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ITB Berlin News Preview Edition

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20 NEWS ADVERTORIAL Las Vegas las Vegas on a roll! Las Vegas welcomed 39.7m visitors last year - 800,000 more than the year before. You could say Vegas is “on a roll.” The year-end statistics from the Las Vegas Convention and Visitors Authority (LVCVA), point to continued recovery for tourism with increases in all key indicators. Compared to 2011, visitors increased 2.1% in 2012 with approximately 800,000 more guests. And those record 39.7 million visitors added billion to the local economy. As part of that local impact, Las Vegas’ average daily room rate increased to 8 in 2012. With 84.4% occupancy for its 150,481 rooms, Las Vegas fills more rooms per night on average than any destination in North America. But people don’t go to Vegas for the nice hotel rooms: Clark County gross gaming revenue reached .4 billion in 2012, up 1.9%. On the Las Vegas Strip, revenues increased 2.3% to .2 billion while Downtown Las Vegas was up 2.5%, reaching 9 million. Las Vegas hosted 21,615 meetings, tradeshows or conventions in 2012, up 13.6%. That attracted 4.9m delegates, a 1.6% increase and the highest convention attendance in four years. Another positive for Southern Nevada: the tourism industry added 23,000 jobs. Tourism supports 370,000 jobs, 46% of the local jobs. 300 years of history: Massachusetts celebrates Key Anniversaries The Bostonian Society has announced it is restoring America’s oldest public building; the Old State House turns 300 this year. With the Boston Massacre, the very first casualties in the American Revolution occurred here, and it was here that the Declaration of Independence was read to the citizens. Harvard Museum of Natural History reopens its renovated Earth & Planetary Science Gallery this spring. An exhibition “Climate Change: Our Global Experiment” guides visitors through future scenarios of climate change based on decisions they make. The Boston Children’s Museum turns 100, celebrating with special events building up to a Feast Portland is the main food and drink festival in the Northwestern USA. It presents local culinary talent in combination with nationally wellknown chefs and Oregon ingredients. The hub of the artisan food movement, three-day bash (October 4-6) including Boston’s largest-ever birthday cake. Lexington celebrates its 300th birthday with Patriots Day Weekend on April 14 & 15. On April 15, Lexington and Concord will commemorate the famous “shot heard ‘round the world.” The re-born Cape Cod Rail service (Boston’s South Station to Hyannis via Buzzards Bay) means summer weekend getaway trains. New England’s biggest amusement park, Six Flags New England, adds the Bonzai Pipeline to Hurricane Harbor. Six drop-hatch slides (65 feet high and 257 feet long) whoosh thrill-seekers along at 40 mph. second “Feast Portland” Planned for september 2013 Portland, Oregon, is situated in a veritable “ingredient epicentre” with soil, vineyards, ocean, and pastures that produce one-of-a-kind food that makes this Northwest culinary hot spot one of the country’s greatest food and drink destinations. The event, in 2013 in its second year, celebrates the unmatched vibrancy of the Oregon food community by showcasing local culinary talent—from chefs and winemakers to farmers and distillers—and regiondefining ingredients alongside internationally recognized industry A First-of-its-Kind ride to Frozen Antarctica in an Allnew “realm” at sea World orlando Entrance to “Antarctica - Empire of the Penguin” Antarctica: Empire of the Penguin combines a state-of-the-art family adventure ride and closerthan-ever encounters with hundreds of penguins – to create Orlando’s must-see 2013 new attraction. Immersing guests in a colony of penguins makes this the coldest theme park attraction in the world. Park executives refer to this development as an all-new “realm”(rather than a single attraction) that includes a unique adventure ride, veritable penguin habitat, gift shop and restaurant. Each vehicle in the ride is a mobile simulator to allow the riders to become one with the storyline as they follow and mimic a young penguin’s adventures. The combination of professionals and experts. Co-founded by Mike Thelin and Carrie Welch. “With Portland and Oregon receiving worldwide culinary recognition and cementing their rightful places on the food map, a celebration embracing the >>> Tickets go on sale in late May. experiences – mobile, moving simulators and a completely trackless ride – are theme park firsts. Guests will choose one of two levels of adventure; each level has multiple variations for a feeling of unpredictability, just like the continent of Antarctica. “We’ve taken our guests and fans on astounding journeys,” said Terry Prather, SeaWorld Orlando’s president. “But no one has ever experienced what we’re bringing to Orlando in 2013. The firstof-its-kind ride, the cold, the wind, the thrills and danger of Antarctica and walking among penguins in a massive habitat is something only SeaWorld could do.” region’s rich history and incredible bounty seemed not only in order, but long overdue,” said festival co-founders Thelin and Welch at last year’s inaugural event. The festival takes place from September 19 to 22, 2013. ITB BERLIN NEWS • Wednesday 27 th February 2013

Hall 2.1 NEWS 21 ADVERTORIAL Bradenton - Longboat Key Aerial 2013: Mega Year for orlando 13 reasons why Orlando, America’s most popular destination, will draw more visitors in 2013: unprecedented theme park expansions & new attractions Florida: new ideas for travel When planning tours to Florida today, many of your clients may have already seen the main centres such as Miami, Orlando and the Keys. If you are looking for a new idea, the Bradenton area offers “Florida at its most authentic”. On show at ITB Berlin are three very different holiday experiences-- all in one area-- offer something different than a “typical” Florida holiday, and an increasing curiosity for European tourists for that wonderful sea-mammal, the Manatee, makes for an unforgettable visit. The Bradenton Area Convention & Visitors Bureau is promoting tourism not only to Bradenton/Anna Maria Island/Longboat Key area but also to the rest of Manatee County located on Florida’s scenic gulf coast - between St. Petersburg and Sarasota. The destination is easy to get to, yet off the beaten path. the iSLaNdS Anna Maria Island, Longboat Key and neighboring communities offer award-winning beaches and island experiences. Rather than the punctuation of hotel and condominium towers on the skyline, here the views are wide open with vistas of gentle sand dunes, sea oats and tranquil Gulf waters. Tourists can ride their bikes to eclectic shops along Pine Avenue, enjoy freshly caught seafood in quaint beach cafés or experience the living heritage of the historic fishing village of Cortez. the maiNLaNd In Bradenton, there’s an intimate downtown with local restaurants and shops and friendly streets vibrant with a blend of historic architecture and modern activities. There’s also a new riverfront zone with miles of parks, nature encounters and venues for outdoor concerts and an eccentric arts village. Lakewood Ranch features a lovely Main Street with boutiques and eateries, championship golf and world-class polo competition. Palmetto OLD FLOrIDA AMBIENCE, sCENIC IsLANDs, WILDErNEss AND AGrICULTUrAL ExPErIENCEs CONVENIENT TO ThrIVING CITIEs IN ThIs PArT OF FLOrIDA, UsA. boasts picturesque parks and nature preserves along the Manatee River. And Ellenton is home to the brand names and bargains of the largest outlet mall in Florida. eco adVeNtureS aNd agricuLture Tourists can hike through scenic trails or explore miles of secluded rivers by canoe or kayak, getting close to Florida birds and wildlife in vast protected preserves or joining in agricultural adventures where tourists can feed a newborn calf on a dairy farm or spend the day in a winery. Travelers to Orlando will find at least 13 more reasons to visit America’s most popular travel destination. theme parKS 1. Antarctica Empire of the Penguin will give SeaWorld Orlando an exceptional family adventure ride, gift shop and new dining concept. A penguin habitat brings guests closer than ever. 2. At Universal Orlando Resort, TRANSFORMERS: The Ride – 3D (summer 2013) combines larger-than-life characters with HD CGI media, 3D and special effects to place guests in combat between Autobots and Decepticons. 3. The largest expansion in Magic Kingdom’s history. Fantasyland adds Under the Sea --Journey of the Little Mermaid. The Be Our Guest Restaurant is the first Magic Kingdom restaurant with alcohol. Princess Fairytale Hall will open in Castle Courtyard. 4. Walt Disney World’s new MyMagic+ app lets guests, even prior to leaving home, lock in seating for parades, fireworks or character interactions (and FastPasses). attractioNS 5. White Lighting wooden coaster comes to Fun Spot America (formerly Fun Spot Action Park) as part of its expansion-- with the world’s biggest SkyCoaster, a family coaster “Vekoma” and other racetracks/rides. Orlando TaleswithBelle 6. Kennedy Space Center Visitor Complex unveils (July) a 0 million exhibit, new home to Space Shuttle Atlantis (retired 2011). ShoppiNg 7. The Florida Mall adds clothing (Michael Kors) and accessory/ jewelry (Tous). The Mall at Millenia adds Prada, YSL, Breitling and more. 8. Orlando Premium Outlets - Vineland Ave will add 12 new stores anchored by Saks Fifth Avenue Off 5th. SPA 9. Disney’s Grand Floridian Resort welcomes Senses, a Disney spa with 15 rooms and a Princess Pedicure or Magical Manicure for little ones ages 4 – 12. diNiNg 10. Universal Studios Park offers its Superstar Character Breakfast (with characters from their Parade) and Cinematic Spectacular Dining Experience (Lombard’s Seafood Grille then dessert in private viewing area for the nighttime lagoon show). 11. This spring in Orlando’s Audubon Park, East End Market opens (10 independent food enterprises plus Chef Henry Salgado’s Txokos Kitchen). accommodatioN 12. At Rollins College in Winter Park, the boutique Alfond Inn at Rollins will open. 13. Aloft Orlando Downtown Hotel adds (late August) 118 guest rooms to downtown. ITB BERLIN NEWS • Wednesday 27 th February 2013

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