Beach_March_2016

March 10, 2016
Volume 46, Issue 32
Olympic Gold Medalist Rebecca Soni
Fish out of water
Best of the Beach 2016

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March 10, 2016
Volume 46, Issue 32
ON THE COVER
Olympic gold medal swimmer
Rebecca Soni began ocean swimming
during her recovery from a
back injury
Ṗhoto by Shaun Sexton
Save the date for a cool event
Thursday March 24th
10 am - 6:30 pm
• Live Coolsculpting demo and Happy Hour 4 - 6 pm
• Snacks and refreshments served all day
• Free consultations
• Coolsculpting, Dysport, and Restylane giveaways! Raffle entry with purchase
• All day specials on Coolsculpting, Dysport, and Restylane
Event Specials
• Coolsculpting Buy 2 or more, get $100 off per area. Buy 4 or
more, get $200 off per area
• Dysport $2.75/unit (Reg. $3/unit)
• Restylane $399 (Reg. $450) or $299 if you bring a friend!*
Call to Reserve (310)316-2100
432 S. Pacific Coast Highway
Redondo Beach, Ca 90277
www.dermfx.com
*Ask for details
BEST of the BEACH 2016
Sports
STAFF
Kids
Retail & Services
Health & Fitness
Automotive
Editor’s Note: Best of the Beach dining and entertainment winners will be
featured in the April Beach magazine
BEACH LIFE
8 Beach Calendar
44 Hermosa Chamber Man, Woman of the Year
46 Restaurant Review: SuperBa
48 SBBC contest: Gaffney’s Groms
49 Pediatric Therapy Network Mardi Gras
50 Home services
PUBLISHER Kevin Cody, ASSOCIATE PUBLISHER Richard Budman, EDITORS Mark McDermott, Randy Angel, David Mendez, Caroline Anderson
and Ryan McDonald, ARTS & ENTERTAINMENT Bondo Wyszpolski, DINING EDITOR Richard Foss, STAFF PHOTOGRAPHERS Ray
Vidal, Brad Jacobson and Gloria Plascencia, CALENDAR Judy Rae, DISPLAY SALES Adrienne Slaughter, Tamar Gillotti, Amy Berg and
Shelley Crawford CLASSIFIEDS Teri Marin, DIRECTOR OF DIGITAL MEDIA Jared Thompson, GRAPHIC DESIGNER Tim Teebken, DESIGN
CONSULTANT Bob Staake, BobStaake.com, FRONT DESK Judy Rae, INTERNS Sean Carroll
EASY READER (ISSN 0194-6412) is published weekly by EASY READER, 2200 Pacific Cst. Hwy., #101, P.O. Box 427, Hermosa Beach, CA 90254-0427. Yearly domestic
mail subscription $100.00; foreign, $175.00 payable in advance. POSTMASTER: Send address changes to EASY READER, P.O. Box 427, Hermosa Beach, CA 90254. The
entire contents of the EASY READER newspaper is Copyright 2016 by EASY READER, Inc. www.easyreadernews.com. The Easy Reader/Redondo Beach Hometown News
is a legally adjudicated newspaper and the official newspaper for the city of Hermosa Beach. Easy Reader / Redondo Beach Hometown News is also distributed to homes
and on newsstands in Manhattan Beach, El Segundo, Torrance, and Palos Verdes.
CONTACT
n Mailing Address P.O. Box 427, Hermosa Beach, CA 90254 Phone (310) 372-4611 Fax (424) 212-6780
n Website www.easyreadernews.com Email news@easyreadernews.com
n Classified Advertising see the Classified Ad Section. Phone 310.372.4611 x102. Email displayads@easyreadernews.com
n Fictitious Name Statements (DBA's) can be filed at the office during regular business hours. Phone 310.372.4611 x101.
6 Easy Reader / Beach magazine • March 10, 2016
March 10, 2016 • Easy Reader / Beach magazine 7

S O U T H B AY
CAL ENDAR
JACK’S/SB BOARDRIDERS
CONTEST
42ND STREET, MANHATTAN BEACH
Saturday, March 12
Junior longboarder Alex Fry will be
among the competitors in the second
of the winter’s six South Bay Boardriders
contests, beginning at 7 a.m. at
42nd Street in Manhattan Beach. For
more information visit SouthBay-
Boardriders.com.
WOMAN’S FILM FESTIVAL
REDONDO BEACH PERFORMING
ARTS CENTER
Sunday, March 13
“Beach Flags,” an animated film about
a young Iranian lifeguard determined
to participate in an Australian lifeguard
competition, is among the short
films to be screened at the Lunafest
Film Festival, featuring films by, for
and about women. 2 p.m. 1935 Manhattan
Beach Blvd., Redondo Beach.
For ticket information call (424) 225-
2050 or email simbmail@gmail.com.
or visit lunafest.org.
KING HARBOR BOAT LAUNCH
REDONDO CITY HALL
Monday, March 14
King Harbor Boat Launch Facility
Public Meeting
The Redondo Beach Harbor Commission
will discuss where to put a new
trailer boat launch. 6:30 p.m. Council
Chambers, 415 Diamond Street, Redondo
Beach. For additional information
contact Stephen Proud at (310)
318-0631 x2246 stephen.proud@redondo.org.
PLAN HERMOSA?
ONLINE
The City of Hermosa Beach is working
on updating and integrating two of
the city’s key planning documents --
the General Plan and the Local
Coastal Program. A first draft of
PLAN Hermosa is available for review
on the City’s website.
hermosabch.org/index.aspx?page=76
7. For information email generalplan@hermosabch.org
or call (310)
318-0242.
MIRA COSTA BAND CONCERT
MIRA COSTA HIGH SCHOOL
Friday, March 11
The award winning Mira Costa High
School bands and orchestra present an
evening of eclectic music. Advance
tickets $20 or $25 at the door, 1401
Artesia Blvd, Manhattan Beach. For
tickets visit tinyurl.com/ensembleevening.
FIREFIGHTERS DINNER
KEN MILLER RECREATION CENTER
Saturday, March 12
The Torrance Firefighters Association
presents the 44th Annual Spaghetti
Dinner. Proceeds benefit the Alisa
Ann Ruch California Burn Foundation
Summer Camp. 4:30 - 8 p.m. $6 for
adults and $4 for children under age
8. Tickets available at the door. Torrance
Blvd., at Madrona Ave. For
more information, call (310) 781-7000.
MCNEIL DOES ST. PAT’S
LIVE AT THE LOUNGE
Sunday, March 13
Dennis McNeil and accompanist Ed
Martel celebrate St. Patrick’s with
song and friends. 7:30 p.m. 1014 Hermosa
Ave. (Next door with to Comedy
and Magic). Tickets at LiveAtTheLounge.com.
A MELTING REVIEW
PAGES BOOKSTORE
Thursday, March 17
Author Gerard Sarnat discusses his
new book Melting the Ice King at
{pages} at 7 p.m. 904 Manhattan
Ave., Manhattan Beach. RSVP's are
recommended. Call (310) 318-0900 or
email info@pagesabookstore.com.
pagesabookstore.com.
FROTH AWARDS
SAINT ROCKE
Saturday, March 12
Easy Reader presents the Third Annual
Froth Awards, an all day craft
beer and gourmet food pairing, featuring
Chef Steve Roberts of Hop Saint
and eight craft breweries, including
Hop Saint Brewing., Strand Brewing,
King Harbor Brewing The Dude’s
Brewing and El Segundo Brewing and
Absolution Brewing Co. Music by The
Get Down Boys, The Walcotts, Kira
and the Hollow Legs and The Sound
of Ghosts. Photo by Lloyd Brown
SCHOLES’ LAST PADDLEOUT
BLUFF COVE
Saturday, March 12
A paddle out in memory of Fenton R.
Scholes, who was the last surviving
member of the Palos Verdes Surf Club
begins at 11 a.m. at Bluff Cove in
Palos Verdes. Scholes is picture surfing
Bluff Cove with his wife Dixie.
41ST ANNUAL KITE FESTIVAL
REDONDO BEACH PIER
Sunday, March 13
The Redondo Beach Pier 41st Annual
Festival of the Kite is one of L.A.’s
longest-running kite festivals in the
country. Free, all ages and open to the
public. Prizes awarded for the best
hand-made kite, best ground display,
highest-flying kite and the youngest
and youngest at heart kite flyers. The
public is invited to help launch a massive
25foot by 14-foot foot kite. Noon
-- 5 p.m. Redondo Beach Pier, 100
Fisherman’s Wharf, Redondo Beach.
redondopier.com.
HEARTS OF HERMOSA
HERMOSA COMMUNITY CENTER
Saturday, March 19
The 20th Annual Hearts of Hermosa
Education Foundation gala begins at 6
p.m. at the Hermosa Beach Community
Center. The evening will include
dinner, dancing and silent and live
auctions. Cocktail attire. 720 Pier
Ave., Hermosa Beach. HBEF.org. B
8 Easy Reader / Beach magazine • March 10, 2016

est of the beach
A Fish out of
WATER
by Randy Angel
Fare nothing new for Rebecca Soni. The sixtime
Olympic medal-winning swimmer has
overcome health issues and competition
against the best swimmers in the world, yet new
ventures after her retirement have the competitor
equally determined and excited as she was during
her career.
After Soni officially retired from the sport in
January 2014, the Redondo Beach resident faced
the challenge of transitioning from the routine of
a world-class athlete to one outside the pool.
Soni, who will turn 29 next week, did a lot of
soul searching and self discovery. Swimming was
such a big part of her life since she began at the
12 Easy Reader / Beach magazine • March 10, 2016
Olympic gold medal swimmer Rebecca Soni
transitions to life outside the pool
Rebecca Soni transitions from pool to ocean swimmer. Photo by Shaun Sexton
age of 10.
When Soni was 16, she began experiencing an
irregular rapid heartbeat during training, often
beating more than 300 times a minute. Eventually,
doctors inserted electrical energy through a
catheter to eliminate the extraneous tissue in her
heart.
Soni overcame the setback to win six national
championships at USC. She claimed a gold and
world record in the 200m breast at the 2008
Olympic Games where she also won two silver
medals in the 100m breast and the 400m medley
relay.
At the 2012 London Olympics, Soni won gold
in the 400m medley relay and 200m breast, becoming
the first female swimmer to break the
2:20 mark. She also won silver in the 100m
breast.
Soni has used her success as an athlete to help
others and give back to the community. She was
among a group of Olympians and pro athletes
called Hope Sports that built a house for a family
in Mexico. She is also a global advocate for the
“Girl Up” campaign, which engages adolescent
girls to stand up for girls everywhere and empower
each other.
On Sunday, Mar. 13 Soni will serve as Official
Race Starter and Honorary Host for the 13th annual
Village Runner St. Patrick’s Day 5K in Redondo
Beach’s Riviera Village.
“Rebecca is very gracious and down to earth,” Race Director Mike Ward
said. “She has done great things in her life and we’re proud to have her involved
with the event.”
“It’s pretty cool to be asked to be the official race starter,” Soni said.
“Community is very important to me and, after living in Manhattan Beach
for five years, getting to know the city and people of Redondo Beach is exciting
for me. The area offers so much in terms of fitness and fun that it’s
easy to celebrate life every day.”
Soni will also join runners and walkers in the 5K race.
“You could call me a ‘Fish out of Water,’” Soni joked. “While working
with a physical therapist for a leg injury, I’ve been learning how to walk
and run correctly.”
The event begins Saturday with a two-day Health & Fitness Expo with
the race starting Sunday at 8 a.m. Proceeds benefit the American Cancer
Society.
Following the 5K, young runners will compete in the Chase Stecyk Leprechaun
Dash for Gold. Honoring the memory of Chase Stecyk, who grew
up in Redondo Beach and was just 11 years old when he died of a tumor
that paralyzed him from the waist down. Proceeds from the race will go
to charities in addition to supporting local high school cross country and
track teams.
After her retirement from professional swimming, Soni wanted to stay
connected with the sport and the next generation of athletes. Like many
elite athletes, she became involved with clinics and lessons.
“I love working with kids but I discovered I didn’t know how to teach
swimming,” Soni said. “But I knew I had much more to offer.”
It was during this time that Soni began to delve into the many aspects of
sport: taking courses in psychology and learning about breathing, body positioning
and mindfulness.
She also took nutrition classes which has helped her become a fitness
and nutrition buff promoting health and wellness activities.
Finding ways to remain fit while not burning thousands of calories during
hours of intense training in the pool became a passion for Soni.
“I really got interested in nutrition,” Soni said. “I began cooking more
and wanted to see how my body reacted to different foods. It was hard to
break the habits I had as a competitive swimmer so it’s been a fun journey
mixing things up for breakfast, lunch and dinner. I really love the vegan
lifestyle. I’m very passionate about learning more and regret not trying it
earlier during my career to see how beneficial it would have been.”
Soni suffered a back injury after the Olympics and hadn’t swum again
until about six months ago when she began swimming in the ocean. Her
boyfriend Bryan Mineo, a swim instructor and owner of The Swim Mechanic,
sparked Soni’s interest in open water swimming.
“We swim together in the ocean every week,” Mineo said. “It’s our quiet
time together, something that we now share a great passion for. I speak for
both of us when I say that our time in the ocean is less about swimming,
but more about the experience and freedom of connecting with the water.”
Soni also found new activities to remain physically fit.
“I’ve been doing yoga for a long time and have done Pilates, trying new
things to take the place of swimming,” said Soni, an admitted travel junkie.
“I enjoy the intimate alone time of working out, discovering how your body
works and reacts to different activities. I like less structured physical activity
and more adventure while setting goals for myself – whether it’s racing
to a lifeguard tower or climbing a hill.”
Soni’s latest endeavor is RISE Elite, a program she started as a way to
give back to younger athletes by passing on the knowledge she has accrued
and the theory she has used as an Olympic gold medalist and advocate of
a well-balanced approach to athletics and life.
“The program deals with the mental side of sports,” Soni explained. “I
was looking back, seeing things that made me an Olympic medalist, and
how I harvested the tools I built in swimming to use in the rest of my life.
It teaches young athletes how to build mental skills and learn than there
is more than just winning but utilizing the tools within one’s self which
builds confidence.”
Mineo believes the program allows Soni to help countless numbers of
athletes.
“Reb has found a way to teach the laser focus she developed while swimming,
providing people the tools to access their highest potential,” Mineo
said. “This is applicable for anyone in any field or phase of their life.”
RISE Elite has also provided Soni the opportunity to work with Caroline
Burckle, an Olympic teammate of Soni’s who won bronze in 2008. Burckle
was graduating from University of Tennessee with a Master of Science in
Sports Psychology and Motor Behavior when approached by Soni.
“Rebecca told me what she had going and asked me if I wanted to start
mentoring a few athletes that approached her, and I willingly said yes,”
Burckle said. “From simply mentoring a few to becoming a part-business
owner of RISE Elite, I have been beyond blessed to work with someone as
understanding and driven as Rebecca. I am super pumped for what the
future holds. We complement each other very well with our individual
strengths, so it will be a fun and creative ride.”
Soni and Burckle feel their experience and knowledge regarding the impact
of self-improvement through a mindful approach will benefit kids just
beginning their careers to elite level athlete and Olympians.
“Reb is so passionate about her work, and is one of the most humble
athletes I have ever come in contact with,” Burckle said. “She exudes a
sense of approachability and ease, which makes her a fantastic mentor to
youth athletes because they trust her. She creates a safe space in which
they can share all facets of their lives and be totally open and vulnerable.
The athletes can read that she is a non-judgmental, open and genuine person.
That makes all the difference and she truly makes each one feel special
in his or her own way.”
Soni has discovered how powerful the mind can be and, as an elite athlete,
was surprised that the information she has gained through her own
research she was learning for the first time.
“The things I learned are game changers, making the difference between
good and great,” Soni said. “I wish I had a program like RISE Elite when I
was younger. I worked hard for 15 years and such a program would have
helped shorten the time to reach my goals.”
Soni compares the daily quest for self-improvement to the journey of
athletic success.
“I live RISE, balancing life while making the most out of every day,” Soni
said. “Even on a day that might seem uneventful, I look back and find
something that can better my life and others.” B
To learn more about Soni and RISE Elite, visit rebeccasoni.com.
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310-546-5568
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March 10, 2016 • Easy Reader / Beach magazine 13

Stars of the Beach are some of the most prominent
businesses in the South Bay.
In addition to our Best of the Beach winners The Stars are
businesses that are very popular with our readers and have been
awarded the Stars of the Beach recognition
Bike Shop
Beach Cities Cyclery
Health Club
Beach Cities Health
District
Martial Arts
South Bay Jiu Jitsu
Neighborhood Gym
Pop Physique
Coast Fitness
Planet Fitness
Skateboard Shop
Soul Performance
Ski/Snowboard Shop
Spyder
Surfboard Shop
Spyder
Golf Course
Trump National Golf
Course
Nail Salon
Best Nails & Spa
Coco Nails & Spa
Men’s Barber
Floyd’s Barber Shop
Yoga Studio
Yoga Loft
SoHo Yoga
Cosmetic Surgeon
Dr. Kaplan
Massage
ReNuMi
Medical Spa
Injectability Clinic
DermFx
Optometrist
Eyes on Redondo
Trendy Eyes
Pet Store
Centinela Pet & Feed
Veterinarian
Animal Hospital of
Redondo Beach
Audiologist
Miracle-Ear
Dr. Parker
Dentist
Pacific Smiles
Dr. Calleros
Chiropractor
Dr. Schwarz
Dr Pommerenck
Fresh Produce
Whole Foods
Eyewear
Schatan Optical
Coin Store
Larry Shapiro Rare Coins
Kids Camp
Hermosa Surf Camp
Beach Sports
Private School
Peninsula Montessori
Peninsula Heritage
Kids Boutique
Sol Baby
Kids Land Camp
Mathnasium
Hotel
Portofino
Miyako
Crowne Plaza
Motel
Grandview Inn
Foreign Auto Repair
Manhattan Auto
Motorcycle Dealer
Motorcycle Michael’s
Door and Windows
Window Concepts
Carpet Store
Carpet Plus
Maxwell Brothers
Plumbing
A & J Plumbing
Shamrock Plumbing
Real Estate Office
ReMax Estate Prop.
Real Estate Broker
Lilly Liang
Bill Ruane
Nursery
Waterwise Garden
Construction
Horusicky Construction,
Inc.
Roofing
Fischer, LLC
14 Easy Reader / Beach magazine • March 10, 2016
March 10, 2016 • Easy Reader / Beach magazine 15

2016 Best of the Beach
Day Spa
Trilogy
Manhattan Beach’s Trilogy Spa, which celebrates its 10-year anniversary
this month, continues to evolve beyond the scope of a typical
organic day spa. By customer demand, the spa recently unveiled
an express menu as well as a revamped retail section that includes
a new line of wellness and active wear and spa tools. Most notably,
Trilogy is partnering with a local holistic doctor who will begin providing
supplementation and blood work in a new IV bar inside the
spa. “We’re changing and sliding down the scale while staying true
to who we are,” owner Chandra Shaw said. “We’re a continual work
in progress and we’re always trying to get better. We’re always learning.”
Dive N’ Surf freediving instructor Marina Kazankova is a world record holding freediver, sports psychologist and
actress.
Dive Shop
Dive N’ Surf
The South Torrance High surf team met at the Dive N’ Surf indoor pool recently for instruction on dealing with
a surfer’s most common fear -- a holddown.
Their instructor was Russian sports psychologist, actress and world champion freediver Marina Kazankova. She
taught them that freediving is a form of meditation and that relaxation is the key to holding one’s breath for an extended
period of time under water.
“At the start of the class, kids were holding their breaths 30 seconds and at the end of the class they could stay
underwater for two minutes,” Dive N’ Surf manager Tom Tanner said.
“The class is for safety. It gives kids the confidence not to panic during holddowns. But it also helps to get kids
more involved in the ocean. We’re getting more and more kids coming in for Hawaiian Slings and spearguns when
the surf is flat,” Tanner said.
504 N. Broadway, Redondo Beach. (310) 372-8423. DiveNSurf.com
451 Manhattan Beach Blvd., Manhattan Beach.
(310) 760-0044.
trilogyspa.com
Bike shop
Hermosa Cyclery
Hermosa Cyclery has been operating from its beachside
location for more than 40 years. In that time, it has
become a critical part of the city’s cycle-centric beach
culture, offering rentals to visitors and outfitting locals
with a stock of stylish Strand Cruisers. It’s also a feelgood
local story with the four owners, all previous dedicated
employees, inheriting the business from founder
Harold “Schu” Schumaker after his passing in 2002.
20 13th Street, Hermosa Beach.
(310) 374-7816.
hermosacyclery.com
Hermosa Cyclery’s old school bike crew Quentin Pruett,
Ryann Louie, Ross Voerman and Mike Antes.
Health Club
Bay Club
Last year, Northern California’s Bay Club purchased Spectrum
Health Clubs, and though signage has changed, the quality of
the three South Bay-area clubs has remained, while vast upgrades
are in progress. Locations in El Segundo, Rolling Hills Estates
and along the Redondo Beach waterfront are still high-quality fitness
centers with reams of classes and amenities and, particularly
in the case of the Redondo Beach facility, beautiful views.
819 N. Harbor Dr., Redondo Beach.,
(310) 376-9943.
51 Peninsula Center, Rolling Hills Estates.
(310) 541-2582.
2250 Park Pl., El Segundo, (310) 643-6878.
bayclubs.com
16 Easy Reader / Beach magazine • March 10, 2016

Neighborhood Gym
Shopping, dining and entertainment, we’ve got it all!
APPAREL & ACCESSORIES
Friar Tux Shop . . . . . . . . . . (310) 534-4700
Styles of Hawaii . . . . . . . . . (310) 326-2151
Tilly’s . . . . . . . . . . . . . . . . . (310) 534-1642
BEAUTY
European Wax Center . . . . (310) 325-2929
Fancy Nails . . . . . . . . . . . . (310) 326-7980
Pia Hair Salon . . . . . . . . . . (310) 326-0815
Rolling Hills Beauty Bar. . . (310) 530-3844
Strands Design Lab, LLC . . (310) 539-8434
Victor Anthony’s
Hair Studio. . . . . . . . . . . . . (310) 326-2338
Vogue Beauty Studio . . . . . (310) 530-5900
Waterside Beauty. . . . . . . . (310) 534-4242
BOOKS/CARDS/GIFTS/
EDUCATIONAL MATERIALS
The Gift Korner . . . . . . . . . (310) 539-5011
The Tutoring Center . . . . . . (310) 530-5377
DRY CLEANING
Beltone Cleaners . . . . . . . . (310) 325-2511
ENTERTAINMENT
AMC Theater
Rolling Hills 20 . . . . . . . . . (888) 262-4386
FINANCIAL/BUSINESS SERVICES
Chase Bank . . . . . . . . . . . . (310) 257-1997
The Postal Mart . . . . . . . . . (310) 325-6777
South Bay Credit Union. . . (310) 374-3436
GROCERY/SPECIALTY FOODS
Baskin Robbins . . . . . . . . . (310) 530-6812
BevMo! . . . . . . . . . . . . . . . (310) 257-0034
Cups’s Frozen Yogurt . . . . . (310) 534-2625
Nijiya Japanese Market . . . (310) 534-3000
Omaha Steaks . . . . . . . . . . (310) 539-3831
Peet’s Coffee & Tea. . . . . . . (310) 626-8008
Starbucks . . . . . . . . . . . . . . (310) 534-4835
Trader Joe’s. . . . . . . . . . . . . (310) 326-9520
Treat Tea & Ice . . . . . . . . . . (310) 326 9888
Whole Foods Market . . . . . (310) 257-8700
Yogurt Lounge . . . . . . . . . . (310) 230-5505
HEALTH & FITNESS
Arthur Murray
Dance Studio. . . . . . . . . . . (310) 977-0987
Great Earth Vitamins . . . . . (310) 534-8494
My Fit Foods . . . . . . . . . . . (310) 257-9175
PV Massage . . . . . . . . . . . . (310) 530-9093
24 Hour Fitness Center . . . (310) 534-5100
Weight Watchers . . . . . . . . (800) 651-6000
HOME FURNISHINGS
Bed, Bath & Beyond . . . . . (310) 325-0432
Hitachiya . . . . . . . . . . . . . . (310) 534-3136
INSTRUCTIONAL SERVICES
Budding Artists. . . . . . . . . . . (310) 326-9764
Color Me Mine . . . . . . . . . . (310) 325-9968
JEWELRY
Modern Jewelry Mart. . . . . . (310) 517-0308
MEDICAL/DENTAL SERVICES
Dr. Mylena Jl, D.D.S, Inc. . . (310) 326-4691
Dr. M.G. Monzon, D.D.S. . . (310) 891-3303
Dr. Nolan Ng, Optometrist . (310) 326-2881
Olive Chiropractic. . . . . . . . (310) 539-2285
South Bay Pain Docs . . . . . . (310) 626-8037
Torrance Family Urgent
Care Center of South Bay . . (310) 997-1796
PET & GROOMING
Grooming Wonders. . . . . . . (310) 534-1130
Pet’s Plus . . . . . . . . . . . . . . . (310) 539-5700
Wild Birds Unlimited . . . . . (310) 326-2473
REAL ESTATE
J A Realty . . . . . . . . . . . . . . . (310) 539-2430
Person Realty. . . . . . . . . . . . (310) 325-8700
RESTAURANTS
Blaze Pizza . . . . . . . . . . . . . (310) 325-9500
California Pizza Kitchen . . . (310) 539-5410
Daphne’s Greek Café . . . . . (310) 257-1861
Fanoos Persian Restaurant . . (310) 530-4316
Fish Bonz Grill. . . . . . . . . . . (310) 325-2669
Hakata Yamaya . . . . . . . . . . (310) 257-1800
IcCho Japanese Restaurant . (310) 325-7273
Ichimi An . . . . . . . . . . . . . . . (310) 784-0551
Islands Restaurant . . . . . . . . (310) 530-5383
Joey’s Smokin’ B.B.Q. . . . . . (310) 257-1324
Kabab Curry of India . . . . . . (310) 539-0171
Little Sheep
Mongolian Hot Pot . . . . . . . (310) 517-9605
Mashawi Lebanese Grill . . . (310) 325-3545
Mrs. A Vietnamese Pho . . . . (310) 541-1227
Nice Cafe. . . . . . . . . . . . . . . (310) 539-0323
Rubio’s. . . . . . . . . . . . . . . . . (310) 891-1811
Ryo Zan Paku. . . . . . . . . . . . (310) 530-8720
Sushi Boy. . . . . . . . . . . . . . . (310) 534-4013
Veggie Grill . . . . . . . . . . . . . (310) 325-6689
Northeast Corner of Crenshaw & Pacific Coast Highway in Torrance
For Information Call (310) 534-0411
A LA CAZE DEVELOPMENT COMPANY PROJECT
South Bay Trainer
Nationally certified trainers provide quality, affordable personal training in a comfortable,
friendly community atmosphere. A broad spectrum of workouts is offered for youth to seniors,
from bodybuilders and fitness buffs to the overweight. No contracts, sign-up, cancellation
or membership fees and multiple clients at the same time keep prices low.
Owner/Head Trainer Josh Sola lost 80 pounds becoming a certified trainer, wanting to
help others achieve their fitness goals.
“We make it as easy as possible for our clients
to have a convenient, enjoyable workout experience,”
Sola said. “We base our training solely on
our clients’ goals and abilities. Everyone deserves
to be both happy and healthy and that is what we
strive to achieve through honesty, integrity, and
passion.”
3865 Pacific Coast Hwy, Torr.
(310) 341-8559.
Southbaytrainer.com
Martial Arts Center
Personal Trainer
South Bay Trainer owner Josh Sola expressed
his delight after winning the Best Neighborhood
Gym category for the second straight year. Photo
by Randy Angel
Elite Training Center
Six years ago, LOTAR Self-Defense became Elite Training Center, expanding its curriculum
and making it more palatable for the average, everyday person. “Before, you could
come in as a soccer mom, stepping on the mat with special forces,” said Sean Derhammer,
an instructor at Elite. “It was intimidating.”
And intimidation isn’t the goal — it’s preparation. Elite, Derhammer said, tries to get
students comfortable in every arena of combat, from krav maga to jiu-jitsu to kickboxing
and beyond, helping them to recognize a situation for what it is.
“We believe that the world is a better place when everyone trains,” Derhammer said.
“How you are on the mat is how you are on the street, and how you are at your job. It gives
you perspective, to know what you’re capable of.”
628 South Pacific Coast Hwy., Redondo Beach, (310) 543-1600.
1601 Pacific Coast Hwy, Ste. 170, Hermosa Beach, (310) 912-3088.
elitetrainingcenter.net
Lou Sidella takes a rest before leading a
workout. Photo by Ryan McDonald
Lou Sidella:
Body One Fitness
There’s a sign at the entrance to Lou
Sidella’s gym that reads “Motivated People
Only.”
Sidella, who has been training in the South
Bay since 1998, is the owner of Body One Fitness
in Redondo Beach and serves as a trainer
there. With a recent redesign of his shop that
expanded the number of racks, he has been
able to expand his popular group training
classes. The sign alerts those about to enter to
Sidella’s personal training philosophy.
“We take every level of fitness in here,” he
says. “Every age, shape and size. All I ask is
that people give me effort.”
201 Herondo St. #100,
Redondo Beach.
(310) 379-5425.
bodyonefitness.net
18 Easy Reader / Beach magazine • March 10, 2016

Underground Board Shaper
Men’s Clothing
The Spyder Surf crew keeps
the local community styling
in the best threads.
Spyder Surf
For the fifth year in a row, Spyder Surf won “Best Men’s Clothing.” A key to Spyder’s
success in the thirty plus years of being an iconic South Bay surf shop is to stay on the
cutting edge of trends.
“We keep it fresh with the up to date products and the hottest styles in town,” Spyder
Surf manager, local ripper, and team rider Chris Broman said. “ At the same time, we carry
our own surfboards and we easily can evolve designs.”
2461 Pacific Coast Hwy, Hermosa Beach. (310) 374-8276.
Snowboard Ski Shop
Skate Shop
Surf, Skate,
and Snow,
the ET Surf
crew has
over 130
years of
expertise at
any given
time on the
shop floor.
ET Surf
When walking into ET Surf, it’s hard not to notice the entire section dedicated to Snowboarding.
On top of that, a shop grom takes on the task of fixing, cleaning and re waxing
snowboards.
“We’re the only ones who push snowboarding and it shows,” said shop manager Dan
Connell “We have the ‘A’ plus gear, year after year.”
ET Surf
On top of being the oldest surf shop in town, ET Surf is also the oldest skateboard shop.
Since the revolution of the polyurethane skateboard wheel in the early 70s, ET Surf has
been providing all the leading Skateboard
brands and their legendary ET Surf “Shredstick.”
“Our legend, Kevin ‘the Worm’ Anderson,
has over 62 years of skateboard knowledge,
something I joke with customers,”
said ET Surf manager Sonny McCollom.
“But really, he’s been here since the beginning.
45 years.”
Dan Cobley
Dan Cobley of Danc Surfboards struck back reclaiming his title from last year’s winner
Jose Barahona, who shapes in the neighboring bay at Mangiagli Surfboard Manufacturing.
Cobley had been the winner the previous four years.
“I have my tight following,” Dan Cobley said. “I work my best to make stunning custom
handshapes that cater to my customer tastes and experience. Thank you South Bay. I definitely
feel the love.”
640 Cypress Avenue, Hermosa Beach. (310) 469-2671.
Underground Shaper of the year, Dan Cobley throws it down on one of his shapes. Photo
by Kiyo Okada
Golf Course
Lakes at El Segundo
A municipal golf course owned by the City of El Segundo and falling under the umbrella
of the City’s Parks and Recreation department, the 9-hole Lakes at El Segundo offers numerous
ways for members of the public to relax, knock a few balls around, and enjoy a day
outside.
400 S. Sepulveda Blvd., El Segundo. (310) 322-0202.
golfthelakes.com
20 Easy Reader / Beach magazine • March 10, 2016
Surfshop
ET Surf
Since 1972, ET Surf has been providing
the stoke to South Bay locals.
“Eddie [Talbot, owner of ET Surf] used
to joke that we are the biggest surf shop on
Aviation,” said ET Surf Manager Sonny
McCollom.
ET Surf has the largest inventory of surfboards
with the most surfboard brands in
the South Bay.
“We are the oldest surf shop in town,”
he said. “We love what we do and it shows.
Our customers are our family and without
them we wouldn’t be who we are. Thank
you South Bay!”
904 Aviation Blvd, Hermosa
Beach. (310) 379-7660.
ETSurf.com
Shop Board Shaper
Pat Ryan ET Surf
What to say about ET Surf’s
Pat Ryan? He’s the oldest on
going shaper in the South Bay
right now. He picked up the
planer during the shortboard
revolution of the late 60s while
working for Greg Noll Surfboards.
Noll’s top salesperson
was an ambitious Eddie Talbot.
The duo launched ET Surf
from the ashes of the Noll surfboard
empire. But, Ryan is not
one to be stuck in the past. He embraces all surf and paddling craft.
“A lot of people seem to reflect on ‘the good old days,’ being in the past,” he said, “With
our choices as surfers and watermen and women, ‘the good old days’ are right now.”
The next logical step is for Ryan to be inducted into the Hermosa Beach Surfing Walk of
Fame right next to his boss.
904 Aviation Blvd, Hermosa Beach.(310) 379-7660. ETSurf.com
March 10, 2016 • Easy Reader / Beach magazine 21

Women’s Hair Dresser
Gilbert Gonzalez, Duc Duc Salon
Gilbert Gonzales at Duc Duc Salon combines artistry, listening skills and a client-first
mindset to win our readers’ nod for best women’s hair stylist.
“It’s like being a painter. Every person is a one-of-a-kind masterpiece, everybody is different,”
Gonzalez said.
He loves his job. He loves
to express his “artistic side,”
he loves lavishing tender loving
attention on his clients,
and he loves making them
happy.
“We are in the service industry.
We give people an experience
when they come in.
We cater to our clients and
take care of them,” he said.
“I give them what they want.
They’re the ones we want to
make happy.”
His world of cutting, coloring
and styling is an everchanging
one.
“A lot of women are going back to the older days, getting blown out and styled once or
twice a week. It’s convenient – women are so busy with being mothers, with their careers,”
he said. “In the ‘60s and ‘70s it was roller sets and hair dryers, now it’s blow dries and
round brushes.”
“When I started cutting hair, ‘Friends’ was a big deal. I don’t know if you remember that
show – everybody wanted that Jennifer Anniston haircut,” he said.
“Everybody followed trends. Now women are more into pleasing themselves. Anything
goes…We still follow the trends, but everybody expresses themselves more.”
Among the “in” trends at the moment are long, flowing hair, and highlights that are
painted in rather than applied with foil, for a “softer blending effect, like a melting of
colors,” Gonzalez said.
“But short cuts, bobs – really, it’s all in,” he added.
Clients flock to Duc Duc, located at the foot of the Palos Verdes Peninsula, from a large
swath of Southern California. Some out-of-state women stop in to Duc Duc when they come
to California on business.
Patron Erika, who weighed in on Yelp, drives in from Temecula.
“My whole family has been going to see Gilbert for years. Not only do I feel like he is
the most fun hairstylist to hang out with, he always makes me feel so beautiful. He knows
what to do with my naturally curly hair, and has done both highlights and color with speed
and accuracy,” she yelped.
“Most importantly, he is an expert cut-and-stylist. He did my hair for my wedding, which
turned out gorgeous – but he also makes me feel just as spectacular on just a normal visit.
I always leave bouncing on air!”
“People say ‘why don’t you go to Hollywood and cut celebrity hair,’” Gonzalez said. “I
tell them I’m already a celebrity stylist. Every person who sits in my chair is a celebrity.”
24203 Hawthorne Blvd., Torrance. (310) 375-0900.
DucDucSalon.com
Nail Salon
Angel Nails & Spa:
Angels Nails & Spa sees itself as the place to pamper yourself in the South Bay. For nearly
twenty years it has offered quality and affordable services with all the up to date products.
“We pride ourselves on being very sanitized and clean,” said owner Cindy Nguyen. “Our
customers are our family. We take pride in the fact that most of our business comes from
referrals.”
934 Hermosa Ave., Hermosa Beach. (310) 798-5086.
angelnailsinhermosabeach.com
Men’s Barber
Alan Bailey:
Peroxide Beauty
and Barber Shop
The hairstyling business is
built around regular clients,
and Alan Bailey has a lot of regulars:
more than 300, by his
count. Bailey has been cutting
hair in the South Bay for 14
years, and now mans a chair at
Peroxide in Hermosa Beach.
Every client is different, he
says, so the key is to really listen
to the customer.
“You have to do things to fit
their needs,” Bailey says. “Go
Alan Bailey, ready for another client. Photo by Ryan Mc- the extra mile, remember little
Donald
things about them. Mold what
you do to what they like.”
1036 Aviation Blvd., Hermosa Beach. (562) 303-4938.
peroxidebeautybarbershop.com
1716 Manhattan Beach Blvd. Suite A, Manhattan Beach ● www.3LeafRealty.com
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22 Easy Reader / Beach magazine • March 10, 2016
Contact me today for a FREE market evaluation of your home!
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March 10, 2016 • Easy Reader / Beach magazine 23

Nutrition Store
Lindberg Nutrition
Atkins, South Beach, Paleo: diet fads and crazes have gone in and out over the years. But
Lindberg Nutrition has been around long before them, and will likely outlast them too. The
store began operating in Torrance in 1949 with one woman’s desire to preserve the wholesome
nutrition of food on a farm. They opened the Manhattan Beach location 19 years ago,
and the stores carry their own brand of protein powders and nutritional supplements.
3804 Sepulveda Blvd., Torrance. (310) 378-9490.
1121 Artesia Blvd., Manhattan Beach. (310) 372-1028.
lindbergnutrition.com
Medical Spa
Bella Spa
As the first of its kind in the South Bay, Bella Spa offers a variety of beauty procedures
in the comforts of a private day spa. Founded by Dr. Christine Petti, Bella takes on everything
from non-invasive body contouring to light therapy and laser treatments, including liposuction,
laser peels, skin rejuvenation, skin tightening and hair removal.
3400 W. Lomita Blvd. Suite 305, Torrance. (310) 961-2530.
dr-petti.com
Massage
Massage Envy
The belief at Massage Envy is that massages and facials are not a luxury and are a part
of body maintenance “pure and simple.”
“A regular massage releases stress,” said Erica, one of Massage Envy’s managers. “By releasing
stress, it betters life in many areas like family, personal, and work.”
The different massage techniques and plans offered are custom tailored for the individual.
“We do what is best for the client and their overall health and wellness,” she said.
1590 Rosecrans Ave, Manhattan Beach. (310) 321-6717.
1301 Manhattan Ave, Suite C, Hermosa Beach. (310) 318-3689.
415 N. Pacific Coast Hwy, Ste. 101, Redondo Beach. (310) 379-1229.
massageenvy.com
A full assortment of nutritional aids await customers at Lindberg Nutrition’s Manhattan
Beach store. Photo by Ryan McDonald
Cosmetic Surgeon
Christine Petti, M.D., F.A.C.S
For a third-running year, Dr. Christine Petti of Palos Verdes Plastic Surgery Medical Center
has been deemed South Bay’s favorite cosmetic
surgeon. With 30 years of experience under
her belt, Dr. Petti prides herself on achieving
maximal results at minimal risk. When she’s not
at her private practice, Dr. Petti provides her expertise
on television as a guest speaker on CBS
series “The Doctors.” She’s also appeared on
ABC’s “20/20” as a medical expert and has been
featured on NBC’s “Inside Edition.”
3400 W. Lomita Blvd., Suite 307,
Torrance. (310) 961-2530.
dr-petti.com
Dr. Christine Petti. Courtesy of Christine Petti
Tanning Salon
Cop-a-Tan
A tan and beach culture go hand-in-hand. For 25 years, family owned Cop-A-Tan has
been providing vitamin D therapy to the South Bay.
“We live at the beach and understand the importance of skin care,vitamin D and smart
tanning,” said Megan, Cop-a-Tan manager. “We stand behind treating our guest as our
friends. Our customer service, clean and nice facilities, and our many different levels of
beds, make us stand apart from our competitors.”
1550 Rosecrans Ave., Manhattan Beach, (310) 643-8089.
1133 Artesia Blvd., Hermosa Beach; (310) 372-6022.
413 Pacific Coast Hwy., Redondo Beach, (310) 921-1001.
copatan.com
24 Easy Reader / Beach magazine • March 10, 2016

Veterinarian
Hermosa Animal Hospital
Pets are everywhere these days, growing increasingly accepted in places like restaurants
where they were once shunned. With this in mind, Hermosa Animal Hospital tries to do
more than respond to veterinary emergencies. The hospital’s six staff veterinarians aim to
extend a pet’s life for the good of both animal and owner.
560 Pacific Coast Highway, Hermosa Beach. (310) 376-8819.
hah-vet.com
Employees Zack Livingston and Laura Cowing make sure pets get what they need. Photo
by Ryan McDonald
Pet Store
Petco
Petco is a ubiquitous brand in the United
States; never mind the L.A. metro area,
Petco is everywhere.
But that doesn’t mean each store doesn’t
have its quirks. Petco manager Vincent
Smith came to Redondo from one of the
smallest, strongest Petcos in Southern California
a few months ago, and he’s seeing
a lot of potential.
“We’ve got a lot of friendly associates
who are good to talk to and approachable,”
he said. His crew, he says, are just trying
to help anyone who comes in, whether
they’re looking for cat toys, dog food, hamster
cages, fish flakes, or anything else they
need to keep their pet happy. “We’ve got a
new team here, and we’re just trying to
make this store better,” Smith said.
537 N. Pacific Coast Hwy,
Redondo Beach.
(310) 374-7969.
3901 Inglewood Ave,
Redondo Beach.
(310) 355-1360.
petco.com
New Merchandise
Arriving Daily
LOCATED AT
526 Pier Avenue
Hermosa Beach
2 Blocks West of PCH
310-318-2800
Hours: Mon – Sat 11-6
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March 10, 2016 • Easy Reader / Beach magazine 25

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Dentist
Beach Teeth
Located in Metlox Plaza, Beach Teeth specializes
in general, cosmetic and implant procedures.
Family dentists Dr. Anne-Norris Ozer
and Dr. Steven Ozer explain treatment options
and inform patients of additional preventative
care helping relieve the stress of dental therapy.
451 Manhattan Beach Blvd,
Manhattan Beach. (310) 545-4440.
Beachteeth.com
Dr. Anne-Norris Ozer and Dr. Steven Ozer
keep patients at Beach Teeth smiling.
Optometrist
Stein Optometric Center
Stein Optometric Center, a 56-year-old, family-owned practice, boasts among its physicians
a world-renowned expert in refractive surgery, and one of America’s Top 10 Vision
Correction Specialists chosen in a nationwide survey of eye surgeons by Ophthalmology
Times magazine.
Stein is tops in eye care and eyewear, offering 3,000 eyeglass frame choices, including
most popular and hard-to-find designer frames, and 600 sunglass choices.
Stein is open seven days a week, early mornings and late evenings, and takes emergency
cases, at its bright, spacious, modern offices at the Manhattan Village Mall.
The practice makes its own lenses onsite, often in one hour, and offers same-day service
on most contact lenses, using state-of-the-art equipment.
Eye exams cover the patient’s case history, visual sharpness, focus, extent of the visual
field, screening for glaucoma or cataract, and auto refraction to determine the right lens for
the patient.
Consultations and refractive surgery screenings for LASIK are free at Stein, which is not
the case with most optometrists.
Stein doctors will also co-manage LASIK or cataract procedures with a surgeon of the
patient’s choice, offering complete pre-op and post-op care. Stein works with leaders in the
field including the Assil Eye Institute, the Maloney Vision Institute, and Berg-Feinfield
Vision Correction.
Stein examines children’s eyes as well as adults’, and recommends that if children’s eyes
are often red, or if they squint to read or see small objects, blink their eyes excessively, or
complain of headaches or double vision, an exam should be considered.
The doctors at Stein excel at diagnosing and treating sports eye injuries such as detached
retinas. The doctors also find specialist care when needed to treat such injuries.
Stein offers protective sports eyewear for active kids and adults, as well as industrial and
personal work-safety eyewear.
Reviewers left high praise on Yelp, calling the center’s doctors “gracious,” “kind,” “diligent”
and “an absolute pleasure.”
Hazel of Manhattan Beach said she was at ease and comfortable despite usually dreading
eye examinations elsewhere.
Alison said she’s come to Stein from out-of-state during her 26 years as a patient.
“In addition to the fact that they seem to remember my personal optometric history better
than I do, they are also very knowledgeable about the latest in optometric products, so I always
feel like I’m getting the latest and greatest contacts in the industry,” she said.
“They also have a huge selection of frames, and have always been very patient with helping
me find the right ones for me.”
3200 N. Sepulveda Blvd., Manhattan Beach, 310-546-5568.
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Chiropractor
Derek Levy, DC
Unlike most doctors, Chiropractor Derek Levy describes his patients as generally healthy.
“People at the beach lead a healthy lifestyle. So when they come to see me it’s usually
for minor aches and pains that are easy to take care of. I deal with neck and lower back
pain all day long.
Levy is a member of the Hermosa Beach Surfer Walk of Fame and treats many surfers
for neck and shoulder problems. The most common cause of neck and shoulder problems
isn’t physical activity but stress, he said.
“We carry our stress in our neck, shoulders and mid back,” he explained, hunching his
shoulders forward to illustrate how it happens.
“Chiropractors work with three basic
parts of the body – bones, nerves and muscles,”
he explained.
“When a bone is out of place, it can
pinch a nerve, causing pain. Then the muscles
spasms as they work to hold the bones
in place.”
“All a chiropractor does is put the bone
back in place, so the body can heal.”
Levy compared a pinched nerve to a garden
hose with a kink in it.
“If the hose gets pinched, the flowers
wilt. If nerves gets pinched, patients experience
numbness and pain.”
“When I fix something, I get the credit,
but it’s mostly the body’s amazing healing
powers that are responsible,” he said.
Derek Levy, DC and brother Mark. Derek
was inducted into the Hermosa Beach Surfer
Walk of fame in 2015 and Mark in 2012.
Photo by Kevin Cody
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March 10, 2016 • Easy Reader / Beach magazine 27

Michael Burstein is a probate and estate planning
attorney. A graduate of the University of California,
Hastings College of the Law in 1987, he is admitted
to the California, Kansas and Oklahoma Bars and
is a member of the Order of Distinguished Attorneys
of the Beverly Hills Bar Association.
As an estate and probate lawyer, Michael has prepared
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An Estate Planning,
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28 Easy Reader / Beach magazine • March 10, 2016
Audiologist
Sunni McBride, South Bay Hearing
Melinda “Sunni” McBride, Doctor of Audiology, founded South Bay Hearing & Balance
Center in 2007. Dr. McBride set a precedent of excellence in her practice and put together
a team of award winning specialists equipped with cutting edge technology.
“We provide care in a warming and comfortable environment,” said Dr. McBride. “We
perform miracles every day. Better hearing care is better health care.”
3734 Sepulveda Blvd, Torrance. (310) 803-9496.
southbayhearing.com
Antique Shop
Stars Antiques
Among the treasures to pass through the doors of Stars Antiques are a full suit of armor
and a camera owned
by Alfred Hitchcock.
The Hermosa shop
has been doing business
for 20 years, and
the secret has been
finding something for
everybody, not just
the seasoned sifter.
“We try to provide an
environment where
everybody can just
kind of casually walk
through and know
that the merchandise
is up to par,” said
owner Bonnie Moton.
526 Pier Ave.,
Dealers Dawn Amerian and Clara Jett pose beneath a Hermosa Beach.
chandelier at Stars Antiques. Photo by Ryan McDonald (310) 318-2800.
starsantiquemarket.com
Retirement/
Senior Care Facility
Sunrise Senior Living
Sunrise Senior Living, a “reminiscence neighborhood” that nurtures the active and vital
future of seniors, once again earned our readers’ highest praise.
“At Sunrise, we work hard each day to provide seniors with the best possible care in a
place that fosters independence, preserves dignity and enhances quality of life in a warm,
comfortable and safe environment,” said Andrew Shepphard, director of operations.
“Our person-centered approach to care has stood the test of time in terms of getting to
know our residents and celebrating the joy of every day,” he said.
From its enviable setting in sunny Hermosa, Sunrise offers gracious accommodations,
chef-crafted meals under the direction of dining services coordinator Armando Fregoso,
and activities from bingo and beyond.
Programs for brain fitness and memory include word games and brain teaser exercises,
reminiscing and discussion groups, lecture series, journaling and creative writing.
Fitness and wellness programs include low-impact aerobics, strength, flexibility and balance
classes, dancing, and Wii Fit bowling and golf.
Sunrise also offers music programs, art classes, and groups and clubs for poetry, drama,
culinary arts, theater and books, tai chi, yoga, meditation, community volunteering opportunities,
and religious services.
Planned group outings are available as well, taking advantage of Sunrise’s proximity to
attractions such as the Hermosa Beach Film Festival, Shakespeare by the Sea, and the Fiesta
Hermosa arts and crafts festival.
The grounds feature a fully landscaped, Cape Cod-style beach-town residence with large,
light-filled suites, a garden deck, ocean views, gardens, arbors, porches and barbecue areas.
Common areas include living rooms, bistros, dining areas, sunrooms, gaming areas and libraries.
Sunrise cares for its residents with a trained staff available 24 hours a day, monthly wellness
visits by a licensed on-staff nurse, weekly housekeeping and personal laundry, and
daily trash removal.
Sunrise sits within five miles of two major hospitals – Torrance Medical Center and Providence
Little Company of Mary – and numerous clusters of physician’s offices, urgent care
centers, skilled nursing facilities and rehabilitation providers.
Turning to meals, Fregoso has risen to the challenge of cooking without salt for seniors,
finding the right combinations of aromatics and herbs as flavorful substitutes.
Pureed meals are available as well. Fregoso says “cheesy and gooey” meals are popular,
and he tries to incorporate into the menu some favorite recipes offered by the residents.
1837 Pacific Coast Highway, Hermosa Beach, 310-937-0959,
SunriseSeniorLiving.com.
In Home Care
Adia
Our readers gave their highest approval to Adia, with its commitment to recruit and train
home health workers who forge a respectful and authentic connection with the elders they
drive, bathe, feed and keep company.
“It’s not just about care-giving,” said founder and owner Pamela Penson. “It’s about the
talent, the heart, the light caregivers bring to the table with every encounter. It’s not made
with pity or obligation. It’s made with connection, civility and accountability.”
“Everything begins with this approach. The Adia caregiver uses this opportunity to make
a positive difference, to bring light to an older person’s day,” she said.
“What comes first is understanding who they are as human beings,” Penson said.
Elders – Penson finds the word warmer and more respectful than “seniors” – have lived
full, active lives. Now, they might find themselves overwhelmed with stress, in part brought
about by how much things have changed, from their neighborhoods to the larger society
around them.
Friends might have passed away. The corner store might have become a Wal-Mart. And
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everyday life becomes more
challenging. The elder and
his or her adult children
might be considering caregiving
options, and not always
on the same timetable.
“The decision to accept
care-giving is life altering,”
Penson said. “We have our
BoB philosophy – Bend over
Backwards. There is nothing
our client asks for that we
can’t deliver. Our ultimate
goal is to impress the client,
Adia rallies around our elders.
make them happy.”
Adia’s personal care assistants are FBI-screened, and hired and trained according to guidelines
of the National Institutes of Health, the Alzheimer’s Association, the California Association
for Health Services at Home, the Centers for Disease Control and the National
Hospice and Palliative Care Organization.
Serving the South Bay, Palos Verdes and beyond, Adia offers 24-hour care and live-in
care, or shorter care-giving stints, companionship care, hospice care support, light housekeeping,
meal preparation, medication reminders, transportation, help with bathing, dressing,
grooming, mobility and transferring, and pet care.
Adia also offers respite care, to give family caregivers a temporary break.
Adia goes out into the community with free seminars on more than 30 topics related to
elder care, including age-related changes versus dementia, planning ahead for a loved one’s
needs, nutrition, fitness, geriatric sensitivity training, avoiding family conflicts, fighting
identity theft, and dealing with high blood pressure.
Penson said the Best of Beach recognition represents a continuing challenge to live up to
Adia’s own standards.
“It’s more than a plaque on the wall, or a certificate for our Hall of Fame corridor in the
office. It’s an honor, and it’s a serious responsibility,” she said.
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March 10, 2016 • Easy Reader / Beach magazine 29
2013

Gold Store
South Bay Gold
As the biggest gold dealer, buyer and refiner
in Los Angeles and Orange Counties, South
Bay Gold guarantees the best prices for both
buying and selling gold, silver and platinum
at three local locations.
Free testing is available to verify gold and
silver items and the store offers one of the
largest selections of coins, bullion and numismatics
in Southern California. Their jewelry
store offers engagement rings and pieces made
with gold, silver, diamonds and precious stone
“We are a one-stop shop with the goal of
helping people,” General Manager Samuel Kay stated. “We do everything in house which I
feel sets us apart from other gold and jewelry stores.”
2413 North Sepulveda Blvd., Manhattan Beach.
Finley’s Jewelers 1709 S. Catalina Avenue, Redondo Beach.
3804 Sepulveda Blvd, Torrance. (310) 791-5431. Southbaygold.com
Grocery Store
30 Easy Reader / Beach magazine • March 10, 2016
Collectors and investors have three South
Bay Gold locations to assist in their needs
Trader Joe’s
Next fall, the South Bay’s ninth Trader Joe’s will open in Hermosa Beach in what was
formerly known as the Ralph’s Shopping Center on Pacific Coast Highway. The foodie emporium
has over 400 stores nationwide, each one designed to fit the local neighborhood,
according to spokesperson Alison Morhizuki.
The Hermosa store, like the neighboring Manhattan and Redondo stores, will have murals
of local sites painted by crewmembers, as the company calls its employees.
Despite its many exotic foods and beverages, it keeps prices competitive by not holding
sales or offering coupons or discount programs, Morhizuki said. Over 80 percent of its products
are Trader Joe’s brands, which helps it control quality, she added.
For addresses, visit TraderJoes.com.
Gift Shop
Gum Tree
Nestled into a craftsman bungalow built in 1911, Gum Tree boasts big, ocean-view windows,
and is happy to let the sun shine on its wares.The Hermosa favorite is known for its
home decorations, and for its jewelry. “You should be able to come in and find a gift for
anyone on your list,” said owner Lori Ford.
238 Pier Ave.,
Hermosa Beach.
(310) 376-8733.
gumtreela.com
A sample of the gifts
available at Gum
Tree. Photo by Ryan
McDonald
Sports
Retailer
Sports Authority
Located near the intersection of
Hawthorne and Torrance boulevards,
Sports Authority employs a staff that is customer-service
oriented and experts in designated
areas. A full range of equipment
and products helps customers discover
what sport can do for every athlete and
their family.
The store plays an active role in the community,
partnering with local youth organizations,
schools and rec leagues.
3610 Torrance Blvd., Torrance.
(310) 316-1500.
ca.torrance.sportsauthority.com
Conveniently located near the Marriott in
Torrance, Sports Authority caters to athletes
of all skill levels. Photo by Randy
Angel
Jewelry Store
Morgan’s Jewelers
Morgan’s Jewelers, since 1946, has been offering their clients a unique and personal buying
experience by combining an impressive selection of fine designer jewelry, on-site custom
jewelry design and fine Swiss timepieces.
“Our certified Swiss watchmakers and our knowledgeable GIA-trained staff assure customers
of the highest caliber of products and services,” said President Russ Varon. “We
invite you to come in and experience the difference. We thank you for again voting us the
‘number 1’ jewelry store in the South Bay.”
22200 Hawthorne Blvd, Torrance. (310) 375-4471.
50-C Peninsula Center, Rolling Hills Estates. (310) 541-2052.
morgansjewelers.com
Flower shop
Growing Wild
For the fifth year in a row, Manhattan Beach native twin sisters Lee Hoven Bakos and
Lisa Hoven Gallien’s flower shop “Growing Wild” has been voted number one. For over 25
years, the flower shop has been making uniquely hand-crafted floral arrangements. The
store is a staple in downtown Manhattan Beach.
“It’s the local community,” Lee said. “We feel very blessed to have a business in the same
place where we grew up. We have a very amazing clientele. Very loyal, lovely people to
work with.”
1201 Highland Ave, Manhattan Beach. 310-545-4432.
growingwild.net
Shopping Center
Del Amo Fashion Center
When developer and philanthropist Guilford Glazer built the three million-square-foot
Del Amo in 1971, it was not only the largest shopping center in America, its luxury, carriage
trade anchors, Bullock’s and Robinson, made it Southern California’s most popular high
end shopping destination.
But by the mid 1990s, Bullock’s and Robinson had been absorbed by the notably non
carriage trade Federated Department
Stores and Del Amo had
lost its lustre.
Meanwhile, the increasingly
wealthy South Bay became a
magnet for high end retailers.
Last October, Del Amo Fashion
Center completed a $200
million effort to restore Del Amo
Fashion Center to the upper echelon
of luxury shopping centers.
The “Grand Entrance” welcomes
shoppers with a two-story
square wall of glass with panes
designed to cast shadows across
Simon Development vice president David Contis at
the grand opening of Del Amo Fashion Center’s $200
million remodel at Nordstrom on Friday, October 9.
Photo by Kevin Cody
the Grand Court’s curving,
cream colored interior as the sun
rises, until light and shadows can
spill in from the enormous skylights.
The skylights hover 61-
feet-4 inches over the main floor.
Key to Del Amo’s upscale goal
was luring Nordstrom away from South Bay Galleria.
Del Amo built Nordstrom a new, two story, 138,000 square foot store that abandons the
tomb-like design of traditional mall stores in favor of an open floor plan accented by wood
and stone and bathed in an abundance of natural light from floor to ceiling windows and
more enormous skylights.
Adding a beach vibe to the makeover, which includes 80 new retailers are Billabong,
Hollister, Oakley and a flagship store for Manhattan Beach-based Skechers.
3525 W. Carson St., Torrance. (310) 542-8525.
Simon.com/mall/del-amo-fashion-center
310.539.6685 310.884.1870
310.326.9528
866.BEYOND.5
310.534.9560
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~ For Information, Call 310.534.0411
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©
March 10, 2016 • Easy Reader / Beach magazine 31

Furniture
Living Spaces
Located across the parking lot from the South Bay Galleria, this chain showroom sells a
range of classic and contemporary home furnishings, decor items and bedding. The Revive
Sleep Center is fully stocked with brand name mattresses and foundations.
1519 Hawthorne Blvd, Redondo Beach.
(877) 266-7300.
Livingspaces.com
Neighborhood
Shopping Center
Riviera Village
Redondo Beach’s Jeff Ginsburg, District 1 City Councilman, couldn’t have been any less
surprised that his district’s Riviera Village has a Best of the Beach award to call its own.
“Of course it did! Where else would you want to go shopping?” he said. Riviera Village is
filled with clothing boutiques, dining options, art stores, kitchenware shops and, as he said,
it’s a stone’s throw from the beach.
“That’s what makes it unique and fun, and that’s what it’s all about — being a fun destination
for people,” Ginsburg said.
1799 S. Catalina Ave., Redondo Beach. rivieravillage.org
Women’s Boutique
Living Spaces has an abundance of parking between its spacious showroom and
the South Bay Galleria. Photo by Randy Angel
Papillon
Papillon’s purpose isn’t just to sell clothing; it’s to help women style themselves in a way
that actually contributes to their lives, said owner Krushenka Cevallos.
“I want customers to look beautiful; when you look good, you feel good,” she said.
Her shop, which carries everything from work outfits to party attire, makes a point of
dressing a woman not simply in her size, but in clothing that compliments their body type.
“When they wear what they’ve bought here and they get lots of compliments, it’s like
watering a flower,” she said. “They blossom.”
1800 S. Catalina Ave., Redondo Beach. (310) 540-5747.
papillonstyles.com
Torrance Education Foundation Presents the
South Bay Enrichment Academy Summer School Program
REGISTRATION
Begins March 7
High School
Classes at North and West High Schools
Begin June 28
Middle School
Classes at Calle Mayor
Begin July 5
Elementary
Classes at Arlington and Hickory
Begin July 5
32 Easy Reader / Beach magazine • March 10, 2016
Summer School Classes Offered for Enrichment and Credit Recovery
Visit our Website at tefsbea.org or call (310) 320-7232 for more information

Photoshop + Lightroom Class
Photo Classes
Photo Adventures
3/12/2016
March 10, 2016 • Easy Reader / Beach magazine 33

Eyewear
Coin Store
Kids Boutique
Brian
Estes
Senior Investment Associate
Multifamily Specialist
www.sbapts.com
DRE#013394559
Helping clients create wealth
by capitalizing on South Bay
investment property opportunities
Why work with Brian:
• Successful 12yr+ track
record of specializing
exclusively in the sale
and acquisition of
South Bay apartment
investments.
• Maximum exposure to
listings for sellers and
access to exclusive
inventory for buyers.
• Unsurpassed
knowledge of multifamily
investments
including historical
trends, real time rent
and sales data, and
long term relationships
with active principals
and brokers.
Direct: 310 802 2525 I bestes@remaxcir.com
23740 Hawthorne Bl., 2nd Flr. Torrance, CA 90505
Look! Optometry
Look! Optometry not only helps
people see well, it helps them look
great too, with an impressive selection
of 1,500 eyeglass frames, and
the unerring eye of dedicated optometrist
Lester Silverman.
“Sometimes it’s a sixth sense, I
look at the person and go right to the
frame, and that will end up being
the one they come back to,” he said.
“It has to be a good fit for them,
a good color, the right material,” Dr.
Silverman said. “We take into consideration
what they do for a living,
how often they will wear the frames,
all of that.”
“I do probably 10 examinations a
day. Each person is carefully
worked with and given the best care.
It’s not like the big box store where
they say, ‘Here’s your prescription,
go buy glasses out there,’” Dr. Silverman
said.
An interactive Eyeglasses Guide
on Dr. Silverman’s website allows
prospective customers to do extensive
virtual window shopping before
Linda Nair, Aracely Mejia and Dr. Lester Silverman
show off some of the 1,500 frames at Look!
Optometry.
they come into the office, matching the user’s face shape, vision challenges, lifestyle and
work habits with frame styles.
A long list of designer frames found at Look! includes celebrity favorite Coach, glamorous
Gucci, edgy Prada, Versace, Dior, , Michael Kros and Dolce & Gabbana, with its distinctive
and prominent D&G logo.
Dr. Silverman was quick to credit much of Look!’s customer satisfaction to a carefully
trained staff that “knows what do to help the patient.”
Silverman sees hundreds of patients each year in Look!’s upscale, modern office, equipped
with the latest diagnostic equipment, located near the Shade Hotel in downtown Manhattan
Beach.
He specializes in comprehensive eye examinations, eye disease diagnosis and treatment,
screening and analysis for LASIK, laser and refractive surgery, eyeglasses, contact lenses,
sunglasses, and visual therapy.
“It’s a whole ocular approach,” he said.
Each patient is different, from the child whose vision blurs while reading to someone
who needs specialty contact lenses for sports or for dry eyes, a common irritation that can
be treated in numerous ways.
“We’re always trying to be prepared, and continue the education in ways which best help
the patients,” he said.
Dr. Silverman routinely conducts emergency eye exams as well.
“Just in the last week or two a woman came to see me with a retinal detachment, and I
had to find [an ophthalmologist] who was available to see her on a Saturday,” he said.
His website contains a comprehensive guide to the varying kinds of eyeglasses, information
on the latest eyeglass technology, and information on how to use insurance to pay for
optometry services.
Dr. Silverman is actively engaged in the community, and believes that is part of a wellrounded
professional life.
He has served as a commissioner of parking and public improvements for the City of
Manhattan Beach. He belongs to the Manhattan Beach Chamber of Commerce, Manhattan
Beach Rotary Club, and was a member of the 2006 class of Leadership Manhattan Beach.
Dr. Silverman has served as the Manhattan Beach School Board’s liaison for one of the
elementary schools, and has been a corporate sponsor of the Manhattan Beach Education
Foundation. He also is a PTA member.
451 Manhattan Beach Blvd. Suite D120, Manhattan Beach.
310-584-7830. LesterSilvermanOD.com
Meridian
Taking pride in its knowledge, market information
and trade experience, Meridian
offers a level of expertise to educate customers
of all levels. CEO David Cloyed and
senior numismatist Brett Renuad have more
than 30 years of professional experience
buying, selling, trading and researching all
U.S. and world numismatic items.
The store’s website frequently includes
updates to inventory and informative articles
on numismatics and related financial
news.
22330 Hawthorne Blvd,
Torrance. (310) 375-4000.
Meridiancoin.com
Nursery
Meridian coin is located in the Morgan’s
Jewelers shopping center at the corner of
Hawthorne and Sepulveda boulevards.
Photo by Randy Angel
Deep Roots
For the sixth straight year, Deep Roots wins this Best of the Beach title for Best Nursery
in the South Bay. Under the direction of John Bell, a former Mira Costa High School student,
Deep Roots acts as much an informational resource for customers as it is a place to buy
plants, particularly sustainable, drought-resistant native plants.
Deep Roots, 207 Sepulveda Blvd., Manhattan Beach, 310-376-0567,
deep-roots.net
Bella Beach Kids
Owned by lifelong Manhattan Beach resident Kris Mackerer D’Errico, Bella Beach Kids
is a beloved staple for youth shopping here in the South Bay. D’Errico’s customers include
her seventh grade Home Economics teacher, and the “little girls” she coached in soccer
who are now new moms. “We have such a history in this town,” she said. Whether serving
longtime friends, vacationers or new residents, the D’Erricos offer unique pieces from local
and international designers – shoppers have even done their baby registries at the store,
which includes strollers, onesies, accessories, frilly dresses and funky wall art for kids.
D’Errico enjoys helping new parents decorate their kids’ rooms or nurseries and loves when
customers bring back photos to share. “It’s much more than a place to shop,” she said.
“We’re part of their lives.”
225 Manhattan Beach Blvd, Manhattan Beach 310-529-5645
820 S. Sepulveda Blvd. El Segundo. bellabeachkids.com
Private School
Rolling Hills Prep
The South Bay is a cradle of excellent educational institutions, with multiple districts
being named among the best in California and the United States at large.
That’s why Peter McCormack, Rolling Hills Prep’s Head of School, considers this acknowledgement
by our readers to be such an honor. “It provides great affirmation for us
regarding the educational programs and philosophy we offer,” he said.
The school’s emphasis is to balance rigor with soul, structuring programs so students
won’t burn out on their way to top colleges. “College prep isn’t only about getting into the
right school,” McCormack said, “but being able to succeed when you get there.”
1 Rolling Hills Prep Way, San Pedro. (310) 791-1101.
34 Easy Reader / Beach magazine • March 10, 2016
March 10, 2016 • Easy Reader / Beach magazine 35

Kids Beach Camp
Kids Birthday Party Location
Kids Indoor Play Facility
Champ Camp
A day at Champ Camp, one thing is guaranteed: your kids will be outside moving around
and enjoying it. With an array of activities that includes relay races, arts and crafts, beach
basketball, soccer, fort building, boogie boarding and charades, the Manhattan Beach-based
summer beach camp prides itself on its open-ended approach to the program. “We don’t
have a set itinerary each day – the kids get to pick and choose and paint the day,” said director
Trevor Elder, a South Bay native certified lifeguard and EMT. “Anything to get the
kids moving around and excited about being outside. We put the ball in their court.”
Founded by Elder in 2012, Champ Camp staffs about 15 first-aid and CPR-certified college
grads. “The common denominator is that we’re all big kids at heart and passionate about
the kids,” Elder said.
2600 The Strand, Manhattan Beach. 310-283-4509.
ChampCampKids.com
My Gym
For South Bay kids from 1 year to 8 years old, a birthday celebration at My Gym could
be the best gift. With events ranging from zip line, bubble storm, circus tent adventures to
cannon rides, puppet shows and sing-a-longs, the entire facility is transformed into a party
palace for the birthday child and his or her friends. “We sing songs, we do puppet shows -
- it’s very hands on,” owner Alex Henao said. “It’s all non-stop.” My Gym has two locations
-- Redondo Beach since 2000 and Manhattan Beach since 2006 -- and offers three packages
for birthday parties depending on size and preference. Each party is tailored specifically
for the star child, and themes, including Star Wars and Frozen, are not uncommon.
AdventurePlex
Reigning titleholder AdventurePlex boasts
an enticing facility with a five-level play
structure with sports courts, two 35-foot
high rock walls and a high ropes course. Located
in Manhattan Beach, AdventurePlex
is a part of a Beach Cities Health District
program. The facility is not only open for
kids but adults can enjoy it in team building
events and classes, from Zumba to Total
AdventurePlex’s new Toddler Town.
Body Workout. Should you get hungry, you
can visit the full-service cafe with freshly prepared salads, sandwiches, soups, wraps and
smoothies.
1701 Marine Ave, Manhattan Beach. 310-546-7708.
adventureplex.org
Kid’s Menu
A My Gym birthday experience.
1836 N. Sepulveda Blvd. Manhattan Beach. 310-796-3000.
1216 Beryl St. Redondo Beach. 310-318-2288. mygym.com
Ocean Diner
Children don’t just prefer smaller portions, they have a different sense of flavor from
adults. This is why ordering appetizers doesn’t always work – the spicy sausage or bitter
greens that you like MIGHT be less appealing to them. A children’s menu is a helpful
amenity at places that serve families, but many only offer items more notable for sugar and
fat than nutritive value. The Ocean Diner is different; along with the expected burger,
spaghetti, and PB&J they have healthier options with whole wheat and fresh fruit included.
The kids might want the Mickey Mouse pancakes instead, because they are kids after all,
but both young and old can be glad there’s a bit more choice than usual.
959 Aviation Blvd, Hermosa Beach, (310)372-3739. OceanDiner.com
$50 Instant Rebate
on Dysport (Botox)
Champ Camp. Courtesy of Trevor Elder
Kids Land Camp
AdventureCamp
Hosted inside AdventurePlex’s run-of-the-art facility, AdventureCamp is South Bay’s most
popular land camp for kids ages 4 to 12. Activities include rock climbing, arts and crafts,
music appreciation and other skill-building, self-esteem and social developmental activities.
All camps are led by CPR and first aid-certified staff.
AdventurePlex, 1701 Marine Ave, Manhattan Beach. 310-546-7708.
adventureplex.org
Buying or Selling
Make Your End of Season
Reservations Today!
Large Arcade
with Tickest & Prizes
TV’s
Delicious Pizzas
Tasty Beer & Wine
We Cater!
Family Owned & Operated Since 1993
*Minimum 75 units.
Office: 310.546.3441
Cell: 310.643.6363
Email: Donruane@verizon.net
“Since 1992”
Don Ruane
Serving the South Bay Beach Cities and beyond
DRE#01036347
Team Deal Package
4 Large 1 Topping Pizzas
20 Cups for Soda
$107.29 plus tax
(12 Slices in each Large)
*Limited time offer, valid Dine-In only, not valid with any other offers or discounts.
www.RoundTablePizza.com
2701 PCH
Hermosa Beach
310-379-9277
36 Easy Reader / Beach magazine • March 10, 2016
March 10, 2016 • Easy Reader / Beach magazine 37

Hotel
Shade
Most people think of a hotel as the place for out-of-towners to find a bed for the night,
handy when you
have visitors but
not a place locals
are likely to set
foot. Most hotels
are indeed like
that, but some
have the right
combination of
location, style,
and amenities so
that they become
a center for the
community. Manhattan
Beach’s
first downtown
hotel has become
that place, where
locals celebrate
Shade executive sous chef Ashley Oates has helped make the downtown
Manhatan Beach hotel a favorite among residnets and visitors.
Photo by Brad Jacobson (CivicCouch.com)
weddings and
other events, have
a bite to eat at the
terrace restaurant, and enjoy a sophisticated cocktail in surroundings to match. They rent
rooms too, and they’re beautiful ones, all with Jacuzzi tubs, balconies, and all the amenities
you’d expect from a luxury resort. Shade Hotel fulfills different purposes for locals and
overnight guests, and does both so well that it’s hard to remember when it wasn’t there.
1221 N Valley Dr, Manhattan Beach, (310) 546-4995,
mb.shadehotel.com.
Motel
Sea Sprite
An affordable mainstay in rapidly changing Hermosa Beach, the Sea Sprite has an unbeatable
location, sitting steps from the sand and the attractions on Pier Plaza. “Clean, comfortable
and family-friendly,” is how employee Kristen Greenwald describes the Sea Sprite.
There’s a variety of rooms to meet travellers’ needs, from economy units to the motel’s twobedroom
cottage.
1016 The Strand, Hermosa Beach. (310) 376-6933.
seaspritemotel.com
Sea Sprite Motel offers sand and whitewater views, plus a pool, sun deck and pedestrian
friendly downtown Hermosa Beach.
Dr. Liebl • Dr. Doane • Dr. Yao
Dr. Jacks • Dr. Broussard • Dr. McDonald
www.hah-vet.com
Hermosa Animal Hospital
560 PCH, Hermosa Beach, CA 90254
310-376-8819
HANDYMAN
SCHATAN
• Reasonable & Reliable
• All types of jobs
welcome
• No job too small
MATT
310 540-4444
unlic.
38 Easy Reader / Beach magazine • March 10, 2016
March 10, 2016 • Easy Reader / Beach magazine 39

Motorcycle Dealer
You are cordially invited to attended a
Free Red Hot Mamas Educational Seminar
TOPIC
“Memory & Menopause”
DATE
Thursday, March 17, 2016
TIME
6:30 PM - 8:30 PM
VENUE
Marina Del Rey Hospital
Board Room
4650 Lincoln Blvd.,
Marina del Rey, CA 90292
Food and beverages will be provided
FREE Parking
Raffle for Prizes
RSVP
Call 888-600-5600 or
register online via MarinaHospital.com
About the Red Hot Mamas®
With more than 20 years of experience, Red Hot Mamas®
is the largest menopause education program in US and
Canada. Their educational and advocacy channels include
monthly education programs hosted through local hospitals
and considered a leading menopause education/support
program of its kind. Red Hot Mamas programs have proudly
been utilized in over 200 hospitals and physician group practices.
Their award winning website, www.redhotmamas.org,
is HON accredited and serves as a credible midlife health
education resource to women and their healthcare providers.
Their mission is to broaden women’s knowledge about
menopause and empower them to become educated healthcare
consumers and active participants in the management
of their menopause.
Del Amo Motorsports
A leader for Powersports industry in Southern California, Del Amo Motorsports carries
a wide variety of motorcycles, dirt bikes,
scooters, UTVs, side by sides, ATVs and personal
watercraft. Accessories, apparel, parts
and service available.
“We have a spacious showroom that is like
a toy store for adults,” general manager Ricardo
Hueso said. “We know there are many
other dealerships out there so customer service
is our top priority.”
2500 Marine Ave., Redondo
Beach. (310) 220-2223.
Delamomotorsports.com
Domestic Auto Repair
Ocean Tire
Two things keep Ocean Tire manager Steve Save coming into work each day: working at
shop that’s only few blocks down from the beach, and dealing with locals — and very often,
it’s people that keep coming back to Ocean Tire, time and time again for their repair work
and fair pricing.
“People aren’t coming back to us for the same job, over and over again — we focus on
getting it done right, right now,” he said. “We feel like we’re doing the right thing, and that
our customers trust us.”
1017 Aviation Blvd., Hermosa Beach. (310) 372-7800. oceantire.com
Foreign Auto Repair
Independent Repair
Mike Grady, Independent’s general manager, has been with the company for more than
30 years, working his way up the ranks after starting as a service technician in 1985. During
that time he’s dealt with hundreds of customers — some of who are still bringing in cars
that they’ve put more than 500,000 miles on.
“Fair pricing, honesty, and treating clients with respect” is what sets Independent apart
from the rest of the auto shops in the area, he says. “We do the best we can to help ensure
safe and reliable transport for them within a budget that they can afford,” whether or not
their car is halfway to a million miles, or just creeping over 100,000 — “practically a baby,”
he says.
2720 Artesia Blvd., Redondo Beach. (310) 376-7963.
independentrepair.com
Car Wash
Rock ‘n Roll Car Wash
The brainchild of Ken Crow and Chris
McKenna, Rock-n-Roll Carwash offers fun and
friendly experience in full-service car washing
and detailing complete with nostalgic decor and
music.
State of the art equipment and computerized
car wash control system ensures vehicle receive
the finest car wash available.
1000 Pacific Coast Hwy, Hermosa
Beach. (310) 379-5757.
Rocknrollcarwashhermosa.com
Sitting at the corner of Aviation and Pacific Coast
Hwy, Rock n Roll Car Wash is hard to miss.
Photo by Randy Angel
40 Easy Reader / Beach magazine • March 10, 2016

New Car Dealer
Manhattan Toyota
Serving South Bay motorists since 2006, the family-owned and operated dealership stocks
numerous makes, models and styles for drivers looking to purchase a new or pre-owned
car, truck, SUV or minivan. Financing, maintenance and repair work available. Open seven
days a week.
"The Best of the Beach award means so much as it is a wonderful distinction and I am
so grateful to the wonderful people of the South Bay for nominating and voting for Manhattan
Beach Toyota," general manager Bradley Sperber said. “The founding principles of the dealership,
the core of its mission statement, and also the words my father, Darrell Sperber,
regularly spoke were to 'consistently exceed our customers’ expectations.'”
“While handling all the temporary challenges of construction, such as reduced inventory,
and operating out of trailers, it is with pride that the team at Manhattan Beach Toyota has
followed through on its commitment and continues to do so."
KenAdam@verizon.net
Selling the
Beach Cities
Since 1985!
SHOREWOOD
R E A L T O R S
FIXERS AND TEAR DOWNS
WANTED
1500 N Sepulveda Blvd, Manhattan Beach. (310) 546-4848.
Manhattanbeachtoyota.com
Used Car Dealer
Jama Auto House
The family-owned business has been selling
pre-owned luxury cars since 1983. With
a full service department, buyers become a
member of "Club JAMA" entitling owners
service at a rate of $65 per hour, a fraction
of the standard hourly rate qualified service
shops charge.
“What makes us unique is that we hand
select our cars,” owner Lars Jacobsson said.
“We might look at 150 cars a week but buy
only five. Our service department takes care
of our customers after the sale with tremendous
discounts on labor and parts.”
700 Pacific Coast Hwy, Hermosa
Beach. (310) 318-1639.
Jamaauto.com
From sales to maintenance to repairs,
Jama Auto House is a full service dealership
for drivers looking for pre-owned luxury
cars. Photo by Randy Angel
March 10, 2016 • Easy Reader / Beach magazine 41

Pilates
RockIt Body Pilates
As if Pilates weren’t enough of a workout, RockIt Body offers their own trademark blend
of pilates, cardio and strength training. Founder Judie Aronson took a risk by opening the
Manhattan Beach business at the height of the recession, but has found a welcoming audience
in the South Bay. Class sizes are limited to ensure that instructors can pay proper attention
to students’ alignment, and often fill up in advance, so try and reserve ahead of
time.
1834 N. Sepulveda Blvd, Manhattan Beach. (310) 374-1004.
rockitbodypilates.com
Yoga Studio
Green Yogi
You might think people would want to spend their weekend mornings relaxing in bed.
But step inside Manhattan Beach’s Green Yogi on a typical Saturday morning, and you’ll
find eager students waiting for popular instructors like Jamie Horgan and Heather Archer.
The sustainably designed studio offers an enticing power yoga practice that pushes students
while remaining rooted in the discipline’s ancient traditions.
3504 Highland Ave, Manhattan Beach. (310) 546-9644.
thegreenyogi.com
Real Estate Office
3 Leaf Realty
3 Leaf Realty broker Jerry Carew has a simple explanation for why home sales are picking
up. It’s March.
“In good years and bad, the cycle is the same. Home sales are slow in January and rise
to a peak in May or June. Last year it was May The previous four years it was June,” he
said.
Carew relies on hard numbers in advising clients.
“Last week, 49 percent of beach homes on the market were in escrow. The previous two
weeks it was 47 and 45 percent. That tells you it’s a hot market for sellers.”
The numbers also tell Carew that prices will continue their upward trend.
The current home inventory is at the 2005 level, when the low inventory sent prices skyrocketing.
The 2008 collapse he said, was foretold by a steady increase in inventory, he
noted.
“Real estate is predictable. It’s supply and demand. When I see inventory start to rise, I
advise my clients not to swing for the fences.”
Based on previous cycles, he anticipates the market slowing down in 2017.
1716 Manhattan Beach Blvd., Suite A, Manhattan Beach.
(310) 546-6300. 3leafrealty.com
Realtor
Donald McVicar
What makes Donald McVicar a good negotiator is the eight years he spent negotiating
shipping fees for a Japanese fishing company. What makes him a good Realtor, he said, is
his institutional knowledge and personal commitment that comes from t having grown up
in the beach cities.
McVicar describes the beach cities real estate market as competitive for Realtors and
buyers because listings are scarce and for buyers because so many people want to live here.
numerous.
“Real estate’s a dynamic industry. People get job transfers, have babies, move up and
scale down,” he said.
“I’m just a hard working kid. People trust me and I take the work personally,” the Re/Max
Beach Cities Properties Realtor said.
1040 Manhattan Beach Blvd., Manhattan Beach (310) 283-0366.
facebook.com/donaldmcvicarbeachlife
Donald McVicar’s knowledge of the
local market starts at the water’s
edge. He suffered a spinal injury
that requires him to walk with
crutches and still
surfs and skis.
Door and Window Shop
Cook’s Doors and Windows
Cook’s understands fixtures. Not only regarding a home’s doors, windows and mouldings,
either; Cook’s is a fixture of our Best of the Beach awards, and a fixture of the South Bay
itself.
“It’s a great compliment for us,” said Aimee Cook, whose great-grandfather Bert opened
the store as Cook’s Lumber, in 1923. She recently stepped into the business herself, as a
means of keeping it going within the Cook family.
“We put in a lot to keep this a family-run business…we’re born and raised in the South
Bay, we know the customers, and we know the location,” she said.
14410 Hawthorne Blvd., Lawndale. (310) 679-2212.
cooksdoorsandwindows.com
Pool Services
Carpet
Leslie’s
Leslie's Swimming Pool Supplies has one of the nation’s
best selection of pool cleaners, pool chemicals,
pool heaters, pool pumps and pool filters for above
ground pool, in ground pool or spa.
Leslie’s also sells water toys, parts and hardware.
5054 W 190th St, Torrance.
(310) 371-7272. Lesliespool.com
Leslie’s Pool assistant manager Neesin Williams
greets customers with a smile and a vast knowledge
of pool supplies. Photo by Randy Angel
Fred’s Carpets Plus
Family owned and operated, Fred’s Carpets Plus has provided flooring and window treatments
since 1946 and employs a large staff of fully insured, factory trained installation specialists.
With prompt, reliable service at volume discount pricing, Fred’s offers a large selection
of carpeting, area rugs, wood, ceramic, stone, laminates, and vinyl flooring, as well as
draperies, blinds, and shutters.
“We’ve been around for a long time so people know and trust us,” owner Jerry Butler
said. “We don’t use subcontractors and have a large staff, many who have been with us
more than 20 years.”
Fred’s second location in south Torrance celebrates its first anniversary in July.
2153 Torrance Blvd, Torrance; 24227 Hawthorne Blvd., Torrance.
(310) 533-8133. fredscarpetsplus.com
• Serving the South
Bay for over 35 years
• Full Service Contractor
• Complete Installation
• New Construction
• Remodeling
• Second Floors
• Additions
• Cabinets
4203 Spencer St., Torrance, CA 90503
(310)214-5049 • www.pevelers.com
Appointment Recommended
Showroom Hours: Monday Thru Friday 10-5
Closed Saturday and Sunday
License #381992
Visit Our
Kitchen &
Bath
Showroom
Congratulations
For Your
Excellent Service!
Michele Brown
BRE # 01165450
W I N N E R
2015 Realtor of the Year
South Bay Association of Realtors
Luxury Real Estate
310-944-5188
Green Yogi’s Manhattan Beach studio hosts popular weekly classes and periodic workshops.
Photo by Ryan McDonald
Fred’s Carpets
Plus has been an
iconic fixture on
Torrance Boulevard
for decades.
Photo by Randy
Angel
MicheleBrown@KW.com
www.RealEstateProfessionals.info
42 Easy Reader / Beach magazine • March 10, 2016
March 10, 2016 • Easy Reader / Beach magazine 43

each people
HERMOSA CHAMBER
recognizes Thompson, Villalobos
H
ermosa Beach Chamber of Commerce and Visitor’s
Bureau will present its Man and Woman
of the Year awards at its annual gala on Feb. 10.
This year’s honorees were Hermosa Beach Police Lt.
Tom Thompson and Dr. Alice Villalobos. Thompson is
a 37 year Hermosa department veteran and longtime
proponent of community policing. Veterinarian Villalobos
had been caring for the community’s animals for
nearly four decades.
1. Thelma Greenwald, Pat Love and Jolene Blais.
2. Shauna and Dan Valenzuela, Kathy
Dunbabin and Alice Villalobos with Ralph Spargo.
3. Janice Brittain, Woman of the Year Alice Villalobos,
Man of the Year Lt. Tom Thompson, Carolyn
Petty, Kevin Byrom and Kim MacMullan.
4. Man of the Year Lt. Tom Thompson with
comedian Ian Bragg.
5. 2015 Woman of the Year Janice Brittain and
2016 Woman of the Year Alice Villalobos.
6. LJ Shea, Steve and Debi Collins, Gerard Ravel,
Arlene and Teri Herrick.
7. Carol Reznichek, Stacey Armato, Woman of
the Year Alice Villalobos and husband Ira Lifland
with Manny Ramirez.
8. Steve and Susan Izant with Stephanie and
George Schmeltzer.
9. Cary Bichlmeier, Yvonne and Paul Amarillas
and Bob McEachen.
10. Mary and Dave Garrett.
11. do not Corinne Ybarra with Terri Herrick.
12. Mayor Carolyn Petty, chamber CEO Kim
MacMullan, Woman of the Year Alice Villalobos
and city manager Tom Bakaly.
Fresh Produce
Grow
Grow is growing. In addition to expanding its flagship in Manhattan Beach, the grocery
store opened a second location in downtown Los Angeles this past fall. “It’s been a good
step up,” owner Barry Fisher said.
“Our customers have been happy
because we’re offering more products
than ever before.” Its expanded
repertoire of produce aside,
Grow now offers a wide selection
of prepared foods, including salads,
lasagna, tri tip and salmon. “We’ve
learned a lot in the last three, four
months and it’s taking a nice turn
for the better,” Fisher said. “I’d like
to thank the people who voted for
us. We’re really fortunate to have
such good customers.”
1830 N. Sepulveda Blvd.
Grow’s Barry Fisher.
Manhattan Beach.
310-545-2904. GrowDelivers.com.
Simply Tiles Design Center
Fine Ceramics, Natural Stone, Hardwoods, Cabinetry, Faucetry.
Kitchen & Bathrooms Specialist.
3968 Pacific Coast Hwy., Torrance • (310) 373-7781 • www.simplytiles.com
License #904876
Plumbing
Southern California’s Newest Marina
1
2 3
4 5
6
Mattucci Plumbing
Serving the South Bay since 1990, Mattucci Plumbing offers 24-hour service seven days
a week for its residential, commercial and industrial clients at a competitive rate. Free estimates
during regular business hours are available.
“We strive to treat every customer like they are
our only customer,” operations manager Mike
Fear said.
648 S Irena Ave, Redondo Beach.
(310) 543-2001.
Mattucciplumbing.com
Mattucci Plumbing’s fleet of vehicles can regularly be seen on South Bay streets.
Shortest
Run to
Catalina!
Marina Amenities
• SLIPS from 28’ to 130’
• Dry Storage w/Crane Launching
• New Restrooms w/Showers
• Ice Machines & Laundry
• Pumpout - Public & In-Slip
• Ample FREE Parking
Marina (310) 514-4985 • Dry Storage (310) 521-0200
Cabrillowaymarina@westrec.com • cabrillodb@aol.com
www.westrec.com/marina/cabrillo-way-marina
2293 Miner St., San Pedro, CA 90731
NOW
OPEN!
Tile Store
7
10
8
11
9
12
Simply Tiles
Professional designers experienced in construction help make the kitchen, bathroom and
hardscape remodeling dreams of their customers become a reality.
“We are much more than a tile store, we are a design center,” said Carlos Audero, who
has owned the business
since 1998. “We sell ceramic
and natural
stone, manufacture cabinets
and countertops,
we do solid surfaces,
sell faucetry and hardwoods
so clients can get
it all in one place.
3968 Pacific
Coast Hwy,
Torrance.
(310) 373-7781.
Simplytiles.com
Simply Tiles is more than a tile store but a complete design center
for kitchens and baths. Photo by Randy Angel
THE LUXURY OF BEAUTY IN
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44 Easy Reader / Beach magazine • March 10, 2016
March 10, 2016 • Easy Reader / Beach magazine 45

each dining
Superba on Point
Thai Powell and Jescika Sabas with Superba’s avocado toast and a latte. Photo by Brad Jacobson
Raising the bar east of Sepulveda
by Richard Foss
For decades, the dining scene in the Beach Cities’ downtowns and the
highway strip has been so different that you almost expect to see a
line painted on the street somewhere. On one side are the chain
restaurants, relatively inexpensive but uncreative, and on the other the
places where you can enjoy modern ideas and artisanal food at prices to
match. There have been exceptions, of course, but they stand out. There’s
a Subway sandwich shop, for example, next door to both MB Post and the
Tin Roof Bistro in Manhattan Village.
The line is being crossed now, but in only one direction, and it’s not because
McDonalds or Burger King are opening by The Strand. The latest
high-style place to open east of Sepulveda is the aptly named Superba Food
and Bread, which raises the ante at the already upscale Point development
in El Segundo. The menu is relentlessly eclectic and combined with daring,
the crowd is young and hip and there’s not a single beer that your uncle
Dave who buys Coors by the 12-pack has ever heard of.
Superba is an offshoot of a popular restaurant on Lincoln Boulevard. Having
dined at the original I had some idea of what to expect when I stopped
in. I remembered excellent baked goods, and on our first visit tried a
Reuben croissant and an avocado tartine. The croissant was a brilliant
reimagining of the traditional sandwich, the tartine a celebration of the flavors
of good bread and fresh vegetables. The open-faced sandwich was
topped by a layer of mashed avocado with sliced radishes, pickled onion,
chard, specks of scallion, sprouts and a sprinkling of sesame seeds, a salad
over toast in all but name. It was nothing you couldn’t make in your own
kitchen, if you had a whole bunch of ultra-fresh produce and a loaf of bread,
but you probably wouldn’t do it this well.
46 Easy Reader / Beach magazine • March 10, 2016
At another lunch I tried the shrimp and grits, long an item you could get
in the South but not the South Bay. Grits are a misunderstood grain. The
well made version has the same relation to the instant stuff as real Irish
oats do to packets of instant oatmeal. One is a vehicle for other flavors, the
other something to be enjoyed for itself. The grits at Superba are in the second
category, a rich corn flavor mixed with cheese and topped by shrimp
that had been sautéed with garlic, pepper, and herbs. There was plenty of
goodness going on even before you consider the topping of red eye gravy.
It was a down home meal, as reimagined by a creative chef. I paired it with
a ginger mimosa and enjoyed it on the outdoor patio and all was right with
the world.
The items available at dinner were just as eclectic. We started a recent
meal with cauliflower that had been tossed with garlic, anchovy, red pepper,
capers and breadcrumbs and broiled. (Mysteriously, this was in the “pastas
and grains” section of the menu, despite having no pasta and only microscopic
bits of grain.) However miscategorized, it was delicious, the vegetable
fully cooked but given texture with a peppery crunch. We also had English
pea agnolotti that were surprisingly faithful to Italian tradition, the pasta
packets with basil, mint, carrot, and butter topped with a dusting of Parmesan
cheese. This kitchen has a wild side but can show respect for natural
flavors and traditional ideas when required. That’s not a restraint that everybody
manages. Our only wish was that they had provided some bread so
we could have gotten the last of the sauce – it’s surprising that a place with
the word bread in the name doesn’t provide it more readily.
For drinks we ordered two items that were on the bizarre side – a gin
gimlet topped with crème violette whipped with egg white and sesame and
a “martini” made with white port, sauerkraut juice, and brown sugar. The
weird thing about both of these was how odd they weren’t. The sesame
and violet are both flavors that can take over a drink, but these were used
in moderation so they were a subtle accent to the gin and citrus. As for the
martini, the combination of white port with kraut and sugar was not dissimilar
to the traditional vermouth in the way it interacted with the spirit,
so it actually tasted like a martini.
For mains we had rotisserie chicken with sweet glazed carrots, spicy
onions, and peanuts and a plate of charred octopus and shrimp in a fresh
tomato-chili sauce over polenta. The seafood over polenta had ingredients
in common with my shrimp and grits lunch, since grits and polentas are
different grinds of dried corn, but the flavors were wildly different. The
octopus had a smoky char that was as deep as any Texas barbecue and it
paired brilliantly with the fresh, fruity tomato sauce. A slice of toast was
available for any sauce that escaped and we used it with gusto.
The kitchen had sensibly played it straight with the chicken, since there
are few ways to improve on a rotisserie, spices, and patience when cooking
a good bird. The root vegetables in sauce were an interesting contrast but
not entirely successful, since the naturally sweet carrots and parsnips were
topped with a soy and maple glaze. I would have preferred these more natural,
or for the sauce to be served on the side so I could have used it sparingly.
The spicy raw onions and peanuts with togarashi pepper were
intriguing contrasts to the vegetables by themselves, and didn’t need a
sauce this assertive.
In several visits to Superba I have only twice left room for dessert, once
a delicious custard in a croissant shell and the second time a key lime tart
over a graham cracker crust. Once again they showed they know when to
leave a traditional recipe alone, because both were perfect executions classics.
Superba brings excellence to a mall location, but at a price. That avocado
tartine I enjoyed at breakfast ran $12, the shrimp and grits $17 and our
dinner with two cocktails, two glasses of wine and one shared dessert ran
$140. You are paying for excellence and you are getting it. When I told a
friend about the experience and the prices, he blurted out, “But you don’t
go to a mall to dine like that.”
You didn’t, but you do now.
Superba Food and Bread is at 830 South Sepulveda #100 in The Pointe at
El Segundo. Open Sun -- Thu 8 a.m.-10 p.m., Fr-Sa 8 a.m. – 11 p.m., parking
in adjacent lot. Full bar, corkage $20, vegetarian/vegan items, patio dining.
Menu at superbafoodandbread.com, phone (310) 906-4598. B
Acupuncture & Asian Herbal Medicine
Active Release Therapy
Therapeutic Massage
• Pain Management
• Anxiety
• Insomnia
Office | 310-379-0852 | Web | www.renumi.com
March 10, 2016 • Easy Reader / Beach magazine 47

each sports
GAFFNEY’S GROMS
A
group of fellow surfing dads founded South Bay
Boardriders Club six years ago to give their kids
the opportunity to develop as surfers. The club’s
success is evident in the six contests it holds each winter.
Of the nearly 200 surfers who entered in the ET
Surf/SBBC contest last month at 26th Street in Manhattan
Beach, nearly half competed in the boys (14 and
under) and groms (12 and under) divisions. Just how
good the young surfers have become is evident in Steve
Gaffney’s photographs.
1
PHOTOS BY STEVE GAFFNEY
(STEVEGAFFNEY.COM)
1. Kelly Murphy gets air.
2. Kai Kushner challenges the shorepound.
3. Dylan Glober breaks lose his fins.
4. Karsten Wanke cranks a cutback.
5. Joey Samuelian goes for broke.
6. Billy Atkinson’s cheater five.
7. Johnny Herrouin tucks into the shorepound.
2 3
4
5
6
7
48 Easy Reader / Beach magazine • March 10, 2016

each
charity
PEDIATRIC
THERAPY
NETWORK’S
Mardi Gras
P
ediatric Therapy Network,
founded in
1996, celebrated its
5th annual Mardi Gras
evening at the Miyako Hotel
in Torrance on February 25.
Assemblyman David Hadley
served as emcee for the sold
out event.
PHOTOS BY
ADRIENNE
SLAUGHTER
1
2
• Nails
• Facials
• Waxing
• All New Model Cars
• Stick-Shift & Automatic
• Friendly & Experienced
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(DMV Lic #3609)
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outh Bay Driving School
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Best Nails & Spa
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1. Buc Jump Brass Band
entertains arriving guests
outside the Miyako Hotel.
2. Appetizers spread from
Entertaining Friends Catering
in Torrance.
3. Hair Mechanix’s Linda
James, PTN Board member
Shauna Valenzuela,
Ralph Sparga and past
Hermosa Beach mayor
Kathy Dunbabin.
4. PTN client Paul Valenzuela.
5. Strand Brewing Company’s
Rich Marcello with
Rick Wirsing and Adam
Cline.
6. Pediatric Therapy Network's
Heather McGuire
and Andrea Ruof.
7. Assemblyman David
Hadley applauds PTN's
Junior Ambassador,
Cameron Orr, this year's
Mardi Gras King.
6 7
3
4
5
Minimum Service
of $30
Discounts cannot be combined; one per service, per client.
www.bestnailsandspa.com
2700 Marine Ave. Suite 101
Redondo Beach, CA 90278
310.970.0476
Whale Watching is here NOW
thru April in Redondo Beach
We welcome you to enjoy an exciting & memorable adventure aboard the
65’ double-decker “VOYAGER” for an opportunity to view a variety of
whales, dolphins, sea lions and more.
• Daily trips departing at 10am
• Sat & Sun trips depart at 10am and 1:30pm
• $30 for adult, $25 for senior & military, $20 child 12 yrs & under
• Child under 5 years can ride free w/1 paid adult fare
• Group rates for 25 or more - $12 per person & private charters available.
For more info and reservations, please call
310-944-1219
You may also buy tickets on-line by visiting our website
www.voyagerexcursions.com
March 10, 2016 • Easy Reader / Beach magazine 49

Hospital
Torrance Memorial Medical Center
Amid widespread consolidation in the medical industry, Torrance Memorial Medical
Center has remained independent and locally governed. But that hasn’t stopped it from remaining
a leader in its field. In 2014,thanks to strong community support, Torrance Memorial
opened the 390,000 square foot Lundquist Tower, which houses 256 rooms, 18
surgical and treatment rooms and a café, along with what the hospital touts as the South
Bay’s “most advanced Hybrid Operating Room.”
3330 Lomita Blvd., Torrance. 310-325-9110. torrancememorial.org
Tire Store
American Tire Depot
Despite having stores throughout Southern California, American Tire Depot’s Hermosa
Beach location offers friendly, neighborhood service associated with old time tire stores.
In addition to a complete selection of superior tire brands, American Tire Depot carries a
large supply of new wheels. Automobile care services are also offered.
1414 Pacific Coast Hwy. Hermosa Beach. (310) 798-7929.
Bank
A & J Plumbing
St. Lic. #889571 Bonded & Insured
Clogged Drain?
Sewer Backup?
Need a Hydro-Jetter?
Camera Store
Paul’s Photo
A dozen years ago, Ritz Camera had 1200 stores in the U.S. Today there are 11. There are
three reasons for the demise of camera stores, according to Mark Comon , owner of Paul’s
Photo. The first is the result of digital cameras and the demise of film processing, which
provided camera stores a steady source of income. Second, camera stores can’t match internet
inventories. Third, manufacturers’ control camera prices.
On a $1,000 camera, camera stores net only $50, Comon said.
Paul’s Photo has prospered despite these obstacles, according to a recent MSNBC profile
of the store, by offering photo classes and excursions from Madrona Marsh to Kilimanjaro
and places in between, including Joshua Tree, Yosemite, Death Valley, Monterey and Alaska.
“Running stores offer runs, nurseries offer planting classes. We’ve created a symbiotic
ecosystem with our stores sales, printing lab, classroom instruction and photo excursions.
“We get 40 people together having a great time on a photo excursion and they tell their
friends Paul’s is the place to go,” Comon told MSNBC.
Retail consultant Bill McCurry told MSNBC, “A good retailer creates and customer experience
with every sale. A UPS driver can’t do that.”
To view MSNBC’s report on Paul’s Photo visit msnbc.com/your-business/watch/gettingthe-picture-saving-a-camera-store-607940675568
Cameras, photo classes and photo excursions, all thanks to Paul’s Photo.
23845 S. Hawthorne Blvd., Torrance. 310-375-7014.
paulsphoto.com.
Wells Fargo
With two branches in El Segundo, two in Manhattan and two in Redondo, as well as a
dozen ATM locations, Wells Fargo is almost as ubiquitous in the Beach Cities as Starbucks.
Local branch managers pride themselves on their local involvement in the community,
while offering a range of services that only the largest financial organizations can provide.
For locations visit WellsFargo.com
Classifieds
STONE
MORRIS
Cleaning & Restoration
• Marble polishing
• Travertine & Limestone
honing & polishing
• Tile & Grout
cleaning & sealing
Free Advice
& Estimates
Call George
310-545-8750
www.CleanRestoreProtect.com
Lic. #1005861
WINDOW
CLEANING
TOTAL SATISFACTION
GUARANTEED!!
KIRBY’S
WINDOW CLEANING
THE SCREEN DOCTOR
SINCE 1978
PRESSURE WASHING
SERVICES
• RELIABLE & PROFESSIONAL
TECHNICIANS
• EXCELLENT REFERENCES
FREE
WEATHER TOUCH UPS
FREE ESTIMATES
310-374-7895
CALL TODAY
KirbysWindowCleaning.com
424.269.2830
Additional classifieds inside Easy Reader publication
HANDYMAN
Handyman
Services…
Fix It Right the
First Time
We like small jobs
/ Free estimates
What we do…
Plumbing, Electrical,
Drywall, Painting
& more.
Valente Marin
310-748-8249
Unlic.
PLUMBING
TILE
Simply Tiles Design Center
Fine Ceramics, Natural Stone, Hardwoods, Cabinetry, Faucetry.
Kitchen & Bathrooms Specialist.
3968 Pacific Coast Hwy., Torrance • (310) 373-7781 • www.simplytiles.com
License #904876
your space in this
Reserve section for
the next
Beach Magazine
Pub Date: April 14, 2016 • Deadline Date: March 25, 2016
424-269-2830
Water Heater?
• Fully Stocked Truck
• Clean Professional Technicians
• Family Owned & Operated
• Copper Repipes
• Faucet
• Garbage Disposal
• Trenchless Sewer
Replacement
• Tree Root Removal
• Sewer & Drain Cleaning
Gas Leak?
Faucet Leak?
$
35 off
any service
A & J Plumbing
310.629.1830
Must present coupon. Not valid with other offers or prior services. No Exp.
$
79
any drain, any time
A & J Plumbing
310.629.1830
Must present coupon. Not valid with other offers or prior services. No Exp.
free
sewer camera inspection
with any drain service
A & J Plumbing
310.629.1830
Must present coupon. Not valid with other offers or prior services. No Exp.
50 Easy Reader / Beach magazine • March 10, 2016