CD - Australian Fitness Network

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SPECIAL FEATURE WHO IS RESPONSIBLE FOR THE QUALITY OF YOUR STAFF? �The 2010 Australian Fitness Industry Survey produced by Ezypay provides club owners and managers of Australian fi tness clubs with insights into club operations, staffi ng, sales, marketing and fi nance along with the thoughts, feelings and perceptions of the members of their clubs. In this series of articles, a panel of leading industry professionals discuss some of the major outcomes from this year’s survey results. The survey outcomes showed that over 48 per cent of club owners/ managers found fi nding quality staff to be an issue of concern. WHO IS RESPONSIBLE FOR THE QUALITY OF YOUR STAFF? I personally believe the quality GG of staff is the responsibility of club owners and managers. I think the RTOs have a responsibility to produce the best candidate possible, but as I see it I’m looking to hire on four principles – attitude, character, personality and emotional intelligence. They are the four things I can’t change. I can help refi ne their skills as a PT and a membership consultant, but it’s the hiring cycle where the problem lies; a lot of people are hiring out of desperation – it’s driven by the ‘burn and churn’ mentality. When working for the YMCA NZ SH we operated a more consistent approach to membership sales over the year. This resulted in a number of membership consultants developing their skills and experience and not burning out. This eventually saw them working their way into other positions and two are now club managers. At the Institute we engage with GB ‘career partners’ – a selection of The 2010 AFIS expert panel included; Grant Gamble (GG) Owner – Bodywise Justin Wilshaw (JW) CEO – Contours Gayle Brimble (GB) Training Team Captain – Australian Institute Fitness Megan Craw (MC) Business Manager – Christchurch City Council, NZ Jamie Hayes (JH) Managing Director – Healthy Inspirations Edel Kilmartin (EK) Director of Operations – Curves Justin Tamsett (JT) Managing Director – Active Management Simon Hall (SH) CEO - Marketing Manager – Ezypay Celeste Kirby-Brown (CKB) Sales & Marketing Director – Ezypay clubs. One of the expectations they have is that someone is going to come fresh from a course and be a great PT. The reality is, as an RTO there is only so much we can do; someone can miss sessions or arrive late, but if they sit that fi nal exam and are competent at a base level we have to issue a certifi cate. The industry needs to have an approach of hiring on not only qualifi cations, but attitude and personality as well. We advise our franchisees EK to employ based on pride, passion and personality and to then empower them through training. We have our own quality training within the Curves University which all our staff are required to attend. They must attain this level before they are placed in front of a member. We are taking our staff down JW a more traditional approach, but all our staff members are required to have a Certifi cate III in Fitness. We counsel our franchisees and tell them that while it is tough to fi nd quality staff , it is worth going through the pain to fi nd people with all the correct attributes. Then it’s totally the club’s responsibility to motivate, to develop, to train them and to keep hold of those quality staff . At Healthy Inspirations our JH focus is weight loss, and the Certifi cate III just doesn’t cover it. We have our own training, which at the moment doesn’t require them to have a Cert III or Cert IV. I think globally the challenge of fi nding good staff can be looked at in reverse with staff fi nding a good manager. The majority of owners don’t JT have any human resources background – and clubs need that now more than ever. So, what can we do to improve? We need the structure, education and management tools to manage people and manage HR. I think one of the big GG problems is the PT side of things; the employed versus the contracted system. I’ve changed from contract trainers to employed trainers so I have more control. I can mandate that they attend training and follow protocol. I think the number of contracted trainers does cause a whole lot of problems and is a big pressure point in clubs. That’s why you fi nd a lot GB of long term ‘employees’ changing careers and training to become personal trainers. They 54 NETWORK WINTER 2010 www.fitnessnetwork.com.au | | www.fi tnesssurvey.com.au | | 2010 2010 AFIS AFIS Expert Expert Discussion Series Series – Quality – Quality
come into the industry and say ‘I’m not earning as much but, man, I’m enjoying my life’. A lot of Y generation, however, are coming in and saying ‘I want this, I want that, I want it now and I want a massive pay increase’ – their expectations are not the reality of what a business can provide. They then fi nd it too hard and go onto something else. The 2010 Australian Fitness Industry Survey discussion series covers critical fi tness topics including, staff quality, social media, membership fees, retention and growth and the concerns around membership contracts. To see this article in full and view the full series go to www.fi tnesssurvey.com.au What are the most signifi cant issues you think the industry faces? 49.5% 49% 48.5% 48% 47.5% 47% 46.5% 46% 45.5% 45% 44.5% 44% PPCA Being recognised as a quality provider The quality of qualifi ed staff Adult obesity NETWORK’S ONLINE CEC HOME STUDY EXAMS Enjoy reading ‘Who is responsible for the quality of your staff?’? Enjoy it even more by earning a CEC for your efforts! You can access Network’s exclusive CEC exams online. And once you complete an exam, you can instantly print your certificate – no more waiting for it to arrive in the post! Simply go to www.fitnessnetwork.com.au/cecs, scroll down to the list of Recognised CEC Exams and select ‘Australian Fitness Industry Survey’ from the list – or click on any other CEC exam that you wish to do. Read the linked articles online, successfully complete your exam, print your certificate and you’re done! For further information please e-mail info@fitnessnetwork.com.au or call 02 8412 7400. 90624FA1209 * Successful completion of three exams per year will earn New Zealand members 10 NZ CECs NETWORK WINTER 2010 www.fitnessnetwork.com.au SPECIAL FEATURE 55
Page 1 and 2:
THE OFFICIAL PUBLICATION OF AUSTRAL
Page 3 and 4: “Loved Steve Boedt and Petra Kolb
Page 5 and 6: BUSINESS SUMMIT “I found the Busi
Page 7 and 8: CONTENTS SPECIAL FEATURES FILEX cre
Page 9: AUTHOR’S BIO Greg Hurst �Are un
Page 12 and 13: Get your career pumping with NZ reg
Page 14 and 15: SPECIAL FEATURE 2010 �A highlight
Page 16 and 17: In Your Fight Against Member Attrit
Page 18 and 19: TRAINING ViPR EXERCISES WHOLE BODY
Page 20 and 21: TRAINING ViPR ONE-LEG MEDIAL REACH
Page 22 and 23: AUTHOR’S BIO TRAINING FLAT BENCH
Page 24 and 25: TRAINING FLAT BENCH PRESS: THE GOOD
Page 26 and 27: TRAINING FLAT BENCH PRESS: THE GOOD
Page 28 and 29: MIND BODY YOGA FOR SPORTS CONDITION
Page 30: MIND BODY YOGA FOR SPORTS CONDITION
Page 33 and 34: deep intrinsic muscles of our spine
Page 35: something is not working in the way
Page 38 and 39: AUTHOR’S BIO NUTRITION MAXIMISE N
Page 40 and 41: AUTHOR’S BIO SPECIAL FEATURE TURN
Page 42 and 43: INSPIRATION STRENGTH CHEST PRESS Pr
Page 44 and 45: TRAINING Isometric back strength TH
Page 46 and 47: AUTHOR’S BIO REGULAR FEATURE COMM
Page 48 and 49: REGULAR FEATURE COMMON INJURIES: 5
Page 50 and 51: GROUP EXERCISE STEP UP TO THE CHALL
Page 52 and 53: AUTHOR’S BIO SPECIAL FEATURE RELE
Page 56 and 57: REGULAR FEATURE PRODUCT SHOWCASE Fr
Page 58 and 59: AUTHOR’S BIO SPECIAL FEATURE GROW
Page 60 and 61: Safe and effective warm ups with a
Page 62 and 63: AQUA OSTEO-FIT: BONE-CONSCIOUS AQUA
Page 64 and 65: REGULAR FEATURE NETWORK COMMUNITY N
Page 66 and 67: NETWORK CATALOGUE 66 Order online a
Page 68 and 69: NETWORK CATALOGUE 68 If you prefer
Page 70 and 71: NETWORK MEMBERSHIP FORM MEMBERSHIP
Page 72: Form. Function. Balance. BALANCE Cr
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CD - Australian Fitness Network

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