult. The soccer s<strong>it</strong>uation in Italy has becomeMassimo Cellino nasce a Cagliari nel 1956, dovesi diploma come Ragioniere e poi frequenta peralcuni anni la Facoltà di Economia e Commercio.Industriale. Sposato con la Sign<strong>or</strong>a FrancescaBoero, ha tre figli: Ercole, Edoardo ed Eleon<strong>or</strong>a.Negli anni Settanta, interrotti gli studi, inizia acollab<strong>or</strong>are con il padre Ercole nella gestione delleaziende di famiglia. Dal 1978 al 1983 si stabil<strong>is</strong>cein Australia.Il Gruppo ha negli anni differenziato i propriinteressi commerciali ed imprend<strong>it</strong><strong>or</strong>iali, ma la suaprincipale attiv<strong>it</strong>à rimane la commercializzazione etrasf<strong>or</strong>mazione dei cereali. Ad oggi il Gruppo puòessere annoverato a pieno t<strong>it</strong>olo tra le principaliindustrie mol<strong>it</strong><strong>or</strong>ie europee.Negli anni Novanta, le aziende del Gruppo hannolav<strong>or</strong>ato oltre tre milioni di quintali di grano, trai quali circa il 70% dell’intera produzione sarda,e veniva considerato il settimo imp<strong>or</strong>tat<strong>or</strong>emondiale di cereali. All<strong>or</strong>a il Gruppo delle aziendedi famiglia, con un fatturato medio annuoconsolidato di circa 400 miliardi delle vecchielire, tra dipendenti (450) e lav<strong>or</strong>at<strong>or</strong>i dell’indotto(valutabile in circa 1200), cost<strong>it</strong>uiva unaimp<strong>or</strong>tante fonte di guadagno e di sopravvivenzaper un numero considerevole di famiglie sarde.Massimo Cellino p<strong>or</strong>ta il Gruppo dai 30 miliardidi fatturato del 1982 agli oltre 1000 miliardireg<strong>is</strong>trati nel 1992.Per i successi consegu<strong>it</strong>i nel campo economicoindustriale,nel 1994 ha ricevuto presso l’Univers<strong>it</strong>àstatun<strong>it</strong>ense Columbia Univers<strong>it</strong>y New Y<strong>or</strong>k N.Y.la Laurea Hon<strong>or</strong><strong>is</strong> Causa in Scienze Economiche,della quale è molto fiero.Presidente del Cagliari Calcio dal 10 giugno 1992,f<strong>or</strong>te del suo bagaglio di esperienze acqu<strong>is</strong><strong>it</strong>enelle sue attiv<strong>it</strong>à imprend<strong>it</strong><strong>or</strong>iali, nel 1999 decidedi dedicare al calcio molte delle sue energiedimettendosi dalle cariche che riprova all’internodelle altre aziende di famiglia. Si dedica anche alsett<strong>or</strong>e immobiliare internazionale.Imprend<strong>it</strong><strong>or</strong>e di successo e presidente di unasquadra che nonostante la “cr<strong>is</strong>i del calcio” vantabilanci impeccabili. Per quale motivo ha scelto di.22

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