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LUKOIL has already stayed ahead<br />
of the curve and developed an<br />
impressive range of synthetic products.<br />
We are pleased to excel in such a highly<br />
sophisticated and competitive market"<br />
Smart and agile services<br />
Regarding the tactics that LUKOIL has been implementing<br />
to accomplish this remarkable development, Manoharan<br />
explained, "we understand our customers’ needs<br />
and meet their requirements, we expanded our distribution<br />
network to cover more than 900 ports.”<br />
The fast decision-making processes enabled the company<br />
to succeed in this expanded network approach. The<br />
company trusts in intensive communication with customers<br />
and local partners to ensure that the products are delivered<br />
reliably at all times.<br />
Innovative and futuristic technology<br />
In addition to the company’s smart approach of providing<br />
distinctive services, LUKOIL depends on another factor<br />
to reach more customers and occupy a leading position<br />
exceeding 12% of the global market share. Manoharan<br />
added, "Innovation in technology is the most significant<br />
booster to our success. Through our technology head office<br />
in Hamburg, we have a unique capability to identify<br />
our customers' new requirements”. LUKOIL was the first<br />
company to develop a high BN cylinder oil in 2011.<br />
Manoharan further explained, "Our achievements cycle<br />
has witnessed constant improvements, we developed<br />
“iCOlube” (intelligent Cylinder Oil lubrication unit) that<br />
provides cost-effective solutions and efficiency to the<br />
vessel."<br />
Further to this new achievement, the company was<br />
again first in the market to introduce fully saturated EAL<br />
(Environmentally Acceptable Lubricants) products, which<br />
fulfil all requirements for both safe and environmentally<br />
friendly operation.<br />
The UAE as a maritime hub<br />
As the reason for choosing the UAE as the headquarter<br />
for LUKOIL Marine Lubricants’ global operations, Manoharan<br />
mentioned that the UAE has become a truly cosmopolitan<br />
destination in business and cultural aspects. "It<br />
is extremely easy to run a global business in the UAE. We<br />
enjoy full government support to simplify business processes,"<br />
she added.<br />
Due to the outstanding journey of success of LUKOIL<br />
Marine Lubricants DMCC, the company’s main office in<br />
Moscow decided to launch the industrial and automotive<br />
lubricant business in 2015 in the GCC countries<br />
LUKOIL has already stayed ahead<br />
of the curve and developed an<br />
impressive range of synthetic products.<br />
We are pleased to excel in such a highly<br />
sophisticated and competitive market"<br />
MARASINEWS.COM 35
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