CE China Daily Day 1 Edition
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PREFA<strong>CE</strong><br />
PREFA<strong>CE</strong><br />
Richard Barnes<br />
Chief Analyst<br />
Welcome<br />
to Guangzhou!<br />
While welcoming you, the attendees of the first <strong>CE</strong> <strong>China</strong><br />
event in Guangzhou to this incredible Chinese megalopolis,<br />
we, also, are here for the first time to discover the wonders<br />
of this legendary place.<br />
Guangzhou is a “global city”: a primary node in the global<br />
economic network, regularly ranked by Forbes as the<br />
“best commercial city in mainland <strong>China</strong>”, and the main<br />
manufacturing hub of the Pearl River Delta.<br />
The move of <strong>CE</strong> <strong>China</strong> to Guangzhou, and the change of<br />
date to the end of the third quarter – as opposed to the<br />
beginning of the second quarter in the three preceding<br />
years, is set to totally change the dynamic of the event.<br />
Furthermore, added momentum is being created by the<br />
addition of the brand-new <strong>CE</strong> Summit, along with the<br />
addition of a new concept – that of connected driving and<br />
new energy vehicles.<br />
The success of this event will be underpinned not only by<br />
the change of venue, but most importantly by the will of<br />
the local authorities in <strong>China</strong> to bring new partners to the<br />
fore. To this end, earlier this month, a high-level delegation<br />
representing the Government of the Municipality of<br />
Guangzhou travelled to Germany to meet with senior<br />
officials of Messe Berlin in order to solidify the spawning<br />
relationship concerning <strong>CE</strong> <strong>China</strong>. It all augers towards a<br />
bright future for the event!<br />
<strong>CE</strong> <strong>China</strong> <strong>Daily</strong> is a CLEVERDIS Publication<br />
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• Chief Analyst: Richard Barnes • Head of Editorial team: John Falchetto<br />
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• To contact them : first name.last name@cechinadaily.com<br />
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Germany puts its<br />
best foot forward<br />
<strong>CE</strong> <strong>China</strong> features a German Pavilion for the first time, supported<br />
by the German Federal Ministry for Economic Affairs and Energy,<br />
as the government expands investment in high-tech.<br />
The German Pavilion is part of a move<br />
to replicate a number of success stories<br />
from IFA at the Chinese event.<br />
Beurer, Faytech, Gfk, gfu, Maybaum,<br />
Miji, Sennheiser, Severin, VDE and<br />
other German brands have brought<br />
their latest innovations and services<br />
to Guangzhou, offering <strong>CE</strong> <strong>China</strong><br />
delegates the chance to meet with<br />
the people and companies behind the<br />
world-leading “Made in Germany”<br />
brand.<br />
The announcement came after<br />
Germany’s Federal Ministry for<br />
Economic Affairs and Energy or BMWi,<br />
announced major new funding for<br />
innovative technologies – in particular<br />
AI – in June of this year.<br />
“The federal government draft budget<br />
for my Ministry shows that we are clearly<br />
focusing on forward-looking fields that<br />
are very important for Germany as a<br />
business location,” Federal Minister<br />
Peter Altmaier said. “More funds will<br />
be made available for the development<br />
of artificial intelligence, the expansion<br />
of digitisation and the promotion of<br />
breakthrough innovations. In addition,<br />
we will strengthen the aerospace<br />
sector.”<br />
An additional e44m has been allocated<br />
to the Federal Ministry for Economic<br />
Affairs and Energy for 2020 to fund<br />
the promotion of AI. In order to ensure<br />
sustainable seed financing, the funds<br />
will be made available for three years<br />
– at a total of e137m. Furthermore, an<br />
additional e45m will be made available<br />
annually for AI and digitisation beyond<br />
the fiscal planning period by means of<br />
internal reallocations.<br />
ONE OF THE<br />
MAIN BENEFITS<br />
FOR BUSINESSES<br />
TAKING PART IN<br />
THE GERMAN<br />
PAVILION IS THAT<br />
THE WHOLE BOOTH<br />
IS ORGANISED FROM<br />
GERMANY<br />
Germany’s Ministry of Economic Affairs<br />
said that one of the main benefits for<br />
businesses taking part in the German<br />
Pavilion is that the whole booth is<br />
organised from Germany. It said that<br />
small and medium sized businesses in<br />
particular benefit from the opportunity<br />
of exhibiting and networking in the<br />
international arena as part of the<br />
German Pavilion<br />
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