How are you riding?
It’s been a first. Following hot on the heels of IFA’s “SHIFT”
conference looking at the future of mobility, CE China has for
the first time brought together key players from the field of
“alternative mobility” here in Guangzhou.
Even before arriving at the show this week, our curiosity was
seriously aroused when driving across “Bio Island” – one of
Guangzhou’s high-tech districts, currently swarming with
autonomous vehicles. Indeed, this is a first, as WeRide, a smart
mobility company in China, has been qualified for road test in
Guangzhou and California, employing leading L4 autonomous
The Connected Driving and New Energy Vehicles section at CE
China highlights these and other vehicles that aim to tackle
the trend of autonomous driving. Indeed, today, intelligent
interconnection is not only a major trend in household appliances
and electronic consumer goods, but also key to the automotive
industry – bringing consumer electronics, household appliances
and mobility closer together.
Shanghai-based DeepBlue Technology is at the show with a pandashaped
autonomous driving AI bus. The company has been deeply
rooted in such fields as intelligent driving vehicle manufacturing,
intelligent robots, AI City, and biological intelligence. Equipped
with advanced AI technology such as in-Vehicle Robot Voice
Interaction, Passenger Abnormal Behaviour Monitoring, and an
Intelligent Emergency Escape System, the new energy bus ensures
safety and comfort at the same time. Its vision-based multi-sensor
fusion technology combines a decision-making system for precise
positioning navigation and reinforcement learning.
These are just a couple of examples of the extraordinary new
machines on show here in Guangzhou that are set to change our
world in coming years. You saw it first at CE China!
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Head of sales, VDE Global Services
in a “one stop shop”
VDE Global Services is present
at CE China for the first time
as an exhibitor at the German
Pavilion. We asked Head of Sales
Stephan Thaerigen just what his
organisation has on offer.
In China, we help foreign companies,
mostly German manufacturers, but
also European and American players
to secure their supply chain here. We
perform inspections, factory audits,
and basically everything that is related
to manufacturing in China. We certify
products and ensure the quality is right.
Recently, we also opened a laboratory,
where we have a one-step solution
where companies can certify their
products for the European market, the
American market and even the Chinese
How important is this show for you
in terms of growing your contacts?
For us, it’s very nice to have a chance
to meet a few of the big Chinese
suppliers, but also as an example for
the German Pavilion, it’s great to get in
touch with other German brands – to
meet them – to exchange with them.
This is interesting for us.
How did you come to work with
Messe Berlin on this project?
We already have a close cooperation
with IFA in Germany, because we have
TO MOVE TO
WAS THE RIGHT
our booth there, and they invited us
to be part of the German pavilion,
so we thought this was an excellent
opportunity to make new contacts.
You visited last year’s show. How
does this year’s edition compare?
I think the idea to move to Guangzhou
was the right one. It’s quite different
here. The show is bigger than the one
in Shenzhen. The layout is nice, and
I believe that in the future the show
will grow even further to eventually
give the same experience as at IFA in
Are you satisfied with the results
I think it’s been good for us, yes