+2%
BrandZ_2015_LATAM_Top50_Report
BrandZ_2015_LATAM_Top50_Report
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TOP<br />
50<br />
41 42 43 44 45 46 47<br />
48 49 50<br />
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15<br />
TOTAL VALUE OF LATIN<br />
AMERICAN TOP 50 BRANDS<br />
2014<br />
US$ 129 Bil.<br />
<strong>+2%</strong><br />
Brand<br />
MOST VALUABLE COUNTRY BRANDS<br />
ARGENTINA BRAZIL<br />
2 brands in the Top 50<br />
US$ 2,644 Mil.<br />
(2% of Total LatAm Value)<br />
11 brands in the Top 50<br />
US$ 32,017 Mil.<br />
(24% of Total LatAm Value)<br />
+71% +5%<br />
% Brand Value Change 2014-2015 % Brand Value Change 2014-2015<br />
Top 3 Argentinian Brands<br />
Top 3 Brazilian Brands<br />
Value<br />
Change<br />
2014-2015<br />
2015<br />
CHILE<br />
US$ 131.9 Bil.<br />
TOP 10 MOST VALUABLE LATIN AMERICAN BRANDS<br />
Beer<br />
US $8,500 Mil.<br />
+20%<br />
% Brand Value Change 2014-2015<br />
Beer<br />
US $8,476 Mil.<br />
+6%<br />
Communication Providers<br />
US $6,174 Mil.<br />
+16%<br />
Banks<br />
US $5,202 Mil.<br />
+25%<br />
7 brands in the Top 50<br />
US$ 19,398 Mil.<br />
(15% of Total LatAm Value)<br />
-23%<br />
% Brand Value Change 2014-2015<br />
Retail<br />
US $4,709 Mil.<br />
-23%<br />
Communication Providers<br />
US $4,423 Mil.<br />
NEWCOMERS<br />
# 49<br />
US $997 Mil.<br />
Banks<br />
# 38<br />
US $1,411 Mil.<br />
Retail<br />
# 42<br />
US $1,118 Mil.<br />
Banks<br />
# 41<br />
US $1,197 Mil.<br />
Beer<br />
# 36<br />
US $1,533 Mil.<br />
Banks<br />
# 46<br />
US $1,069 Mil.<br />
Communication<br />
Providers<br />
1 US $1,575 Mil. 1 US $8,500 Mil. 1 US $4,709 Mil. 1 US $3,672 Mil. 1 US $8,476 Mil. 1<br />
US $1,808 Mil.<br />
2 US $1,069 Mil. 2 US $5,202 Mil. 2 US $3,107 Mil. 2 US $3,476 Mil. 2 US $6,174 Mil. 2<br />
US $1,678 Mil.<br />
3 US $729 Mil. 3 US $4,315 Mil. 3 US $2,845 Mil. 3 US $2,436 Mil. 3 US $4,423 Mil. 3<br />
US $1,479 Mil.<br />
+22%<br />
COLOMBIA MEXICO PERU<br />
9 brands in the Top 50<br />
US$ 19,339 Mil.<br />
(15% of Total LatAm Value)<br />
Top 3 Chilean Brands Top 3 Colombian Brands Top 3 Mexican Brands Top 3 Peruvian Brands<br />
Banks<br />
US $4,315 Mil.<br />
+28%<br />
17 brands in the Top 50<br />
US$ 49,385 Mil.<br />
(37% of Total LatAm Value)<br />
4 brands in the Top 50<br />
US$ 6,073 Mil.<br />
(5% of Total LatAm Value)<br />
-4% +15% +15%<br />
% Brand Value Change 2014-2015 % Brand Value Change 2014-2015 % Brand Value Change 2014-2015<br />
www.brandz.com<br />
Beer<br />
US $4,185 Mil.<br />
+17%<br />
Download the Mobile app www.brandz.com/mobile<br />
Beer<br />
US $3,672 Mil.<br />
+3%<br />
Beer<br />
US $3,604 Mil.<br />
+4%<br />
HIGHEST<br />
RISERS<br />
% - Brand Value Change<br />
2014-2015<br />
# - Ranking Position<br />
$ - Brand Value<br />
Beer<br />
# 30<br />
US $1,859 Mil.<br />
Banks<br />
# 37<br />
US $1,479 Mil.<br />
Banks<br />
# 7<br />
US $4,315 Mil.<br />
Banks<br />
# 40<br />
US $1,236 Mil.<br />
Banks<br />
# 4<br />
US $5,202 Mil.<br />
Communication<br />
Providers<br />
# 6<br />
US $4,423 Mil.<br />
Beer<br />
# 1<br />
US $8,500 Mil.<br />
Beer<br />
# 39<br />
US $1,309 Mil.<br />
Banks<br />
# 34<br />
US $1,636 Mil.<br />
Banks<br />
# 31<br />
US $1,808 Mil.<br />
Source: Millward Brown and BrandZ<br />
+62%<br />
+43%<br />
+28%<br />
+28%<br />
+25%<br />
+22%<br />
+20%<br />
+20%<br />
+19%<br />
+17%<br />
16 17 18 19 20 21 22 23 24 25<br />
40<br />
39<br />
38<br />
37<br />
36<br />
35<br />
34<br />
33<br />
32<br />
31<br />
30<br />
29<br />
28<br />
27<br />
26
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