CD - Australian Fitness Network

that client will often ask the all-important question, ‘Why
would I bother going through all that again when I already
know that I will get to a point where I can’t keep going and
I’ll feel like a failure and hate myself?’. ‘Why bother’ syndrome
can arise in relation to various aspects of our lives. It can
happen with diets, weight loss and exercise programs as well
as career, relationship, self esteem and many other issues.
Some clients feel acute embarrassment about;
• how much they weigh
• how their body looks
• their inability to keep up with others in an exercise class
• real or imagined expectations of their personal trainer.
All of these conditions can turn someone away from the
very things that would help them achieve increased selfesteem
and more joy – a good exercise and nutrition program
that is right for them. Fortunately, these conditions, and more,
can be treated with EFT.
One of the biggest surprises people have when learning
about EFT is the ease with which cravings or urges for
food and drink can be decreased. A favourite EFT group
demonstration of mine involves giving everyone a piece of
chocolate and then leading them through an EFT routine
to release the urge to eat that chocolate. First they smell
the chocolate. Next, in order to heighten their craving for
the chocolate before they do EFT, they taste the chocolate.
During one session, after only fi ve minutes of doing EFT, one
participant stated that he could not remember not wanting
chocolate before. His craving was totally gone. Not only can
cravings be eliminated, after doing EFT for a few minutes,
clients are often asked to smell and taste the chocolate. More
than 50 per cent – and sometimes as many as 80 per cent – of
the group typically says that it does not smell or taste as good
as it did prior to EFT.
Using EFT on cravings is a fi rst step to releasing addiction.
It is also important when working with addiction to eliminate
whatever is actually creating the urge to begin with. It is easy
to think the addiction is the problem, whereas in fact, it is
the distraction from the problem. At the core of addiction
is almost always a ‘feeling’ that the client does not want to
experience. High on the list of these feelings are negative and
false beliefs about themselves and the world. Sometimes with
addictions there is a specifi c pattern involved. Many smokers,
Location of the acupoints used in Emotional Freedom Techniques
for example, want to smoke after a meal or fi rst thing in the
morning. If the client has an addiction, it is wise to work with
more than simple cravings and to initially have the guidance
of a skilled EFT practitioner.
NETWORK WINTER 2010 www.fitnessnetwork.com.au
SPECIAL FEATURE
EFT is not limited to fi tness training and addiction, but can
also be used to overcome anxiety, panic attacks, depression,
relationship issues and many other emotional issues. It can be
used to help fi tness trainers and other small business owners
obtain greater success and income from their business.
There is a mantra in the world of EFT which goes ‘Try it on
everything!’
EFT is the fastest growing energy psychology technique in
the world today and for good reason. It is powerful yet gentle,
it can be learned by young and old alike and the best part – it
often works when nothing else does.
Want to know more?
For more information about Maggie and EFT visit
www.maggieadkins.com.au
Network is willing to publish more articles on this and
other alternative health and wellbeing strategies if there
is suffi cient member interest. Email the editor Oliver
Kitchingman at oliver.kitchingman@fi tnessnetwork.com.au
to let us know your thoughts.
Image courtesy of Marcus Wieman and Gerald Stiehler, via Wikimedia Commons
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