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SOAP OPERA A SITCOM

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ÚVOD ..........................................................................................................................................04<br />

I. MASMEDIÁLNA KOMUNIKÁCIA.................................................................................06<br />

I. 1. DVA DRUHY KOMUNIKÁCIE: INTERPERSONÁLNA A MASMEDIÁLNA .............06<br />

I. 2. MASMEDIÁLNA A MASOVÁ KULTÚRA ....................................................................11<br />

I. 3. PROCES MASMEDIÁLNEJ KOMUNIKÁCIE A SKLADBA MEDIÁLNYCH PRODUKTOV<br />

..............................................................................................................................14<br />

I. 4. VŠEOBECNE O MÉDIÁCH.................................................................................................15<br />

I. 5. TELEVÍZIA AKO MEDIÁLNA INŠTITÚCIA ....................................................................7<br />

I. 6. VEREJNOPRÁVNA A KOMERČNÁ TELEVÍZIA - ZÁKLADNÉ<br />

CHARAKTERISTIKY..................................................................................................................18<br />

I. 7. TELEVÍZNE PUBLIKUM ....................................................................................................19<br />

I. 8. VŠEOBECNE O TELEVÍZNYCH ŽÁNROCH................................................................... 24<br />

II. <strong>SOAP</strong> <strong>OPERA</strong> A <strong>SITCOM</strong>................................................................................................... 28<br />

II. 1. ÚVODNÉ SLOVO............................................................................................................... 28<br />

II. 2. ČO MAJÚ <strong>SOAP</strong> <strong>OPERA</strong> A <strong>SITCOM</strong> SPOLOČNÉ A V ČOM SA ODLIŠUJÚ..............33<br />

II. 3. TELEVÍZNY SERIÁL, TELEVÍZNE SÉRIE A <strong>SOAP</strong> <strong>OPERA</strong>.........................................37<br />

III. <strong>SOAP</strong> <strong>OPERA</strong>......................................................................................................................41<br />

III. 1. DEFINÍCIA <strong>SOAP</strong> OPERY ..............................................................................................41<br />

III. 2. KORENE <strong>SOAP</strong> OPERY ..................................................................................................42<br />

III. 3. SPOLOČENSKÉ KONTEXTY VZNIKU <strong>SOAP</strong> OPERY A JEJ HISTORICKÝ<br />

VÝVIN ..........................................................................................................................................43<br />

III. 3. 1. ROZHLASOVÁ <strong>SOAP</strong> <strong>OPERA</strong> ....................................................................................43<br />

III. 3. 2. TELEVÍZNA <strong>SOAP</strong> <strong>OPERA</strong> ...................................................................................... 48<br />

III. 3. 3. VÝVOJ A ZMENY TELEVÍZNEJ <strong>SOAP</strong> OPERY V ČASE ........................................50<br />

III. 4. KONVENCIE <strong>SOAP</strong> OPERY......................................................................................55

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