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74 <strong>Beauty</strong> Güzellik<br />
Legendary beauty show, InterCHARM Moscow <strong>2017</strong><br />
delivered professional & business success<br />
Record-breaking InterCHARM <strong>–</strong> the 24th International Perfumery and Cosmetics<br />
Exhibition, #1 in Russia, CIS and Eastern Europe <strong>–</strong> run with 1,174 exhibitors from 37<br />
countries, being the largest in its 24-year history<br />
InterCHARM presented products<br />
and services of five key segments<br />
of the beauty industry in the<br />
main exposition, and reveals<br />
novelties of specific areas in<br />
special sections: perfumery and<br />
cosmetics, hairdressing, nail<br />
service, cosmetology, equipment,<br />
tools and services for beauty<br />
salons and spas. Special sections<br />
are as follows: natural and<br />
organic cosmetics (section “Green<br />
Valley”), niche cosmetics and<br />
perfumery (section La Niche),<br />
products for health and beauty<br />
(Farma + <strong>Beauty</strong>), raw materials<br />
and ingredients (FormulAction),<br />
packaging and labeling<br />
(InterCHARMpack), home care<br />
products (InterCHARMhome), and<br />
accessories (Garderobe).<br />
InterCHARM <strong>2017</strong> facts & figures<br />
• 1,174 exhibitors on 1,200 stands<br />
representing Bahrain, Belarus,<br />
Belgium, Brazil, Germany, Hong<br />
Kong, Greece, Israel, India,<br />
Spain, Italy, Kazakhstan, Canada,<br />
Cyprus, China, Latvia, Lithuania,<br />
Morocco, Mexico (new!), Moldova,<br />
UAE, Pakistan, Poland, Portugal<br />
(new!), Russia, USA, Singapore,<br />
Taiwan, <strong>Turkey</strong>, Uzbekistan,<br />
Ukraine, France, Czech Republic,<br />
Switzerland, South Korea, Japan.<br />
• Over 500 new exhibitors<br />
• More than 5000 perfumery and<br />
cosmetics brands<br />
• 17 onsite business and<br />
professional events<br />
• Premieres: Russia’s first<br />
business forum on perfumery and<br />
cosmetics brandbuilding “Building<br />
a <strong>Beauty</strong> Brand”, round table<br />
on natural cosmetics “Natural<br />
Cosmetics: Behind the Scenes”,<br />
and All-Russian online professional<br />
contest “<strong>Beauty</strong> Team Russia”<br />
(Komanda Krasoty RF)<br />
Global beauty showcase:<br />
• Color cosmetics, accessories<br />
for make-up artists, professional<br />
cosmetics, perfumery, home<br />
perfumery, personal care products,
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