Erfaringer fra studieturen til New Zealand 18-29 ... - Innovasjon Norge

Arrowtown
Vi fikk oppleve Arrowtown en
nydelig vårdag gjennom å gå fra den
ene enden til den andre, her var
hensikt å vise fram hvilken
neddempet alternativ man hadde til
Queenstown.
Her fantes en direktebuss, som
lokket turister innkvartert i
Queenstown til shopping, cafe,
restaurant og golf i rolige og
nostalgiske omgivelser. Dette er
også en populært sted for pendlere til
Queestown å bosette seg.
Referat Destination Queenstown
Sted: Copthorne Hotel and Resort Queenstown Lakefront
Av: Stig Fische, Dr. Holms
“Positioning and growth strategies for Queenstown Tourism”, Markedssjef i
Destinasjons selskapet, Hr. Graham Budd
Profile
The branding of Queenstown is to be driven by a senior marketing professional following the
appointment of Graham Budd as general manager, marketing at Destination Queenstown.
A media release from Destination Queenstown says Budd will take responsibility for the management
of the marketing team and ensuring that all marketing strategies are in line with Destination
Queenstown's business plan.
Drawing from more than 25 years of marketing experience, Budd boasts a strong corporate
background and high level skills in developing and executing targeted brand strategies and marketing
plans. Starting in sales, Budd worked his way up to marketing management positions for leading
multinational companies LexisNexis, Unilever, Wrightsons, Colgate Palmolive and, most recently, for
General Cable New Zealand.
"Increased usage of our website and direct marketing campaigns such as our "Do More" autumn
campaign and "Spring Loaded" event calendar have resulted in a greater consumer focus to our
marketing activities. Graham's expertise and skills in this area will ensure these channels evolve to
best appeal to our range of visitor markets."
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