Untitled - HubSpot

66 Chapter 4 Mobile Marketing
To Do
How to Get Started with Mobile Marketing:
Step 1: Find a text-messaging company.
Sign up for a service that will allow you to capture and
send and receive text messages in large quantities. Here
are a few companies you can check out:
www.trumpia.com
www.mobilestorm.com
www.boomtext.com
www.mozeo.com
Some of these companies have one-time setup fees; for
others, you can buy the license or even pay monthly
fees based on your usage. Each of the companies has
different product offerings. www.Trumpia.com, for
example, has numerous additional offerings other than
just mobile marketing. Check them out and search
Google for other companies that offer similar services.
Step 2: Get mobile numbers!
Remember the statistics on how many people are carrying
mobile phones? Chances are, 85% of people in your
country will be carrying a mobile phone.
Start capturing mobile numbers instead of (or in addition
to) land-line phone numbers. Here are eight ways
to capture mobile numbers:
1. Ask for mobile numbers everywhere.
2. Let your customers and prospects know that they
are part of an elite group who will be updated
before anyone else (as long as this is true).
3. Offer a free gift in exchange for their number.
4. Ask people to refer a friend, providing their information
as well, in exchange for a bonus or two.