01 Logística e Infra-estrutura no Brasil – Desafios e ... - Swisscam

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economia brasileira Brazilian economy 04 Falta ímpeto na economia brasileira - A economia é freada pela burocracia, pela carga tributária, pelo protecionismo e por juros altos - Brazilian economy needs a boost - Brazilian economy is hindered by bureaucracy, the heavy tax load, protectionism and the exorbitant interest rates Foto capa: Ulisses Matandos SWISSCAM Magazine Diretor do Magazine e de Comunicação Magazine and Communication Director Dr. Ernesto Moeri Coordenação Editorial / Editorial Coordination Ursula Bardorf Tel +55 (11) 5507 4947 Fax +55 (11) 5505 4255 ursula.bardorf@swisscam.com.br Anúncios / Advertisements Giuliana Di Girólamo Tel +55 (11) 5507 4947 Fax +55 (11) 5505 4255 marketing@swisscam.com.br Projeto Gráfico / Editorial Design Karsten Paul Mohr Direção de Arte / Art Direction Markus Steiger / www.info.pro.br Tel +55 (11) 3207 5817 Revisão e Tradução / Proofreading and Translation CII Traduções, Denise Ortega, Regina Tanner, Ursula Bardorf Fotos foco / Photos focus Ulisses Matandos / www.ulissesmatandos.fot.br Jornalista responsável / Responsible Journalist Victor Ribeiro, MTB 21.208 SWISSCAM Câmara de Comércio Suíço-Brasileira Swiss-Brazilian Chamber of Commerce Schweizerisch-Brasilianische Handelskammer Chambre de Commerce Suisse-Brésilienne São Paulo Avenida das Nações Unidas, 13.797 Bloco II, 21° andar 04794-000 São Paulo - SP - Brasil Tel +55 (11) 5507 4947 Fax +55 (11) 5505 4255 swisscam@swisscam.com.br Rio de Janeiro Rua Teófilo Otoni, 63 - 5° andar, Centro 20090-080 Rio de Janeiro – RJ – Brasil Tel +55 (21) 2233 2367 Fax +55 (21) 2233 2367 rio@swisscam.com.br Presidente / President Dr. Ernesto Moeri Vice-presidentes / Vice-Presidents Sr. Nelson Mussolini Sr. Antonio Carlos Guimarães A Câmara de Comércio Suíço-Brasileira, constituída em 1945, é filiada à União das Câmaras de Comércio Suíças no Exterior e à Câmara de Comércio Internacional. The Swiss Brazilian Chamber of Commerce, founded in 1945, is affiliated to the Swiss Foreign Trade Chambers and the International Chamber of Commerce. A reprodução das notícias é permitida, contanto que seja mencionada a fonte. As opiniões contidas nos artigos não refletem necessariamente a posição da SWISSCAM. The reproduction of items is permitted as long as the source is mentioned. The opinions contained in the articles do not necessarily reflect the position of SWISSCAM. foco focus 11 Mudança de paradigma no cenário logístico - A redução do custo logístico é uma das metas da Secretaria de Transportes - A change in the logistics scenario - One of the goals set up by the Transportation Department of the State of Sao Paulo is to reduce logistics costs 15 A logística é um elemento importante da cadeia de fornecimento interna - A composição ideal das técnicas de logística possibilita procedimentos estruturados e eficientes - Logistics is an important element of a company’s internal supply chain - An ideal combination of logistics techniques allows implementation of organized and efficient procedures 19 Os entraves burocráticos para o desenvolvimento do comércio exterior brasileiro - Os trâmites de comércio exterior são caracterizados por uma burocracia exagerada, lentidão, greves e prejuízos - The bureaucratic obstacles that holds back Brazilian foreign trade - Foreign trade operations in Brazil are marked by excessive bureaucracy, slowness, strikes and losses jurídico legal 08 Promover a marca é essencial para garantir cotas de share of mind - O objetivo de um comercial é gravar a marca no subconsciente - Share of mind comes essentially from the promotion of a trademark The goal of a commercial is to engrave the trademark on the public’s mind cultura culture 23 ‘A Pane’ de Friedrich Dürrenmatt está em cartaz no Teatro Villa-Lobos, Rio - O autor suíço é admirado pelos artistas brasileiros pela criação de personagens que são um verdadeiro presente para os seus intérpretes - Friedrich Dürrenmatt’s play ‘The Breakdown’ at Villa-Lobos Theatre in Rio - The Swiss playwright is celebrated among Brazilian actors for creating characters every actor would love to play notícias da SWISSCAM 25 Presidents’ Club – festa de final de ano – CIOSP – seminário Mercado de Resseguros - seminário Protocolo de Madri - Presidents’ Club – End-of-year party – CIOSP – Reinsurance Market Seminar – Madrid Protocol Seminar business class 31 Evite que a sua rotina profissional seja tão intrínseca que chegue ao ponto de invadir a sua vida particular - Prevent your profissional life from invading your private life índice index Impressão / Printing Intergraf Soluções Graficas www.intergraf.ind.br Tel +55 (11) 4391 9797 www.swisscam.com.br swisscam nº44 03/2006 03
economia brasileira Brazilian economy needs a boost Thanks to the responsible economic policy maintained in 2005, the Brazilian economy stands on a reasonably solid basis. However, expectations for 2006 are not so rosy. The country needs a boost to prevent bureaucracy, the heavy tax load, protectionism and the exorbitant interest rates from hindering economic growth Foto: Ulisses Matandos brazilian economy Few promises for 2006 by Christiane Henkel Brazilian president, Luiz Inácio Lula da Silva, was a little too audacious in his forecast for 2006. He said the Brazilian economy would grow as much as in 2004, reaching around 5%. He added that was not a forecast; it was a guarantee. Actually, such significant growth would be theoretically possible. The economic growth potential, that is, growth that can be achieved using the country’s existing capacity, is at most 5%. Chain of favorable conditions However, it is not realistic to speculate that the country’s GDP will grow as much as in 2004. That year, Brazil was blessed by a series of favorable circumstances: the weak Real and the strong foreign demand for raw materials and agricultural products stimulated exports, climatic conditions allowed for record harvests, and, because the country was on the verge of a recession in 2003 (GDP +0,5%), the statistics ended up overvaluing the growth rate. In 2005, however, the tenth largest economy in the world grew below the expectations. In its recent inflation report, the Brazilian Central Bank changed its 3.4% projection to 2.6%. The agricultural sector was hurt by climatic and sanitary problems; the industrial sector and exports slowed down because of the high interest rates and the appreciated Real. The UN Economic Commission for Latin America (ECLAC) estimates the Brazilian economy will grow only 2.5%. In that case, the country’s growth rate would be far below the region’s average rate of 4.3%. However, a strong growth in a country in Latin America is not necessarily a decisive factor to determine how solid its economy is. Let us consider the countries ranking at the top of the Eclac’s list: Venezuela (9%) and Argentina (8.6%), countries whose economies are increasingly unstable and whose growth rates are unsustainable. Sustainability over short-term success Brazil is going the opposite way: it is cementing its economic foundation, without prioritizing growth. Brazilian growth rates are timid because, among other reasons, the country is working towards achieving sustainable growth and assuring a stable macroeconomic structure. The government’s central-left coalition is conducting its strict economic policy. The priority in 2005 was to assure continuing low inflation rates by keeping interest rates high: Brazilian real Brazil has taken a historic turn in record time, turning from an economy focused on the domestic market into an exporting economy interest rates are among the highest in the world. However, the effort has paid off: for the first time in many years, the Brazilian Central Bank has lowered inflation to the pre-established level. The economic strategy in 2005 also succeeded in lowering the country’s foreign debt. The country will probably achieve a primary surplus (before payment of interest rates) of 4.8% of the GDP, or R$ 95 billion, this way surpassing the 4.5% target. Unfortunately, not everything is rosy: achieving these results was only possible through reducing investment and raising taxes. Even so, they are extremely important, since they allow the country to pay the biggest portion of its foreign debt interests without borrowing new money. Consequently, new indebtedness is low and, thanks to the economic growth, public debt, as a percentage of the GDP, is even decreasing. The government’s efforts in the composition of public debt are also an attempt to lower the level of indebtedness. A team of expert technocrats of the Ministry of Economy have succeeded in partially consolidating the previously unstable “debt mountain”. Above all, the country is not so dependent on exchange rate fluctuations anymore. Today, only about 3% of all government bonds are directly linked to the dollar-real variation; in October 2001, the percentage was 33%. This means drastic exchange rate variations, which punished Brazil in the past, will not have such high impact on the country’s level of indebtedness any more. Long-term growth consolidation The government continues its efforts towards stabilization, initiated in 1994 with the monetary reform, and has succeeded in securing what has been achieved so far. Simultaneously, Brazil has taken a historic turn in record time, turning from an economy focused on the domestic market into an exporting economy. The volume of exports is expected to increase two-fold compared to three years ago, and reach 04 swisscam nº44 03/2006
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