Brand Update 2020

His legacy lives on in the meat scientists
who continue to communicate the
science today and support partners who
bring the brand to market.
“He set the foundation and pointed
us in the best direction,” says Diana
Clark, meat scientist for the brand.
“We have the best beef out there. We
continue honoring him by challenging
ourselves to always make it better.”
Lessons he shared still ring true, even
in tough times. His persistence urged
the brand’s founders and partners
forward: never say it can’t be done.
Quality matters. Believe the data.
Be persistent.
Share your beliefs with conviction,
helping others along the way. Dr. Bob
always did.
Listen to the Meat Speak podcast episode,
and read more about Dr. Bob and the
mentorship established in his honor with
the American Meat Science Association.
“Things he advocated for seem
commonplace today, because 40
years later, others are touting
quality in the marketplace.
Because of Dr. Bob’s solid
opinion and willingness to
defend it, there’s an entire
industry today that gets it.”
— John Stika, Certified Angus Beef ® President
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