Sleep Tech July - August 2022

www.sleeptechmagazine.com 

July - August 2022

Contents 

6 

8 

10 

12 

16 

20 

24 

31 

34 

38 

44 

48 

52 

56 

60 

Turning ocean plastics into mattress textiles 

Painkiller mattress fabric passed laboratory tests 

successfully 

Green product development at AGRO – the NEXT step 

Kırayteks: We have a very large collection offering 

customized solutions for every need. 

Özen İplik: As a result of the fair, the share of Turkish 

companies in the Middle East market will gradually 

increase 

Kozmos Tekstil: We have new investment plans in the 

mattress sector 

Smart Bed Market 2022 

Elektroteks: The Middle East market is an attractive 

market both for us and for other Turkish firms 

BOR-SA: Our biggestaim is to promote our production 

capability and products 

Sable MakineCompany Partner Mustafa Çakır: We are 

making completely home production 

NewTech: We are developing new products offering 

rational solutions for the changing needs of our 

customers 

Huzur Malzemecilik: Our duty is to bring new products in 

the sector to our customers 

Mavera Kimya: Innovation is an important cultural value 

for us 

Fillteks: We endeavor to constantly grow our business 

“The strong demand and tight supply continue to put 

upward pressure on industrial sector in Turkey” 

C 

O 

N 

T 

E 

N 

T 

S 

62 

66 

76 

78 

82 

92 

94 

98 

104 

108 

114 

116 

124 

128 

130 

Sefox: We can easily respond to versatile demands and high 

standards 

The world mattress industry meets in Istanbul: IBIA EXPO 

Record trade volume between Turkey and the USA 

Kimyapsan: Strong & Beyond 

Do you need a box spring? When to skip it, box spring 

alternatives and more 

We aim to develop technologies that will reduce labor costs 

ZebSprings: the Middle East will continue to be an attractive 

market for Turkey 

Feltturc: We want to continue our leadership in nonwovens 

Gemba Makine: Our target is to provide quality service to our 

customers 

Durak Tekstil meets with US market at ISPA EXPO 2022 

Doqu Home Purchasing Chief: Our desination is to be the 

center of attraction of the middle east 

ISPA EXPO 2022 Innovation and interaction at in-person 

bedding industry event 

India’s Mattresstech & Upholstery Supplies Expo (IME) opens 

in Bengaluru 

Lima Logistics is among Turkey’s Best Employers 

What is latex? How is it used? What are its benefits? 

INDEX ADS 

Boyteks................................................ Back cover 

Boyçelik..................................... Inside back cover 

Form Sünger.................................. Front cover ear 

Elektroteks..................................Inside front cover 

Elektroteks...........................................................1 

Aydın Tekstil..................................................... 2-3 

Mert Makina..................................................... 4-5 

Durak Tekstil........................................................7 

Marshala Home....................................................9 

Agro................................................................... 11 

Nova Yay............................................................13 

Kırayteks....................................................... 14-15 

Fayteks......................................................... 18-19 

Sefox..................................................................21 

Dolphine Pack...............................................22-23 

Robatech...........................................................25 

Özen İplik...........................................................27 

Bor-Sa Metal......................................................29 

Moğul.................................................................33 

Metal Matris................................................. 34-35 

Osa Kimya..........................................................41 

Gemba Makina.............................................42-43 

İBİA.............................................................. 50-51 

Armador....................................................... 54-55 

Night Confort............................................... 60-61 

Kimyapsan.........................................................65 

Nefin Makina................................................ 66-67 

NewTech Makina...........................................72-73 

Marsteks....................................................... 74-75 

Luda Yay............................................................77 

Nerteks..............................................................79 

Doqu..................................................................81 

EMR Fermua......................................................83 

Berfa..................................................................89 

Microfiber..................................................... 94-95 

Feltturc...............................................................94 

Apex..................................................................99 

MTT Makina.............................................. 102-103 

Giz Grup...................................................104-105 

Bedcovers.................................................108-109 

Jakarteks......................................................... 111 

Histeks............................................................. 113 

Türke Fuar..................................................115-117 

8 SleepTech • July - August

Editor 

Innovate or adapt 

innovations to 

grow 

There is probably no one single industry which is 

not suitable for innovations. Some may need or 

deserve more but some do less. For decades, 

the traditionally slow-moving mattress industry 

innovated at its own pace. In fact, very large 

portions of the population have not gotten to 

sleep quickly, stayed asleep well, or woken up 

easily. For something so fundamental to human 

well-being, this has been a curious exception 

to the rapid pace of innovation occurring in so 

many other corners of the economy. 

Industry giants have accelerated their studies 

for innovation and they are betting that you will pay premium money for 

significant improvements to your sleep. With the documented need for 

sleep as well as an increasing number of people who aren’t getting the 

correct amount of healthy sleep, it’s little wonder the business of sleep is 

booming. In fact, innovations to help people sleep are a multimillion-dollar 

industry. 

Historically, you could either have soft comfort for easy sleep, or firm 

support for better posture, but not both. Innovators are now breaking 

that old proposition. 

There are many of those innovators, inventing a hyper-elastic polymer 

grid that stretches to support areas of pressure while cradling sleepers in 

the mattress material, providing overall support which also conforms to 

body shape while some other innovators are using more familiar gel tops 

to mattresses to provide new cradling sensations. Air-conditioning stuffs 

were developed for the construction of mattresses and cool ticking fabrics 

were innovated to make sleep most pleasurable thing. Material and 

component manufacturers helped to overall bedding industry. The last 

decade witnessed many of these innovations. Companies who innovated 

these or others which adapted them to their manufacturing lines have 

become the most successful and proud brands. 

Editor 

Mehmet SÖZTUTAN 

mehmet.soztutan@img.com.tr 

Mehmet Soztutan 

w w w . s l e e p t e c h m a g a z i n e . c o m 

Publisher 

ISTMAG 

Magazin Gazetecilik Yayıncılık 

İç ve Dış Ticaret Ltd. Şti. 

Adına sahibi 

H. Ferruh IŞIK 

Managing Editor 

(Responsible) 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

Editorial Consultants 

Assoc. Prof. Mehmet Ali OZBUDUN 

Recep SAHIN 

Omer Faruk GORUN 

Furkan AKAR 

Advertising Sales Manager 

Omer Faruk GORUN 

(omer.gorun@img.com.tr) 

T: +90 224 211 44 50-51 

M: +90 505 299 62 65 

Foreign Relations Manager. 

Ayca SARIOGLU 

(ayca.sarioglu@img.com.tr) 

Art Director 

Tolga CAKMAKLI 

(tolga.cakmakli@img.com.tr) 

Technical Manager 

Tayfun AYDIN 

(tayfun.aydin@img.com.tr) 

Web Developer 

Emre YENER 

(emre.yener@img.com.tr) 

Finance Manager 

Yusuf DEMIRKAZIK 

(yusuf.demirkazik@img.com.tr) 

Subscription 

İsmail OZCELIK 

(ismail.ozcelik@img.com.tr) 

HEAD OFFICE 

İHLAS MEDIA CENTER 

Merkez Mah. 29 Ekim Cad. No:11 Medya 

Blok Kat:1 34197 Yenibosna 

İstanbul / Turkey 

Tel: +90 212 454 22 22 

Faks: +90 212 454 22 93 

LIAISON OFFICE: BURSA 

Buttim Plaza A. Blok Kat:4 No:1038 

Osmangazi / Bursa 

Tel: +90 224 211 44 50-51 

Fax: +90 224 211 44 81 

PRINTED BY 

IHLAS GAZETECILIK A.Ş. 

Merkez Mahallesi 29 Ekim Caddesi İhlas 

Plaza No:11 A/41 

Yenibosna-Bahçelievler/ISTANBUL 

Tel: 0212 454 30 00 


Profile 

AGRO – the first innerspring 

manufacturer with a fully circular 

product portfolio 

AGRO International, leading 

manufacturer of innersprings 

for the mattress and upholstery 

industry, backs up its claim of being a 

pioneer when it comes to sustainable 

sleeping comfort. The company is the 

world’s first innerspring manufacturer 

now to offer a completely circular 

product portfolio. All products from 

its main production site in Bad Essen 

/ Germany are made of components 

– wire, fabric and adhesive – that can 

completely return into the production 

cycle. 

The first fully C2C ready innerspring, 

A.NEXT Uni – Pocket PES, has been 

introduced to the market by AGRO 

in 2020. This awarded state-of-theart 

innerspring consists of fabric 

and adhesive made of Polyester. 

AGRO’s green ambitions have been 

underlined by introducing another 

two circular solutions in 2022: 

A.NEXT Uni – Pocket PP and 

the recycling-based solution 

A.NEXT Arise. 

Due to the positive feedback of 

customers and the company’s 

own vision of propelling circular 

economy forward, AGRO has 

taken enormous efforts during the 

12 SleepTech • July - August 

last months. The entire product 

portfolio has been developed 

into the AGRO Uni design. 

This means: the customer is 

no longer limited to single 

products, but each of the 

AGRO innersprings from the 

Bad Essen site is suited to 

produce circular mattresses. 

“This step has been another milestone 

to us”, CEO Dominik Meyer says. “By 

replacing our conventional formulation 

of adhesive by an innovative PPbased 

one, a major project has been 

completed. This brand new adhesive 

formulation has been developed 

in 

cooperation with 

an expert and 

adjusted to the 

AGRO products 

and machinery. The 

result are sustainable 

solutions that are 

affordable and even 

suited for the high volume 

market.” 

This work has also being 

recognized externally: In 

June, AGRO received 

the German Award for 

Sustainability Projects* for 

the second time in a row for the 

development of the circular pocket 

innerspring based on PP (A.NEXT Uni 

– Pocket PP). And the development 

never stands still: “We continue refining 

the details. At the same time, there are 

further pioneering green projects to 

follow. We are working together with 

our customers on solutions for mattress 

recycling. And we are constantly 

refining the recycling process for our 

production waste to complete a circular 

economy on company level.” 

AGRO is persuaded that 

investing in circular economy is 

investing in the future. “More and 

more, the consumers are sensitive to 

the environmental issue. And if this is 

not enough, legislative demands will 

force the industry to re-think.” 

*from “Deutsches Institut für Servicequalität” 

(DISQ), the news channel N-TV and the business 

magazine “DUP Unternehmermagazin”

HANDS UP 

FOR SUSTAINABLE 

SLEEPING COMFORT 

AGRO’s portfolio is fully circular now – 

what does this mean? 

AGRO is the world’s first innerspring manufacturer to 

offer exclusively products, whose components – wire, 

fabric and adhesive – can completely return into the 

production cycle. Our pocket innersprings are classified 

in two different material technologies (PES and PP), 

which have both been awarded due to their pioneering 

approach. 

What about existing pocket innerspring products? 

In our conventional pocket innersprings (PP-based 

fabric), an innovative PP-based adhesive has replaced 

the conventional formulation. In addition, we offer 

products with already recycled PP-based fabric 

(A.NEXT Arise) and a PES-based solution. 

What does this mean for the customers? 

You get the product you are familiar with – 

at even improved quality. And by using AGRO’s circular 

innersprings, you are optimally prepared for the 

circular economy to come, including corresponding 

legislative demands. This step is the greatest 

opportunity for all parties involved – including the 

environment. 

next.agro.eu 

AGRO International GmbH & Co. KG 

Senfdamm 21 · 49152 Bad Essen / Germany 

Phone +49 5472 9420-0 · info@agro.eu · www.agro.eu

Profile 

For a Livable World, 

Nature-friendly Packaging: 

Green Steel Wire 

We are aiming to get our energy from nature 

Nova is an “Environmentally 

Friendly” organization, which 

complies with national and 

international requirements and has ISO 

50001 Energy management system 

that is applicable at international level. 

With this standard; we provide 

● to reduce energy expenditures by 

managing energy consumption with a 

systematic approach, 

● to use resources effectively and 

productively, 

● to protect environment, 

● to decrease carbon emission. 

We started working on solar energy 

system (SES) for electricity production 

and began to work on installing 4.1Mw 

solar panels on the roof of our factory. 

We took a big step to get our energy 

from nature. With wire baskets up to 

1000 kg, we are reducing labor costs 

during insertion into the machine. 

Thanks to the more winding advantage 

of pressed coiled wire in the same 

volume, we are offering more products 

than normal coils by saving storage 

space. Due to the strong winding 

technology, the pressed wire is stronger 

against distortion and unraveling. 

So, it provides a permanent solution 

against problems that may occur 

during use, storage and transportation. 

Thanks to the anti-wear feature of 

the new packaging, we are increasing 

its durability and minimize wear with its 

strong structure. We are strengthening 

our environmentally friendly policy 

by saving time and disposal costs in 

the recycling section due to unused 

cardboard cores. With the packaging 

solutions we develop, we are supporting 

the creation of ‘less waste’ and we 

are minimizing waste generation by 

using polyethylene packaging material 

Nova Deputy General Manager 

Murat Zengin: For the sake of 

sustainability, we continue to 

develop projects that reduce 

carbon emissions by using 

renewable energy sources in all 

our production processes. 

in all the products we produce. Instead 

of increasing the amount of waste 

with the use of cardboard cores in the 

packaging of steel wires, we prevent 

the use of cardboard cores, thanks to 

the pressing and strapping process 

we have developed, and prevent 1000 

trees from being cut down per year. 

For a cleaner and healthier environment, 

we are continuing our projects 

and investments reducing carbon 

emissions in our production processes. 


view 

IN THE LIGHT OF 

DEVELOPMENTS IN THE WORLD 

TEXTILE AND MATTRESSs SECTOR 

IN TURKEY 

By Recep Kezik, General Manager of Comfytex 

Before carrying out the evaluation about the future of the textile and mattress 

sector in Turkey, let’s analyze the place of Turkey and its position in its geography 

in the light of developments in the world. 

As you know, the most important 

factors determining the wealth 

of countries in the world are that 

countries have energy resources or 

access and dominate energy resources 

outside their own countries. 

Today, there are mainly four power 

centers that are directing world trade 

with economy, technology and defense 

industry skills. These are respectively 

the United States of America, 

the People’s Republic of China, the EU 

(Mainly England, France, and Germany) 

and Russia. The purpose of these 

four power centers is to be a monolithic 

power in the world and to dominate 

other countries with the opportunities 

they hold. So, what is happening in 

the struggle for hegemony today and 

what commercial advantages does 

this bring for Turkey? Let’s take a look 

here. 

VIEW 

As we followed from the world media, 

the USA, as the superpower of 

the world, was managing all trade 

channels and energy resources by 

using the military means it has, and 

was controlling the world economy by 

ensuring the energy trade in the world 

to be carried out with its own currency, 

the American dollar after the Second 

World War. Especially with the disintegration 

of the USSR, it has continued 

this situation for a long time as a 

stand-alone power. But, that especially 

Russia has started to sell its natural 


gas resources to Europe and Asia, and 

that it revealed its claim to be hegemony 

coming from its history by regaining 

its economy, and at the same time the 

attacks that China, which has been 

quietly gaining strength as the world’s 

cheap labor and production base 

for years, did at the technology and 

defense industry in the last 20 years, 

have ended the USA’s claim to be a 

power alone. 

Since the USA which is aware of this, 

know that it is not possible to directly 

conflict with Russia and China that 

are the nuclear powers, has been also 

trying to keep the balance of power 

under its control by carrying out 

policies that will prevent both countries 

from trading economically and ensure 

them to fight the surrounding countries 

that have conflicts of interest to fight. 

With the Covid-19 epidemic and the 

international pandemic problem, that 

the USA imposed the import duties on 

the Chinese government, and that the 

USA, which controls the world maritime 

transport, especially carried out 

the policies that will increase the freight 

prices, and thus that it tries to cause 

the export of Chine to be lost are 

the most concrete indicators of this. 

Concordantly, the actions increasing 

the tension between China and Taiwan 

are also the result of the US’s policy of 

being the only power. With this action, 

in the simplest sense, it aims to shift 

the trade in China to other countries 

of the world in parts and thus to cease 

the threat. 

We see that the USA is trying to do for 

Russia the same as what it is trying to 

do for China. Russia, which met especially 

the energy needs of Europe in a 

significant amount before the Ukraine 

War, recovered rapidly both in the 

arms industry and trade and increased 

its commercial momentum and 

military activities in the Mediterranean 

and African countries. EU countries 

especially Germany and France, which 

met their security needs with NATO 

started to define Russia as a trade 

partner rather than a threat. While this 

increasing unity in energy and food 

supply strengthened Russia, it caused 

a decrease in arms sales of the USA to 

EU countries due to the perception of 

the security threat of Russia and in its 

control power over EU countries. This 

situation caused the idea of establishing 

an EU army, France led, to be on 

the agenda. That the French leader 

stated that “it was brain dead” for the 

US-controlled NATO armed force was 

the most prominent expression of the 

thought. 

In this situation, that the USA provoked 

Russia and Ukraine for war 

strengthened that European Union 

members perceived Russia as a 

threat. On the pretext of war like the 

USA is trying to do to China, it forces

oth itself and all world countries, 

especially the EU, to stop trade with 

Russia in order to break Russia’s economic 

power. For this purpose, Russia 

was removed from the international 

payment system, Russian assets 

and bank accounts were confiscated 

in Europe and the USA, and even 

practices from sports competitions 

to artistic activities to support Russophobe 

in order to strengthen social 

segregation have been executed. In 

that case, while Russia lost its claim to 

be a monolithic power due to the war 

conditions, and the countries, having 

a rising threat perception, transferred 

their budgets to the defense industry, 

the USA took the EU under control 

with security concerns, forced Russia 

into economic collapse in the war 

and embargo points, and sold a large 

amount of weapons to the parties and 

became winner in the process. 

While this power struggle in the world 

is bringing blood, tears and economic 

deprivation to humanity and some 

countries, it opens a gate of opportunity 

for some countries and societies. 

We know the positive effect of the 

economic struggle of the USA and the 

EU with China on Turkey, according 

to the export figures for the period of 

January-May 2022. The export figures, 

which were around 80 billion dollars 

in the first five months by years, have 

exceeded 102 billion dollars in the first 

five months of 2022, and this increase 

is like this when there is an international 

slowdown in foreign markets 

and a contraction due to international 

inflation. We explained the cause and 

effect relationship of this increase 

within the framework of the concept of 

power struggle. 

Another positive macro-scale effect 

to be seen in the Turkish economy 

expected in the next period will be the 

tendency to close the current account 

deficit. It is obvious that the basic dynamic 

of this will be met by the natural 

gas and oil resources to be extracted 

from our country’s borders, in addition 

that EU will meet its natural gas and oil 

needs from Azerbaijan and Turkmenistan 

as a result of the pressure applied 

to Russia, and the result of the Israel 

and Arab gas will be transported to 

Europe via Turkey. 

Along with these conditions, we 

mentioned, we also feel the effects of 

high inflation and global trade recession 

in the world and in Turkey as the 

cost of living, the decrease in people’s 

purchasing power, and the difficulty in 

accessing money. Despite the negative 

effects of inflation, the opportunities 

made by the power struggle for Turkey 

remain as a reality and they wait prudent 

businessmen and managers who 

will take advantage of this opportunity. 

Speaking of prudent management, 

this is similar to a pilot’s flight, the 

foresights such as many indicators to 

be followed for the flight, advanced 

equipment for the comfort of the flight, 

the skills to use them, perfect service 

for the satisfaction of the customers, 

etc. are formed by their presence and 

synchronization. In each of our articles, 

we will proceed by referring to one of 

them. 

Now that have realized the pending 

possibilities for Turkey in the next period, 

by looking at what’s going on in 

the framework of this power struggle 

in the world, let’s take a look at the 

opportunities and significant ones in 

the textile and mattress sector. 

In our previous article, we mentioned 

the influence of R&D studies 

on obtaining value-added products, 

this time let’s talk about the effect of 

domestic and foreign fairs on trade. 

The first move to be done in order 

to evaluate the opportunities made 

by macro struggles and cause them 

to contribute to Turkey’s export and 

development is to access the market 

and reach the customer. As you know, 

ISPA EXPO fair, which was held in 

America in the past months, was an 

important fair with the intense participation 

of Turkish manufacturers and 

the participation of many sectors and 

international companies, where our 

country’s Textile and Mattress products 

were introduced to the American 

and world markets. That the density 

of Chinese companies has decreased 

significantly at this fair and the trade 

gap made is partially met by Turkish 

manufacturers is a very important 

opportunity for the development of our 

country’s exports. Fairs such as Heimtextil, 

Premiere Vision etc. held in European 

countries and IBIA Expo Fair, 

Recep Kezik 

General Manager of Comfytex 

recep.kezik@comfytex.com.tr 

which will be held in our country in October 

2022, are the most well-known 

ones. IBIA Expo 2022 will be a good 

start for those who do not have international 

fair experience. It is expected 

that many European firms will be both 

visitors and exhibitors at the fair to be 

held in Istanbul. I would like to end my 

article here by citing the short dialogue 

we had with the purchasing manager 

of America’s second largest mattress 

manufacturer a few months ago. In 

Turkish terms, the moral of a story; 

- Mr. Adam, Why are you shifting your 

raw material needs from China mostly 

to Turkey? You do not focus your 

attention on Egypt, India and Pakistan, 

especially Mexico. Are you determined 

to transfer your supply channels from 

China to other countries in the medium 

and long term or is this a temporary 

situation depending on freight prices? 

- Mr. Recep, the quality of workmanship 

in Turkey is higher than in other 

countries, the production technologies 

are old especially in Mexico, 

and Turkey is rapidly investing in 

new technological textile production 

machines. The problem with China is a 

supra-governmental problem, a policy 

problem, even if presidents and rulers 

change, fundamental suppression 

will not, for this reason, we started to 

distribute our supply channels and 

investments to other world countries. 

Hope it is useful, greetings. 

SleepTech • July - August 

19

periscope 

New technologies 

in yarn production 

NEW TECHNOLOGIES 

IN YARN PRODUCTION 

PERISCOPE 

By Adnan Türker Özen Iplik Key Account Manager 

While talking about the history of yarn, we 

mentioned the developments in yarn production 

systems and machines as in every 

field. PC-controlled machines have taken their place 

in yarn production as well as in every field. 

It can be produced in a more uniform structure, 

homogeneously and with minimum error. It is very 

easy to adapt to the machines in which the yarn is 

used. In addition to machines in yarn production, the 

main developments are experienced in raw material 

production processes. 

Control or improvement in natural fibers can be done 

in the physical production part. In synthetic fibers, 

with the improvements in their chemical structures, 

strength, elasticity, tensile, etc. properties have become 

much easier to control than before, without the 

need for additional processes. 

Adding properties such as water repellency, fire 

retardancy, antistatic to the yarns produced in the last 

period, It has made it very easy to add features to the 

products such as work safety, outdoor, home textile, 

defense industry sectors. The developments in automotive, 

furniture, bedding, packaging, fabric, sponge, 

Adnan Türker 

Özen Iplik Key Account Manager 

leather and yarns have provided many advantages to 

the manufacturers. 

Apart from these, with the development of dye and 

chemical additives, the colored yarns have some 

different properties. In summary there is always a new 

development in yarn production technologies as in all 

areas of life. 


PERISCOPE

Profile 

Pu foam compressing and packaging 

machine to reduce economic costs 

and environmental impact 

In the last few years, the logistics 

sector has been experiencing 

some critical situation, due to 

the suspension for the pandemic, 

the post-pandemic recovery 

and the geopolitical instability. 

This translates into an increase in 

the cost of shipping. Therefore, 

optimizing shipments becomes 

crucial. 

Let’s consider the polyurethane 

sector. The great advantage of 

flexible PU Foam is that it can 

be compressed. This gives PU 

Foam producers the possibility to 

increase the n° of items shipped 

by using a compressing and 

packaging machine. Let’s take into 

consideration an “example” block 

of 2x2x1.2 m, volume 4.8 m3, 

density 30 kg /m3 and kPa 3.5. 

On a standard truck it is possible 

to load 12-13 uncompressed 


locks of this dimension, while on 

a container 12. 

WHICH SOLUTIONS DOES DOLPHIN 

PACK PROPOSE? 

We develop and produce several 

machines for packing and compressing 

PU Foam: 

• / PELÈR, designed to vacuum 

flat pack and compress PU 

blocks, reducing the volume up to 

75%*. 

We can then load 40/42 blocks 

on the truck, instead of 12. 

• / LEVANTE, to compress 

blocks and rolls in the form of a 

roll, reducing the volume up to 

81%* 

We can load 50/55 blocks. 

• / BURIAN, to compress first 

in flat with a 35-micron PE LD 

and then in roll using a 40-micron 

stretch. This reduces packaging 

costs and the volume up to 79%*. 

We can load 46/48 blocks. *The 

compression range depends on 

the technical characteristics of 

the polyurethane and its quality. 

The compression % and must be 

evaluated case by case. 

Thanks to Dolphin Pack machines, 

on a “sample shipment” 

of 45 blocks of polyurethane, we 

go from having to use 4 standard 

trucks to using only 1, with a possible 

economic saving of 70-75%. 

GREATER EFFICIENCY AND 

SUSTAINABILITY 

Dolphin Pack’s packaging machines 

also help reducing the 

environmental impact of the 

supply chain. The reduction in the 

number of trucks or containers 

means fewer tons of CO2 into 

the environment. To conclude, 

Dolphin Pack provides packaging 

solutions that allow greater 

automation and efficiency, space 

and cost savings, and lower environmental 

impact. To the benefit 

of all. 

MISTRAL 3B MT 

DOUBLE 

31.49” 

86.61” 

Flexible and adjustable 

according your product 

dimension! 

One solution to pack all bedding furniture like BED BASES, BOXSPRING, HEADER AND FOOTER 

WWW.DOLPHINPACK.NET

Fair 

Sustainability drives sales: 

Messe Frankfurt aiming for 

€400 million 

Messe Frankfurt is back 

on the international trade 

fair stage, including at its 

Frankfurt base. Since April, they 

have been able to hold events 

without any restrictions whatsoever. 

Despite the difficult economic 

situation in financial years 2020 

and 2021 owing to the pandemic, 

the company continued to invest 

and took important strategic 

decisions for its future. In addition 

to digitalization, Messe Frankfurt 

is working to make its business 

practices even more sustainable. 

Speaking at the Corporate Press 

Conference earlier today, Wolfgang 

Marzin, President and Chief Executive 

Officer of Messe Frankfurt, 

was optimistic: “The high level of 

interest in events held under the 

Messe Frankfurt umbrella, both 

in Germany and internationally, 

permits us to look to the future 

with confidence and optimism. If 

everything goes according to plan, 

if we are free to organize trade fairs 

– and, in turn, if the event business 

continues to return to normal – 

we expect sales for the current 

financial year to be more than 

€400 million.” Messe Frankfurt has 

had to contend with the challenges 

of the pandemic over financial 

years 2020 and 2021. Due to the 


OPTIMIZED ADHESIVE APPLICATION 

How environmentally friendly is your production? 

With Green Gluing, you use energy-efficient, durable 

products that apply adhesive economically. 

Discover Green Gluing: www.robatech.com

Fair 

cancelled spring events, sales in 

financial year 2021 (around €154 

million) were even lower than in 

financial year 2020 (2020: approx. 

€257 million; 2019: approx. €736 

million). Marzin: “By taking extensive 

measures – with the active 

support of our shareholders – we 

succeeded in providing the Group 

with sufficient liquidity.” As things 

currently stand, this will keep 

Messe Frankfurt fully financed until 

the end of 2023. As the global 

economy is faced with new conditions 

and challenges, industry and 

commerce have high expectations 

of their sector platforms and new 

perspectives. Over the past two 

years, Messe Frankfurt has greatly 

expanded its digital expertise both 

in its company and at its events. 

Customized formats were developed 

for each sector and a content 

mix of different communication 

formats was geared towards 

the relevant target groups. 

SUSTAINABLE FOR FUTURE 

GENERATIONS 

The Messe Frankfurt Group is 

continuing to drive forward sustainability 

as a central pillar of its 

corporate strategy and part of its 

corporate DNA. As Wolfgang Marzin 

emphasized: “Messe Frankfurt 

pursues an integral sustainability 

approach in our responsibility 

towards the environment and as 

a socially responsible company 

with sustainable business practices.” 

The Group, which has been 

a member of UN Global Compact 

– the world’s most important 

initiative for sustainable corporate 

management – since 2010, 

has continued to lay important 

groundwork for a green future 

this year. With the Sustainability 

Board, it set up a company body 

that includes senior management 

from different disciplines and that 

drives forward sustainable development 

at Messe Frankfurt – from 

goals and measures to ultimate 

implementation by the relevant 

departments. As Wolfgang Marzin 

explained: “We have defined areas 

of activity and formalized them in 

a Messe Frankfurt Sustainability 

Governance Code. The Code is 

based on the specifications of the 

UN Global Compact and on the 

accepted general standards with 

regard to sustainability and climate 

protection.” The Code will apply 

for the entire Group. Marzin: “Our 

company aims to generate profits 

in a socially and environmentally 

compatible way so that future generations 

will be able to engage in 

responsible business development 

as well.” 

SPACE AND CAPACITY FOR NEW 

VENTURES 

As Detlef Braun, Member of the 

Executive Board of Messe Frank- 


Fair 

furt, stressed: “Messe Frankfurt 

believes that it is far better to be 

active than passive. Our core 

brands are assets with which we 

generate growth. Every now and 

then, we also need to undertake 

some ‘hygiene measures’ to keep 

our events healthy.” This also 

involves parting company with 

subject areas that have no future 

in the sector and on the market, as 

was decided in the case of Musikmesse 

recently. The consumer 

goods fairs at the company’s 

Frankfurt base are being strategically 

restructured. As of February 

2023, Ambiente, Christmasworld 

and Creativeworld will be grouped 

together under one roof. Paperworld 

will be merged with this 

new format. Outside Germany, the 

brand will be continued in Dubai, 

India and China. Braun: “With this 

reorientation, we are creating a 

one-stop shop for the global consumer 

goods ordering season – 

the only one of its kind in the world 

to date.” Messe Frankfurt rounds 

off the physical events relating to 

its consumer goods portfolio with 

the digital products and services 

from Nextrade and Conzoom 

Solutions. 

The powerhouse textile trio Techtextil, 

Texprocess and Heimtextil 

Summer Special was successfully 

restarted at the company’s Frankfurt 

base. With its flagship events 

within the exhibition grounds and 

the new Neonyt Lab – held as a 

consumer event this year – and the 

activities in the city during Frankfurt 

Fashion Week, there have 

been synergies that are unique 

anywhere in the world. And these 

synergies affect the processes 

and products from the entire value 

chain in the international textile 

and fashion industry. With around 

60 textile events in all, Messe 

Frankfurt is helping to increase the 

visibility of the UN’s Sustainable 

Development Goals. As part of its 

Texpertise network, the company 

has been working closely together 

with the Conscious Fashion and 

Lifestyle Network and the United 

Nations Office for Partnerships 

since 2019. 

Messe Frankfurt is expecting more 

people to attend its Nordstil Summer 

in early July than in the previous 

year. Similarly, Automechanika 

– which will be held between 3 and 

17 September – is well on its way 

back to a size befitting an international 

event. An estimated 2,500 

exhibiting companies are expected. 

80 percent of manufacturers 

are coming from outside Germany 


Fair 

– including the most important key 

accounts. 

LOCATION INVESTMENTS 

Uwe Behm, Member of the Executive 

Board of Messe Frankfurt, 

stressed: “Scientific studies have 

shown that events can still be held 

safely with state-of-the-art air-conditioning 

technology, careful monitoring 

and additional safety and 

hygiene measures, even during 

challenging pandemic times. 

Together with RWTH Aachen and 

Heinz Trox Wissenschafts gGmbH, 

Messe Frankfurt conducted a 

study on air quality in halls, which 

demonstrated that the indoor air in 

the tested halls was safe. Up until 

the end of the year, Messe Frankfurt’s 

event calendar in Frankfurt 

and around the world is well filled 

with both its own events and a 

wide range of guest events. Behm: 

“We can once again play host to 

around 200 trade fairs, congresses 

and other events in Frankfurt. 

We will be opening our doors to a 

major premiere in July with Eurobike, 

the central platform for the 

bike and future mobility universe. 

This means that Frankfurt will be 

a showcase for sustainable and 

alternative mobility solutions for the 

future. Due to the great demand, 

the exhibition area around Hall 9.1 

was expanded so that we have 

around 150,000 square meters 

of total exhibition space at our 

disposal.” There are also major 

events scheduled for next year, including 

the Ball des Sports, which 

is returning to the Festhalle after a 

long break. 

As Uwe Behm explains: “We are 

investing in our diverse locations, 

in a wide service portfolio and in 

sustainability – this has long been 

a constant necessity rather than 

an optional extra. Thanks to its 

flexible infrastructure, the Frankfurt 

exhibition grounds can accommodate 

several different events at the 

same time. Behm also emphasized 

that it had been the right decision 

not to interrupt the construction 

work on Hall 5 during the past 

two pandemic years: “Within the 

scope of our general contractor 

agreement, it was possible to keep 

costs under control; these are 

not affected by the sudden rise in 

construction prices either.” This 

also means that construction work 

on Hall 5 can be completed earlier 

than planned. The hall will be going 

into operation for the first time 

in early February 2023 with the 

spring trade fairs. Progress is also 

being made with the construction 

project around the Messeplatz entrance 

and the Sparda Bank Tower 

at the south side of the Frankfurt 

exhibition grounds on Europaallee. 

Once it has been completed 

as planned in 2025, the Frankfurt 

exhibition grounds will have a 

four-story entrance on a surface 

area of 5,000 square meters. This 

will offer customers ideal connections 

and reachability from the 

south as well and will further optimize 

its inner-city location, which is 

unique the world over. 


Feryal Fermuar: 

Fairs are the best opportunity 

for companies to introduce 

themselves 

Feryal Fermuar Company Owner Akın Bebek shared policies of his firm on 

production and export and his thoughts on fairs with Sleeptech magazine 

Mr. Akın, while talking about 

the importance of fairs in 

the interview he gave to 

our magazine, said “For me, the 

fairs are the best opportunity for a 

firm to promote its products, enter 

new markets and introduce themselves”, 

stated that the products 

they produce have a 50% share in 

the export item of the firm. Bebek, 

linked the sustainability of their 

success with business follow-up, 

said the following on the topic, “In 

my opinion, fairs are the best opportunities 

for a firm to promote its 

products, enter new markets and 

introduce themselves.” 

CAN YOU SHARE WITH US HOW 

YOU CAME TO THESE DAYS AS A 

STABLE FIRM HAVING 28 YEARS IN 

THE SECTOR, AND THE SECRETS OF 

YOUR SUCCESS? 

Firstly, I should state that this is 

not an easy. Like every corporate 

firm, we came to these days by 

going through very difficult ways. 

Our success’s secret is to take 

care of your business and to follow 

it constantly. If you do not follow 

your work in the textile sector, you 

cannot be permanent so. Especially 

the zipper sector needs a 

very comprehensive follow-up. We 

follow our work and have always 

stood behind our product. Further- 


33

Profile 

more, customer satisfaction and 

timely delivery are among the most 

important issues for us. That we 

want to be a solution partner to 

our customers, not just a supplier, 

has always moved us to development. 

YOU EMPLOY 100 PEOPLE IN AN 

AREA OF 9000 SQUARE METERS 

AND PRODUCE 40 MILLION METERS 

PER YEAR. DO YOU HAVE ANY 

THOUGHTS ON INCREASING YOUR 

PRODUCTION ACTIVITIES, MAKING 

NEW INVESTMENTS OR EXPANDING 

YOUR EMPLOYMENT CAPACITY IN 

THE COMING YEARS? 

Like every corporate firm having a 

vision for the future, we, of course, 

have a growth target in the next 

years. Of course, this will be a 

controlled growth. We are increasing 

our production capacity and 

employment every year according 

to the supply of the sector. 

Do you plan to direct to different 

areas in the mattress industry or 

make investments in these areas? 

We have recently made a big 

investment in narrow weaving (piping) 

and roving as a different field in 

the mattress industry. We opened 

a new factory having a closed area 

of 7500 m2 and a total area of 

18,000 m2. 

CAN YOU MENTION YOUR EXPORT 

CAPACITY, THE COUNTRIES IN 

WHICH YOU ARE IN THE MARKET 

AND YOUR SEARCH FOR NEW 

MARKETS? 

The narrow woven, zipper and 

roving products we produce have 

all the necessary documents and 

certificates for export, and as of 

today the share of exports in our 

production is 50%. Of course, this 

rate varies from time to time. We 

have exports to the European market, 

the Balkan market, and African 

countries and we have targets 

to enter the markets of overseas 

countries in the future. 

HOW DO YOU FIND THE EFFECT OF 

FAIRS ON EXPORTS? WHICH FAIRS 

DO YOU PARTICULARLY ATTEND OR 

PLAN TO ATTEND? 

For me, the fairs are the best 

opportunities for a firm to promote 

its products, enter new markets 

and introduce themselves. But 

this does not mean that there will 

be a demand burst immediately 

after participation in the fair. Just 

as working with excitement and 

energy while preparing for the fair, 

the same should continue after the 

end of the fair so that new customers 

should not lose interest after 

participating in the fair. Sometimes, 

even the returns of the fairs, seeming 

very negative, can occur after 2 

or 3 years. The ones we especially 

attend are European mattress 

and home textile fairs, and we are 

planning to participate in American 

and the Far Eastern mattress and 

home textile fairs in the future. 


Profile 

Mert Makina: 

We undertook to produce high 

quality machines 

Mehmet Demirok, Member of the Board of Mert Makina, told Sleeptech about 

the unknown about the firm and its future goals. 

Mr. Mehmet, expressing 

that as a firm they have 

30 years of industry experience 

and that they undertook to 

produce high quality machinery on 

their side, also mentioned the R&D 

studies they carry out. Demirok 

gave the following statements in 

his speech on the subject; 

HOW MANY YEARS HAVE YOU BEEN 

SERVING IN THIS SECTOR AS MERT 

MAKINA? CAN YOU MENTION THE 

ESTABLISHMENT STORY OF YOUR 

COMPANY? 

The brotherhood of my father 

Yavuz Demirok and our partner 

Mücahit Atağan goes back 

to childhood years before they 

became partners. Previously, they 

were still serving the furniture 

and mattress sector. And then, 

they established a small firm by 

seeing the gaps in the sector and 

machinery. They left behind 30 

years by setting their hearts on 

this company they established and 

working very hard. Thereafter, they 

initially carried out their work in the 

country. They decided to expand 

abroad due to the fairs and our 

increasing references. Now we 

are representing Turkey with our 

machines which are operating in 

more than 105 countries. 


CAN YOU MENTION YOUR R&D AND 

INNOVATION STUDIES YOU DID IN 

MACHINE PRODUCTION? 

We, as Mert Makina, undertook 

to produce high quality machines 

in accordance with today’s conditions. 

For this reason, our strong 

R&D team within our company 

has been researching the machine 

gaps in the sector and the developments 

in the machines day and 

night. Thanks to these researches 

and our experience in the sector, 

we are trying to offer new and 

great contributing machines to our 

customers. 

WILL WE BE ABLE TO SEE YOUR 

FIRM INVESTING IN OTHER AREAS 

OF THE MATTRESS SECTOR IN THE 

NEXT PERIOD? 

As firm, our investments have 

been continuing continuously. 

We also have different investment 

plans for the mattress sector in the 

future. 

WHICH COUNTRIES DO YOU EXPORT 

TO? WILL YOU BE LOOKING FOR A 

NEW MARKET? CAN YOU MENTION? 

Now, the number of countries 

to which we export machinery 

has exceeded 105. Our biggest 

export is the American market. 

We are getting stronger day by 

day thanks to our companies and 

service points we have established 

abroad. Of course, that we are 

always looking for new markets 

is continuing. In recent years, we 

have gained more strength by 

concentrating on the Asian market. 

Our main goal is to provide the 

best technical service and quality 

machines all over the world. We 

are determinedly continuing to 

work for this. 

HOW DO YOU FIND THE CURRENT 

SITUATION OF TURKEY IN THE 

MATTRESS SUB-INDUSTRY SECTOR? 

Turkey is one of the leading countries 

in the mattress sub-industry 

sector in the world. This is due to 

quality firms serving the mattress 

sub-industry sector in our country. 

I believe that we will come to a 

much better position in this sector 

as a country due to the high quality 

products manufactured in Turkey. 


39

Profile 

OSA Kimya: 

Faster shipping, faster capacity 

Orkun Ataman, owner of OSA Kimya, answered the unknowns about 

production, export and R&D studies of OSA Kimya for Sleeptech magazine. 

Ataman, speaking very assertively 

about R&D studies, 

stated that they used the 

latest technology in their production 

processes. Mr. Orkun, stating 

that they always follow the agenda 

in scientific understanding, said in 

his statement on the subject; “Our 

close contacts with cutting-edge 

technology centers, countries 

and scientists in the chemical 

industry have increased, and our 

common studies and researches 

with them have been done due to 

continuously mutual consultation. 

We have been using the 

scientific opportunities of 

those centers including our 

laboratories in line with the 

interests of our customers 

and our country.” 

CAN YOU MENTION THE PRODUCTS 

YOU HAVE MADE FOR THE 

MATTRESS COMPONENTS 

SECTOR AND THEIR 

PROPERTIES? 

On the basis of the final 

product, we can 

divide the mattress 

sector into 3 sections 

as base, headboard 

and mattress. 

Thanks to our rigid systems, 

providing serious production 

convenience and cost advantage 

in headboards, our polyurethane 

products that are wood-equivalent 

have been gaining incredible 

models and results. We are the 

leader of the sector in this field 

due to the preference and favor of 

our producer customers. 

The most efficient factor in the 

sleep world, influencing daytime 

work and social life performance 

of the people, is their beds where 

we spend an average of 8 hours. 

We have been serving our mattress 

producer customers with 

our adhesives in this field. 

In our integrated facilities having 

the latest technology, we have 

been offering adhesive solutions in 

many areas in the furniture sector, 

especially foam adhesive. 

Our solvent-based hot-melt and 

water-based glues, which are 

environmentally friendly, odorless, 

resistant to high humidity, 

non-flammable, and have extra 

high performance thanks 

to fast and strong holding 

properties, add savings, reli- 


ability and quality to our customers, 

who are the manufacturers of 

spring mattress, sponge mattress, 

visco, latex mattress, package 

spring mattress, roll pack and flat 

pack mattress. 

Our glues and products are being 

manufactured from high quality 

raw materials with many superior 

and different state-of-the-art 

production methods and system 

formulas such as higher heat 

resistance times, sufficient optimal 

times to stay open. 

The experience and opinion of 

each of our manufacturers in the 

mattress and furniture sector is 

very important to us. We always 

consult with them and give importance 

to their advice. We are 

happy to offer special solutions 

to our customers according to 

their needs and demands with our 

strong innovation and production 

technology. 

DO YOU HAVE NEW INVESTMENTS 

OR PLANS TO EXPAND YOUR 

INVESTMENTS IN THE MATTRESS 

COMPONENTS SECTOR? 

We are constantly increasing our 

production capacity and also 

expanding and enlarging our 

production areas, and constantly 

updating and renewing our 

technologies in order to reach the 

increasing demand and innovations 

in the sector,. We will give the 

good news of our new factory and 

production facilities to all our customers 

in a short time in order to 

provide faster shipping and larger 

capacity service. 

CAN YOU MENTION THE R&D AND 

INNOVATION STUDIES YOU FOLLOW 

FOR MATTRESS ADHESIVE? 

Our country, which is one of the 

few mattress manufacturers and 

suppliers in the world, has become 

a more important and larger producer 

especially during and after 

the pandemic. This requires new 

country markets, new standards, 

new technology and demands. 

We are renewing and developing 

the types and features of our 

products accordingly, so that our 

producers do not have any problems, 

especially in the country’s 

standards and demands in these 

new markets. Our close contacts 

with cutting-edge technology centers, 

countries and scientists in the 

chemical industry have increased, 

and we are constantly working and 

researching with them in mutual 

consultation. 

We are using the scientific facilities 

of these centers including our 

own laboratories in line with the 

interests of our customers and our 

country. 

The producers can produce 

without any problems and carry 


41

Profile 

out their shipments and deliveries 

without any worries for their 

customers in Europe and the USA, 

having a high standard of living. 

CAN YOU MENTION THE 

IMPORTANCE OF FAIRS FOR YOU 

AND THE SECTOR? WHICH FAIRS 

ARE YOU PLANNING TO ATTEND IN 

NEXT PERIODS? 

Unfortunately, the fairs were either 

canceled or tried to virtually be 

held with limited opportunities due 

to the restriction of communication 

and transportation in the world 

during the pandemic process. 

Even if communication has become 

easier thanks to the Internet, 

the conventional fairs have never 

lost their importance for us on the 

contrary, they have gained more 

importance. 

Fairs are places and occasions for 

us to catch up, socialize and commune 

with our customers, whom 

we see as friends and solution 

partners, and to introduce our new 

products to them closely. 

We are planning to participate in 

many fairs both in our country and 

in the global furniture sub-industry 

and mattress sector. 

DID YOU REACH THE CUSTOMER 

POTENTIAL YOU EXPECTED AT THE 

SLEEP EXPO MIDDLE EAST FAIR, 

WHICH YOU ATTENDED RECENTLY? 

As Osa Kımya, we had attended 

this fair before and had good 

memories. This year’s fair has also 

exceeded our expectations and 

it has been very productive and 

positive for us in terms of meeting 

with both our current customers 

and our old customers. 

The efficiency of our firm in the 

region and the awareness of our 

products have increased even 

more thanks to this fair. 

CAN YOU MENTION YOUR EXPORT 

RANGE AND FOREIGN TRADE 

MARKETING TACTICS? 

Especially the importance and 

amount of the bulky products 

such as furniture, which have high 

transport costs in the local production, 

have increased very much at 

economies and governments of 

the countries due to the problems 

and cost increases experienced in 

the transportation sector. 

The current conjuncture has 

increased the need for raw materials 

and semi-finished products 

of furniture manufacturers in other 

countries. This naturally gave us 

the opportunity and chance to 

serve more of our foreign customers 

and export to them. 

Our international sectoral experience 

of years enables us to reach 

customers in foreign countries 

easily and to help them by knowing 

their needs. 

We will soon launch our new trade 

projects in order to provide faster, 

more reliable and more economical 

service to customers in the foreign 

market. 


News 

The world mattress 

industry meets in 

Istanbul: 

IBIA EXPO 2022 

Turkey’s and the world’s leading mattress supply 

industry and technology companies will come 

together at the IBIA EXPO Fair, which is planned to be 

held at the Istanbul Expo Center on 6-9 October 2022 

IBIA EXPO 2022, which will host 

over 200 leading companies and 

manufacturers, plans to open its 

doors to industry professionals with 

thousands of visitors from target 

buyer countries. 

Bringing together thousands of 

innovative products and technologies 

that make up the components 

of the mattress industry under the 

same roof, IBIA EXPO aims to host 

nearly 20 thousand domestic and 

foreign buyers from 14 countries at 

the Istanbul and to create a business 

network between buyers and 

manufacturers. IBIA EXPO, which 

has the distinction of being the only 

fair organized on mattress technologies 

in Turkey; In addition to bringing 

together mattress supply industry, 

machinery and hardware manufacturers, 

it also has the feature 

of being an export platform that 

exhibits the latest technologies and 

innovative products. 

INNOVATION 

With all kinds of innovative changes 

and transformations, the mattress 

industry, in its most modern form, 

is gaining even greater speed and 

momentum with the latest technol- 


SleepTech • July - August 47

News 

ogies in mattress components. The 

industry will be following all these 

newly developed products and more 

at IBIA EXPO. 

TECHNOLOGY 

With the increase in the need for 

mass production of mattresses 

thanks to the supply-demand situation 

and technology in the mattress 

industry, the needs of potential buyers 

are fully met with these high-tech 

machines, thanks to the fact that 

IBIA EXPO brings together all kinds 

of high quality and machine manufacturers. 

DESIGN 

While a quilting machine with an increased 

capacity with a new design 

can contribute to faster production 

and your mattress to be ventilated 

faster with its newly designed 

ventilation capsule, a mattress with 

an attractive design may be in high 

demand. At IBIA EXPO, there are 

new design products in the field of 

machinery, equipment, or complementary 

pillows and sleep products. 

WHO CAN PARTICIPATE? 

Mattress production machines; mattress 

edge closing machines, single 

head, double head and multi-needle 

quilting machines, mattress packaging 

machines, automatic roll pack 

machines, side border machines, 

sewing machines, spring pulling machines, 

fiber preparation and mixing 

machines, nonwoven - fiber prepa- 

IBIA EXPO 2022, 

which will host 

over 200 leading 

companies and 

manufacturers, 

plans to open its 

doors to industry 

professionals 

with thousands of 

visitors from target 

buyer countries. 


ation machines, fiber back recovery 

machines, pillow filling machines, 

quilt machines, automatic glue line, 

pillow press machines, automatic 

mattress cover zipper sewing 

machines. Bedding fabrics; Woven, 

knitted bedding fabrics, side border 

fabrics, plinth fabric, upholstery fabrics, 

headboard fabrics and artificial 

leathers. Spring and spring production 

machines; Boney springs, 

bundle spring, micro springs, wire 

drawing machines, automatic bundle 

spring coil machines, fully automatic 

bundle spring typesetting machines, 

bundle spring typesetting machines, 

bonnel spring coil and typesetting 

machines, spring winding machines. 

SPONGES; SPONGE, VISCO, LATEX 

AND GEL TECHNOLOGIES 

Glue and Packaging materials: 

solvent-based, water-based glues, 

hotmelt guns. 

Bed accessories; bed wicks, handles, 

plinth feet, air capsules, fabric 

and leather mattress labels, metal 

accessories, zippers 

Felt-fiber-Nanwoven; felts, natural 

felts, synthetic and natural fibers, 

nonwoven fabrics 

Production materials; quilting yarn, 

bed cover fabric yarn, shock absorbers, 

mattress covers, movable 

mechanisms, plinth frames 

COMPLEMENTARY PRODUCTS; 

PILLOWS, DUVETS, HOME TEXTILE 

PRODUCTS, MATTRESSES, BED 

BASES, HEADBOARDS AND 

BEDSTEADS 

IBIA EXPO 2022 Istanbul, where 

private sector experts, bedding 

industry purchasing authorities, mattress 

manufacturers, pillow manufacturers, 

quilt manufacturers, sleep 

products manufacturers, component 

exporters, prive label sleep product 

manufacturers, bedding material 

manufacturers, home textile manufacturers, 

material companies, distributors, 

agencies, companies that 

want to get distributorship, professional 

import and export companies, 

designers, chambers of commerce 

and sector institutions can come as 

visitors, will open its doors to visitors 

between 10:00-19:00 on 6-7-8-9 

October. It is expected that many 

participants from the Middle East, 

Europe, USA, China, Russia, Africa, 

the Balkans and Turkic Republics will 

take part in the fair. 


49

Profile 

VK Mattress Machinery: 

Indian market is like 

an undiscovered ocean 

Recep Kütüklü, Sales Engineer of VK Mattress Machinery, shared his observations about 

India Matresstech Fair with Sleeptech magazine. 

Recep Kütüklü, speaking to 

our magazine editor Furkan 

Akar, stated that the fair became 

very productive both for them 

and for other Turkish firms. 

MR. RECEP, HOW DID THE INDIA 

MATRESSTECH FAIR GO FOR YOU? 

HOW DID YOU PRODUCE AN EFFECT 

AT THE FAIR AS VK MAKINE? 

The fair has been very productive 

for us. The mattress sector in the 

Indian market is still at its beginner 

level. For this reason, a high potential 

market atmosphere prevails. 

As VK Mattress Machinery, we 

experienced a very successful fair 

mainly for bonnell spring machines. 

Especially these machines received 

serious orders. All our orders are 

confirmed. To reiterate, the fair was 

really productive. The Indian market 

is a very productive market. It has 

a market potential that Turkish 

firms should definitely take part in 

and the Turkish mattress industry 

should focus its attention on. 


ACCORDING TO YOUR IMPRESSIONS 

FROM THE FAIR, WHAT KIND OF 

CONTRIBUTIONS DID THE FAIR 

HAVE TO THE TURKISH MATTRESS 

INDUSTRY? CAN WE GET YOUR 

OBSERVATIONS AND EVALUATIONS 

ON THIS TOPIC? 

Here are my impressions of it: it is 

actually like an undiscovered ocean, 

a virgin island. Mattress culture has 

not yet formed and there is a mattress 

culture in a very small area. 

The most important point is that the 

mattress has not yet become an 

industry, and both India’s domestic 

entrepreneurs and foreign investors 

have not yet made a breakthrough 

in this regard. If we evaluate this in 

the long term, that even around 20 

% -30% demand for mattresses is 

generated means the production 

of millions of mattresses and, of 

course, the establishment of an 

industry in that region. Because the 

Turkish mattress sector is also a 

very strong market, it will not have 

any trouble to meet this demand 

in India and Turkish companies 

will have a serious presence in the 

Indian market. We, as VK Mattress 

Machinery, will continue to do whatever 

we have to do in this regard, 

as we have done for 15 years. 


55

Profile 

Night Comfort Bedding 

excels in custom design 

As a successful exporting company operating in the component segment of the bedding 

industry, the firm aims at supplying for the leading companies in the sector. Night 

Comfort Bedding enables its consumers to make sales without wasting time with its 

rapidly growing system and quality products. 

As a mattress component 

provider, Night Comfort Bedding 

continues its activities 

in Kayseri with its technological 

production facilities and qualified 

workforce. The company offers 

great opportunities to its customers 

and gathers many mattress 

components under one roof. Night 

Comfort Bedding, which prevents 

its customers from losing time by 

following many suppliers, gains the 

appreciation of its consumers with 

its economical price approach. 

Combining quality with a wide 

range of products, the company 

helps its customers in all circumstances. 

Night Comfort Bedding 

gives great support to its experienced 

team to make everything 

easy in trading. The company, 

which thinks that its customers 

should focus only on their sales, 

continues its production under the 

best conditions. We received information 

about the company’s vision 

and export targets from General 

Manager Atakan Turhan. 

WHEN DID YOU START 

PRODUCTION? YOU HAVE ALSO 

STARTED OPERATIONS IN TURKEY. 

I WOULD ALSO LIKE TO HEAR YOUR 

VIEWS ON THIS SUBJECT. 

As Night Comfort Bedding, we 

started production activities in the 

Netherlands about 18 years ago. 

We already produce products such 

as topper and mattress and offer 

them to our customers in Europe. 

Recently, the need for a cover has 

increased and the industry’s demand 

in this direction has also increased. 

Therefore, we decided to 

make an investment in Turkey. We 

started our production activities in 

Turkey with a focus on quality and 


export. The demand for roll pack 

mattresses in the world mattress 

market has also increased tremendously. 

Due to the pandemic period, 

people started to show great 

interest in the washable covers. 

Therefore, as a company, we want 

to reflect our production experience 

in Europe and our experience in 

exports to our activities in Turkey. 

WHAT DO YOU THINK ABOUT 

E-COMMERCE? WHAT KIND OF 

WORK DO YOU DO TO INCREASE 

THE PRODUCT CAPACITIES OF YOUR 

CUSTOMERS? 

We started the production of mattress 

cases, pillowcases, toppers 

and mattress borders. In the near 

future, this product range will continue 

to increase. As we all know, 

e-commerce is rapidly increasing its 

share in sales channels. So, speed 

is much more important now. Specially 

for millennial; they do not go 

to store, they just want to click and 

get it. We think this will also create 

a chance for some small businesses 

to compete with sector leaders. 

We offer our customers a faster 

production phase to increase 

their production capacity. We offer 

our customers to get rid of many 

production steps. Thanks to these 

intermediate products we produce, 

our customers increase their production 

capacities very quickly. 


59

Profile 

HOW DID YOU DECIDE ON THE 

PRODUCTION OF MATTRESS COVER? 

WHAT ARE THE ADVANTAGES TO 

WORK WITH YOU? 

We all know that production 

conditions have changed in many 

countries. Logistics and supply are 

now much more important than 

the production phases. We do not 

want our customers to waste time 

with product design and R&D and 

innovation processes. Therefore, 

we started to manufacture sewn 

products because we know we 

will provide the best service. Let 

our consumers focus only on their 

earnings and have a happy sales 

experience. This is what matters to 

us. Our business partners supply 

ready-made covers and meet their 

fabric stock needs. 

We offer our customers many alternatives 

in design. Thus, our consumers 

only need to decide. They 

don’t need to worry about anything 

else. We enable our customers to 

get rid of labor and many machinery 

investments too. We want our 

customers to feel comfortable and 

recommend that they leave the 

sewn phases to us. 

And last point and the most important 

point is that our customers will 

know the cost of each sewn. On 

their own production they might 

lose some points sometimes. You 

know producing a mattress is not 

a simple thing. They will have too 

many inputs. Crunching the numbers 

is a big deal sometimes. With 

our products it will be much easier 

to follow costs. 

AS WE ALL KNOW PRODUCING 

THESE TYPE OF PRODUCTS IS 

REALLY A TOUGH JOB. HOW DO 

YOU CONTROL YOUR QUALITY? 

CAN YOU PLEASE TELL ME MORE 

ABOUT YOUR QUALITY CONTROL 

PROCESSES? 

It’s the cutting, trimming, sewing, 

labeling; making design. it’s detailed 

work and you have to be careful to 


produce a cover. A zippered cover 

is a lot more detailed to produce 

than a regular mattress. We have 

our checklist for each customer. 

Nothing standard in our facility 

about quality control. We also issue 

a inspection report before loading. 

So, the customers will know what 

they will have. We think this will 

makes our customer happy. 

HOW DO YOU SUPPLY RAW 

MATERIALS? 

We act according to the wishes 

of our customers in terms of raw 

materials as in every other subject. 

Wherever our customers direct 

us, we move in that direction. 

Therefore, our raw material supply 

depends on our customer. Therefore, 

whatever our customer wants, 

we are there. 

WHERE DO YOU EXPORT AND MAY I 

KNOW YOUR PLAN FOR 2022? 

As Night Comfort Bedding Turkey, 

we are still a very new company. 

We started our journey in the sector 

with the target of 100% Export. 

Although we are a new company, 

we have now fully achieved our 

target. We are very happy about 

this situation and we managed to 

satisfy our customers in a short 

time. Our exports continue to European 

countries such as Germany, 

Belgium and the Netherlands, especially 

United Kingdom and North 

America. In 2022, we aim to further 

expand these export channels. We 

continue our work with great enthusiasm. 

Therefore, we think that we 

will easily reach our export target. 

MAY I ASK YOU, WHY NIGHT 

COMFORT BEDDING? 

First of all, we guarantee our 

partners with that they will get 

what they have asked, on time. We 

cannot offer like “we are providing 

cheaper prices” but we can 

guarantee them we are providing 

best solution. We have wide design 

range; shortly our design limited 

with our customer imagination. We 

also have FR solution too; we have 

many ways to approach it. We give 

our customers some new ideas 

and help them develop great-looking 

covers. That’s one of our 

advantages. We also have invested 

our machine lines to provide better 

things to our customers. We are 

able to produce high volume quilting 

rolls, making flat and roll pack 

packaging, thanks to new technology 

machine lines. 

FINALLY, WHAT ARE YOUR BIGGEST 

GOALS IN THE INDUSTRY? 

We, as Night Comfort Bedding, 

have a very serious experience in 

production. We know export very 

well. Therefore, when our business 

partners work with us, we guarantee 

our export experience and 

quality. We offer our customers the 

most accurate product at the best 

price. They have no doubts about 

it. In addition, we are always in contact 

with our customers due to the 

products we produce. We have a 

transparent and meticulous working 

method. Our goal is to continue our 

production under these conditions. 

Our biggest goal is to offer the right 

product and the best price. Thus, 

we want to promote our products 

to the whole world and continue 

to be the supplier of the industry 

leaders. 


61

Hekkehorst 16/18 7207 BN Zutphen 

The Netherlands 

Mimarsinan OSB Mh. 23 Cd. No:54 

Melikgazi / Kayseri / TÜRKİYE 

aturhan@nightcomfortbedding.com

Profile 

İridere Kimya: 

We are continuing on our way as 

the leading company of the sector 

with sound steps 

T. Yoldaş Ercan, General Coordinator of İridere Kimya, gave an interview to Sleeptech 

magazine on topics such as production, export and future vision of the firm. 

While T. Yoldaş Ercan, 

stating that Iridere Kimya 

is one of the first hotmelt 

producers in Turkey, was describing 

the vision of the company, 

said “We have a management style 

which is known internationally platforms, 

at world standards, following 

technological innovations and 

leading innovations, and taken as 

an example by our colleagues. It 

is our effort to gain the trust of our 

customers and to make a chain 

in which their expectations are 

always met at the highest level by 

giving service at the highest quality 

and in the frame of standards in 

the entire adhesive sector at home 

and abroad.” 

CAN YOU MENTION BACKGROUND 

OF YOUR FIRM AND YOUR PROJECTS 

YOU DID IN THE PAST? 

İridere Kimya was established in 

1998 and is one of Turkey’s first 

domestic hot-melt producers. It 

has become one of the leading 

companies in its field with its belief 

and determination since the day 

it was founded. Today, our Proset 

brand has become a well-known 

and demanded brand in many 

countries abroad as well as in the 

country. In addition to its current 

success in the market in the 

hot-melt sector and its advancing 

production in technology, we have 

also taken a step into a new project 

by establishing the plow system 

in the rubber-based PSA hotmelt 

field. In order to address to 

our current customers and to the 

adhesive sectors in a lot of fields, 

we are making developments innovatively 

with personnel, machinery, 

production and a superior team 

in R&D. We are continuing on our 

way as the leading names of the 

sector with sound steps by adding 

new equipment and personnel to 


our growing family day by day. 

COULD YOU BRIEFLY TELL THE 

MISSION AND VISION OF YOUR 

FIRM? 

The high quality adhesives are 

being produced for all kinds of sectors 

such as paper and packaging, 

printing and box closing, textile and 

lamination, filters and automotive, 

mattresses, baby diapers and sanitary 

pads, carpet edge and label 

sectors in particular furniture and 

wood sector. We, as İridere Kimya 

family, which is keeping customer 

satisfaction at the forefront with the 

variety of adhesives we produce, 

always give service above the quality 

standards, In this way, which we 

continue with the formulations we 

have and our customers, we are 

aiming to reach more production 

by expanding our export portfolio 

with the latest investments. Our 

firm works in accordance with the 

requirements of ISO 9001:2015 

standards, with Reach certificate, 

Oeko-tex certificate, FDA number 

CFR21.175.105 (adhesives) 

structure. We aim to design and 

produce the most suitable system 

for the customer’s demands with 

its functionality, aesthetics, safety 

and price, and produce fast and 

effective solutions to eliminate the 

problems that may occur by keeping 

customer satisfaction in the 

foreground, and aim to increase 

our competitive power without 

compromising the principles of 

customer satisfaction. We have a 

management style that is known in 

the international platforms, at world 

standards, follows technological 

innovations and pioneers innovations 

and is taken as an example 

by our colleagues. It is our effort 

to gain the trust of our customers 

Okcan Ercan - Factory manager | Fikret Öztürk - Company Owner | T. Yoldaş Ercan - General Coordinator 


65

Profile 

and to make a chain in which their 

expectations are always met at the 

highest level by giving service at 

the highest quality and in the frame 

of standards in the entire adhesive 

sector at home and abroad 

CAN YOU MENTION YOUR R&D AND 

LABORATORY STUDIES? 

One of the most important supporting 

functions of businesses is 

research and development. Our 

Production and Research and 

Development (R&D) studies are 

always fast and extremely solution-oriented, 

according to the 

customer satisfaction received. 

According to the results obtained 

from our state-of-the-art laboratory 

devices by making routine controls 

of the products to be put into production, 

after approval stage, the 

production is started with reliable 

and sound steps. In order to make 

the products more efficient, R&D 

laboratory studies are carried out 

and followed regularly. In any case, 

as the R&D and P&D Team, we act 

in cooperation by making strategic 

plans with all the effort and 

team strength in order to intervene 

and take quick actions. As the 

Iridere Family, our vision is always 

to make high quality, sound and 

sustainable production. With each 

new day, new ones are added to 

the studies, and work is continued 

in order to address to different 

sectors. 

WHAT IS YOUR ANNUAL 

PRODUCTION CAPACITY? 

Our annual capacity is 13.000 tons 

in our granule lines and 2.500 tons 

in our PSA lines. We have a production 

capacity of 3500 tons in 

our newly established water-based 

polyurethane lines. 

WHICH COUNTRIES DO YOU EXPORT 

TO? 

The countries we export are respectively 

USA, Germany, Azerbaijan, 

Bulgaria, Algeria, Dubai, 

France, South Africa, Croatia, 

Spain, Israel, Kosovo, Poland, 

Portugal, Russia, Serbia, Saudi 

Arabia, Venezuela and Greece. 

WHAT ARE YOUR INVESTMENT 

PLANS IN THE SECOND HALF OF 

2022? 

As of the end of 2021, our PSA 

hot-melt line, which we have 

established, has started no to be 

sufficient in capacity. Therefore, 

the negotiations are being made 

to add an additional PSA hot-melt 

line until the end of 2022. Our 

extensive research and studies are 

continuing to give Distributorship 

to more countries. 


Profile 

The environment is not a 

burden, but an indispensable 

value for Durak Tekstil 

Durak Tekstil, who takes pioneering steps to reduce the environmental 

footprint of the textile industry, succeeded in turning into an eco-friendly 

and sustainable brand with its investments. 

Durak Tekstil, the leading 

manufacturer of industrial 

sewing and embroidery 

threads, celebrates World Environment 

Day with its successful 

efforts to become a more sustainable 

textile business. Durak Tekstil, 

taking concrete steps in numerous 

areas from raw material procurement 

to more efficient use of natural 

resources and energy in the 

production process, from choosing 

renewable and recyclable resources 

to investments in reducing the 

footprint on the environment, has 

created its strategic plans for the 

coming period as a sustainable 

and environmentalist company. 

Durak Tekstil Board Member and 

Marketing Director Yiğit Durak 

reminded that World Environment 

Day has been celebrated since the 

United Nations Conference on the 

Human Environment in 1972 in 

order to create global awareness 

and take action on the environment. 

Durak stated that Durak 

Tekstil has a history of 50 years 

and is one of the first companies 

to take initiative in the field of environment 

and sustainability said; 

“The use of resources, production 

processes and supply chain and 

the serious negative effects of the 

textile industry on the environment 

have been talked about for 

years. Significant developments 

have been achieved in increasing 

awareness and consumer demands 

in this regard. Durak Tekstil, 

as one of the leading industrial 

sewing and embroidery thread 

manufacturers in the sector, has 

been proving that a greener textile 

production is possible for a long 

time with the sustainability strategy 

it has prepared and implemented. 

We are aware that our environmental 

initiatives, beyond creating 

additional costs for us, increase 

our brand value with the responsibility 

we undertake.” 

PRODUCTION WITH THE 

ENVIRONMENT, ECO-FRIENDLY 

PRODUCTION 

Durak Tekstil, exporting to more 

than 75 countries on 5 continents, 

fulfills the sustainability criteria and 

environmental conditions in its 

facilities both in Turkey and China. 


The company, founding an independent 

Sustainability Committee 

in house for these activities, not 

only gains a more transparent 

identity with the steps it takes, but 

also creates more added value for 

its customers’ final products. 

Durak Tekstil has the International 

Renewable Energy Certificate 

(I-REC) as of 2021 and is a company 

that uses 100% renewable 

electrical energy in all its facilities. 

Natural gas is another important 

energy source in production for the 

company. Durak Tekstil saves 100 

thousand cubic meters of natural 

gas annually thanks to its Waste 

Water Energy Recovery Facility. 

This corresponds to 25% of its 

total natural gas consumption. 

THE AMOUNT OF WATER REQUIRED 

FOR PRODUCTION IS CONSTANTLY 

BEING REDUCED 

The most important point in the 

protection of clean water resources 

is to save water in industrial 

production. Durak Tekstil uses 

water intensively during the dyeing 

phase in production and has 

achieved a visible improvement 

over the years with its investments. 

The company used 50 liters of 

water for 1 kg of thread dyeing 

in 2015-16 and has managed to 

reduce this amount to around 40 

liters with its investments. Focusing 

especially on increasing the 


71

Profile 

RFT (Right First Time) ratio in the 

dyehouse, the company carries 

forward its target of regularly 

reducing the amount of water and 

chemicals used in production. 

Durak Tekstil, in addition to reducing 

the amount of clean water 

used, also made the necessary 

environmental investments to 

release the water into nature after 

use. The company releases the 

wastewater to the sewers after it 

reaches the required pH value with 

the Purification Plant and continues 

its efforts to reuse the wastewater 

in the dyehouse and other 

production processes. 

NO PLACE FOR DANGEROUS 

SUBSTANCES IN PRODUCTION! 

Durak Tekstil responds to the 

safety demands of its customers 

with certificates showing that its 

production processes and products 

meet the necessary safety 

standards for human health and 

the environment. The company, 

which cooperates with authorized 

licensed companies regarding the 

wastes generated during and after 

production, successfully meets 

the criteria determined in the 

process controlled by the Ministry 

of Environment, Urbanization and 

Climate Change. Durak Tekstil’s 

3-year Waste Management Plan 


was approved by the ministry and 

the company received Zero Waste 

Certificate in 2021. The Global 

Organic Textile Standard (GOTS) 

certificate, which is of great importance 

in terms of product safety 

and consumer comfort, is among 

the documents presented by 

Durak Tekstil to its customers. 

RECYCLING AND SUSTAINABILITY 

INCREASE THEIR IMPORTANCE 

Yiğit Durak, emphasizing that 

Durak Tekstil has a corporate 

vision focused on the environment 

and sustainability, noted 

that they have demonstrated this 

commitment with the international 

initiatives and contracts they have 

recently participated in. Durak stated 

that they obtained the Global 

Recycling Standard (GRS) certificate 

at the beginning of 2022 and 

explained that they documented 

their threads are produced from 

suitable recycled raw materials. He 

concluded his words as follows; 

“We have implemented the end-toend 

sustainability criteria. That is 

why we reduce our environmental 

impact by using recycled polyester 

(rPET) in addition to using virgin 

raw materials. The environmental 

impact of this becomes more 

obvious when considering that approximately 

30 plastic bottles are 

used to produce 1 kg of recycled 

thread. The UN Global Compact, 

which we joined in 2022, is 

the world’s largest sustainability 

initiative. Our roadmap for the 

environment and sustainability has 

already been prepared and we are 

strengthening our eco-friendly production 

with firm steps, and we will 

continue to add value to our brand 

with our sustainability efforts.” 


73

Fair 

Impulses for the future 

living spaces 

Climate protection and sustainable action in the manufacture of innovative products are 

of central importance to consumers. With this way of thinking, interzum is embarking on 

a new path by transforming from a content mover into a thought leader. 

In 2023, interzum is once again 

starting as the world’s leading 

trade fair of the furniture supplier 

and interior design industries! With 

modern materials, outstanding 

designs and exclusive innovations 

in its luggage, the global industry 

is once again meeting for a faceto-face 

exchange in Cologne to 

develop trends, find inspiration, 

explore boundaries and design 

the living spaces of tomorrow. 

With its new claim of “shaping the 

change”, interzum emphasises its 

function as the provider of impulses 

for the industry, with the goal of 

redesigning the future together. 

In the new way of thought of 

interzum, leading trade fairs must 

develop enormous power, extending 

well beyond the presentation 

of product innovations. They can 

and must even more intensively 

accentuate and discuss themes 

that move society, like sustainability 

and climate protection, and thus 

advance the dialogue. In future, it 

will become imperative for companies 

to balance economic success 

with social responsibility. Climate 

protection and sustainable action 

in the manufacture of innovative 

products are of central importance 


Fair 

to consumers. With this way of 

thinking, interzum is embarking on 

a new path by transforming from 

a content mover into a thought 

leader. 

In this sense, the defining and 

guiding principle of interzum 2023 

will be “new ecology”, because 

climate change is not going to 

disappear from the global consciousness, 

and we are reminded 

of this almost daily by, for example, 

droughts, periods of extreme 

heat or storms. Global societal 

movements like Fridays for Future 

are making sustainable action the 

foundation of a new identity. Sustainability 

is a growing economic 

factor. Themes like conserving 

resources, smart materials, renewable 

energies, re- and upcycling, 

etc. are already tracing a development 

leading toward many brand 

companies seeing their future 

home less in a particular assort- 


Q U I L T I N G / A N T I B A C T E R I A L / C O C O O N S / P O L Y 

C O T T O N / P O L Y P O L Y / H I G H T E N A C I T Y C F P O L Y E S T E R 

B O N D E D N Y L O N / E L A S T I C T H R E A D / P A R A A R A M I D . / F R

Fair 

ment than in an attitude. The trade 

fair in the coming year will offer 

exhibitors and visitors of interzum 

precisely the platform and community 

that discusses these themes 

and develops solutions together. 

Even though interzum is redefining 

its lead claim, the focus will also 

still remain on global business under 

changed basic conditions. This 

is evidenced by an exhibitor diversity 

that is so unique worldwide, 

extending from Hettich, Häfele, 

Blum and Vauth-Sagel through 

Schattdecor, Impress, Egger, Finsa, 

Kastamonu, Leggett & Platt / 

Global Systems Group and Atlanta 

Attachment to Dürkopp Adler, 

among others. In this way, interzum 

2023 creates a good foundation 

for carrying on from the good 

2019 event. With around 190,000 

m² of exhibition area, the trade 

fair at that time proved to be the 

world’s largest display window for 

surfaces, fittings, light and wood 

materials, as well as components 

for the production of upholstered 

furniture. The event was also able 

to considerably expand its international 

reach in terms of both 

exhibitors and visitors. 


Profile 

Kırayteks: 

We have a very large collection 

offering customized solutions for 

every need 

Onur Kırayoğlu, Board Member of Kırayteks, spoke to Sleeptech magazine before 

the Sleep Expo Middle East Fair. 

Kırayoğlu, in the interview with 

the editor of Sleeptech magazine 

Furkan Akar, stated that he 

predicts that the Sleep Expo Middle 

East Fair will have positive effects, 

directly or indirectly, on both the world 

and the Turkish mattress industry. 

Kırayoğlu expressed that they hope to 

increase their awareness in the region 

and to carry their sales to wider points 

with the fair. 

HOW DO YOU EXPECT THE SLEEP 

EXPO MIDDLE EAST FAIR, WHICH 

WILL BE HELD FOR THE 3RD TIME 

THIS YEAR, TO HAVE AN INFLUENCE 

ON THE TURKISH MATTRESS 

SECTOR? 

As it is known, the Middle East and 

especially the Arab region have made 

big developments in tourism in recent 

years. This growth, which the centers 

such as Dubai, Abu Dhabi, Jeddah 

and Qatar led, had very positive results 

for the Turkish furniture, mattress and 

home textile industries. However, that 

the pandemic process has lasted for 

the last 2 years, and that the travel to 

these regions is limited have caused 

new and ongoing projects to slow 

down and thus the commercial volume 

to shrink. 

In these days when we start to return 

to the old normal days, the volume the 

lodging industry will bring especially 

with the revival of tourism, will give 

speed to the Turkish mattress industry 

again. This fair will bring together 

important producers and tourism 

professionals for the region at the right 

time and at the same point. I think the 

results will be positive for our sector. 

WHAT ARE YOUR EXPECTATIONS 

FROM THE SLEEP EXPO MIDDLE 

EAST FAIR AS A FIRM? 

We have a very large collection that 

offers special solutions for all kinds of 

uses and needs. With this fair, we will 

have the chance to introduce our new 

collections to our current customers 

who have not had the chance to visit 

us for a long time, and to all other 

companies we will meet. First of all, we 

hope to increase our awareness in the 

region and to carry our sales to wider 

points. 

AFTER THE FAIR, WHAT KIND OF 

AN INFLUENCE DO YOU EXPECT 

TURKISH COMPANIES TO HAVE 

IN THE MIDDLE EAST MARKET, 

ESPECIALLY IN THE UAE? 

Undoubtedly, Turkish companies have 

a large share in the trade of textiles 

and by-products in the region. All the 

design and functional innovations in 

the sector directly contribute to the 

development of the region. As a result 

of this fair, we can see that all the 

innovations introduced to the market 

started to be used in the region in a 

short time. 


Profile 

Common 

address of mattress components: 

Berfa Group 

Berfa Group, including the production of many mattress components from fiber to glue, 

from sponge to spring. 

Berfa Group has offices all 

over the world and work 

with global mattress brands. 

It always keeps the quality at the 

highest level in line with customer 

demands, indicated quality, timely 

supply and capacity for the address 

of sustainable trade. Berfa Group 

works with the best brands in the 

sector from many countries in the 

global market. 

STEEL WIRE & SPRING UNITS 

Thanks to their superior sleep and 

enhanced sitting comfort, the use 

of Pocket Springs has lately been 

on the rise. Pocket springs are 

individually wrapped in non-woven 

pockets and have independent 

movement feature. Pocket springs 

are available in barrel, cylinder or 

other shapes to accommodate the 

requested comfort. By using wires 

with varying dimensions Boyçelik 

is able to produce zoned pocket 

spring units for enhanced regional 

support. 

Micro pocket springs support the 

body at every point of contact 

thereby providing an even more luxurious 

sleep. Micro pocket spring 

system is quickly becoming one of 

the most preferred spring systems 

by mattress manufacturers and are 


available in zone. The narrow spring 

diameter allows more springs per 

m² while the special honeycomb 

arrangement makes better use of 

space, both features that distinguish 

the micro pocket spring from 

other spring systems. 

The Bonnell or open coil spring unit 

is the cheapest and most ineffective 

support unit you can get in a 

mattress. It is a continuous piece 

of wire that is twisted and coiled 

to create a massive set of joined 

crude springs. This results in a ‘one 

size spring’ of sorts, which moves 

as a mass piece. 

Mattress, furniture, textile, automotive 

and industrial spring manufacture 

can choose from a wide 

array of steel wire ranging from 

1,20 mm to 5,00 mm diameter. 

Manufacturing rolls that can vary 

from 100 kg to 900 kg, and made 

to meet required quality specifications. 

Products are shipped with 

core cardboard, steel strapped and 

covered with special material to 

protect from unfavorable external 

conditions. 

FELT 

It is a filling material used in bed, 

sofa, automotive and insulation industry. 

It is produced using carding 

machine, Cross Lapper, needling 

and thermobond technology. These 

technologies provide the desired 

quality and strength. 

Felts have extensive use in the 

manufacturing of mattresses. They 

are used to keep foam in its intact 

position and work as a protective 

material. In layered mattresses, 

multiple felts are layered. The top 

layer of felt always provides protection 

to the mattresses. 

NONWOVEN FABRICS 

we can supply all kinds of color and 

width non-woven fabric products 

according to requirements of clients. 

The fabric weight, dimension, 

color, logo, printing, design can 

be produced as per customers’ 

requirement. 

MATTRESS TAPE EDGE 

We Have all kinds of mattress tape 

edges, narrow weaving technology, 

edging tape fabric, mattress spacer 

fabric, bed side edge fabric, printed 

mattress tape edge, embroidered 

mattress tape edge, printed mattress 

handles, embroidered mattress 

handles, knitted narrow fabric, 

stretch fabric tape edge, standard 

tape edge, jacquard tape, breathable 

narrow fabric for borders, HD 

printed tape edge, polyester tape 

edge, woven tape. 

FIBER 

The fiber bundles formed by the 

fibers are called textile fiber. Fiber; 

It is a plurality of fiber word, which 


87

Profile 

can be twisted with tensile strength and 

tensile strength. 

THERMOBOND FIBERS: 

It constitutes the roof of the production in 

the form of wadding and using different 

staple fiber raw materials, different types 

of laps are formed. 

SILICONIZED FIBER: 

ITS RAW MATERIAL CONSISTS OF %100 

VIRGIN 

Polyester. Coating outside the fiber. The 

fibers coated with silicone are more slippery, 

more silky and softer. Silicone coating 

in a quality fiber is not washed out. 

Silicone fiber is one of the most preferred 

fiber types in making pillows and quilts. 

FLARET FIBER: 

It has flame retardant property. It is 

preferred in mass living areas and export 

products. Other properties are the same 

as Thermobond Fiber. 

WADDING 

It is a textile product made of materials 

such as cotton, sponge or fiber, which 

are designed to make the clothes look 

stylish and beatiful. 

COTTON WADDING: 

Cotton wadding adds value to your 

products with its special and hygienic 

structure, keeps the heat exchange in the 

body in balance. It helps to find the heat 

balance by using the summer side of the 

mattress. 

BLACK WADDING: 

Black Wadding is an economical and soft 

filler. With its very flexible structure, it is 

very easy to apply in areas that require 

flexibility in insulation, furniture and bedding 

industry. 

WOOL WADDING: 

100% Natural Sheep Wool wadding is 

odorless and hygienic structure provides 

heat balance in your products. It helps 

to maintain the heat balance by using on 

the winter side of the mattress. 

FOAM 

We manufacture too many different 

types of “Foam” as “Elastic”, “Tough”, 

“Ultra-tough”, “Soft”, “Plume”, “hyper 

soft”, and “Memory” with different 

range of densities, thicknesses, dimensions 

and colors for mattress and sofa 

manufacturers. furthermore, “Foam” 

also can be manufactured according to 

required specifications by customers. 

VISCO MEMORY FOAM 

Visco (memory foam) softens in reaction 

to body heat and ressure, molding 

the shape applied onto it in just a few 

instants. It fills all the gaps between 

pressure points thanks to its superior 

elasticity, resulting in an extraordinarily 

comfortable orthopedic support. 

VISCO MEMORY FOAM WITH GEL 

The integrated visco gel foam 

infuses cool micro gel elements 

into the memory foam individualising 

ontouring, relieves 

extreme pressure points 

and provides a cooler 

sleeping surface. 


FLAME RETARDENT FOAM 

It used when the strictest fire code 

standards are required, such as in 

hotel lobbies, hospitals, schools, 

mass transit (airplanes, buses). 

...Fire retardant chemicals in the 

foam give the texture a grainy feel. 

HYPER - SOFT FOAM 

is the definitive solution for a much 

softer mattress, will give you the 

sleep comfort you are looking for. 

VISCO PILLOW 

VISCO AIRCOMFORT PILLOW 

The holes in Pillow provide extra 

softness 

and help 

circulate the air flow 

in a comfortable loop. Aircomfort 

also prevents any breathing 

issues that result from sleeping in 

the wrong position, and will help 

prepare you for a vigorous day. 

VISCO ORTHOPEDIC PILLOW 

Visco Orthopedic Pillow is curved 

in a way that will integrate with your 

anatomical structure. It provides a 

comfortable 

and unique sleep experience with 

the technology it has developed, 

even for those who have difficulty 

going to sleep. 

VISCO GELCELL PILLOW 

The Gelcell Pillow can be used 

comfortably in summer months, it 

provides a cool sensation. It offers 

years of healthy and comfortable 

sleep without losing its form due to 

the stretching feature of the gel. 

MATTRESS TICKING 

In today’s competitive bedding 

market, mattress fabrics “ticking” is 

a key selling factor for a mattress. 

Manufacturers of bedding choose 

ticking fabrics with great care 

because the ticking identifies the 

bed… its price, comfort level and 

quality. 

MATTRESS COVER 

We have a full range of sizes 

available to suit most beds from traditional 

single and double beds to 

¾ double and super king size beds, 

so no matter what size bed you 

have, you can enjoy our luxurious 

zippered mattress cover.Zippered 


89

Profile 

mattress protectors fully encase 

your mattress, top, bottom and 

sides and zip securely in place. 

PACKAGING MATERIALS 

We can supply many types of 

packaging bags, wire frame & 

piping bags, biding bags, high 

frequency packages, offset box 

packing and Pvc bags for roll mattresses. 

MATTRESS LABELS & HANDLES: 

We produce all the woven labels, 

printed handles and specialist 

point of sale that really makes a 

difference between your products 

and your competitors. Our unique 

process makes it even easier for 

you to brand your products. 

OTHER MATTRESS COMPONENTS 

MATTRESS GLUE: 

SOLVENT BASED GLUE 

The most traditional form of mattress 

adhesives are solvent based 

systems. These systems provide 

strong bonds, generally stronger 

than water-based mattress glues. 

They can be applied by roll coating, 

spray or beads and dots. 

HOT MELT GLUE 

The newest, and most efficient 

mattress adhesive on the market is 

hot melt which is applied with hot 

air and sets as the heat dissipates. 

Hot melt is the mattress glue with 

the fastest curing process and least 

risks as it involves neither solvents 

nor water thanks to its 100% solid 

consistency. 

SLEEP DISPLAY SYSTEMS: 

WHY TO PREFER MATTRESS 

DISPLAY SYSTEM? 

- Enables you to display more mattresses 

in your stores. 

- Enables you to get higher profit by 

enabling you to offer more choices 

to your customers. 

- Capability of production for any 

size mattress. 

- Capability of quick mattress 

switching. 

- Minimum ground usage. 

- Capability of lowering and lifting 

with extreme ease. 

- Enables you to display 3-10 

mattresses within space of 1 queen 

mattress. 


Profile 

Microfiber: 

Exports we did to Europe 

comprise half of our sales 

Sedat Şen, Sales Representative of Microfiber, contributing to the mattress 

components industry with fiber and non-woven production, was a guest 

of Sleeptech magazine to answer questions about his firm’s future targets 

and investment plans. 

Şen, stating that they have 

been making fiber production 

for 22 years and non-woven 

production for 2 years in the interview 

he gave to our editor Furkan 

Akar, said the following about the 

production capacity of the firm; 

“For now, we have a monthly 

production of more than 1000 tons 

of PP Spunbond. Furthermore, we 

are also producing elastic films and 

meltblown used in many different 

sectors. With these productions, 

we have a monthly capacity of 

1150-1200 tons.” Mr. Sedat, also 

shared with us the vision they 

developed for the coming years as 

a firm, said on the topic “As one 

of our main goals is to take part in 

Seda Şen 

sustainable work and projects having 

continuity as long-termed, we 

experience the decreases, which 

almost all producers experienced, 

at a minimum level. In the coming 

years, we are aiming to continue 

our growth and investments, to 

increase the fields we are effective, 

and to strengthen our position 

more among the best ones in the 

sector within the scope of customer 

satisfaction principle.” 

MICROFIBER WITH 21 YEARS OF 

SECTOR EXPERIENCE IS MENTIONED 

AS ONE OF THE LEADING FIRMS IN 

ITS FIELD. WHAT ARE THE SECRETS 

OF THIS SUCCESS AND WHAT 

ARE THE FACTORS, MAKING THE 

SUCCESS SUSTAINABLE? 


As Microfiber firm, we have been 

operating in the fiber sector since 

2000. We are representing global 

firms, accepted all over the world, 

in Turkey. Although we directly 

serve different sectors, we can 

mention the success in question 

due to our customer-oriented 

work, which is taking part at the 

top of our main principles. We 

started non-woven production in 

our factory in Kilis in August 2020 

by keeping the same habits. We, 

beginning from every stage of our 

production, are working as customer-oriented 

both in sales and 

after Starting. We are taking as 

principle to be solution partner of 

the firms we work with, rather than 

seeing them as customers. We 

set out with an expert staff in the 

field from the first day we started 

production. Although our firm is 

young, we have been working 

with personnel who have proven 


93

Profile 

themselves in the sector for many 

years. Thus, whatever the needs 

of our customers’ own sectors, we 

are managing a special process 

from order to delivery for each 

customer. This is naturally one of 

basic factors, bringing success 

and sustainability. 

YOU HAVE A MONTHLY PRODUCTION 

CAPACITY OF 1000 TONS AS OF THE 

MOMENT. CAN YOU MENTION YOUR 

TARGETS OF 2023 REGARDING THIS 

ISSUE? 

For now, we have a monthly production 

of more than 1000 tons of 

PP Spunbond. Furthermore, we 

are also producing elastic films and 

meltblown used in many different 

sectors. With these productions, 

we have a monthly capacity of 

1150-1200 tons. As it is known, 

the pandemic process, which negatively 

affected the whole world, 

has taken the non-woven sector to 

a different place positively due to 

the demand for disposable products. 

Many investments have been 

made in this sector in our country 

and all over the world, and naturally 

there has been a significant 

increase in production capacity. As 

Microfiber, we have never targeted 

work intensity, covering certain periods, 

as in the pandemic. As one 

of our main goals is to take part in 

sustainable work and projects having 

continuity as long-termed, we 

experience the decreases, which 

almost all producers experienced, 

at a minimum level. In the coming 

years, we are aiming to continue 

our growth and investments, to 

increase the fields we are effective, 

and to strengthen our position 

more among the best ones in the 

sector within the scope of customer 

satisfaction principle 


YOU PROVIDE EMPLOYMENT TO 

DOZENS OF PEOPLE IN YOUR 

FACTORY IN GAZIANTEP AND KILIS. 

WILL YOU HAVE INVESTMENTS 

IN OTHER PARTS OF TURKEY OR 

ABROAD? WHAT ARE YOUR GOALS 

ON THIS TOPIC? 

Our headquarters is in Gaziantep. 

As I mentioned, we also have a 

non-woven factory built on 17.000 

m² in Kilis. We also have warehouses 

in various cities in order to 

provide better and faster service to 

our customers. We currently have 

the necessary infrastructure to 

best respond to customer demands. 

We are constantly considering 

and evaluating new investments. 

But, we prefer taking first 

step within the scope of possible 

demands and opportunities that 

will coincide with our principles. I 

would like you to know that we will 

share all possible developments 

with you. 

CAN YOU BRIEFLY MENTION YOUR 

EXPORT RANGE? DO YOU HAVE NEW 

MARKET TARGETS ON THIS TOPIC? 

IF YES, WHICH MARKETS ARE YOU 

TARGETING? 

Exports we did to Europe comprise 

half of our sales. We also 

export all the main items that we 

produce. We are acting in the 

companies we export in the same 

way as we behave in our relations 

with our domestic customers. As 

we act in the firms, we export to, 

same as we act in the relationships 

with our customers at home, within 

the framework of a sustainable 

partnership. As I have mentioned 

before, that we have dominate 

tendency to have the dynamics of 

the sectors we serve, which is one 

of the main features, distinguishing 

us from other companies, is more, 

we actually are in all markets that 

we target. What we need to do 

next will be to ensure the continuity 

of our existence and increase our 

share in the markets we are in. For 

now, our main work is progressing 

in this direction. Of course, by the 

way, our research for new markets 

and sectors is continuing 

WHICH FAIRS DO YOU PLAN TO 

ATTEND IN THE COMING TERM? 

CAN WE GET YOUR THOUGHTS ON 

THE EFFECT OF THE FAIRS ON THE 

SECTOR? 

First of all, we will participate in 

IBİA EXPO 2022 at Istanbul IFC in 

October. We believe that it will be 

a very good fair for the mattress 

components sector, where we are 

also influential and want to develop 

further. Afterwards, we plan 

to participate in fairs, proven their 

effectiveness in the field, including 

the markets we are targeting. I 

think that fairs generally contribute 

positively to the sectors and 

make an opportunity to meet with 

your business environment. Today, 

that the firms have strong representation 

ability and network it is 

now one of the basic conditions. 

I believe that a right fair will also 

strengthen the participating firms 

on these topics. 


95

Profile 

Anadolu Erciyes 

Holding is in the Top 500 with 

6 firms 

Bellona, İstikbal, Boyteks, Boyçelik and Form Sünger, which are of Anadolu Erciyes 

Group, took part in the ‘Top 500 Industrial Enterprises of Turkey 2021’ research. 

Istanbul Chamber of Industry has announced 

the list of Turkey’s top 500 

companies for 2021. While TÜPRAŞ 

and Ford took the first two ranks in the 

list, Star Rafineri, Inc. moved up three 

ranks to 3rd line. The name of the 

company in the 6th line has not been 

disclosed, but it is known that this 

company is the Istanbul Gold Refinery, 

which was in the 5th line last year and 

whose name was not disclosed. The 

total sales of the largest 500 organizations 

increased by 73.8 percent 

and exceeded 2 trillion TL. The total 

exports of the top 500 increased by 

33.9 percent to 85.8 billion dollars. 

18 FIRMS FROM KAYSERI ARE IN 

THE TOP 500 

In the research of last year, it was seen 

that the industry developed in favor of 

Anatolia. Among the 500 large companies, 

while the Istanbul Chamber of 

Industry took the lead with 158 companies, 

it is followed by the Kocaeli 

Chamber of Industry with 41 organizations 

and the Aegean Region Chamber 

of Industry with 40 companies. 

While 33 companies from Ankara 

Chamber of Industry and Gaziantep 

Chamber of Industry were included 

in the list, 18 companies from Kayseri 

Chamber of Industry and 16 

companies from Bursa Chamber of 

Commerce and Industry took part in 

the research. While the sector with the 

highest share in terms of sales from 

production became ‘basic metals and 

machinery manufacturing industry’ 

with 26.4 percent, ‘chemical products, 

plastic and rubber products’ with 

19.9 percent at the second line and 

‘chemical products, plastic and rubber 

products’ with 15.4 percent, and ‘sea 

vehicles and sub-industry’ took place 

at the third line 

While Mega Metal ranked first in the 

list, Kayseri Şeker ranked second and 

HEPP Hacılar ranked third. Şirikçioğlu 

İplik, İpek Mobilya and Coreal 

Alüminyum, which were not on this 

list last year, were among the top 500 

companies this year. Mehmet Büyüksimitci, 

Chairman of the Board of 

KAYSO, congratulating the companies 

that entered the ranking, said “15 of 

our companies were included in the 

ISO top 500 list last year, but this year 

despite the difficulties caused by the 

pandemic, 18 of our companies were 

able to enter this list. Thus, I congratulate 

all our companies in the ranking 

for their contributions to our country’s 

economy, exports and employment, 

and wish them continued success.” 

ANADOLU ERCIYES: THIS SUCCESS 

IS OURS! 

In the statement made from Anadolu 

Erciyes Holding’s official social media 

account, the following was made on 

the subject; “As Erciyes Anadolu Holding, 

we are proud to be included in the 

ISO 500 Turkey’s Top 500 Industrial 

Enterprises list with our 6 companies. 

This success is ours!” 


Profile 

Milliken pledges to phase off 

PFAS chemicals from textile 

finishes and fibers 

Global manufacturer Milliken 

& Company announced a 

commitment to eliminate all 

per- and polyfluoroalkyl substances, 

commonly referred to as PFAS, 

from the company’s textile finishes 

and fibers portfolio. 

Halsey Cook, president and CEO 

for Milliken & Company 

“Sustainability is a core value of 

our company, and we are and 

have always been on a quest for 

continuous improvement,” said 

Halsey Cook, president and CEO 

of Milliken & Company. “As part of 

our sustainability journey, we are 

committed to finding innovative 

and meaningful solutions to reduce 

our environmental impact. While 

we do not always begin our journey 

with perfect information, we 

strive to make adjustments as new 

information comes to light.” 

Milliken’s Textile Business plans to 

eliminate all PFAS-containing materials 

from its portfolio by December 

31, 2022. 

“As a values-driven company, 

we’re always evaluating the needs 

and demands of the markets we 

serve. Our promise to our customers 

is to engineer the highest-quality 

protective and performance 

textiles, and our purpose is to 

positively impact the world for 

generations,” said Chad McAllister, 

executive vice president, Milliken & 

Company, and president, Milliken’s 

Textile Business. 


Profile 

DELLSA KİMYA 

We want to present our product to 

in every country and continent 

Dellsa Kimya’s company owners, Samed Altıntaş and Egemen Toprak shared the future 

goals and mission of their newly established company with Sleeptech magazine. 

Altıntaş and Toprak, explaining 

many topics from the production 

line to exports, from 

fair organizations to short, medium, 

and long-term plans, gave the following 

statements by talking about 

his long-term plans; in the interview 

with our magazine editor, Furkan 

Akar; “In the long run, the main 

goal is to provide services, to offer 

products, to make connections and 

sales points in every country and on 

every continent. For that purpose, 

Dellsa Kimya has been taking firm 

steps towards realizing all of its 

goals, step by step since the day it 

was founded. 

Dellsa Kimya’s company owner, 

Samed Altıntaş shared the future 

goals and mission of his newly established 

company with Sleeptech 

magazine 

AS A NEWLY ESTABLISHED 

COMPANY, CAN YOU TALK ABOUT 

THE ROLE YOU HAVE CHOSEN FOR 

YOURSELF IN THE SECTOR AND THE 

ROAD MAP YOU WILL FOLLOW? 

DELLSA KİMYA provides services 

to the sector as a company that 

aims to gain customer satisfaction 

and appreciation by producing the 

highest quality at the most affordable 

price and to make its name 

and quality felt in the shortest time 

possible both in Turkey and in the 

global market with the innovation 

and new sales techniques it will 

create. 

DELLSA KİMYA and APEX brand 

were established by the members 

of the board of directors who have 

experience in the manufacture 

and marketing of adhesives used 

in the field of furniture (upholstery, 

sofa, spring mattress, office furniture…). 

In this context, DELLSA 

KİMYA, aiming to be the leader in 

its sector, produces flammable or 

non-flammable adhesives that can 

be applied with a gun or brush and 

used in areas such as soft furniture, 

office furniture, shoes, construction, 

insulation, and automotive. 

It plans to export its adhesives to 

Europe, the Middle East, the United 

States, and other world countries, 

and to take place in 

the domestic market 

and national economy 

with its name and 

quality. 

WHAT KIND OF 

PORTFOLIO DO YOU 

INTEND TO CREATE 

IN THE PRODUCTION 

LINE? 

A fast and safe 

automation system 

has started to be 

established in the 

production line that 

will help the development 

of the sector. In 

this context, our first 


priority in the production line has 

been determined as the health and 

safety of our personnel. 

In terms of product options, we 

want to be a company that offers 

different options to our customers 

by offering an unusual product 

range. The feedback we have received 

so far encourages us in this 

regard. Unlike a standard adhesive, 

we entered the market with product 

options that will make our users 

and vendors feel the APEX quality 

at the first moment. 

HOW DO YOU PLAN TO FOLLOW 

AN EXPORT PATH? ARE THERE 

ANY COUNTRIES THAT ARE YOUR 

PRIMARY TARGET IN THIS REGARD? 

As it can be understood from the 

title of our company, the main 

target is to have a say in the world 

market, exporting. In this context, 

it has taken its first steps globally 

by opening an office in Istanbul 

and the United States of America/ 

Miami. 

In addition, Dellsa Kimya currently 

exports directly to 30 countries. 

The first real target is to be able to 

export to 60 countries at the end 

of the year. As I mentioned above, 

Dellsa Kimya continues its efforts to 

trade with all countries of the world 

from Ankara, the capital of our 

country, in order to provide service, 

offer products, and establish 

connections and sales points in all 

continents, starting with the United 

States of America, the Americas 

and the European Continent, the 

Middle East and North Africa… 

WILL YOU PARTICIPATE IN THE 

FAIRS THAT ARE PLANNED TO BE 

ORGANIZED AT HOME AND ABROAD? 

HOW IMPORTANT ARE FAIRS FOR 

YOU? 

Our board of directors and sales 

team, who are experienced in fairs, 

follow the activities planned for the 

sector in the country and abroad. 

It is an undoubted fact that the 

fairs contribute to the acquisition 

of a new customer portfolio and 

the development of the personnel 

in the field of sales and marketing. 

For this purpose, it plans to take 

part in all fairs such as a mattress, 

furniture, and furniture sub-industry 

around the world, which are important 

in the name of the sector, even 

as a visitor, if not as a participant. 

CAN YOU TELL US ABOUT YOUR 

SHORT, MEDIUM, AND LONG- 

TERM PLANS AND GOALS FOR THE 

FUTURE? 

As Dellsa Kimya, in the short term, 

the needs in the sector were first 

identified and a valuable and experienced 

staff was formed in the 

field of sales and marketing. Pilot 

and virgin sales areas were determined, 

and the sales and marketing 

potential in the target regions were 

evaluated. In the medium term, 

expanding the customer portfolio 

and finding new markets has been 

determined as the first target. In 

this context, the urgency was given 

to the planning and realization of 

the sales team’s visits to Turkey and 

abroad. 

In the long run; The main goal is to 

provide services, offer products, 

and create connections and sales 

points in every country and continent. 

To this end, Dellsa Kimya has 

been taking firm steps towards realizing 

all of its goals, step by step, 

since the day it was founded. 


Profile 

Union of Forces of 

Ümit Makinaand its 

Partners: Better Together 

Our firm, as Ümit Makina, 

which has been exporting 

to more than 100 

countries for 35 years in Turkish 

mattress production machineries 

technology, with package spring 

machines, bonnell spring machines, 

edge closing machines, 

glue machines, packaging machines 

series in the range of mattress 

production machines, have 

different excitedly attended the 

fair for the second time this year. 

Due to the compulsory two-year 

Covid-19 break after the first year, 

the fair has been more active and 

exciting for both participants and 

visitors this year. From the point 

of Ümit Makina, that we exhibited 

at the same platform with Atlanta 

Attachment, which we continue to 

carry out projects in the USA market 

due to our joint venture agreement, 

an also our partner Hari 

Chand Anand & Co, with whom 

we continue to work together in 

the Indian market, has caused different 

excitement for both us and 

our visitors at the fair this year. The 

power, the cooperation of Ümit 

Makina, Atlanta Attachment and 

HCA exhibited at the fair, has given 

the visitors, having potential to buy, 

opportunity to reach more varieties 

under the same roof in terms of 

mattress technologies. In addition 

to this, that the success of all 3 

companies in their local areas and 

the power combination of the trust 

they have gained in the world has 

been declared together with this 

fair has pretty affected our show 

area to become the star of the fair. 

Considering that the visitors of the 

fair are generally from the Indian 

mattress manufacturers, Ümit 

Makina, as a Turkish company, 

took its place in the most visited 

booth position at the fair with the 

confidence of the spare parts and 

service, which Hari Chand Anand 

has been giving at 10 different 

points in India since 1910. If that 

the decision to buy the machine 

is formalized is considered as a 

merger agreement that we have 

signed that our communication 

with the company from which we 

bought the machine will continue 


for years, the presence of HCA has 

been an association that made the 

Indian manufacturers feel extremely 

safe about service and spare 

parts. The Mattress Machinery 

Technology and Innovation Center, 

which will be implemented in Bangalore, 

will reach a potential that 

can again respond to all the needs 

of India about mattress machinery 

technologies. 

Before coming to the India Fair, we 

had gathered our work under three 

separate headings. They are our 

concluded agreements, pending 

agreements, agreed meetings and 

new acquaintances. The fairs are 

an investment, results of which are 

generally obtained in the months 

following the fair process. The 

difference of the India Fair for us 

was that the long-term sales had 

reached a conclusion during the 

fair. Therefore, in a short time, we 

exceeded our targets and concluded 

the fair. This success of 

Ümit Makina, Atlanta Attachment 

and HCA was the unity of power 

we exhibited at the fair. The 

journey we embarked on with the 

slogan IT IS BETTER TOGETHER 

brought us a success far above 

our target in India. 

We attended the fair with a very 

crowded team. Our team, with 

its highly dynamic appearance, 

allowed new and planned visitors 

to spend a long time at our stand 

and receive satisfactory information 

about their needs. This was 

a situation that strengthened our 

triple partnership and made us feel 

that we were on the right way. 

Rather than bringing together 

various brands of the world and 

enabling potential customers to 

save time and see all the materials 

relevant to the sector together, the 

fair actually enabled us, the participants, 

to know each other better. 

As participants representing the 

same country, we had the opportunity 

to come together and gather 

thanks to the environment the fair 

organization provided. For this reason, 

on behalf of Ümit Makina and 

its partners, we would like to thank 

the India Fair Organization for 

contributing to us in the commercial 

sense and enabling us to sign 

new agreements, and allowing the 

leading companies of the sector to 

know each other better. 


Fair 

CIFM/interzum guangzhou 

set for highly-anticipated 

comeback in July 

Following the COVID-19 

measures released by 

the Guangzhou Municipal 

Commerce Bureau in March, 

Koelnmesse - the organizer of 

Asia’s leading furniture production, 

woodworking and interiors trade 

fair – has announced the rescheduling 

of the annual event which 

was originally slated to take place 

from March 28-31. 

After careful considerations, this 

year’s edition of CIFM/interzum 

guangzhou will be moved to July 

26-29. The event will continue 

to be held concurrently with the 

China International Furniture Fair 

Phase II (Office Show) at the 

Canton Fair Complex, Pazhou, 

Guangzhou. 

These new dates also mean more 

preparation time for the organizer 

to welcome some 2,100 exhibitors 

from nearly 30 countries 

and regions to showcase their 

cutting-edge products. Spanning 

across 340,000 square meters, 

the show is expected to pull in 

more than 200,000 trade visitors. 

THRIVING FURNITURE MARKET AND 

CUSTOMIZATION TRENDS IN CHINA 

Latest housing data from China 

shows that in the past three years, 

sale of the country’s commercial 

housing has increased by as much 

as 15 times by area compared 

with the previous ten years. By 

2030, 70.6 per cent of China will 

be urbanized, with urban population 

estimated to increase by 

another 200 million. 

Home ownership for the 20 to 

50-year-old segment is expected 

to enter a stage of moderate-speed 

and high-quality growth. 

With surging per capita income 

and shrinking family size, future 

housing area is set to jump by 20 

per cent. 

This has also given birth to the 

rapid development of whole-house 

customization, system doors and 

windows, as well as soft furnishings. 

Three major industries in 


Fair 

China - home furnishing, building 

materials and home improvement 

– are poised enter a golden age. 

Currently, the country accounts for 

25 per cent of the world’s furniture 

production capacity. It is also the 

world’s leading furniture producer, 

consumer and exporter, hence 

attracting companies from all over 

the world to tap into this burgeoning 

market. 

CIFM / interzum guangzhou 2022 

will be held in the namesake 

city, concurrently with the China 

International Furniture Fair. Among 

over 2,100 exhibitors, international 

companies from more than 30 

countries and regions will be injecting 

a host of product varieties. 

LAUNCHPAD FOR QUALITY 

ACCESSORIES 

Whole-house customization is the 

current trend in the home furnishing 

industry, and consumers are 

more willing to choose brands with 

high quality products, convenient 

applications, and an immersive 

shopping experience. 

It is worth noting that all leading 

furniture brands publicly listed in 

the country position themselves 

as premium, intelligent as well as 

health- and experience-oriented. 

Such companies are, undoubtedly, 

more discerning when selecting 

accessory suppliers. 

Recognized as the premier flagship 

industry exhibition, CIFM / 


Fair 

share design ideas, development 

history and practical applications 

of the award-winning products. 

Participants will have an opportunity 

for in-depth dialogue with 

industry leaders, design and trend 

experts, and be inspired by new 

concepts and ideas. 

interzum guangzhou is a gathering 

of leading companies in the 

woodworking machinery, furniture 

manufacturing and interior decor 

industries in Asia annually. 

The launch of the “20 PLUS 20 

Annual List” - interzum guangzhou 

Outstanding Furniture Accessories 

Awards in 2018 aims to identify 

innovative products that serve as a 

guide for industry development. 

Once again, helming the judging 

panel as consultant for 2021- 

2022 is renowned international 

designer and creative director of 

the German-based imm cologne, 

Mr. Dick Spierenburg. Products 

nominated will be evaluated based 

on multiple dimensions such as 

quality, innovation and practicality 

to ensure relevance to current industry 

demands. Representatives 

from winning companies of the top 

20 products will receive their accolade 

at the 20 PLUS 20 Awards 

Ceremony held during the event. 

Visitors will be able to study the 

award-winning products up-close 

at the 20 PLUS 20 Concept Showcase 

Area during show days. 

In addition, winners of the 20 

PLUS 20 Outstanding Accessories 

Awards for 2021-2022 will also 

DIVERSIFIED ACTIVITIES MEET 

TRADE OPPORTUNITIES 

Practicality and price are two 

factors that consumers value in the 

furniture market, while technology, 

convenience and comfort are key 

demands. Therefore, hardware accessories 

and components need 

to be more flexible and diverse. 

In addition, there is increasing 

necessity for upholstered furniture 

makers to focus on the research 

and development and application 

of recycled materials, which meet 

degradability and recyclability 

requirements. 

At the same time, the development 

of adhesives, coatings and 

chemical raw materials is moving 

towards higher quality and improved 

standards. 

As for wood products and panels, 

affected by factors such as rising 


Fair 

prices of raw materials, enterprises 

need considerable investment and 

innovative technologies to achieve 

sustainable solutions. Woodworking 

machinery is gradually moving 

from designing products and 

production lines to a higher level of 

designing the entire factory. Equipment 

needs to be more flexible 

to meet the needs of customized 

furniture production, and intelligent 

manufacturing is an inevitable 

trend in the Industry 4.0 era. 

Only products that focus on 

sustainability, low cost, practicality 

and aesthetic living can fully meet 

the needs of the market. This has 

raised the bar for new material development, 

innovative technology 

applications, product design and 

functional research and development. 

The VSIL Forum revolving around 

the theme “Vitality of Sustainable 

Innovation to Life” _will be 

launched in 2022, which will 

see key industry giants Henkel, 

Kleiberit, Schattdecor, REHAU, 

Sugatsune as well as consumer 

trend agency WGSN joining hands 

for the first time to form a Strategic 

Advisory Panel to share with 

participants from all over the world 

on the sustainable development of 

companies and products, technical 

issues faced, design innovations, 

and cutting-edge trends. 

CIFM / interzum guangzhou will 

continue to provide onsite one-toone 

business matching opportunities 

for furniture manufacturers, 

customization companies, designers, 

and real estate developers 

with clear procurement needs. 

Livestreaming and online business 

matching will also continue to take 

place for overseas buyers to connect 

with enterprises in real time. 


Fair 

India Mattresstech + 

Upholstery Supplies Expo 

impressed 

The 6th edition of INDIA MATTRESSTECH + UPHOLSTERY SUPPLIES EXPO 

(IME) – International Trade Fair for Mattress and Upholstery Production 

Technology, Machinery, Supplies, Production Tools and Accessories 

emerged as India’s biggest and most important B2B exhibition for the 

sector. Held in Bengaluru from the 2nd-5th June 2022, the event welcomed 

nearly 5200 attendees, and had product and technology display from over 

106 companies from countries including India, Egypt, Italy, Turkey, Taiwan, 

Germany and Sweden. 

IME has always been an important 

exhibition for us. It allows us 

to interact with all the customers 

in one location, spend time with 

them and take their feedback. 

Over the last few years, we have 

focused on supplying machinery in 

line with the technologies that have 

been developing in the current 

market scenario,” said Mr. Dhruvin 

Patel from Elektroteks, a leading 

manufacturer of mattress production 

machinery in Turkey. 

The exhibition provided an opportunity 

to discover cutting-edge 

solutions and hear about the latest 

trends and news in the mattress 

industry. Attendees at the event 

saw the recent innovations in 

machinery, components, services 

and technology, while also partici- 


pating in informational knowledge 

sessions led by the Indian Sleep 

Products Federation. 

“IME is one of the best platforms 

as we get to meet clients not just 

from the mattress Industry but also 

from textiles and home furnishing 

divisions. So, it’s great to meet so 

many clients in one place,” said 

Mr. Bhavya Anand, of HCA & Ümit 

Makina. 

The success of the event and the 

market was also endorsed by Mr. 

Selcuk Aslantaş and Mr. Orhan Göl 

from Boyteks, who said “Indian 

market is very exciting because it’s 

a huge market and is growing very 

fast. We are glad to be a part of 

this growth journey and can contribute 

significantly to the mattress 

sector with our knowledge”. 

The event proved to be an excellent 

platform where the industry 


Fair 

could interact in person after long, 

this was also echoed by exhibiting 

companies, “Participating at 

IME has been a very good and 

successful experience for us. We 

have come across a lot of new 

connections. It’s been very good 

platform, where people from different 

domains come together and 

exchange new business ideas.”, 

said Mr. Ibrahim from Mert Makina. 

Mr. Recep Kütüklü from VK – 

Machinery, Veysel Kütüklü, says 

IME is the only exhibition in the 

subcontinent and has been a very 

extremely successful exhibition this 

year and will be part of this event 

in all the future editions also. 

“IME is very important platform for 

us to understand the market and 

kind of investments happening in 

the Indian Mattress market. It has 

been a great experiencing and IN- 

DIA MATTRESSTECH is one of the 

best exhibitions for the mattress 

sector in the world,” commented 

Orhun Duran of Sefox Adhesives. 


The industry’s growth is being 

defined by several factors including 

entry of new players, rising 

demand for quality mattresses, a 

booming online market and the 

demand for innovative products. 

According to the Industry experts, 

India Mattress Market is poised to 

grow at a CAGR of 5% by 2027. 

To harness this opportunity, the 

co-location of India Mattresstech 

and Upholstery Supplies Expo (IME 

2023) with DELHIWOOD 2023, will 

be an ideal combination for showcasing 

the latest in technology, 

trends, innovations and product 

development in one of the fastest 

growing sectors in India. 

The next edition of the event will 

be held at India Expo Mart, Greater 

Noida, Delhi NCR, 2-5 March 2023. 


Profile 

Lima Logistics is among 

Turkey’s Best Employers 

Established in Bursa, Lima Logistics became one of the companies that left its mark 

on the logistics sector in 2021 with a rising momentum, by reaching the position of 

providing services in many countries of the world in 9 years. 

Today, where globalization 

and developments in technology 

increase the importance 

of commercial competition in 

the world, and therefore logistics, 

Lima Logistics aims to ensure sustainable 

customer and employee 

satisfaction. 

‘AMONG TURKEY’S BEST 

EMPLOYERS’ 

“According to the announced 

results of the ‘Bursa Top 250 

Large Firms Research-2020’, 

carried out under the leadership 

of Bursa Chamber of Commerce 

and Industry (BTSO) and shedding 

light on the city economy, Lima 

Logistics is on the list of the first 

250 companies of BTSO, as well 

as being proud of the work done. 

As a result of the surveys in which 

many values such as team spirit, 

respect and reliability were voted, it 

became one of the best employers 

in Türkiye by being awarded the 

“Great Place To Work” certification. 

“VERY ALTERNATIVE SOLUTIONS IN 

LOGISTICS” 

Established in Bursa in 2013 and 

From left to right, Vedat Çelik, Co-founder at Lima Logistics, Cenker Ural, Co-founder at Lima Logistics, Sinan 

Türel, Co-founder at Lima Logistics, Hamdi Bülbüldere, Co-founder at Lima Logistics 

started to serve in the field of international 

logistics, Lima Logistics, in 

addition to its successful operations 

in the textile and automotive 

sectors, provides fast, safe and 

economical solutions in the fields 

of sea, road, railway, intermodal, 

international express courier, fair 

and event transportation, as well 

as airlines. produces. 

“TARGET EVERY REGION OF 

TÜRKIYE” 

Bursa-based Lima Logistics, 

serving in the cities of Istanbul (2), 

Balikesir, Izmir, Eskisehir, Ankara, 

Denizli and Adana, as well as in 

Bucharest and Milan, plans to 

increase the number of offices 

in the provinces that contain the 

most important industrial zones of 

Türkiye in 2022. 

On the other hand, Lima Logistics, 

which has the 33rd prize in the HİB 

Service Exports Champions of the 

Year 2020, Freight Transport and 

Logistics Services Category, also 

draws attention with the value it 

adds to the economy. 


Profile 

Atlas Mattress 

We do not see our customers as 

numerical data 

Atlas Mattress Company Owner Ali Can Karaca made statements on many topics from 

production to export, from commercial vision to marketing tactics. 

Karaca, speaking to Furkan 

Akar, the editor of Sleeptech 

magazine, stated that the 

main purpose of them as the firm 

is to gather all the textile products 

needed by the mattress manufacturers 

and to provide the products 

requested according to their needs 

in the most right way. Mr. Ali Can, 

stating that they use social networks 

well by following the latest 

developments in terms of marketing 

tactics, is in favor of keeping a traditional 

attitude in the sales process. 

Mr. Ali Can said the following 

while talking about the policy they 

follow on customer satisfaction; 

Atlas Textile does not consider 

its customers as numerical data. 

This is a rule bored through me at 

Boyteks. The customer is always 

right. Our priority is for customers 

to get the right product at the 

right price. As a working principle, 

we prefer losing money to losing 


customer satisfaction. We prefer to 

act as a partner of the companies 

we work with instead of being a 

supplier. 

AS A YOUNG AND DYNAMIC FIRM, 

CAN YOU MENTION YOUR FOUNDING 

STORY, YOUR VISION FOR THE 

FUTURE AND THE MISSION YOU 

HAVE UNDERTAKEN? 

As you mentioned, Atlas Textile 

is a very new firm but it was an 

idea that I had planned for many 

years. In 2018, I decided to leave 

Boyteks, where I worked for many 

years. Then I worked as a partner 

in a different firm for 1.5 years. But, 

as I could not fully carry out my 

own ideas and commercial principles, 

I decided to leave this firm 

and establish Atlas Textile firm. The 

aim of Atlas Textile is to ensure a 

mattress manufacturer to be able 

to reach all kinds of textile products 

under one roof. Our aim is to 

provide the products requested by 

the manufacturers in the most right 

way. I think this diversity makes us 

different from many well-established 

and powerful firms. When you pay 

attention to our firm logo, we try to 

reflect this diversity with a colorful 

firm image. 

The future we have planned for 

our firm is actually a bit difficult 

and extraordinary. However, when 

we consider the conditions of the 

developing and changing world day 

by day, I believe that this transformation 

is inevitable. The plan of 

Atlas Textile firm for the next years 

is to be a 100% e-commerce site. 

We are currently trying to lay the 

foundations for this process. Slowly 

but surely, we plan to transform the 

face of our firm into a completely 

digital one. 


Profile 

YOU MANUFACTURE MANY 

PRODUCTS RELATED TO THE 

MATTRESS SECTOR. CAN YOU 

MENTION YOUR PRODUCT RANGE 

AND PRODUCTION CAPACITY? 

It is necessary to correct a mistake 

here. We are a textile firm. 

At the points outside of our fabric 

production (other accessories and 

components), we only carry out 

a commercial activity. The reason 

that our customers prefer us at this 

point is our capacity to consolidate 

and offer many different products 

for themselves with minimum order 

quantities. We have the opportunity 

to deliver dozens of different 

products to our customers under a 

single sale. 

CAN YOU MENTION THE COUNTRIES 

YOUR FIRM EXPORTS TO AND THE 

POLICIES YOU FOLLOW IN SEARCH 

OF NEW MARKETS? 

Atlas Textile is a firm currently providing 

services to nearby markets. 

I have tried to show the regions we 

serve in order of density below. 

• European Region 

• North Africa 

• Middle East 

• East Africa 

• Turkey 

Our plan in the next years is to try 

to serve regions with remote market 

status as well. But at this point, I’m 

a bit of a fan of the old-fashioned 

way of working. Before entering 

a market, I prefer to have knowledge 

and experience about that 

market. For that reason, our work 

is progressing a little slowly. Our 

goal in the next years is to continue 

our sales activities, especially 

in the America continent. In this 

process, our idea and plan to move 

the headquarters of our firm is in 

question. 


CAN YOU MENTION THE POLICIES 

(ADVERTISING AND CUSTOMER 

RELATIONS) YOU FOLLOW FOR THE 

SALE OF YOUR PRODUCTS? 

Atlas Textile does not see its customers 

as numerical data. This is a 

rule bored through me at Boyteks. 

The customer is always right. Our 

priority is for customers to get the 

right product at the right price. As a 

working principle, we prefer losing 

money to losing customer satisfaction. 

We prefer to act as a partner 

of the companies we work with 

instead of being a supplier. 

Atlas Textile uses social media 

arguments a lot. We make tiny 

distinctions about this topic. In the 

next period, we want to support 

our social media arguments with 

Google ads. However, my culture 

is still a bit old. I certainly don’t find 

it logical to trade without meeting 

with a customer face to face. The 

most important sales strategy for 

us is the customer visit. 

HOW DO YOU EVALUATE THE 

CURRENT SITUATION OF TURKEY 

IN THE MATTRESS COMPONENTS 

INDUSTRY? 

Actually, our country is very successful 

both in the production of 

mattresses as a finished product 

and in its components. It is very 

successful both in terms of production 

technique and capacity. 

But, there are very few firms having 

brand value in the mattress sector 

in our country. In our country, both 

raw materials and finished products 

are being offered for sale without a 

brand value in this sector. Except 

for some major firms, the manufacturers 

do not focus on this issue or 

do not make moves to differentiate 

themselves. 

In the current situation I guess is 

that the continuation of export 

sales, which will become more 

difficult in the future, is to differentiate 

and become a brand in my 

opinion. Unfortunately, our country 

is a country where energy is very 

expensive. Machineries and production 

technologies are developing 

day by day. Cheap labor costs 

are losing their importance day by 

day. This is not just for the mattress 

industry; it is the same for every 

industry. 


Profile 

Sleep Number unveils new 

research from Its 360 ® Smart 

Bed on temperature sensing and 

daytime alertness 

Temperature study revealed at SLEEP 2022 demonstrates ability to unobtrusively 

measure body temperature during sleep. Daytime alertness study shows potential of 

the 360 smart bed to predict alertness trends in large populations under real-world 

conditions. 

Sleep Number Corporation 

(Nasdaq: SNBR), the sleep 

health, science, and research 

leader, today announces 

new data from its 360 smart bed 

at SLEEP 2022, the 36th annual 

meeting of the Associated Professional 

Sleep Societies, LLC from 

June 4-8 in Charlotte, NC. Data 

presented showed results of a 

study to measure skin temperature 

using sensors to be deployed in 

360 smart beds, and a study to 

measure daytime alertness using 

Sleep Number’s proprietary Sleep- 

IQ® technology, which is embedded 

in every 360 smart bed. 

Temperature meaningfully impacts 

sleep quality, and alertness is an 

indicator of sleep’s impact on daytime 

performance. These studies 

further demonstrate Sleep Number’s 

ability to provide unparalleled 

quality sleep, as well as the 360 

smart bed’s potential research capabilities 

to accurately assess and 

monitor sleep using non-invasive, 

longitudinal methodology. To date, 

Sleep Number has leveraged and 

learned from over 15 billion hours of 

sleep data gathered from over 1.8 

billion real-world sleep sessions. 

UNOBTRUSIVE SENSING OF SKIN 

TEMPERATURE DURING SLEEP 

USING A MATTRESS SENSOR 

Body and ambient temperature significantly 

influence sleep patterns, 

both in falling asleep and staying 

asleep. As the body prepares for 

sleep, temperature increases in 

distal (hands and feet) and proximal 

(abdomen) areas, while core body 

temperature decreases. The ratio 

of distal to proximal temperature 

can be highly predictive of sleep 

onset, which can offer insight into 

one’s sleep quality. However, there 

are few devices that can measure 

these temperatures unobtrusively. 

Sleep Number’s study sought to 

unobtrusively estimate distal skin 

temperature during sleep using a 


temperature sensor array on a bed. 

Three participants’ skin temperatures 

were measured using 

five equally spaced temperature 

sensors set laterally across the 

bed to align with the torso. Sleep 

Number compared their distal skin 

temperature data to that of a research-grade, 

FDA-approved smart 

watch and then used the sleep 

data from the 360 smart bed to 

build predictive models estimating 

distal skin temperature. 

Results of the study showed that 

a temperature sensor system, 

coupled with an optimized decision-tree 

model to predict distal 

skin temperature for each minute, 

can predict a mean distal sleep 

temperature for each sleep session 

with reasonable accuracy. This 

study also showed the 360 smart 

bed platform with the sensor array 

enabled unobtrusive, real-world collection 

of distal skin temperatures 

during sleep and may be useful for 

future studies measuring overnight 

temperature. 

“The research we’re presenting 

at SLEEP 2022 demonstrates 

our commitment to our mission, 

to improve lives by individualizing 

sleep experiences,” said Annie 

Bloomquist, Chief Innovation 

Officer, Sleep Number. “Today, our 

360 smart beds measure daytime 

alertness, which affects health and 

productivity. Soon, they will feature 


Profile 

a sensor array to detect temperature, 

which is a challenge for many 

adults. By advancing the 360 smart 

bed to monitor sleep and health 

barriers, we are paving the way 

for sleepers to not only get higher 

quality sleep, but potentially detect 

health issues and improve holistic 

health from the comfort of their own 

home.” 

DAYTIME ALERTNESS 

QUANTIFICATION AND MODELLING: 

RESULTS FROM A LARGE 

OBSERVATIONAL STUDY 

Poor quality sleep is associated 

with a broad range of health risks 

such as chronic illnesses, impaired 

vigilance and cognitive issues, 

including alertness. Understanding 

and predicting alertness trends 

throughout the day can better 

inform daytime performance. 

Previously, the two-process model 

(TPM) of sleep regulation combining 

sleep homeostasis and circadian 

rhythm has been used to derive a 

daytime alertness curve. The TPM 

model has been used to model 

the effects of sleep deprivation on 

memory, circadian misalignment, 

temperature regulation and brain 

function; however, the TPM-derived 

alertness curve comes largely from 

small-scale, controlled studies. 

Sleep Number’s study showed that 

a similar, three-parameter alertness 

measure, which included sleep 

homeostasis, circadian rhythm and 

self-rated alertness responses from 

360 smart bed sleepers can scale 

to a large group of people under 

real-world conditions. Human sleep 

is regulated by two components: 

sleep homeostasis and circadian 

rhythms. Sleep homeostasis, or 

pressure to sleep, builds up in the 

body as time awake increases and 

decreases during sleep. Circadian 

rhythms are natural, internal cycles 

of biological and behavioral processes 

that rise and fall across the 

24-hour day. Circadian rhythms 

promote sleepiness before usual 


Profile 

bedtime, help initiate sleep and begin 

promoting wakefulness before 

usual wake-up time in the morning. 

Sleep Number 360 smart bed 

sleepers rated their subjective 

alertness on a scale from one to 

10 through the SleepIQ technology 

app. The data was analyzed by age 

group (18-40, 41-65 and 66-90) 

and compared to a three-parameter 

version of the TPM-derived 

alertness curve. In total, more than 

65,500 sleep sessions were gathered 

over 95 days. 

The study showed that: 

• Overall, subjective alertness 

followed a similar trend to previous 

studies: mean hourly alertness 

increased in the morning, dipped 

slightly in the afternoon, increased 

during the evening and decreased 

again during the night. Unlike previous 

studies, however, this study 

saw a greater increase in alertness 

from the afternoon to evening. 

• Based upon the demographic 

makeup of the sleeper population, 

Sleep Number was also able 

to analyze hourly trends in mean 

alertness scores by age group. 

Younger sleepers had the most 

stable alertness scores throughout 

the day, but lower levels of 

alertness compared to older age 

groups. In contrast, middle-aged 

and older sleepers had higher levels 

of alertness, but their score varied 

more widely throughout the day 

compared to younger sleepers. 

• These results show that TPM-derived 

alertness can effectively predict 

daily alertness trends in a large 

group of people under real-world 

conditions. 

Quality sleep is associated with 

overall health and wellbeing, which 

is why all Sleep Number 360 smart 

beds are informed by the RU-SAT- 

ED model, six scientific factors 

proven by Dr. Dan Buysse, Professor 

of Psychiatry and Clinical and 

Translational Science, University of 

Pittsburgh, to provide quality sleep: 

Regularity, Satisfaction, Alertness, 

Timing, Duration and Efficiency. 

“Last year, in listening to our 

sleepers’ feedback, we released 

My Daytime Alertness, a feature 

that provides advanced, real-time 

insights that pair each sleeper’s 

personal sleep data with self-reported 

information and sleep 

science,” said Rajasi Mills, VP of 

SleepIQ Health and Research, 

Sleep Number. “My Daytime Alertness’ 

data-driven insights – along 

with our other features, such as 

My Sleep Health and effortless 

adjustability - are helping individuals 

improve their overall sleep health 

and wellbeing.” 

Recently, Sleep Number also 

announced publication of another 

new study in the journal Sensors, 

showing that SleepIQ technology 

– found inside each Sleep Number 

360 smart bed - demonstrated 

strong correlations in measuring 

sleep data compared to traditional 

laboratory PSG, the current gold 

standard of measuring sleep. 


Advertisers Index 

Agro 

+49 5472 9420-0 

agro.eu 

Aydın Tekstil 

Berha Kaya 

+90 212 517 34 12 

aydintekstil.com.tr 

EMR Fermuar 

Muammer Özpehlivan 

+90 212 886 69 70 

emrfermuar.com 

Apex Adhesive 

Samed Altıntaş 

+90 530 176 30 22 

www.apexadhesive.com 

Boyteks Tekstil 

Aydın Aydın 

+90 352 322 05 88 

boyteks.com 

Fayteks 

Selim Şahin 

+90 282 674 51 45 

fayteks.com 

Armador 

Ersin Berberoğlu 

+90 555 995 3877 

armadormuhendislik.com 

Comfyteks Tekstil 

Recep Kezik 

+90 352 290 15 95 

comfytex.com.tr 

Feltturc 

Mustafa Kiper 

+90 532 628 07 65 

feltturc.com.tr 

BedCovers 

Duygu Günaydın 

+90 312 256 46 08 

bedcovers.com.tr 

Doqu Elyaf 

Atilla Taşkıran 

+90 352 333 00 80 

doquhome.com.tr 

Form Sünger 

Serdar Güven 

0 352 322 10 20 

formsunger.com.tr 

Berfa Grup 

Fatih Mutlu 

+90 352 224 74 57 

berfa.com.tr 

Dolphin Pack 

+39 045 6200814 

dolphinpack.net 

Gemba 

Kazım Sezerkan 

+90 352 235 55 25 

gembamakine.com 

Borsa Metal 

Mehmet Köksal 

+90 352 322 23 25 

borsamalzeme.com 

Durak Tekstil 

Yiğit Durak 

+90 224 353 01 13 

durak.com 

Giz Grup 

Erhan Karakaşlar 

+90 212 612 18 25 

gizgrup.com 

Boyçelik 

Feridun Tosun 

+90 352 322 15 30 

boycelik.com.tr 

Elektroteks 

Serkan Güler 

+90 224 443 46 28 

elektroteks.com.tr 

Histeks 

İlyas Saltan 

+90 224 346 05 89 

histeks.com

Advertisers Index 

Jakarteks 

Semra Avcı 

+90 224 493 21 12 

jakarteks.com.tr 

Mert Makina 

Mehmet Demirok 

+90 352 322 20 10 

mertmakina.com 

Nerteks 

Merve Erdoğan Som 

+90 212 771 30 70 

ner.com.tr 

Hasplast 

Serkan Elitaş 

+90 352 321 21 10 

hasplast.com.tr 

Kırayteks 

Onur Kırayoğlu 

+90 224 261 15 43 

kirayteks.com.tr 

Kimyapsan 

Murat Desabah 

+90 262 502 06 93 

www.kimyapsan.com 

Lima Lojistik 

+90 224 443 56 01 

limalogistics.com 

Luda Yay 

Hazal Gencturk 

+90 850 333 27 15 

ludasprings.com 

Marsala Home 

Mustafa Yıldırım 

+90 224 502 00 19 

marsalahome.com.tr 

Marsteks 

Emre Yılmaz 

+90 224 261 58 68 

marsteks.com 

Microfiber 

Sedat Şen 

+90 342 324 26 67 

microfiber.com.tr 

Milkay 

Hayati Ateş 

+90 352 321 17 51 

milkay.com.tr 

Mogul Tekstil 

Sedat Sen 

+90 342 337 14 99 

mogulsb.com 

MTT Makina 

Ahmet Yasin 

+90 532 051 34 38 

info@mttmakina.com 

mttmakina.com 

NewTech 

Abdullah Akgöz 

+90 352 502 83 83 

newtechmakina.com 

Nova Sünger 

Mahmut Oğuzhan 

+90 264 353 55 80 

novasunger.com.tr 

OSA Kimya 

Orkun Ataman 

+90 533 726 80 97 

osakimya.com.tr 

Özen İplik 

Engin Kalkan 

+90 212 689 69 00 

ozeniplik.com 

Robatech 

Hakan Tanrioven 

+90 262 322 41 57 

robatech.com.tr 

Metal Matris 

Aytekin Maraşlı 

+90 352 322 04 50 

metalmatris.com.tr 

Nefin Machine 

Murat Baydilli 

+90 352 504 78 80 

nefinmakine.com 

Sefox 

Ramazan Çelik 

+90 312 815 47 94 

www.sefox.net

developed with natural threads. 

Whole process accomplished completely 

away from animals, with using 

plant-based fibers. 

Cruelty

Sleep Tech July - August 2022

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?