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Furnitech Ocak - Şubat 18

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Pure Architects segment (Hall 4.2),<br />

which is celebrating its premiere<br />

in 20<strong>18</strong>. The lifestyle-oriented<br />

showcase at the interiors show is<br />

closely modelled on the realities of<br />

home living today. Many partners<br />

and companies are collaborating<br />

on the installation, which ties in<br />

perfectly with the architecture-related<br />

ranges such as lighting and<br />

bathrooms that will be on show in<br />

the Pure Architects hall. Partners<br />

who have already confirmed their<br />

participation include Rehau,<br />

Häfele, Grohe, Biffar, Miele,<br />

Atomé and Nolte.<br />

On the threshold of the<br />

mass market<br />

Market researchers see the smart<br />

home as being on the threshold<br />

of penetrating the mass market.<br />

The market volume forecasts vary<br />

widely depending on the fields of<br />

application analysed. But there<br />

is agreement that dynamic and,<br />

in some cases surging, growth of<br />

between 10 and 50 per cent is to<br />

be expected, depending on the<br />

product area. The smart home<br />

generally refers to the intelligent<br />

networking of electrical appliances<br />

in the home including building<br />

services – heating, ventilation, air<br />

conditioning, cooling and sanitary<br />

installations – as well as communications<br />

and security technology.<br />

Consumers are currently most<br />

interested in security and energy-saving<br />

concepts. The smart<br />

home can be controlled in the residence<br />

itself via built-in interfaces<br />

or on the go via a smartphone or<br />

tablet for convenience. Self-learning<br />

devices – devices that adapt to<br />

their owners’ usage habits – will<br />

increasingly dominate the market.<br />

<strong>Furnitech</strong><br />

61

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