BayWa AG Annual Report 2011

€ 9.6 billion
Revenues of the BayWa Group
in 2011
1 • The Company • The Business Model of the BayWa Group
Strong customer loyalty through regional presence
The BayWa Group generated revenues of more than €9.6 billion with a workforce of almost 17,000 employees
in 2011. The Group’s three core segments of Agriculture, Energy and Building Materials operate as decentralised
units, each responsible for their own profitability, with their own locations and sales networks. They are managed
through clearly defined levels of autonomy under the uniform corporate strategy. A tight regional sales network in
all three segments ensures proximity to the customer and promotes strong customer loyalty. This proximity often
gives BayWa a unique selling proposition in its regions compared with competitors. BayWa optimises its network
of locations and the range of products and services offered on an ongoing basis, adjusting the offering to changing
customer needs and business requirements in order to maintain and strengthen this competitive advantage.
With its know-how and strong regional roots, BayWa is a reliable partner to its customers and bridges the gap
between local producers and the international markets. At the same time, BayWa continues to develop through
organic growth and tapping into new areas of business. Ultimately, BayWa’s business is determined by increasingly
globalised markets and through growth in foreign countries.
BayWa’s business activities
Customers
• Farmers
• End customers
• Industry
• Commerce
• Trade
Operating activities
• Trade
• Logistics
• Services
• Finance
BayWa AG Annual Report 2011
Markets
• Agriculture
• Energy
• Construction
15
Unique selling proposition
• Customer proximity
through full-coverage
network for sales and
logistics