BLOCK Issue 4

LOOKING TO THE FUTURE, WHAT’S IN STORE FOR
PHOTOCERT; IN BOTH THE SHORT AND LONG TERM?
We have been able to find traction in the insurance
(self-claim process, self-onboarding) and asset finance
(self-inspections) sectors, and we are looking in the
short/medium term to enter new markets; we are
also working with computer vision and deep learning
algorithms to spot “invisible” traces in pictures. In the
long term our goal is clear: to make people trust what
they see with their eyes again.
BEYOND CREATING TRUST, PHOTOCERT CAN ALSO
IMPACT A COMPANY’S ABILITY TO RESPOND TO
INFRACTIONS AND AUTOMATE THE ADMINISTRATIVE
PROCESS. HOW INFLUENTIAL IS THIS TO THE DECISION
MAKING PROCESS FOR COMPANIES AND INDIVIDUALS?
This is quite important for our customers. For example,
in the case of insurance companies, we not only prevent
fraud but also enhance their claim processes, reducing
costs and improving their customer experience. We
have been able to do this by understanding their
problems and looking for partnerships that leverage
our product. For instance, we can use certified pictures
to estimate car damages or to determine the type and
value of an item making the onboarding process of
content insurance simple.
HOW STRAIGHTFORWARD IS IT FOR USERS TO
INTEGRATE PHOTOCERT’S APIs INTO THEIR APP, WEB
PLATFORMS AND LEGACY SYSTEMS?
It is quite simple, even for legacy systems. When we hire
software developers, part of our recruitment process
consists of giving them our APIs and asking them to
integrate Photocert into an existing APP. It takes them
from 2 to 4 hours to do so.
Our development philosophy is to create products
that can be used in any system or application without
requiring much effort from our customers. We value our
time and we value our customers time even more.
“ Visual manipulation
is like a bacteria that is
continuously evolving.
For us, the best way of
solving the problem
is prevention ”
WHAT HAVE BEEN SOME OF THE CHALLENGES YOU’VE
FACED AND HOW HAVE YOU OVERCOME THEM?
Our biggest challenge was to find our first big client. It
was difficult because start-ups always need to show
that they are growing fast if they want to appear
attractive to investors. The answer to this problem
belongs to one word that a green character from the
Star Wars saga taught me: patience.
When you have a new product it is always difficult to
find the first big customer. For us it was even more
difficult because we have a B2B product designed for
corporations, but we knew we had a great product - so
it just came down to perseverance and patience.
80 | #AIBCsummit Issue 4