Brand Update 2020

CHAIRMAN’S
MESSAGE
It’s been a year that asked for a lot.
Trust. Patience. Creativity.
The beef business reaches far beyond the barn. My
fellow cattlemen and I appreciate those of you who
market, serve and sell our steaks. We are grateful for the
trust you place in our families as we strive to continue
providing a quality product for your business and family.
To know the people and the story behind the Certified
Angus Beef ® brand logo is something we cattlemen
take pride in. It stems from the hard work done at the
farm, ranch, feedyard and processing facilities, and
the dedication of those marketing our beef around the
world; to the knowledge behind the meat counter and
the passion put on plates (or in takeout containers) at
restaurants — each play a vital role on the team.
This year, we’ve all had our eyes opened to how fragile
the food supply chain can be. It’s admirable to witness
the creative changes you made when faced with
challenges. To know that you keep coming back to
our beef means a lot to my fellow Angus breeders and
I. Your drive, dedication and communication with the
brand helps make us better. We use your feedback
to make more informed decisions on the ranch when
selecting genetics and managing our herds.
Working together, we continue to build trust. As
cattlemen, we are tasked with creating a nimble Angus
breed resulting in great-tasting beef. As a brand, we
have to stay on the forefront of demand and meet the
needs of our customers, retailers and the foodservice
businesses. Thank you for trusting our team through
change and challenges this year.
With eyes set on the future, we each have a hand in
protecting the tradition and driving progress forward.
From genetic decisions on the ranch to everything that
determines the final eating experience, quality control is
critical in each step.
Cattlemen focus on stewarding resources in our care
— land and livestock alike — for a more sustainable
future the next generation can trust and look forward to.
I am honored to be a part of your team and our shared
commitment to quality, working together to preserve
and grow the Certified Angus Beef ® brand.
John Grimes
Certified Angus Beef ® Board Chairman 2020
Maplecrest Farms – Hillsboro, Ohio
CertifiedAngusBeef.com 3