NK 12_2022-LR-Englisch

TITELSTORY
19
to attend partner meetings in other
countries. We see this as our obligation,
this is what we understand by LR
partnership in action.
NK: All respect! There are probably
very few companies in the war zones
that think and act like this -
especially at a time when the
energy crisis is creating further
challenges. How is LR dealing
with the energy crisis?
Dr. Andreas Laabs: We prepared
ourselves at an early stage for the
challenging energy situation in
Germany. As a manufacturing company,
we didn‘t hesitate for a second.
This included both the testing of processes
and the search for alternatives
for technical equipment that has
been operated via gas to date. To
further secure the power supply, we
also rely on renewable energies and
have just installed a new energy park.
The project includes around 3,200
photovoltaic panels with a capacity
of 1,200 kWh/peak on the roofs of
our logistics halls and aloe vera production.
The photovoltaic system will
go into operation on January 1, 2023.
NK: Now we‘ve talked a lot about
values, the Ukraine war and the
energy crisis, but not yet about
LR‘s product-side development.
What‘s the way forward here? To
what extent will LR continue to
manufacture and sell fragrances
in the future?
Dr. Andreas Laabs: LR has grown up
with fragrances. They will continue to
be a relevant product segment for
us. In terms of cooperation with
celebrities, we are focusing on
working with Guido Maria Kretschmer,
Bruce Willis and his wife. In
addition, our product philosophy in
the fragrance segment is to regularly
offer limited-edition fragrances, for
example for Valentine‘s Day or Christmas.
We will not deviate from this in
the future. And in Health & Beauty,
our main business, we are also
aiming for new products that demonstrate
our
innovative
strength. We are already
working on these at full speed.
NK: Finally, I would be interested to
know what your general outlook is
for LR, possibly even the entire direct
selling industry?
LR CEO Dr. Andreas Laabs with Thomas Heursen, General
Manager Global Partner Relations, LR Health & Beauty SE
Dr. Andreas Laabs: The importance
of our business model will continue
to grow, because the high costs for
households are bringing about an increased
need for additional income
throughout Europe. Our business
model is right on target in the current
period of high inflation. In addition, it
is already evident that sales partners
who use digital ways of working via
social media develop their careers
faster and are also more successful
in attracting new partners.
Nevertheless, business will not be
exclusively digital in the future. Quite
the opposite: the „one to one“, i.e. the
direct, personal exchange, will
remain indispensable for the
sustainable relationship building
in the respective teams..
https://www.lrworld.com
LR Health & Beauty launches a new beauty era with the new ZEITGARD PRO COSMETIC DEVICE.