CE China Daily Day 3 Edition
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PREFA<strong>CE</strong><br />
PREFA<strong>CE</strong><br />
Richard Barnes<br />
Chief Analyst<br />
How are you riding?<br />
It’s been a first. Following hot on the heels of IFA’s “SHIFT”<br />
conference looking at the future of mobility, <strong>CE</strong> <strong>China</strong> has for<br />
the first time brought together key players from the field of<br />
“alternative mobility” here in Guangzhou.<br />
Even before arriving at the show this week, our curiosity was<br />
seriously aroused when driving across “Bio Island” – one of<br />
Guangzhou’s high-tech districts, currently swarming with<br />
autonomous vehicles. Indeed, this is a first, as WeRide, a smart<br />
mobility company in <strong>China</strong>, has been qualified for road test in<br />
Guangzhou and California, employing leading L4 autonomous<br />
driving technologies.<br />
The Connected Driving and New Energy Vehicles section at <strong>CE</strong><br />
<strong>China</strong> highlights these and other vehicles that aim to tackle<br />
the trend of autonomous driving. Indeed, today, intelligent<br />
interconnection is not only a major trend in household appliances<br />
and electronic consumer goods, but also key to the automotive<br />
industry – bringing consumer electronics, household appliances<br />
and mobility closer together.<br />
Shanghai-based DeepBlue Technology is at the show with a pandashaped<br />
autonomous driving AI bus. The company has been deeply<br />
rooted in such fields as intelligent driving vehicle manufacturing,<br />
intelligent robots, AI City, and biological intelligence. Equipped<br />
with advanced AI technology such as in-Vehicle Robot Voice<br />
Interaction, Passenger Abnormal Behaviour Monitoring, and an<br />
Intelligent Emergency Escape System, the new energy bus ensures<br />
safety and comfort at the same time. Its vision-based multi-sensor<br />
fusion technology combines a decision-making system for precise<br />
positioning navigation and reinforcement learning.<br />
These are just a couple of examples of the extraordinary new<br />
machines on show here in Guangzhou that are set to change our<br />
world in coming years. You saw it first at <strong>CE</strong> <strong>China</strong>!<br />
<strong>CE</strong> <strong>China</strong> <strong>Daily</strong> is a CLEVERDIS Publication<br />
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Bienfait • Chief Analyst: Richard Barnes • Head of Editorial team: John Falchetto • Art Director: Hélène<br />
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Stephan Thaerigen<br />
Head of sales, VDE Global Services<br />
Helping suppliers<br />
with certification…<br />
in a “one stop shop”<br />
VDE Global Services is present<br />
at <strong>CE</strong> <strong>China</strong> for the first time<br />
as an exhibitor at the German<br />
Pavilion. We asked Head of Sales<br />
Stephan Thaerigen just what his<br />
organisation has on offer.<br />
In <strong>China</strong>, we help foreign companies,<br />
mostly German manufacturers, but<br />
also European and American players<br />
to secure their supply chain here. We<br />
perform inspections, factory audits,<br />
and basically everything that is related<br />
to manufacturing in <strong>China</strong>. We certify<br />
products and ensure the quality is right.<br />
Recently, we also opened a laboratory,<br />
where we have a one-step solution<br />
where companies can certify their<br />
products for the European market, the<br />
American market and even the Chinese<br />
market.<br />
How important is this show for you<br />
in terms of growing your contacts?<br />
For us, it’s very nice to have a chance<br />
to meet a few of the big Chinese<br />
suppliers, but also as an example for<br />
the German Pavilion, it’s great to get in<br />
touch with other German brands – to<br />
meet them – to exchange with them.<br />
This is interesting for us.<br />
How did you come to work with<br />
Messe Berlin on this project?<br />
We already have a close cooperation<br />
with IFA in Germany, because we have<br />
I THINK<br />
THE IDEA<br />
TO MOVE TO<br />
GUANGZHOU<br />
WAS THE RIGHT<br />
ONE.<br />
our booth there, and they invited us<br />
to be part of the German pavilion,<br />
so we thought this was an excellent<br />
opportunity to make new contacts.<br />
You visited last year’s show. How<br />
does this year’s edition compare?<br />
I think the idea to move to Guangzhou<br />
was the right one. It’s quite different<br />
here. The show is bigger than the one<br />
in Shenzhen. The layout is nice, and<br />
I believe that in the future the show<br />
will grow even further to eventually<br />
give the same experience as at IFA in<br />
Germany.<br />
Are you satisfied with the results<br />
this year?<br />
I think it’s been good for us, yes<br />
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