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what they were doing. When you’re in a playing mood,<br />

typically you are not in a buying mood! It also can get<br />

annoying to see ads when you’re just not in the mood<br />

to see ads.<br />

Voice Broadcasts<br />

A voice broadcast is simply that: a short recorded message<br />

that gets blasted out to hundreds or thousands of people.<br />

Typical uses for voice broadcasts are promoting major events<br />

or campaigning. Ever get those recorded campaign calls?<br />

That’s a voice broadcast. Voice broadcasts apply to regular<br />

phones as well as mobile phones. Your objective is to use<br />

voice broadcasts only when you have good information to<br />

convey. Do not use the broadcast just for the sake of using it.<br />

Make sure that people are not on the do-not-call lists as well.<br />

Here are some fun uses for voice broadcasts:<br />

• Final reminders, such as attending an event or coming<br />

on a webinar<br />

• Special offers<br />

• Product promotions<br />

• Just to say hi<br />

To Do<br />

How to Get Started with Voice Broadcasts:<br />

Step 1: Sign up for a phone-dialer solution.<br />

Here are our recommendations:<br />

• www.ringcentral.com<br />

• www.VoiceShot.com<br />

• www.VoiceBroadcasting.com<br />

• www.CampaignCaller.com<br />

How to Implement Mobile Marketing 75

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