Studijní katalog - Fakulta informatiky - Masarykova univerzita

PV229 – Multimedia Similarity Searching in Practice 0/2, z, 2 kr., jaro
RNDr. Michal Batko, Ph.D. PA128 ∨ NOW(PA128)
Doporučení: Basic programming skills in Java language (course PB162 is recommended)
Introduction, demonstration of the MUFIN system, setup of the development environment Data
collections and similarity functions Extraction of multimedia data descriptors Executing search
algorithmsondatacollections,acommandlineinterface Usingsearchengineoperations–insertions,
deletions, queries Preparing command batches – bulk data insertion, automatic searching, statistics
Data storage Pivot selection techniques Using advanced index algorithms – listing available
implementations, getting/setting index parameters User and application interfaces
PV230 – Podnikové portály 1/1, k, 3+1 kr., jaro
RNDr. Jaroslav Ráček, Ph.D., Ing. Petr Adámek
Úvod do podnikovy´ch portálu˚ Pouzˇívání a správa podnikovy´ch portálu˚ Vy´voj portletu˚ podle
specifikací JSR-168 a JSR-286 Vy´voj portletu˚, pokročilá témata Analy´za a návrh portletu˚, best
practices Architektury podnikovy´ch portálu˚ Liferay Portal Websphere Portal Websphere
Portal Portlet Factory Prˇizpu˚sobování portálu˚ Typy podnikovy´ch portálu˚ a prˇípady jejich uzˇití
Prˇínosy a rizika podnikovy´ch portálu˚
PV231 – Integrated Marketing Communications 1/1, k, 4+1 kr., jaro, jednorázově
Professor Sandra Kumorowski (PA179 ∨ PV098) ∧ souhlas
Introduction to IMC & its impact on the world of IT; IT client project introduction & overview;
Research process, SWOT analysis, consumer behavior, word of mouth, insight development;
IMC strategy development process, project management; IMC communication/creative
strategy planning, branding; IMC execution/media strategy planning – digital, mobile, social media,
direct marketing, sales promotions, personal selling, event marketing, public relations, corporate
advertising, sponsorship programs, broadcast & print media; Creative brief development; IMC
strategy plan development including research report; Organizing for integration, future directions
for IMC; Client presentations (Power Point/Keynote)
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Strana 440 z 509
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