NK 12_2022-LR-Englisch

18
TITELSTORY
Dr. Andreas Laabs: I‘m fascinated by
helping people to develop and seize
opportunities. With us, they have the
opportunity to contribute something
to their family income with the fantastic
LR products and the easyto-duplicate
LR business model, or
to build up their own sustainable
livelihood full-time without a huge
financial commitment. The need to
enable many people to have a parttime
job will increase quite significantly
in the coming months and years.
NK: Is the point of „further development“
also one that is reflected in LR‘s
goals and values, i.e. the corporate
culture?
Dr. Andreas Laabs: Absolutely. Our
goal is to improve the lives of our sales
partners and customers. We want to
give our partners a plus in quality of
life, the so-called „more“: diverse
career and influencer opportunities,
more personal freedom, and more
financial development opportunities.
We have developed many successful
careers in the last six months, not only
at entry levels, but also at the top
partner level. By developing their
teams, these partners have also
grown their personal and business
environments to the point where
they‘ve achieved sustainable financial
independence.
NK: Usually with new leadership
comes a new corporate direction.
What are your plans for the future
of LR?
Dr. Andreas Laabs: I am in a new
position, but I have already been
able to contribute to and implement
some positive changes in the past
eight years as part of the management
team. The vision of enabling people
to lead healthy and successful lives
remains unchanged. At the same
time, the topic of growth is increasingly
taking precedence over everything
else. For our partnership, we are continuously
developing innovative product
concepts that support business
growth. The new Zeitgard Pro Cosmetic
Device, the most successful
launch ever in the company‘s history,
is currently enjoying great sales success.
Zeitgard Pro has also been nominated
for the German Design Award
2023. That‘s great! For the future, my
focus is on internationalization and
digitization. In doing so, I am counting
on increased cooperation with our
most successful sales partners
worldwide
NK: What does that mean in concrete
terms?
Dr. Andreas Laabs: I have launched a
new, international event format in Ahlen,
which has already taken place twice
this year. At these Top Leader events,
we pick up our most successful partners
from various countries to discuss
important topics such as new products
and new sales initiatives. We
also want the partners to feel the size
of our company and have the opportunity
to share successful ways of
working with other LR distributors.
Even though expansion into further
markets, especially in Asia, is relevant
for us, I still see great potential in all
existing LR markets in Europe.
NK: Speaking of existing markets
and company performance, how
has the war in Ukraine actually affected
LR‘s business? What will
happen there now?
Dr. Andreas Laabs: February 24, 2022,
and the subsequent situation in Ukraine
were a shock for all of us. Unfortunately,
due to the war, we had to close our
LR business there until the end
of April 2022. The safety of our
employees, as well as that of our sales
partners, was and remains our top
priority at all times. At the request of
our employees and partners, we resumed
business in Ukraine in May. It
is important for them to generate
their own income and thus also contribute
to the reconstruction of their
country. Especially when the situation
in a country is difficult, we are not one
of those companies that simply leave
the country. On the contrary, we invest
in our sales partners - even when
they are unable to pursue their LR
activities because of the war. For
example, since the beginning of this
war, we have been paying our sales
partners in Ukraine their lost bonuses
every month and also enabled them
12.2022