Brand Update 2020

INVESTING IN OTHERS
Hurricanes, floods, fires and blizzards.
Working with Mother Nature is a chore in
the best of times. For farmers and ranchers
who find themselves in the aftermath of
a natural disaster, the devastation of a
lifetime’s work is overwhelming.
Lee Crock, Angus cattleman from
Mechanicsville, Iowa, experienced that
after a derecho storm (land hurricane)
in August.
“I got a call from my daughter and she said,
‘Dad you need to come home… there’s
been a lot of damage to our farm.’ I pulled
in and hardly recognized the place,”
he said.
In 10 minutes, their farm suffered nearly a
million dollars in damage.
When wildfire season hit, ranchers across
the West felt his pain too.
In Washington, Dale Smith raises Angus
cattle on the same ground his family has
ranched for more than a century. Wildfires
this year took all his pasture, hay and 300
of his cows.
He didn’t lose faith.
“We’re cattlemen, we raise cows,” Smith
said. “It’s what we do and what we will
always do.”
The tenacity of ranchers like these inspired
the Certified Angus Beef ® Rural Relief Fund.
Launched in 2019, the fund helps producers
recover and rebuild after natural disasters.
Donations and sales of Sheltering Generations
— The American Barn coffee table book
produced by the brand raised $20,000.
Funds were used to support farming and
ranching families affected by these two
extreme weather events and build resources to
help others in the future.
To purchase the book or donate visit:
shop.CertifiedAngusBeef.com.
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