CE China Daily Day 1 Edition

cleverdis

NEWS

© CE China

A real look

at virtual and

augmented reality

First Guangzhou VR/AR Industry Innovation

Summit kicks off at CE China

Jens Heithecker

Executive Vice President, Messe Berlin,

addressing the 2018 IFA Retail University

For the first time at CE China, exhibitors are showcasing a wide

range of virtual reality (VR) and augmented reality (AR) applications

along with a dedicated one-day summit.

Satellite events

to provide thought

leadership

IFA Retail University and CE Summit will

provide delegates with insights into China

CE & HA markets

A key dimension of CE China

is the series of prestigious

events and conventions that

take place throughout the

show.

CE China is hosting the IFA

Retail University for the second

year running. A new IFA Global

Event, the University adds

value by bringing together

international brands and 500+

Asian retail representatives,

among them the Chinese Retail

Giant Suning. International

brands exhibiting at IFA and CE

China have the opportunity to

present products and strategies

in 20-minute power briefings

to retail partners, and provide

training sessions, thereby

increasing brand awareness and

sales in East Asia. The spoken

languages are English and

Chinese.

Meanwhile, the International

Consumer Electronics Summit

(CE Summit), hosted by the

Guangzhou Municipal People’s

Government and International

Data (Asia) Group (IDG Asia).

Held at the Poly World Trade

Centre Expo (PWTC Expo) in

Guangzhou on September

19-20, 2019, the CE Summit

will explore the various

technological innovations

transforming CE.

Top of the agenda will be topics

such as 5G, Internet of Things,

cloud computing, big data,

artificial intelligence, and VR/

AR. Also under the microscope

will be issues including online

and offline marketing, the

contextualisation of physical

stores, and new products that

give rise to an unprecedented

penetration of technology

into all aspects of social life.

Also discussed at CE Summit

will be the way that the deep

integration and cross-industry

innovation of intelligent

manufacturing and the internet

have become a consumer

electronics industry trend.

The CE Summit 2019 carries

the over-arching theme:

“Interconnected Innovation

for Intelligent Development”.

As a platform for technical

exchanges and product

interactions, the event will

provide impetus for innovations

and upgrades that may lead

to a new era of intelligent

interconnection

In cooperation with the Guangzhou

Science and Technology Exchange

Institute and the Guangzhou VR/AR

Technological Innovation Alliance,

the summit is being held on Friday

September 20 at CE China.

The summit will discuss the latest

market trends in the industry and

visitors will have the opportunity

to get hands-on experience with

ground-breaking innovations in a

dedicated VR and AR area.

Among the VR/AR brands exhibiting

at CE China 2019 are:

GUANGDONG SUPER CAPTAIN

TECHNOLOGY

Super Captain is an intelligent

entertainment operator based

on digital technology, integrating

unmanned entertainment store

operations, AR/VR industry

application solutions and digital

entertainment content distribution.

GUANGZHOU KUANHENG

INFORMATION TECHNOLOGY

Kuanheng provides industry

customers with overall VR business

solutions. It is a cooperative

enterprise of HTC VIVE, Oculus Rift

and others in Southern China.

GUANGZHOU NINED

DIGITAL TECHNOLOGY

Nined is a high-tech company

focused on the development and

application of VR technology, which

has deployed 3,000+ VR offline

stores in more than 50 countries

and regions around the world.

GUANGZHOU STEKI

AMUSEMENT EQUIPMENT

At CE China, visitors to Steki are

able to try out fixed-wing aircraft

training facilities and multiplayer

racing.

GUANGZHOU XIECHUANG

CULTURE MEDIA TECHNOLOGY

Xiechuang is committed to creating

virtual reality theme parks and has

successfully joined more than 600

large and medium-sized experience

halls. Visitors can experience

bungee-jumping and space walking

under the roof of CE China.

GUANGZHOU ZHUOYUAN

VIRTUAL REALITY TECH

Guangzhou Zhuoyuan, branded

as FuninVR, has established indepth

cooperation with tech giants

like Intel, HTC and other globally

renowned VR companies to develop

and produce VR products that are

applied in kids’ education.

SHANDONG DONGYI

DIGITAL TECHNOLOGY

Dongyi claims to be the first

cultural creative enterprise in

Shandong Province to engage in the

development of digital multimedia

interactive systems, 3D digital visual

presentations and exhibitions

Visitors at CE

China 2018 trying

out new VR

goggles.

© CE China

CE China Daily • Thursday 19 September 2019

3

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