Beachwear on stage n° 16 - Novembre 2018

The company tells us about its
production, the NO IMPACT protocol
and its latest news for the beachwear
Since 1959 Metalbottoni has been enthusiastically producing accessories
and finishing elements for enabling infinite design solutions.
From high fashion to rugged denim, from casual to luxury,
flexibility and production capacity characterize the collections
which are admired and selected by the big international brands.
The company works in partnership with its customers. Indeed,
their customer care service satisfies the requirements of design
and customization, part of a global approach focusing on the
needs of the consumer. The in-house technical department heads
R&D activities, while the design department monitors new market
developments and trends, in an unflagging quest for excellence.
With over one hundred employees and two foreign offices, one in
China and one in Turkey, they export worldwide and are capable
of serving the brand’s local operations with the same levels of
efficiency and thoroughness as the mother company. Metalbottoni’s
mission is to ever more effectively serve the global brands,
maintaining intact all the creativity and unparalleled finishing touches
of products made in Italy.
The company offers a complete and totally customizable range of
products: Labora, sophisticated, well-designed accessories for
the prêt-à-porter and luxury markets; Monster, for the realm of
denim, featuring infinite examples of innovation and style; Gummix®,
a Metalbottoni patent, that by combining silicone or rubber
with the fabric is able to create a vast array of accessories with a
technical-sporty flair; Leather Accessories refers to regular and
rear waistband labels in various different materials achieved by
means of extremely varied techniques and combinations in metal;
Shirting includes buttons and cuff links for shirts; Gravita serves the
high-end sportswear sector with all sorts of snaps and hardware
that’s sophisticated down to the finest detail; Màrya serves the
world of beachwear, presented for the first time at Mare di Moda
in 2017; finally, Vànita, he latest addition to the Metalbottoni line
of products, breaks down into two categories, premium luxury
and sport, offering a vast range of accessories for leather goods
shoes, handbags and backpacks.
A fundamental characteristic shared by all the products is the quest
to achieve responsible innovation, resulting in implementation of
the NO IMPACT protocol in 2011. It regards production methods
in order to rationalize consumption, materials and manufacturing
processes, with the goal of comprehensively reducing environmental
impact. It means not resorting to chemical synthesizing products,
using only water-based paints for finishing treatments, rationalized
use of water and energy and low-impact production cycles. It also
involves reducing CO2 emissions, obtaining energy from solar
panels and focusing on water-saving processes. In addition, the
protocol also regulates selection of suppliers, requiring certification
and best green practices. The result of all these efforts is a
selection of sustainable products, increasingly into the category
of NO IMPACT – Committed Accessories.
The company told us about all the latest new developments in the
Màrya line, serving the beachwear sector, which will be presented
in Cannes.
How does the world of sport and athleisure influence the
accessory sector? Demand for athletic attire has increased
significantly during the last two seasons and continues to grow.
This obviously influences product development in terms of styles,
models, finishing treatments and construction. In the Metalbottoni
collections items of this type account for some 35% of the range.
In terms of sales, roughly 25% of the current volume is composed
of athleisure accessories.
What are the characteristics of the new collection? Màrya
crafted by Metalbottoni interprets the latest accessory trends, all
the way from elegant, sophisticated items to functional ones with
a sportswear inspiration. It is distinguished by new shapes and
finishes, resulting in a versatile, dynamic selection: from metal to
nylon and silicone, including polyester and acrylic. Moreover, Metalbottoni’s
vast experience guarantees respect for the extremely
high quality standards demanded by the sector.
What does your product selection include? The families of
major products range from snaps to rings, half-rings, belt guides,
adjustment items, buckles and hooks, including toggles, knot
covers, plaques, charms, studs and pulls.
What sort of added value is provided by this new line? Màrya
offers a new vision when it comes to beachwear accessories,
showcasing each and every detail of a garment, rendering it unforgettable.
Clean, sophisticated forms, sporty technical finishes,
materials with natural effects: all of this makes it possible to imbue
finished garments with distinctive identity and added value.
What are the target markets for this new product? The product
selection is intended for the men’s and women’s beachwear
sector, ranging from classic swimsuits and Bermudas, to beach
clothing, swimsuit covers and pareos. It is also intended, however,
for high-end sportswear and athleisure lines. The markets where
we do a lot of business with this collection are England, France,
Spain and Italy in Europe as well as the West coast of the USA.
METALBOTTONI spa
via Trieste, 61 - 24060 Chiuduno (BG) - Italy
tel. +39 0358354211 - www.metalbottoni.it