LA LOUPE Garmisch-Partenkirchen No. 2

such a positive attitude to life. Originally their label was intended to offer
a summer collection only, so they would have enough time to go freeriding
in winter. However, reality quickly thwarted their plans. Retailers and
customers loved the refreshingly different sportswear made in Bavaria.
Soon their product line included apparel for running, climbing and winter
sports as well as lifestyle fashion and streetwear. In winter 2013/14,
they began producing their first kids collection.
Klaus Haas
Peter Räuber
138
Authentic & Successful
Every year, they choose a special theme to inspire their collections.
Although selected sales partners offer Maloja in 25 countries all over
the world, the alpine mecca of Germany, Austria and Switzerland has
always been continues to form the innovative label’s main market. Today
it is impossible to imagine the global outdoor scene without Maloja.
Nevertheless, the Rimsting-based company certainly does not strive for
growth at any cost. Peter Räuber and his 25 employees are much more
interested in product quality and sustainability. Maloja is a proud
Bluesign partner and guarantees that more than 70 percent of all used
materials comply with the world’s most stringent textile standards for
environmental protection. Needless to say, the company takes corporate
social responsibility very seriously. When the label celebrated its 10th
anniversary in mid-July 2014, the entire staff demonstrated Maloja’s
extraordinary team spirit and took a bike trip of 400 km from Maloja
in the Swiss Engadin region back to their Rimsting headquarters. Truly
a journey back to their roots!