Sustaining Member: Beghelli S.p.ABeghelli S.p.A., which <strong>is</strong> basedin Monteveglio, Bologna andhas been l<strong>is</strong>ted in the MilanStock Exchange since 1998,<strong>is</strong> the headquarters f<strong>or</strong> theBeghelli Group. Beghelli S.p.A.<strong>is</strong> responsible f<strong>or</strong> the Group’sstrategies and co<strong>or</strong>dination.In add<strong>it</strong>ion to the c<strong>or</strong>p<strong>or</strong>ateoffices and the log<strong>is</strong>ticscenter that serves the Italianand European markets, ourMonteveglio prem<strong>is</strong>es are alsohome to lab<strong>or</strong>at<strong>or</strong>ies dedicatedto research and development,design, engineering, testing,and certification of Beghelliproducts.The Beghelli Group alsoincludes seven other international research, production, andtrading subsidiaries, including Beghelli N<strong>or</strong>th America, whichco<strong>or</strong>dinates Beghelli USA, Beghelli Canada, and Beghelli deMéxico. Beghelli’s westward journey began <strong>it</strong>s internationaloperations in the USA, thereafterexpanding to the Mexican andsubsequently Canadian market.In the lighting industry, especiallyin the Life Safety line, BeghelliUSA, located in Miramar, Fl<strong>or</strong>ida,<strong>is</strong> a leader in design, technology,and customer service excellence.Beghelli de México, located inQuerétaro, Mexico, offers a mixof industrial, commercial, andemergency lighting products,including supplies and spareparts. Beghelli Canada, located inT<strong>or</strong>onto, Ontario, <strong>is</strong> characterizedby industrial, commercial, andemergency lighting. It <strong>is</strong> also a leader in the introduction ofinnovative code-compliant products. Furtherm<strong>or</strong>e, along w<strong>it</strong>hBeghelli N<strong>or</strong>th America’s fully establ<strong>is</strong>hed Life Safety productline, Beghelli <strong>is</strong> now marketing a brand new lighting productline called LUCE, launched at the LightFair International TradeShow in Las Vegas, Nevada in May 2008.How was LUCE env<strong>is</strong>ioned?From the Italian w<strong>or</strong>d meaning ‘light’ comes the w<strong>or</strong>d LUCE –Beghelli's USA President, Dania Maccaferri La Spadapronounced (l oo´châ). F<strong>or</strong> Beghelli, LUCE <strong>is</strong> the evolution oflight, an avant-garde design. It <strong>is</strong> the future of arch<strong>it</strong>ecturalindo<strong>or</strong> and outdo<strong>or</strong> lighting. Beghelli LUCE <strong>is</strong> founded oninnovation, design, efficiency, and perf<strong>or</strong>mance. Beghelli’sgoal <strong>is</strong> d<strong>is</strong>covering the ultimatebalance between design, energysavings, and perf<strong>or</strong>mance.Unlike most global lightingcompanies focused on interi<strong>or</strong>and residential design, Beghellihas taken the design elementand aesthetically inc<strong>or</strong>p<strong>or</strong>ated<strong>it</strong> into the industrial andcommercial lighting fields. Insh<strong>or</strong>t, LUCE <strong>is</strong> a refreshing bridgethat brings European technologyto the US market. Beghelli’soutlook has and always will be“f<strong>or</strong> the people, the <strong>business</strong>,and the environment.” SolarPower <strong>is</strong> considered to be an alternative source of energy andone of Beghelli’s strategies <strong>is</strong> to reduce energy consumptionand to focus on developing alternative sustainable energies,w<strong>it</strong>h particular emphas<strong>is</strong> on solar energy. Beghelli’s currentproject, PlanetSun, attests to the company’s dedication to theenvironment and thinking Green..34.30
Milan to Host W<strong>or</strong>ld Expo 2015BY KRISTEN MAAGOn March 31, 2008, <strong>it</strong> became official.The Bureau of International Expos<strong>it</strong>ions(BIE) -- the international body createdin Par<strong>is</strong> in 1928 to regulate thequal<strong>it</strong>y and quant<strong>it</strong>y of the UniversalExpos<strong>it</strong>ions held every five years --chose Milan, Italy over Turk<strong>is</strong>h rival c<strong>it</strong>yIzmir to host the W<strong>or</strong>ld Expo in 2015.Feeding the Planet, Energy f<strong>or</strong> Life willbe the theme showcased during MilanExpo 2015, which will run from May1st through October 31st.The Expo, <strong>or</strong> W<strong>or</strong>ld’s Fair as <strong>it</strong> waspreviously known, refers to the seriesof non-commercial internationalexhib<strong>it</strong>ions which have been held sincethe mid 19th century. Milan Expo 2015will feature an estimated 180 exhib<strong>it</strong><strong>or</strong>shailing from 120 guest countries, 10international <strong>or</strong>ganizations, 21 Italian<strong>or</strong>ganizations, and 30 international <strong>business</strong>es. Some seventhousand events are scheduled to take place on the topic ofsustainable food development and a variety of sub-themesrelated to food safety, secur<strong>it</strong>y, qual<strong>it</strong>y, innovation, education,solidar<strong>it</strong>y, and cultural appreciation.In supp<strong>or</strong>ting <strong>it</strong>s candidacy, Italy c<strong>it</strong>ed <strong>it</strong>s expert<strong>is</strong>e in <strong>or</strong>ganizinginternational events like the 2006 Winter Olympic Games,hosp<strong>it</strong>al<strong>it</strong>y toward imp<strong>or</strong>tant international agencies includingFAO and WFP, excellent infrastructure, strong supp<strong>or</strong>t f<strong>or</strong> the bidat the highest pol<strong>it</strong>ical levels, and extremely rich food culture.The c<strong>it</strong>y of Milan (as well as the surrounding Region ofLombardy) -- heralded as a “fine example of balance betweenlabour, economic growth, human relations, and nutr<strong>it</strong>ion” --will be the proud host of W<strong>or</strong>ld Expo 2015. In add<strong>it</strong>ion tobeing the wealthiest and most economically developed Regionin Italy, <strong>it</strong> contributes some 22% of all Italian food exp<strong>or</strong>ts andboasts a significant <strong>or</strong>ganic farming industry. These uniquecharacter<strong>is</strong>tics, along w<strong>it</strong>h Milan’s central location in Europe,rich transp<strong>or</strong>tation netw<strong>or</strong>k, cosmopol<strong>it</strong>an flav<strong>or</strong>, prestigiousresearch centers and univers<strong>it</strong>ies, and cultural and art<strong>is</strong>ticjewels helped the N<strong>or</strong>thern Italian c<strong>it</strong>y secure <strong>it</strong>s bid f<strong>or</strong> th<strong>is</strong>prestigious event focused on sustainable food development.In presenting <strong>it</strong>s bid, the c<strong>it</strong>y of Milan relied on the expert<strong>is</strong>e ofFiera Milano S.p.a., Italy’s f<strong>or</strong>emost fair company and a maj<strong>or</strong>w<strong>or</strong>ld player which hosts some 80 international exhib<strong>it</strong>ionsa year at two main facil<strong>it</strong>ies encompassing approximately520,000 sq. meters of exhib<strong>it</strong>ion space. Sviluppo S<strong>is</strong>temaFiera -- the engineering and contracting company establ<strong>is</strong>hedMilan's May<strong>or</strong>, Letizia M<strong>or</strong>atti (photo by Gianni Congiu)by the Fiera Milano Group in 2001 -- was chosen by theMilan C<strong>it</strong>y Council to handle the master plan f<strong>or</strong> Milan Expo2015.The Expo area, which will be located on a s<strong>it</strong>e covering anestimated 1.7 million sq. meters just n<strong>or</strong>thwest of Milan’sc<strong>it</strong>y center in Rho-Pero, will include the state-of-the-art FieraMilano exhib<strong>it</strong>ion center in Rho along w<strong>it</strong>h a series of parksand gardens. Ferruccio Ferranti, the managing direct<strong>or</strong> ofSviluppo S<strong>is</strong>tema Fiera, re<strong>it</strong>erated that the new structureswill feature eco-compatible solutions and the latest in greentechnology designed to reduce environmental impact andmaximize energy savings. In line w<strong>it</strong>h the theme of the Expo,he described the project as “an urban settlement inspired bythe cr<strong>it</strong>eria of liveabil<strong>it</strong>y and qual<strong>it</strong>y of life, sustainabil<strong>it</strong>y, andrespect f<strong>or</strong> energy resources.”At a time when Milan, Fiera Milano, and Italy are preparing towelcome an estimated 29 million v<strong>is</strong><strong>it</strong><strong>or</strong>s during W<strong>or</strong>ld Expo2015, national pride <strong>is</strong> high. “Th<strong>is</strong> will be a Universal Expof<strong>or</strong> the w<strong>or</strong>ld,” exclaimed Milan’s May<strong>or</strong>, Letizia M<strong>or</strong>atti,sh<strong>or</strong>tly after the c<strong>it</strong>y’s candidature had been confirmed.“Th<strong>is</strong> vict<strong>or</strong>y should help us reawaken some national pride.Right now, I feel proud to be an Italian. Tom<strong>or</strong>row, a newstage begins.”(Sources: Expo Milan 2015 Official Webs<strong>it</strong>e, http://www.milanoexpo-2015.com/; Fiera Milano News,http://www.fieramilanonews.<strong>it</strong>/on-line/en/Home.html)..35