CE China Daily Day 3 Edition




Richard Barnes

Chief Analyst

How are you riding?

It’s been a first. Following hot on the heels of IFA’s “SHIFT”

conference looking at the future of mobility, CE China has for

the first time brought together key players from the field of

“alternative mobility” here in Guangzhou.

Even before arriving at the show this week, our curiosity was

seriously aroused when driving across “Bio Island” – one of

Guangzhou’s high-tech districts, currently swarming with

autonomous vehicles. Indeed, this is a first, as WeRide, a smart

mobility company in China, has been qualified for road test in

Guangzhou and California, employing leading L4 autonomous

driving technologies.

The Connected Driving and New Energy Vehicles section at CE

China highlights these and other vehicles that aim to tackle

the trend of autonomous driving. Indeed, today, intelligent

interconnection is not only a major trend in household appliances

and electronic consumer goods, but also key to the automotive

industry – bringing consumer electronics, household appliances

and mobility closer together.

Shanghai-based DeepBlue Technology is at the show with a pandashaped

autonomous driving AI bus. The company has been deeply

rooted in such fields as intelligent driving vehicle manufacturing,

intelligent robots, AI City, and biological intelligence. Equipped

with advanced AI technology such as in-Vehicle Robot Voice

Interaction, Passenger Abnormal Behaviour Monitoring, and an

Intelligent Emergency Escape System, the new energy bus ensures

safety and comfort at the same time. Its vision-based multi-sensor

fusion technology combines a decision-making system for precise

positioning navigation and reinforcement learning.

These are just a couple of examples of the extraordinary new

machines on show here in Guangzhou that are set to change our

world in coming years. You saw it first at CE China!

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Stephan Thaerigen

Head of sales, VDE Global Services

Helping suppliers

with certification…

in a “one stop shop”

VDE Global Services is present

at CE China for the first time

as an exhibitor at the German

Pavilion. We asked Head of Sales

Stephan Thaerigen just what his

organisation has on offer.

In China, we help foreign companies,

mostly German manufacturers, but

also European and American players

to secure their supply chain here. We

perform inspections, factory audits,

and basically everything that is related

to manufacturing in China. We certify

products and ensure the quality is right.

Recently, we also opened a laboratory,

where we have a one-step solution

where companies can certify their

products for the European market, the

American market and even the Chinese


How important is this show for you

in terms of growing your contacts?

For us, it’s very nice to have a chance

to meet a few of the big Chinese

suppliers, but also as an example for

the German Pavilion, it’s great to get in

touch with other German brands – to

meet them – to exchange with them.

This is interesting for us.

How did you come to work with

Messe Berlin on this project?

We already have a close cooperation

with IFA in Germany, because we have







our booth there, and they invited us

to be part of the German pavilion,

so we thought this was an excellent

opportunity to make new contacts.

You visited last year’s show. How

does this year’s edition compare?

I think the idea to move to Guangzhou

was the right one. It’s quite different

here. The show is bigger than the one

in Shenzhen. The layout is nice, and

I believe that in the future the show

will grow even further to eventually

give the same experience as at IFA in


Are you satisfied with the results

this year?

I think it’s been good for us, yes


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