Untitled - HubSpot
Untitled - HubSpot
Untitled - HubSpot
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76 Chapter 4 Mobile Marketing<br />
Step 2: Load your phone numbers into the system.<br />
Make sure that you are adhering to state laws because<br />
there are various do-not-call rules and regulations.<br />
Step 3: Create the audio message adhering to these<br />
guidelines:<br />
• Make sure you sound upbeat and relaxed.<br />
• Clear and concise information will outperform the<br />
rest.<br />
• Keep the length to less than 30 seconds.<br />
Step 4: Let the dialer run its course.<br />
Most of these systems can dial 1,000 phone calls simultaneously<br />
or up to 1,000,000 per day. Yeah, it’s pretty<br />
crazy.<br />
Voice broadcasts are just that simple. We have used this<br />
for our events and have seen the attendance rate climb<br />
as much as 20%. We also have associates who have used<br />
voice broadcasts as an eleventh-hour effort for an event<br />
that was about to flop, and their attendance rate literally<br />
tripled! It is simply another means of getting your<br />
message across. Because most people have their mobile<br />
phones attached to their hips, we prefer to send voice<br />
broadcasts only to mobile phones rather than typical<br />
house lines. Our listening rate is much higher, and there<br />
are fewer people on do-not-call lists for mobile phones.<br />
Mobile is growing faster than any other online-marketing<br />
method, tactic, or technique. I’ve given you the tools to<br />
implement; it’s now your turn to pick and choose which<br />
ones will make the most sense for your business and get<br />
them into action. Start by collecting mobile numbers. Then<br />
test the waters with a basic SMS campaign. Get a bit more
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