CE China Daily Day 1 Edition
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
NEWS<br />
© <strong>CE</strong> <strong>China</strong><br />
A real look<br />
at virtual and<br />
augmented reality<br />
First Guangzhou VR/AR Industry Innovation<br />
Summit kicks off at <strong>CE</strong> <strong>China</strong><br />
Jens Heithecker<br />
Executive Vice President, Messe Berlin,<br />
addressing the 2018 IFA Retail University<br />
For the first time at <strong>CE</strong> <strong>China</strong>, exhibitors are showcasing a wide<br />
range of virtual reality (VR) and augmented reality (AR) applications<br />
along with a dedicated one-day summit.<br />
Satellite events<br />
to provide thought<br />
leadership<br />
IFA Retail University and <strong>CE</strong> Summit will<br />
provide delegates with insights into <strong>China</strong><br />
<strong>CE</strong> & HA markets<br />
A key dimension of <strong>CE</strong> <strong>China</strong><br />
is the series of prestigious<br />
events and conventions that<br />
take place throughout the<br />
show.<br />
<strong>CE</strong> <strong>China</strong> is hosting the IFA<br />
Retail University for the second<br />
year running. A new IFA Global<br />
Event, the University adds<br />
value by bringing together<br />
international brands and 500+<br />
Asian retail representatives,<br />
among them the Chinese Retail<br />
Giant Suning. International<br />
brands exhibiting at IFA and <strong>CE</strong><br />
<strong>China</strong> have the opportunity to<br />
present products and strategies<br />
in 20-minute power briefings<br />
to retail partners, and provide<br />
training sessions, thereby<br />
increasing brand awareness and<br />
sales in East Asia. The spoken<br />
languages are English and<br />
Chinese.<br />
Meanwhile, the International<br />
Consumer Electronics Summit<br />
(<strong>CE</strong> Summit), hosted by the<br />
Guangzhou Municipal People’s<br />
Government and International<br />
Data (Asia) Group (IDG Asia).<br />
Held at the Poly World Trade<br />
Centre Expo (PWTC Expo) in<br />
Guangzhou on September<br />
19-20, 2019, the <strong>CE</strong> Summit<br />
will explore the various<br />
technological innovations<br />
transforming <strong>CE</strong>.<br />
Top of the agenda will be topics<br />
such as 5G, Internet of Things,<br />
cloud computing, big data,<br />
artificial intelligence, and VR/<br />
AR. Also under the microscope<br />
will be issues including online<br />
and offline marketing, the<br />
contextualisation of physical<br />
stores, and new products that<br />
give rise to an unprecedented<br />
penetration of technology<br />
into all aspects of social life.<br />
Also discussed at <strong>CE</strong> Summit<br />
will be the way that the deep<br />
integration and cross-industry<br />
innovation of intelligent<br />
manufacturing and the internet<br />
have become a consumer<br />
electronics industry trend.<br />
The <strong>CE</strong> Summit 2019 carries<br />
the over-arching theme:<br />
“Interconnected Innovation<br />
for Intelligent Development”.<br />
As a platform for technical<br />
exchanges and product<br />
interactions, the event will<br />
provide impetus for innovations<br />
and upgrades that may lead<br />
to a new era of intelligent<br />
interconnection<br />
In cooperation with the Guangzhou<br />
Science and Technology Exchange<br />
Institute and the Guangzhou VR/AR<br />
Technological Innovation Alliance,<br />
the summit is being held on Friday<br />
September 20 at <strong>CE</strong> <strong>China</strong>.<br />
The summit will discuss the latest<br />
market trends in the industry and<br />
visitors will have the opportunity<br />
to get hands-on experience with<br />
ground-breaking innovations in a<br />
dedicated VR and AR area.<br />
Among the VR/AR brands exhibiting<br />
at <strong>CE</strong> <strong>China</strong> 2019 are:<br />
GUANGDONG SUPER CAPTAIN<br />
TECHNOLOGY<br />
Super Captain is an intelligent<br />
entertainment operator based<br />
on digital technology, integrating<br />
unmanned entertainment store<br />
operations, AR/VR industry<br />
application solutions and digital<br />
entertainment content distribution.<br />
GUANGZHOU KUANHENG<br />
INFORMATION TECHNOLOGY<br />
Kuanheng provides industry<br />
customers with overall VR business<br />
solutions. It is a cooperative<br />
enterprise of HTC VIVE, Oculus Rift<br />
and others in Southern <strong>China</strong>.<br />
GUANGZHOU NINED<br />
DIGITAL TECHNOLOGY<br />
Nined is a high-tech company<br />
focused on the development and<br />
application of VR technology, which<br />
has deployed 3,000+ VR offline<br />
stores in more than 50 countries<br />
and regions around the world.<br />
GUANGZHOU STEKI<br />
AMUSEMENT EQUIPMENT<br />
At <strong>CE</strong> <strong>China</strong>, visitors to Steki are<br />
able to try out fixed-wing aircraft<br />
training facilities and multiplayer<br />
racing.<br />
GUANGZHOU XIECHUANG<br />
CULTURE MEDIA TECHNOLOGY<br />
Xiechuang is committed to creating<br />
virtual reality theme parks and has<br />
successfully joined more than 600<br />
large and medium-sized experience<br />
halls. Visitors can experience<br />
bungee-jumping and space walking<br />
under the roof of <strong>CE</strong> <strong>China</strong>.<br />
GUANGZHOU ZHUOYUAN<br />
VIRTUAL REALITY TECH<br />
Guangzhou Zhuoyuan, branded<br />
as FuninVR, has established indepth<br />
cooperation with tech giants<br />
like Intel, HTC and other globally<br />
renowned VR companies to develop<br />
and produce VR products that are<br />
applied in kids’ education.<br />
SHANDONG DONGYI<br />
DIGITAL TECHNOLOGY<br />
Dongyi claims to be the first<br />
cultural creative enterprise in<br />
Shandong Province to engage in the<br />
development of digital multimedia<br />
interactive systems, 3D digital visual<br />
presentations and exhibitions<br />
Visitors at <strong>CE</strong><br />
<strong>China</strong> 2018 trying<br />
out new VR<br />
goggles.<br />
© <strong>CE</strong> <strong>China</strong><br />
<strong>CE</strong> <strong>China</strong> <strong>Daily</strong> • Thursday 19 September 2019<br />
3